Global Heat Not Burn Cigarette
Market Report
2024
The global Heat Not Burn Cigarette market size will be USD 20542.5 million in 2024. Rising health concerns and demand for reduced-risk alternatives to traditional smoking are expected to boost sales to USD 99056.64 million by 2031, with a Compound Annual Growth Rate (CAGR) of 25.20% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Heat Not Burn Cigarette market size will be USD 20542.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 25.20% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Heat Not Burn Cigarette Market Sales Revenue 2024 | $ 20542.5 Million |
Global Heat Not Burn Cigarette Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.2% |
North America Heat Not Burn Cigarette Sales Revenue 2024 | $ 8217 Million |
North America Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.4% |
United States Heat Not Burn Cigarette Sales Revenue 2024 | $ 6483.21 Million |
United States Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.2% |
Canada Heat Not Burn Cigarette Sales Revenue 2024 | $ 986.04 Million |
Canada Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.2% |
Mexico Heat Not Burn Cigarette Sales Revenue 2024 | $ 747.75 Million |
Mexico Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.9% |
Europe Heat Not Burn Cigarette Sales Revenue 2024 | $ 6162.75 Million |
Europe Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.7% |
United Kingdom Heat Not Burn Cigarette Sales Revenue 2024 | $ 1035.34 Million |
United Kingdom Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.5% |
France Heat Not Burn Cigarette Sales Revenue 2024 | $ 566.97 Million |
France Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 22.9% |
Germany Heat Not Burn Cigarette Sales Revenue 2024 | $ 1220.22 Million |
Germany Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.9% |
Italy Heat Not Burn Cigarette Sales Revenue 2024 | $ 530 Million |
Italy Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.1% |
Russia Heat Not Burn Cigarette Sales Revenue 2024 | $ 955.23 Million |
Russia Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 22.7% |
Spain Heat Not Burn Cigarette Sales Revenue 2024 | $ 505.35 Million |
Spain Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 22.8% |
Rest of Europe Heat Not Burn Cigarette Sales Revenue 2024 | $ 955.23 Million |
Rest of Europe Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 22.4% |
Asia Pacific Heat Not Burn Cigarette Sales Revenue 2024 | $ 4724.78 Million |
Asia Pacific Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 27.2% |
China Heat Not Burn Cigarette Sales Revenue 2024 | $ 2126.15 Million |
China Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 26.7% |
Japan Heat Not Burn Cigarette Sales Revenue 2024 | $ 652.02 Million |
Japan Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.7% |
Korea Heat Not Burn Cigarette Sales Revenue 2024 | $ 472.48 Million |
Korea Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 26.3% |
India Heat Not Burn Cigarette Sales Revenue 2024 | $ 566.97 Million |
India Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 29% |
Australia Heat Not Burn Cigarette Sales Revenue 2024 | $ 245.69 Million |
Australia Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 26.9% |
Rest of APAC Heat Not Burn Cigarette Sales Revenue 2024 | $ 335.46 Million |
Rest of APAC Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 27% |
South America Heat Not Burn Cigarette Sales Revenue 2024 | $ 1027.13 Million |
South America Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.6% |
Brazil Heat Not Burn Cigarette Sales Revenue 2024 | $ 25.2 Million |
Brazil Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.2% |
Argentina Heat Not Burn Cigarette Sales Revenue 2024 | $ 25.5 Million |
Argentina Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.5% |
Colombia Heat Not Burn Cigarette Sales Revenue 2024 | $ 24.4 Million |
Colombia Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.4% |
Peru Heat Not Burn Cigarette Sales Revenue 2024 | $ 24.8 Million |
Peru Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.8% |
Chile Heat Not Burn Cigarette Sales Revenue 2024 | $ 24.9 Million |
Chile Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.9% |
Rest of South America Heat Not Burn Cigarette Sales Revenue 2024 | $ 23.7 Million |
Rest of South America Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.7% |
Middle East and Africa Heat Not Burn Cigarette Sales Revenue 2024 | $ 410.85 Million |
Middle East and Africa Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.9% |
Turkey Heat Not Burn Cigarette Sales Revenue 2024 | $ 35.33 Million |
Turkey Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24.4% |
Nigeria Heat Not Burn Cigarette Sales Revenue 2024 | $ 43.14 Million |
Nigeria Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 24% |
Egypt Heat Not Burn Cigarette Sales Revenue 2024 | $ 43.14 Million |
Egypt Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.2% |
South Africa Heat Not Burn Cigarette Sales Revenue 2024 | $ 64.91 Million |
South Africa Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.9% |
