Kellogg Company Basic Information, and Sales Area
| Item | Description |
| Company Name | Kellogg Company |
| Website | www.kelloggs.com |
| Established Date | 1906 |
| Headquartered | United States |
| Market Position/ History | Kellogg is established in 1966 with its subsidiaries located in several regions. Kellogg built its research and development facilities in Battle Creek, Michigan, US |
| Sales Area | Worldwide |
| Contact Information | One Kellogg Square, P.O. Box 3599, Battle Creek, Michigan 49016-3599. |
Business Segment/ Overview:
Kellogg offers ready to eat cereal and convenience food brands in the market. It has over 31,000 employees worldwide. The company has several products included in the portfolio such as cereal flakes, crackers, savory snacks, frozen waffles, veggie foods, noodles. The brands included in the portfolio are Kellogg, Cheese It, Pingles, Austin, Parati, RXBAR. The cereal flakes and product are marketed under band Kellogg. Frozen food segment id marketed under Eggoo and Morning star farm brand. The company utilizes broker and distributor for products distribution. The product is sold to retailers through direct distribution channel.
Protein Bars Product Types Specification
| Product | Product Description |
| Kellogg's K-Energy Bar Protein Almonds & Berries |
Ingredients Whole Almonds (20.25), Sugar Infused Cranberries (17.21%) (Cranberries Sugar, Refined Vegetable Oil (Sunflower Oil), Split Peanuts (13.50%), Compound Chocolate (10%) [Sugar, Hydrogenated Vegetable Fat (Palm), Lactose, Whey, Cocoa Powder (0.5%), Emulsifier {INS 322(i)), 476}, Stabilizer and others. Allergens Contains Added Flavours (Natural) Contains, Milk, Almonds & Tree Nuts. |
| Kellogg's K-Energy Bar Berry Yoghurty |
Ingredients Cereal Flakes (Milled Rice (15.79%), Wheat Gluten, Wheat (9.16%), Sugar, Oats Flour (1.63%), Oat Fibre, Salt, Malt Extract), Yoghurt Coating (15%) [(Sugar, Edible Vegetable Oil (Palm oil), Milk Solids, Glucose, Yoghurt Powder (3.0%), Emulsifier INS 322(i), Acidity Regulator INS 330, Salt], Glucose syrup, Fructose Powder, Puffed Rice {Rice (5.85%), Sugar, Salt, Malt Extract, Emulsifier INS 322(i), Flavouring Substance (Natural)}, Dextrose, Sugar and others. |
Recent Developments:
| Year | Latest News |
| January 2021 | Kellogg Company expanded its Kellogg’s Raisin Brans Product line The company engaged in expansion of its new Kellogg Raisin bran product line with introduction of new Kellogg Raisin Bran toasted oats and Honey. |
Author's Detail:
Anushka Gore /
LinkedIn
Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the medical devices & consumables industry. She has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services. Her expertise in Market Research and business intelligence has equipped her with the skills necessary to analyze complex information and provide strategic recommendations.
In her current role, Anushka is a highly motivated and detail-oriented research analyst with a passion for uncovering valuable insights from data. She thrives in dynamic environments where her analytical abilities and research expertise can contribute to informed decision-making for businesses. Her collaborative approach facilitated effective communication of insights, fostering a data-driven culture within the organization.Anushka remains an invaluable asset in the dynamic landscape of market research.