Product Overview and Scope of Live Streaming Camera Market
Definition
Live streaming is a type of streaming where the media is recorded and broadcasted in real-time without being stored, and the live streaming camera captures and transmits video footage over a network for immediate viewing. These cameras are commonly used for live event broadcasting, video conferencing, online gaming, and surveillance. They typically connect to the internet via Wi-Fi or Ethernet and can stream content to platforms like YouTube, Twitch, or Facebook Live. Live streaming cameras usually have features such as high-definition video capture, audio input/output, remote control capabilities, and compatibility with streaming software or platforms. These cameras include Webcams, Wireless Cameras, IP Cameras, and Professional-Quality Cameras.
Overview
Live streaming begins with raw video data, which is the visual information captured by a camera. This visual information is represented as digital data within the computing device to which the camera is connected. These cameras are equipped with features that enable users to broadcast live video content over the internet in real-time. They are widely used by content creators, influencers, businesses, and individuals for various applications such as gaming, entertainment, education, events coverage, and social media streaming. The growth of the live streaming camera market is primarily driven by the increasing demand for live video content across various online platforms. The rise of social media platforms like YouTube, Facebook, Instagram, and Twitch has fueled the demand for live-streaming cameras as individuals and businesses seek to engage their audience through live video content.
Various types of cameras are used in live streaming, including camcorders, Webcams, Wireless Cameras, IP Cameras, and Professional-Quality Cameras. Camcorders are specifically designed for video and are a solid choice for live streaming. They usually come with built-in zoom lenses and external microphone inputs, which can be handy for capturing high-quality audio. On the downside, camcorders can be a bit bulky compared to other camera types. Webcams are the simplest and most affordable option for live streaming. They're easy to set up - just plug them into your computer's USB port and you're ready to go. Furthermore, professional cameras offer more flexibility and power than any of the cheaper options. You can change and upgrade lenses, use zoom and wide-angle focus, and do all of the things you’d expect from a professional camera.
The live-streaming camera market offers numerous opportunities. One significant opportunity is the integration of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) into live streaming cameras. These technologies can enhance the user experience by providing features like real-time filters, effects, and scene recognition, thereby attracting more users to adopt live streaming cameras. Additionally, the growing popularity of live streaming among businesses for marketing, product launches, and customer engagement presents a lucrative opportunity for manufacturers to develop specialized cameras tailored to the needs of businesses. Moreover, the increasing penetration of high-speed internet and the availability of affordable streaming platforms have expanded the market reach, creating opportunities for manufacturers to tap into previously untapped market segments and geographic regions. Overall, the live streaming camera market is poised for significant growth as the demand for live video content continues to rise across various sectors and regions globally.
Global Live Streaming Camera Revenue Market by Region (2019-2031)
Live Streaming Camera Market Revenue (USD Million) Comparison by Region (2019-2031)
|
Regions |
2019 |
2024 |
2031 |
Market Share (%) 2031 |
CAGR (%) (2024-2031) |
|
North America |
xx |
xx |
xx |
xx% |
xx% |
|
Europe |
xx |
xx |
xx |
xx% |
xx% |
|
Asia Pacific |
xx |
xx |
xx |
xx% |
xx% |
|
Latin America |
xx |
xx |
xx |
xx% |
xx% |
|
Middle East & Africa |
xx |
xx |
xx |
xx% |
xx% |
|
Total |
xx |
963.33 |
xx |
xx% |
12.45% |
Global Live Streaming Camera Market Regional Analysis
The North American region held the largest market share accounting for 39.2% in 2023. This largest share is due to the rising popularity of live-streaming platforms, increasing demand for high-quality video content, and increasing technological innovations in the region that enable seamless live-streaming experiences. Live streaming platforms have gained immense popularity, allowing users to broadcast live video content to global audiences in real time. As more people engage in live streaming, the demand for dedicated cameras for this purpose grows. Furthermore, increasing company penetration through mergers and acquisitions supports the growth of the live streaming cameras market in this region through the forecast period. The region is characterized by the presence of major technology companies, advanced internet infrastructure, and a large consumer base with high digital connectivity. For instance, in March 2024, Mevo announced the Core: A Logitech Micro Four Thirds Livestreaming Camera with 4K UHD Recording. Further, in September 2022, GoPro, Inc., an American technology company launched three new HERO11 Black Cameras: HERO11 Black, HERO11 Black Creator Edition, and HERO11 Black Mini. All three cameras feature a new, larger sensor that delivers the highest resolution, highest 10-bit color depth, highest level of video stabilization and widest field of view ever featured natively in a HERO camera. Thus, with the launch of new innovative live-streaming cameras, the market is projected to grow during the forecast period in the region. Therefore, the increasing popularity of live streaming platforms for entertainment, gaming, sports, and e-commerce contributes to the market growth in this region.
