Company Profile
Kellogg Company Basic Information, and Sales Area
| Item | Description |
| Company Name | Kellogg Company |
| Website | www.kelloggs.com |
| Established Date | 1906 |
| Headquartered | United States |
| Market Position/ History | Kellogg is established in 1966 with its subsidiaries located in several regions. Kellogg built its research and development facilities in Battle Creek, Michigan, US |
| Sales Area | Worldwide |
| Contact Information | One Kellogg Square, P.O. Box 3599, Battle Creek, Michigan 49016-3599. |
Business Segment/ Overview:
Kellogg offers ready to eat cereal and convenience food brands in the market. It has over 31,000 employees worldwide. The company has several products included in the portfolio such as cereal flakes, crackers, savory snacks, frozen waffles, veggie foods, noodles. The brands included in the portfolio are Kellogg, Cheese It, Pingles, Austin, Parati, RXBAR. The cereal flakes and product are marketed under band Kellogg. Frozen food segment id marketed under Eggoo and Morning star farm brand. The company utilizes broker and distributor for products distribution. The product is sold to retailers through direct distribution channel.
Protein Bars Product Types Specification
| Product | Product Description |
| Kellogg's K-Energy Bar Protein Almonds & Berries |
Ingredients Whole Almonds (20.25), Sugar Infused Cranberries (17.21%) (Cranberries Sugar, Refined Vegetable Oil (Sunflower Oil), Split Peanuts (13.50%), Compound Chocolate (10%) [Sugar, Hydrogenated Vegetable Fat (Palm), Lactose, Whey, Cocoa Powder (0.5%), Emulsifier {INS 322(i)), 476}, Stabilizer and others. Allergens Contains Added Flavours (Natural) Contains, Milk, Almonds & Tree Nuts. |
| Kellogg's K-Energy Bar Berry Yoghurty |
Ingredients Cereal Flakes (Milled Rice (15.79%), Wheat Gluten, Wheat (9.16%), Sugar, Oats Flour (1.63%), Oat Fibre, Salt, Malt Extract), Yoghurt Coating (15%) [(Sugar, Edible Vegetable Oil (Palm oil), Milk Solids, Glucose, Yoghurt Powder (3.0%), Emulsifier INS 322(i), Acidity Regulator INS 330, Salt], Glucose syrup, Fructose Powder, Puffed Rice {Rice (5.85%), Sugar, Salt, Malt Extract, Emulsifier INS 322(i), Flavouring Substance (Natural)}, Dextrose, Sugar and others. |
Recent Developments:
| Year | Latest News |
| January 2021 | Kellogg Company expanded its Kellogg’s Raisin Brans Product line The company engaged in expansion of its new Kellogg Raisin bran product line with introduction of new Kellogg Raisin Bran toasted oats and Honey. |
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Profile Details
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Author Anushka Gore
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Published 15 May 2023
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Last Updated 23 Oct 2023
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Reading Time~5 minutes
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CoverageSWOT, Financials, Key Employees, History
Table of Contents
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- 1.1 About Kellogg Company
- 1.2 Key Facts
- 1.3 Key Employees
- 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
- 1.5.1 Head Office
- 1.5.2 Other Locations & Subsidiaries
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- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
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- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
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- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
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- 5.1 Acquisitions
- 5.2 Partnerships
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- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
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- 7.1 Summary of Findings
- 7.2 Strategic Recommendations
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