Underwear Market Analysis from 2022 to 2034 Containing Market Size, Share along with its CAGR, Forecast and Trends

Top Countries — Revenue

USD Million/Billion
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Market Dynamics of Underwear Market Analysis

↑ Growth Drivers

  • Rising Disposable Income
  • Growing Awareness of Personal Hygiene
  • Athleisure Trend

↓ Restraints

  • Economic Downturns
  • Availability of Cheaper Alternatives

~ Trends

  • The Shift Towards Comfort, Inclusivity, and Sustainability is Transforming Consumer Preferences

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Country-level data · Company profiles · Editable dataset · Analyst consultation included.

Underwear Market Analysis — Presence

Geographical Analysis

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Regional and Country Analysis

Region / Country 2021 (A)2025 (A)2033 (P) CAGR
Globalxxxxxxxxxxxx8%
North Americaxxxxxxxxxxxx6.2%
United Statesxxxxxxxxxxxx6%
Canadaxxxxxxxxxxxx7%
Mexicoxxxxxxxxxxxx6.7%
Europexxxxxxxxxxxx6.5%
United Kingdomxxxxxxxxxxxx7.3%
Francexxxxxxxxxxxx5.7%
Germanyxxxxxxxxxxxx6.7%
Italyxxxxxxxxxxxx5.9%
Russiaxxxxxxxxxxxx5.5%
Spainxxxxxxxxxxxx5.6%
Swedenxxxxxxxxxxxxxxxx
Denmarkxxxxxxxxxxxxxxxx
Switzerlandxxxxxxxxxxxxxxxx
Luxembourgxxxxxxxxxxxxxxxx
Rest of Europexxxxxxxxxxxx5.2%
Asia Pacificxxxxxxxxxxxx10%
Chinaxxxxxxxxxxxx9.5%
Japanxxxxxxxxxxxx8.5%
South Koreaxxxxxxxxxxxx9.1%
Indiaxxxxxxxxxxxx11.8%
Australiaxxxxxxxxxxxx9.7%
Singaporexxxxxxxxxxxxxxxx
Taiwanxxxxxxxxxxxxxxxx
South East Asiaxxxxxxxxxxxxxxxx
Rest of APACxxxxxxxxxxxx9.8%
South Americaxxxxxxxxxxxxxxxx
Brazilxxxxxxxxxxxx8%
Argentinaxxxxxxxxxxxx8.3%
Colombiaxxxxxxxxxxxx7.2%
Peruxxxxxxxxxxxx7.6%
Chilexxxxxxxxxxxx7.7%
Rest of South Americaxxxxxxxxxxxx6.5%
Middle Eastxxxxxxxxxxxx7.7%
Saudi Arabiaxxxxxxxxxxxxxxxx
Turkeyxxxxxxxxxxxx7.2%
UAExxxxxxxxxxxxxxxx
Egyptxxxxxxxxxxxx8%
Qatarxxxxxxxxxxxxxxxx
Rest of Middle Eastxxxxxxxxxxxx6.7%
Africaxxxxxxxxxxxxxxxx
East Africaxxxxxxxxxxxxxxxx
West Africaxxxxxxxxxxxxxxxx
North Africaxxxxxxxxxxxxxxxx
South Africaxxxxxxxxxxxxxxxx

A = Actual · E = Estimated · P = Projected · 🔒 Locked values require full access. Click headers to sort.

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Segmentation Analysis


Market size by (Illustrative, 2025)
Share distribution (2025)

Charts are illustrative — exact values, country-level breakdowns, and full forecast in the paid report. Request a Free Sample PDF.

To learn more about market share and segmentation, request the free sample pages.

Competitor Analysis

Competitive Landscape of the Underwear Market

The aggressive panorama of the undies marketplace capabilities a diverse mix of global and local gamers. Major manufacturers like Victoria's Secret, Calvin Klein, and Hanes dominate with huge product traces and established market presence. They are emerging manufacturers recognition on areas of interest segments, which include eco-friendly or technologically superior materials to capture patron hobbies. E-trade structures and direct-to-client fashions are increasingly crucial, enabling manufacturers to reach wider audiences and adapt to shifting client possibilities. Innovation, logo loyalty, and pricing techniques remain key competitive factors.

September 2022: The official licensee of Jockey International Inc., Page Industries Ltd., increased the size of its retail flagship store in New Delhi, India. The 2,500 square foot, two-story store is divided into sections for men, women, and children. (Source: https://www.indianretailer.com/news/jockey-expands-offline-presence-opens-flagship-store-in-new-delhi.n14215) August 2022: Tommy Hilfiger opened a new store in Bonn, Germany, as part of its retail expansion. Men's underwear and other accessories may be found in the historic structure, which is meant to give customers the greatest possible in-store experience. Source: https://ww.fashionnetwork.com/news/Tommy-hilfiger-opens-its-first-store-dedicated-to-underwear,1007946.html August 2022: Calvin Klein unveiled their "Autumn 2022" campaign, which included the newest denim and underwear lines. Utilizing a combination of recyclable materials and a contemporary design, the range is intended for daily use and provides wireless comfort. Source: https://www.pvh.com/news/calvin-klein-fall-2022-campaign

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Top Companies (In no particular order)2022 (A)2023 (A)2024 (A)2025 (A)
Phillips-Van Heusen Corporation••• ••• ••• •••
Hanesbrands Inc.••• ••• ••• •••
Jockey International Inc.••• ••• ••• •••
Ralph Lauren Corporation••• ••• ••• •••
Levi Strauss & Co.••• ••• ••• •••
American Eagle Outfitters Inc.••• ••• ••• •••
Naked Brand Group Inc.••• ••• ••• •••
Perry Ellis International Inc.••• ••• ••• •••
UGO BOSS••• ••• ••• •••

We Provide Regional Breakdown of this Companies and Company specific to any Country, Region, Product/ service as well. We cover market share analysis for publicly listed companies as well as privately held companies, subject to data availability.