Moreover, the Asia Pacific region is expected to witness substantial growth in the live-streaming camera market during the forecast period. The growth of live streaming services in this region is driven by factors such as a large population, increasing smartphone penetration, improved internet connectivity, and the rising popularity of social media platforms. Major contributions to the market growth come from emerging economies like China and India.
Global Live Streaming Camera Market Segmentation Analysis
By Type
• DSLR
• Camcorder
• Webcam
On the basis of type, market is segmented into DSLR, Camcorder and Webcam. DSLR segment accounted for a significant market share in 2023. The better image quality that DSLRs provide is one of the main reasons for their popularity. Compared to standard webcams and even certain mirrorless cameras, these cameras have larger image sensors, which enables them to catch more light and information. Higher resolution and improved low-light performance are the effects of this, which is important for live broadcasting because lighting can fluctuate greatly. The capacity to generate images that are bright, vibrant, and crisp improves viewers' entire experience and elevates the visual appeal and quality of broadcasts. For instance, approximately 1.18 million DSLR cameras were shipped worldwide by CIPA businesses in 2023. ILC for 2023 was nearly precisely 6 million units. Just 19% of those were DSLRs; currently in 2023, mirrorless cameras account for a dominant 81% of ILC units coming out of Japan. Furthermore, the most popular lenses for Sony, Canon, Nikon, Tamron, and other brands in 2023 were DSLRs.
Moreover, the technological advancements in DSLRs have made them more accessible and user-friendly for live streaming. Modern DSLRs are equipped with features like Wi-Fi and Bluetooth connectivity, making it easier to connect to streaming platforms without the need for complex setups. For instance, in the upcoming year, 29% of photographers intend to upgrade their DSLR cameras due to its growing popular.
The adaptability of DSLRs is another significant benefit in the live streaming industry. Because DSLRs have interchangeable lenses, streamers can select the ideal lens for their particular need. DSLRs are capable of adapting to a variety of shooting situations and styles, whether it's a wide-angle lens for capturing a huge room or a prime lens for creating a blurred background effect (bokeh). This versatility is especially helpful for content creators who might wish to experiment with various configurations and appearances without having to buy extra cameras. The trust of customers is further enhanced by the market presence and established brand recognition of DSLR makers. Professionals and individuals alike rely on brands like Canon, Nikon, and Sony because they have a long history of manufacturing high-quality camera equipment. When streamers think about updating their equipment, their choice for DSLRs is a result of their brand loyalty.
Market Drivers
Surge in demand for live video content across several online platforms is driving demand for live streaming camera
The previous few years have seen a major development in live streaming. It is no more a passing fad; rather, it is now a widely used marketing strategy technique employed by several companies across all sectors of the economy. Companies may now showcase their goods or services to consumers in real time rather than having to explain them to them. The majority of well-known social media sites, including Instagram, Facebook, YouTube, Periscope, and Periscope, have elevated live streaming into the clouds and made it even simpler to begin a live stream. Globally, more and more people are consuming media in digital formats. Customers now have the choice to access the media material of their choice owing to a rise in the number of devices that can handle digital media and an improvement in internet connection speed be it information, entertainment or social activity anytime, anywhere.
The US has seen a sharp rise in media consumption, with a notable shift from traditional to new (digital) media. The conventional wisdom that maintains the television as the primary source of entertainment is being challenged by the emergence of digital media players like Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee, among others. However, during the past several years, there has been a significant increase in the consumption of media online. Mobile smartphones are now the most popular way to consume online media among digital gadgets. Over the past five years, there has been an unparalleled surge in the smartphone market. Video streaming services represent most internet traffic, and according to Cisco forecasts, in 2022, 82% of all internet traffic will be dominated by video streaming. This includes current video services as well as innovative services such as Real-Time Video Streaming and future cloud gaming, whereas, for mobile devices, this estimate represents 78% of all mobile data traffic. Since social networking models have emerged in recent years, live video streaming services have grown significantly. The rise in popularity of social networking platforms like Facebook Live, Twitch, YouTube, and Netflix has resulted in an exponential growth in the number of new social networking paradigms. Furthermore, modern consumer devices with different computing capacities and screen resolutions sufficiently satisfy users with adaptive video quality on demand. Thus, increasing demand for live video content across various online platforms such as YouTube, Facebook, Instagram, and other online platforms is driving the demand for live streaming cameras thereby, favoring the global live streaming camera market growth.
