Home About Us
Founded 2017

Cognitive Market Research
& Consulting

We deliver more than just data — we deliver strategic certainty. End-to-end research solutions powered by The Full Truth methodology.

700+
Enterprise Clients
100+
Countries Covered
50K+
Reports Published
8+
Years of Excellence
About Us

Cognitive: End to End Market Research Solution

"At Cognitive Market Research and Consulting, we deliver more than just data — we deliver strategic certainty. For over a decade, we have empowered global enterprises with end-to-end research solutions powered by our proprietary methodology, The Full Truth. While others only skim the surface, we lead the industry by uncovering the granular insights that drive high-stakes decision-making and critical risk mitigation."
Cognitive Market Research — Decipher Market Research
Who We Are

What Defines Cognitive Market Research

Insight Driven

We help businesses understand their markets and make smarter choices. With clients in over 100 countries, we bring clarity, confidence, and direction to every decision.

AI-Powered Platform

Athenaeum AI, our proprietary platform, unifies market research, expert guidance, and real-time analytics into one customizable hub for smarter, data-driven decisions.

Certified & Trusted

ISO 9001, ISO 27001, ISO 20252 certified. ESOMAR validated. D&B DUNS registered. Our process meets the highest international standards for data quality and research integrity.

Truly Global

Offices in Chicago, Illinois and Pune, India. Serving 700+ enterprise clients across 100+ countries with syndicated reports, custom consulting, and online/offline surveys.

Cognitive Market Research Team
Our Story

The Cognitive Story

At Cognitive Market Research, we believe powerful insights start with strong partnerships. We work closely with you — listening, understanding, and aligning every solution with your strategic vision.

  • Nearly a decade of experience, 100+ successful consultation projects
  • Syndicated and customized market reports across 30+ industries
  • Expert-led consultation with 10,000+ validated industry experts
  • Athenaeum AI subscription — intelligence and strategic clarity
  • Comprehensive online and offline market surveys in 100+ countries
Our Services
Our Process

How We Work

01

Understanding Needs

We analyze your objectives, challenges, and goals to define the exact research scope and methodology required.

02

Data Collection

We use proven primary and secondary methods — surveys, expert interviews, and proprietary databases — to gather accurate market data.

03

Expert Analysis

Domain specialists interpret findings to reveal market trends, competitive opportunities, and tailored growth strategies.

04

Insight Delivery

We deliver insights via reports, Athenaeum AI dashboards, or direct consultation sessions for confident, data-backed decisions.

Direction

Our Vision & Mission

Our Vision

Redefine Market Intelligence

To redefine the future of strategic consulting and market intelligence, where "The Full Truth" is the foundation for every transformative business decision — globally and across every industry.

Our Mission

Empower with Absolute Reality

To empower enterprises by uncovering the absolute reality of their markets through our rigorous triangulation and expert validation process. We bridge the gap between raw data and strategic action via Athenaeum AI, providing accessible, customized intelligence our clients need to lead with certainty.

Cognitive Market Research — Outside Office
Our Journey

Timeline Story

17
2017 — Founded

Started with 5 research professionals, a clear vision, and the ambition to redefine market intelligence.

18
2018 — Framework

Formalized the proprietary ICEBERG Model methodology and secured the company's first enterprise clients.

19
2019 — Momentum

Grew to 20+ clients, delivered 2 major projects, and built a network of 15+ industry experts.

20
2020 — Velocity

Delivered 40+ research projects and established a truly global market presence across 30+ industries.

21
2021 — Capabilities

Expanded into new industries, enhanced consulting capabilities, and deepened domain expertise.

22
2022 — Scaling

Grew to 30+ research experts, opened new office infrastructure, and expanded operational capacity.

23
2023 — Clientele

Surpassed 100+ global enterprise clients with major brands including global Fortune 500 companies.

24
2024 — Innovation

Launched Athenaeum AI — our proprietary market intelligence PaaS platform combining AI and human expertise.

25
2025 — Leadership

Recognized as a leading market intelligence firm, continuing to innovate and expand globally.

