The consumer goods industry is witnessing a remarkable transformation owing to a rising focus of market players on consumer relevance and building new, largely digital commercial capabilities to grow with growing channels and markets worldwide. The consumer goods players are greatly focusing on mergers, acquisitions, and divestitures to improve portfolio composition and develop innovative products to strengthen their competitiveness. Factors such as rising disposable income, and increasing investment in R&D, procurement, manufacturing, distribution, and digital branding are boosting the growth of the consumer goods industry.
he growing e-commerce sector worldwide is penetrating the sale of consumer goods and has led to the emergence of new players in the industry. This in turn expands the consumer goods market. This report gathers accurate data on current market trends, competitors’ growth strategies, and an in-depth analysis of consumer demand with changing consumer preferences through primary and secondary research.