Growing trends of online video blogging and an increasing number of social media users are elevating market growth
Global Live Streaming Camera Manufacturers Profiles/Analysis
Panasonic Corporation
- Panasonic Corporation Basic Information, Manufacturing Base, Sales Area, and Competitors
|
Sr. No. |
Item |
Description |
|
1 |
Company Name |
Panasonic Corporation |
|
2 |
Website |
www.panasonic.com |
|
3 |
Established Date |
1918 |
|
4 |
Headquartered |
Japan |
|
5 |
Market Position/ History |
Panasonic Corporation was established in 1918 with the expansion of its business across several regions. The company has established its network with over 500 consolidated companies in the market. In the 1950s, Panasonic’s first overseas manufacturing facility, National Thai Manufacturing Company, was established. In 2008, the name of the company changed to Panasonic Corporation. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Ticker |
TYO: 6752 |
|
8 |
Competitors |
|
|
9 |
CEO |
Yuki Kusumi |
|
10 |
Ownership Type |
Public |
|
11 |
Contact Information |
1006, Oaza Kadoma, Kadoma-shi, Osaka 571-8501, Japan Tel: +81-6-6908-1121 |
- Business Segment/ Overview:
Panasonic Corporation company deals with business segment such as lifestyle, automotive, connect, industry, and energy.
In the lifestyle segment, the company offers a diverse range of products and services designed for various settings, spanning from residential homes to retail establishments, offices, and public spaces. These offerings encompass home appliances, HVAC (heating, ventilation, and air conditioning) systems, lighting solutions, electrical equipment, and commercial equipment such as refrigerator and freezer display cases. Operating globally, with a particular focus on Japan, China, and Northeast Asia, the company primarily concentrates on home appliance and residential equipment businesses. With a commitment to sustainability, the company actively pursues initiatives to reduce carbon dioxide (CO2) emissions across its HVAC, refrigerator, and freezer display case businesses. This involves leveraging energy-saving technologies and adopting natural refrigerants to minimize environmental impact. Emphasizing the enhancement of living standards for individuals, society, and the planet, the company aims to contribute to the establishment of a sustainable society. In the automotive segment, the company continues to focus on delivering innovative value to vehicles and enhancing the overall mobility experience, guided by the slogan "Heartmotive." This term, coined by the company, symbolizes the fusion of "human emotion (heart)" and "automotive," reflecting its commitment to creating inspiring encounters for customers. Drawing on its extensive experience in automotive development and manufacturing, the company integrates advanced technologies with insights into people's lifestyles. With comfort, safety, security, and environmental sustainability as key priorities, it offers a diverse range of unique automotive products and solutions, encompassing systems and devices. As part of its environmental initiatives, the company is actively expanding its product lineup to support automobile electrification, weight reduction, and the use of recycled materials. Moreover, it focuses on energy reduction in its business operations and adopts recycling-oriented manufacturing practices to minimize environmental impact. Through these efforts, the company aims to contribute to a more sustainable automotive industry and promote eco-friendly mobility solutions.
In the Connect segment, the company plays a vital role in supporting the management reforms of its B2B customers by closely engaging with and innovating in their diverse operational frontlines, known as "gemba." These operational areas include manufacturing, logistics, and retail, where customer supply chains face challenges such as labor shortages and increasing process complexity due to evolving consumer demands. To address these challenges, the company focuses on optimizing operational frontlines and enhancing productivity by leveraging a combination of powerful hardware, software solutions, and technological innovations. Drawing upon its extensive knowledge and expertise cultivated through manufacturing, the company offers services aimed at streamlining processes and improving efficiency for its customers. Moreover, the company is committed to contributing to a sustainable society by actively working towards reducing disposal loss and energy consumption. By integrating sustainable practices into its operations and solutions, the company aims to play a role in building a more environmentally responsible and efficient business ecosystem.
In the Industry segment, the company offers a comprehensive range of electronic and industrial devices tailored for various applications across industries such as manufacturing, information and communication, automotive, and more. Leveraging its unique material and process technologies, the company develops products with exceptional features to address pressing societal challenges, including labor shortages in manufacturing, data proliferation in the information society, and environmental and safety requirements in the mobility sector. With a focus on innovation and performance, the company actively contributes to solving these challenges by providing solutions such as relays, switches, power supplies, touch panels, motors, sensors, laser markers, capacitors, inductors, resistors, circuit board materials, semiconductor device materials, and molding compounds. By continuously evolving product performance and incorporating advanced technologies, the company strives to minimize environmental impact and achieve carbon neutrality in its production activities. Through these efforts, the Industry segment aims to play a significant role in realizing a sustainable and prosperous society, where technological advancements drive positive social and environmental outcomes. In the Energy segment, the company operates globally, offering a range of products aimed at supporting various aspects of modern life while prioritizing environmental sustainability. One key focus is on automotive batteries, which play a crucial role in facilitating the electrification of mobility. Additionally, the company provides industrial batteries that contribute to the establishment of safe and reliable social infrastructure, including applications in data centers, home energy storage systems, medical equipment, and meters. Furthermore, the segment offers dry batteries, enhancing the convenience and comfort of everyday living. Environmental responsibility is a core aspect of the company's operations. It actively works towards reducing carbon dioxide (CO2) emissions not only within its own business activities but also by supporting the broader electrification of society, particularly in the automotive sector. By maximizing the value, it delivers to society in terms of security, safety, and minimal environmental impact, the company aims to contribute to the realization of a society characterized by enriched lifestyles and environmental sustainability.