GCC Countries Heat Not Burn Cigarette Sales Revenue 2024 | $ 175.84 Million |
GCC Countries Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 25.7% |
Rest of MEA Heat Not Burn Cigarette Sales Revenue 2024 | $ 48.48 Million |
Rest of MEA Heat Not Burn Cigarette Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 23.9% |
Market Drivers:
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Market Restrains:
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Market Trends:
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Market Split by Product Type |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Heat Not Burn Cigarette Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The heat-not-burn (HNB) cigarette market is an emerging segment in the tobacco industry, offering a smoke-free alternative to traditional cigarettes. HNB products work by heating tobacco to a temperature below combustion, releasing nicotine-containing vapor without the harmful byproducts of burning, such as tar and other carcinogens. This technology appeals to health-conscious smokers who seek a less harmful alternative to conventional smoking while still experiencing the sensory satisfaction of tobacco. Major tobacco companies, including Philip Morris International (IQOS) and British American Tobacco (glo), have been key players in this market, promoting HNB products as part of a harm-reduction strategy. Increasing regulatory pressures on traditional tobacco products, coupled with shifting consumer preferences for smoke-free and reduced-risk alternatives, are driving the market. Although still relatively new, the HNB cigarette market is expected to grow rapidly, especially in regions with strong tobacco control policies and rising health awareness.
In August 2024, Japan Tobacco Inc. announced that it had agreed to acquire Vector Group Ltd. (VGR), the fourth largest tobacco company in the US, for approximately USD 2.4 billion. The acquisition, which is expected to be completed by the end of JT's current fiscal year, will significantly expand JT's presence in the US market and add a growing and historically profitable business to its portfolio. (Source: https://www.jt.com/media/news/2024/pdf/20240821_E1.pdf)
The key driving factors for the heat-not-burn (HNB) cigarette market are the rising health awareness among smokers and the perception of reduced harm compared to traditional cigarettes. Unlike conventional smoking, HNB devices heat tobacco at lower temperatures without combustion, minimizing the release of harmful chemicals like tar and carbon monoxide. This feature appeals to health-conscious consumers seeking less harmful alternatives while still experiencing the sensory satisfaction of smoking. Many users perceive HNB products as a safer option, leading to an increase in their adoption. As governments and health organizations emphasize reducing smoking-related diseases, the popularity of HNB products grows as part of harm reduction strategies. This factor, coupled with strong marketing campaigns highlighting the potential health benefits, continues to drive the expansion of the HNB cigarette market globally. For instance, BAT, one of the major market participants in the heat-not-burn industry, introduced a new product in the heating devices category from the glo range. The glo is a smart alternative provided by the company, which entails heating the tobacco and not burning it, resulting in fewer emissions of toxicants found in smoke-based products
Major tobacco companies are investing heavily in research and development to improve the design, efficiency, and user experience of HNB products. Innovations such as faster heating times, longer battery life, and more compact designs make these devices more convenient and appealing to consumers. Additionally, improvements in flavor delivery and nicotine satisfaction further enhance the experience, making HNB products a more viable alternative to traditional smoking. These technological advancements not only attract existing smokers but also appeal to younger, tech-savvy consumers who are open to trying new, innovative products. As these devices become more sophisticated and widely available, their adoption is expected to rise, contributing to the overall growth of the HNB cigarette market.
The advanced technology involved in producing heat-not-burn devices and the proprietary nature of the tobacco sticks or cartridges contribute to higher retail prices. This makes HNB products less accessible, particularly in price-sensitive markets or among low-income consumers who may prefer more affordable smoking alternatives. Additionally, the initial investment in an HNB device can be a financial barrier for consumers, as it requires purchasing a separate heating device along with the tobacco refills. The relatively higher costs discourage widespread adoption, limiting market growth, especially in regions where economic constraints are a concern. Manufacturers need to address cost-related issues through pricing strategies and incentives to attract a broader customer base.
