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Meatless Meat: Cognitive Market Research

By Aparna Dutta Published At: 16-July-2022 Updated At: 12-April-2023

The demand for plant-based meat is booming like anything all over the world. More individuals are willing to try vegan meals as a result of growing evidence that plant-based diets are good for both their health and the environment as well. But many are curious about the same thing: what exactly is meat made from plants?

What exactly is plant-based meat?

Plant-based meat is produced by utilizing meat substitutes that mimic the flavor and texture of meat while being cruelty-free. Animal-based meats, such as burgers, bacon, steaks, nuggets, sausages, and fillets, are meant to be replaced with plant-based meats, which include a variety of other popular dishes that many of us grew up eating. These meat substitutes for vegetarians are made to offer all the nutrients found in non-vegetarian diets. Because of how much it resembles real meat, it is hard to tell vegan meat apart. Pea protein, plant-based proteins, wheat gluten, soy, potato protein, mung bean protein, and rice protein are only a few of the ingredients used in the production process.

Is it good for your health?

The meat business itself, which is challenged by the expanding plant-based market, frequently scrutinises meat substitutes as their popularity soars. However, ought we to consume these novel new meals or not?

As compared to its animal-based counterparts, plant-based meat is frequently far healthier. It is generally accepted that consuming a range of complete, minimally processed plant-based foods, such as lots of vegetables, whole grains, legumes, and nuts, will provide the most health advantages.

Ingredients derived from plants for vegan meat are a good source of antioxidants, vitamins, and minerals, all of which have positive health effects. Furthermore, studies show that plant-based diets might be good for controlling diabetes, weight, and the microbiota. Additionally, it implies that they could aid in preventing conditions like hypertension and cardiovascular diseases.

What it’s made of?

Plant-based meats are produced using a variety of plant sources and come in a wide range of mouth-watering tastes and textures. Spices, vegetables, natural tastes, and soy or pea protein are frequently used to create plant-based meats. Each product will have a different set of ingredients. For instance, soybeans are used to make tofu and tempeh. Wheat gluten is used to make seitan. Lentils, chickpeas, and a mixture of vegetables and grains are also used to make various meat-like plant-based products.

Many of these proteins are combined to create the most "advanced" plant-based meats, and many of them also contain natural colours to give the meat its red and brown color. Plant oils are frequently added to meat to increase its taste, make it juicy, or give it the look of marbling.

Market Stat-

Due to increased consumer health concerns about animal-based protein sources and environmental concerns, the market for plant-based meat products is anticipated to rise in the upcoming years. In 2022, it is predicted that the worldwide market for plant-based meat will be worth USD 7.9 billion. With a CAGR of 14.7% in terms of value between 2022 and 2027, it is anticipated to reach USD 15.7 billion by that year. Products made from plants are becoming more and more popular. One of the key drivers of the global expansion of plant-based meat products is the growing understanding of the advantages of a vegan diet.

Thus, plant-based meat is an excellent option to use in order to add variety to the diet. It is not a strategy; it is a personal way of life. Obesity, diabetes, high blood pressure, and cardiovascular diseases may all benefit greatly from it. A better understanding of the negative consequences of consuming too much-processed meat and the adoption of healthier lifestyles will aid the popularity of vegetarian goods.

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