Panasonic Corporation Net Sales, By Segments (2021-2022)
- Live Streaming Camera Product Types Specification
|
Product |
Product Description |
|
LUMIX DC-GH5M2LGW |
Product Description: Hybrid mirrorless camera featuring live streaming capability and C4K 60p/50p 10-bit video recording. Features:
|
|
LUMIX DC-GH5M2GW |
Product Description: Wireless live streaming / USB-tethering (RTMP/RTMPS):
Wired live streaming (RTP/RTSP):
|
- Business Strategy
Panasonic Corporation, a global leader in consumer electronics, has strategically navigated the dynamic landscape of technology and innovation to maintain its competitive edge. One prominent aspect of Panasonic's business strategy is its commitment to research and development (R&D). By investing heavily in R&D, Panasonic consistently introduces cutting-edge products that cater to evolving consumer demands and technological advancements. This commitment enables the company to stay ahead of the curve and remain relevant in an ever-changing market.
Additionally, Panasonic has embraced a diversified business model, expanding its portfolio beyond consumer electronics to include solutions for businesses and industries. This diversification not only mitigates risks associated with fluctuations in specific markets but also allows Panasonic to tap into new revenue streams. For instance, Panasonic provides solutions in areas such as automotive technology, energy solutions, and healthcare, positioning itself as a comprehensive provider of innovative solutions across various sectors.
Furthermore, sustainability has become a key pillar of Panasonic's business strategy. The company recognizes the importance of environmental stewardship and has integrated eco-friendly practices into its operations. From energy-efficient products to initiatives aimed at reducing carbon emissions, Panasonic demonstrates its commitment to sustainability while also appealing to environmentally-conscious consumers. This focus on sustainability not only aligns with global trends but also enhances the company's reputation as a responsible corporate citizen.
S.W.O.T Analysis
Strength
- Panasonic has a broad range of products across various sectors, including consumer electronics, automotive components, home appliances, and industrial solutions. This diversification helps mitigate risks associated with dependence on any single market segment.
- Panasonic is a globally recognized brand known for its quality, reliability, and innovation. Its reputation for producing high-quality products enhances customer trust and loyalty.
- The company has a strong focus on research and development, leading to continuous innovation in its products and services. Panasonic's technological advancements help maintain its competitive edge in the rapidly evolving electronics industry.
- Panasonic has a significant global footprint, with operations in multiple countries worldwide. This extensive presence allows the company to access diverse markets and customer segments.
Weakness
- While Panasonic's diversification is a strength, the company still relies heavily on its consumer electronics segment, which can be susceptible to changes in consumer preferences and market trends.
Opportunity
- Advancements in areas such as artificial intelligence, Internet of Things, and renewable energy present opportunities for Panasonic to develop new products and services that cater to evolving consumer demands and market trends.
- With the increasing focus on sustainability and environmental protection, there is a growing demand for electric vehicles, renewable energy solutions, and energy-efficient appliances. Panasonic can capitalize on these trends by expanding its offerings in related areas.
Threats
- Economic downturns or geopolitical tensions in key markets could impact consumer spending and business investment, affecting Panasonic's sales and profitability.
- Shifts in consumer preferences towards alternative brands or products, as well as changes in purchasing behavior, could pose a threat to Panasonic's market position and revenue growth.
COVID-19 Impact Analysis
The global spread of COVID-19 infections in fiscal 2021 significantly hampered the movement of people and products and precipitated a severe slowdown in the world economy, particularly in the first half of the year. The company was severely hit as well, and the operational situation remained uncertain as it entered the new fiscal year. Sales decreased because of a slump in the market mostly caused by travel limitations, and sales opportunities were lost because, businesses had to stop functioning or reduce their operating rates due to challenges obtaining parts.
By geographic region, overall sales in Japan decreased by 14% to 3,113.3 billion yen in 2021. Sales overseas decreased by 8% to 3,881.5 billion yen in 2021 compared to 2020. In real terms, excluding the impact of exchange rates, sales decreased by 7% year on year. In North and South America, sales totaled 1,117.1 billion yen in 2021, a year-on-year decrease of 20% in real terms.