Athenaeum AI – Your Gateway to
Smarter Business Decisions

See how our AI-powered platform transforms raw market data into strategic intelligence — live, interactive, and built for your industry.

Leadership

Meet Our Co-Founders

Guiding Cognitive Market Research with a clear vision — driving innovation, ethical practices, and excellence across research, consulting, and business operations.

Kalyani Raje — Co-Founder & Chief Research Officer
Co-Founder
Kalyani Raje
Chief Research Officer

A research-driven leader with deep expertise in market intelligence, data analysis, and strategic insights. She leads CMR's research operations, designing rigorous methodologies that underpin The Full Truth.

Market Intelligence Research Methodology ICEBERG Model ESOMAR Validated
Pravin Mastud — Co-Founder & Chief Sales Officer
Co-Founder
Pravin Mastud
Chief Sales Officer

A growth-oriented strategist driving sales, business development, and market expansion. He builds strong client relationships and shapes CMR's global commercial strategy for confident, data-driven growth.

Business Development Sales Strategy Global Expansion Client Relations
The Team

Meet the Teams Driving Cognitive Forward

Our skilled researchers, consultants, and client-focused professionals turn data into actionable insights every day.

Explore Our Teams
Certified & Trusted

Globally recognised standards

Memberships & associations
Certifications & compliance
Trust seals & business verification
Trusted By

Trusted By Enterprise Clientele

Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client Enterprise Client
Events

Events & News

Cognitive Market Research & Consulting at CMPL Expo 2026 Mumbai: Driving Innovation in Contract Manufacturing

Cognitive Market Research & Consulting at CMPL Expo 2026 Mumbai: Driving Innovation in Contract Manufacturing

Cognitive Market Research and Consulting participated in CMPL Expo 2026 Mumbai. Explore our key insights on the future...

Cognitive Market Research Experts Kalyani Raje and Sneha Singh to Speak at ESOMAR Africa 2026 in Nairobi | Africa in Focus Turning Insights into Action

Cognitive Market Research Experts Kalyani Raje and Sneha Singh to Speak at ESOMAR Africa 2026 in Nairobi | Africa in Focus Turning Insights into Action

Cognitive Market Research joins ESOMAR Africa 2026 to discuss emerging African market insights, with experts Kalyani...

Cognitive Market Research Participates in ESOMAR Congress 2025 in Prague | Global Insights and Market Research Event

Cognitive Market Research Participates in ESOMAR Congress 2025 in Prague | Global Insights and Market Research Event

Cognitive Market Research participates in ESOMAR Congress 2025, one of the most influential global events in the market...

Research

Latest Publications

LinkedIn

Cognitive Market Research

FAQ

Frequently Asked Questions

Cognitive Market Research, a leading global market research and consulting company, was founded in 2017.
Cognitive Market Research was co-founded by Mrs. Kalyani Raje and Mr. Pravin Mastud.
We provide syndicated industry reports, customized consulting projects, comprehensive market surveys (CATI, CAVI, CAPI), and subscription-based intelligence via the Athenaeum AI platform.
You can access our insights through syndicated reports, customized consulting projects, or subscription-based services via our Athenaeum AI platform. Contact us for a free consultation.
Our team consists of highly skilled market research analysts, consultants, and 10,000+ industry experts who specialize in transforming complex data into clear, research-backed strategies for global clients.
Cognitive Market Research is headquartered in Pune, India with a sales office in Chicago, Illinois, USA.
Our client portfolio features leading global brands across Fortune 500 companies, including major names in pharmaceuticals, chemicals, technology, energy, and FMCG sectors.
Our proprietary Athenaeum AI platform and the ICEBERG Model set us apart. Athenaeum AI unifies market research, expert guidance, and real-time analytics into one customizable hub — delivering smarter, data-driven decisions.
Athenaeum AI is CMR's proprietary PaaS (Platform-as-a-Service) that integrates real-time market intelligence, AI-powered analytics, expert guidance, and advanced visualization tools to support informed decision-making.
The ICEBERG Model is CMR's proprietary research framework that uncovers hidden insights beneath surface-level data — combining primary survey data, 10,000+ expert validations, and 9+ years of cross-industry benchmarks.