COVID-19 had a significant impact on the heat-not-burn cigarette market. As the pandemic raised health and safety concerns, there was a trend toward single-use items such as disposable cups during the pandemic, which would have had an adverse effect on the Heat Not Burn Cigarette market. However, since the world is gradually recovering from the pandemic, a renewed focus is being put on sustainability and eco-friendly practices. This has opened up avenues for the Heat Not Burn Cigarette market to pick up, get stronger, and move ahead. More environmentally conscious customers now reach out to biodegradable options, thereby pushing the market into recovery and future growth.
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The heat-not-burn (HNB) cigarette market is dominated by major tobacco companies investing heavily in research, product development, and marketing to promote HNB as a reduced-risk alternative to traditional smoking. The market is competitive, with companies focusing on geographic expansion and regulatory approval in key regions. Strategic partnerships, technological innovations, and expanding product portfolios are central to gaining a competitive edge in this rapidly growing market.
Top Companies Market Share in Heat Not Burn Cigarette Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the heat-not-burn cigarettes market, and the region is expected to have significant growth during the projected period due to strong consumer demand for reduced-risk smoking alternatives, favorable regulatory environments, and significant investments by major tobacco companies.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to increasing health awareness, regulatory shifts favoring reduced-risk products, and rising disposable incomes.
The current report Scope analyzes Heat Not Burn Cigarette Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was estimated at USD 20542.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 8217.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2031.
According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was estimated at USD 20542.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 6162.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2024 to 2031.
According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was estimated at USD 20542.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4724.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.2% from 2024 to 2031.
According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was estimated at USD 20542.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1027.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.6% from 2024 to 2031.
According to Cognitive Market Research, the global Heat Not Burn Cigarette market size was estimated at USD 20542.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 410.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2031..
Global Heat Not Burn Cigarette Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Heat Not Burn Cigarette Industry growth. Heat Not Burn Cigarette market has been segmented with the help of its Product Type, Distribution Channel , and others. Heat Not Burn Cigarette market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are segments performing in the global heat-not-burn cigarette market?
According to Cognitive Market Research, tobacco sticks are likely to dominate the Heat Not Burn Cigarette Market over the forecast period due to their integral role in delivering a satisfying smoking experience while minimizing harmful emissions. These specially designed sticks allow precise heating, enhancing flavor and nicotine delivery, making them a preferred choice among consumers seeking alternatives to traditional smoking.
The tobacco capsules and cartridges are the fastest-growing segment in the Heat Not Burn Cigarette Market due to their convenience, customizable flavor options, and compatibility with various devices. These products enhance the user experience by allowing smokers to personalize their vaping experience, driving higher adoption rates and increasing overall market demand.
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According to Cognitive Market Research, the convenience stores segment holds the largest share of the market by providing easy access to HNB products and associated accessories. Their strategic locations attract a broad consumer base, while the ability to quickly stock and promote new products enhances visibility, driving sales and encouraging trial among health-conscious smokers seeking alternatives.
In the Heat Not Burn Cigarette Market, the online store has been expanding at a rapid pace due to the convenience and accessibility they offer consumers. E-commerce platforms provide a discreet shopping experience, a wider product selection, and competitive pricing, catering to the increasing demand for alternative smoking products, especially among younger demographics.
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Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product Type | Devices, Direct/Indirect Heating, Hybrid/Infused, Consumables, Tobacco Capsules and Cartridges, Tobacco Sticks |
Distribution Channel | Offline Stores, Convenience Stores, Tobacco Shops, Grocery Shops, Drug Shops, Online Stores |
List of Competitors | Altria Group, Inc., BAT, Firefly Vapor (Slang Worldwide), Imperial Brands plc, Japan Tobacco Inc., KT&G Corp., PAX Labs, Inc., Philip Morris Products SA., Shenzhen Yukan Technology Co., Ltd. (iuoc2.com), Vapor Tobacco Manufacturing LLC |
This chapter will help you gain GLOBAL Market Analysis of Heat Not Burn Cigarette. Further deep in this chapter, you will be able to review Global Heat Not Burn Cigarette Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Analysis 2019 -2031, will provide market size split by Product Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Heat Not Burn Cigarette market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Devices have a significant impact on Heat Not Burn Cigarette market? |
What are the key factors affecting the Devices and Direct/Indirect Heating of Heat Not Burn Cigarette Market? |
What is the CAGR/Growth Rate of Offline Stores during the forecast period? |
By type, which segment accounted for largest share of the global Heat Not Burn Cigarette Market? |
Which region is expected to dominate the global Heat Not Burn Cigarette Market within the forecast period? |
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