Company Profile
General Mills Company Basic Information, and Sales Area
| Item | Description |
| Company Name | General Mills |
| Website | www.generalmills.com |
| Established Date | 1928 |
| Headquartered | United States |
| Market Position/ History | General Mills, Inc. was established in 1928 and is headquartered in United States. In 1928, the company acquired the Wichita Mill. In 1970. General Mills acquired a five-unit restaurant company called Red Lobster. In 1990, a joint venture with Nestlé S.A. called Cereal Partners was formed. In 2001, the company purchased Pillsbury. Further, in 2014, the company announced the acquisition of Annie's Inc. Recently General Mills, Inc. has announced to acquired Tyson Foods. It has over 40,000 full- and part-time employees. |
| Sales Area | Worldwide |
| Contact Information | One General Mills Boulevard, Minneapolis, Minnesota 55426, US Tel: 1-800-248-7310 |
Business Segment/ Overview:
General Mills is a manufacturer of branded consumer food. It is also offering wholesome natural pet food category products. The company’s products sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
The company is operating under several segment including Pet, Asia & Latin America, Europe & Australia, Convenience stores & Food service and North America retail. It offers a variety of food products such as ready-to-eat cereal, pet food, including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and others.
Brands offered by company includes,
• Pillsbury
• Betty Crocker
• Gold Medal
• Just-Rol
• Yoki
• Fiber One
• Chex
• Wheaties
• Monsters
• Knack & Back
• Annie's
• Green giant
• Totino's
• Yoplait
• Others
Protein Bar Product Types Specification
| Product | Product Description |
| Cinnamon Toast Crunch Protein Bar | Cinnamon Toast Crunch with 20g of protein and only 2g of sugar. This high protein, low sugar bar has a multi-layered texture and is individually wrapped. Features & Benefits • Delivering a bar with the delicious taste of Cinnamon Toast Crunch with 20g of protein. • Individually wrapped to enjoy on-the-go. Box Contains: 6 boxes of 8 bars for 48 bars total. • 20g of protein and only 2g of sugar • Multi-layered texture perfect for a craveable snack |
| Golden Grams Protein Bar | Golden Grahams with 20g of protein and only 2g of sugar. This high protein, low sugar bar has a multi-layered texture and is individually wrapped. Features & Benefits • Delivering a bar with the delicious taste of Golden Grahams with 20g of protein • Individually wrapped to enjoy on-the-go. Box Contains: 6 boxes of 8 bars for 48 bars total. • 20g of protein and only 2g of sugar. • Multi-layered texture perfect for a craveable snack |
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Profile Details
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Author Sonali Shinde
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Published 16 May 2023
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Last Updated 23 Oct 2023
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Reading Time~5 minutes
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CoverageSWOT, Financials, Key Employees, History
Table of Contents
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- 1.1 About General Mills
- 1.2 Key Facts
- 1.3 Key Employees
- 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
- 1.5.1 Head Office
- 1.5.2 Other Locations & Subsidiaries
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- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
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- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
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- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
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- 5.1 Acquisitions
- 5.2 Partnerships
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- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
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- 7.1 Summary of Findings
- 7.2 Strategic Recommendations
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