According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was USD 20542.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 25.20% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 8217.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6162.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4724.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1027.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 410.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2031.
The tobacco capsules and cartridges category is the fastest growing segment of the Heat Not Burn Cigarette industry