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Report Scope & Analysis

According to Cognitive Market Research, the global Underwear market size was USD 79514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

  • North America held the major market share for more than 40% of the global revenue with a market size of USD 31805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
  • Europe accounted for a market share of over 30% of the global revenue with a market size of USD 23854.35 million.
  • Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 18288.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.00% from 2024 to 2031.
  • Latin America had a market share of more than 5% of the global revenue with a market size of USD 3975.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
  • Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1590.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
  • The Women held the highest Underwear market revenue share in 2024.

 

Introduction of the Underwear Market

The underwear market encompasses the manufacturing, distribution, and sale of garments worn underneath outer garb, together with briefs, boxers, panties, and shapewear. It serves various segments, along with men's, ladies, and kids's underwear, with products starting from everyday fundamentals to luxury items. Elements, including fashion trends, technological advancements in fabric, and consumer choices for comfort and hygiene, inspire the marketplace. It consists of both brick-and-mortar shops and e-commerce platforms. Key tendencies consist of growing demand for sustainable and antimicrobial materials, the boom in online purchasing, and shifts closer to greater casual and snug designs due to evolving lifestyles.

Analyst Conclusion

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product positioning and will assist you to understand opportunities and threats around the globe.

The Underwear Market Analysis is witnessing significant growth in the near future.

In 2023, the Women segment accounted for a notable share of the Underwear Market Analysis.

Anushka Gore
Anushka Gore Verified Analyst
Senior Research Associate at Cognitive Market Research · Cognitive Market Research
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Frequently Asked Questions

The global market size for Underwear in 2024 is USD 79514.5 million.
The global Underwear market is expected to grow with a CAGR of 8.00% over the projected period.
North America held a significant global Underwear market revenue share in 2024.
Asia-Pacific will witness the fastest growth of the global Underwear market over the coming years.
The US had the most significant global Underwear market revenue share in 2024.
The main drivers of the growth of the Underwear market are E-commerce Growth, Rising Disposable Income and Growing Awareness of Personal Hygiene.
The Women segment had the largest share in the global Underwear market by Category.

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Underwear Market Analysis — Table of Contents

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Category Women, Men
Fabric Cotton, Silk, Nylon
Price range Low, Medium, High
Distribution Channel Online, Offline
List of Competitors Phillips-Van Heusen Corporation, Hanesbrands Inc., Jockey International Inc., Ralph Lauren Corporation, Levi Strauss & Co., American Eagle Outfitters Inc., Naked Brand Group Inc., Perry Ellis International Inc., UGO BOSS

  • 1.1 Top Competitors Analysis

    • (Subject to Data Availability (Private Players))

      1.1.1 Global Underwear Market Analysis by Key Players
    • 1.1.2 Segment Market Analysis by Key Players
    • 1.1.3 Top Players Ranking 2024
    • 1.1.4 New Product Launch Analysis
    • 1.1.5 Industry Mergers and Acquisition Analysis
  • 1.2 Company Profile (Data Subject to Availability) Sample Format

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.1 Phillips-Van Heusen Corporation
      • 1.2.1.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.1.2 Business Overview
      • 1.2.1.3 Financials (Subject to data availability)
      • 1.2.1.4 R&D Investment (Subject to data availability)
      • 1.2.1.5 Product Types Specification
      • 1.2.1.6 Business Strategy
      • 1.2.1.7 Recent Developments
      • 1.2.1.8 Management Change
      • 1.2.1.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.2 Hanesbrands Inc.
      • 1.2.2.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.2.2 Business Overview
      • 1.2.2.3 Financials (Subject to data availability)
      • 1.2.2.4 R&D Investment (Subject to data availability)
      • 1.2.2.5 Product Types Specification
      • 1.2.2.6 Business Strategy
      • 1.2.2.7 Recent Developments
      • 1.2.2.8 Management Change
      • 1.2.2.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.3 Jockey International Inc.
      • 1.2.3.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.3.2 Business Overview
      • 1.2.3.3 Financials (Subject to data availability)
      • 1.2.3.4 R&D Investment (Subject to data availability)
      • 1.2.3.5 Product Types Specification
      • 1.2.3.6 Business Strategy
      • 1.2.3.7 Recent Developments
      • 1.2.3.8 Management Change
      • 1.2.3.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.4 Ralph Lauren Corporation
      • 1.2.4.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.4.2 Business Overview
      • 1.2.4.3 Financials (Subject to data availability)
      • 1.2.4.4 R&D Investment (Subject to data availability)
      • 1.2.4.5 Product Types Specification
      • 1.2.4.6 Business Strategy
      • 1.2.4.7 Recent Developments
      • 1.2.4.8 Management Change
      • 1.2.4.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.5 Levi Strauss & Co.
      • 1.2.5.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.5.2 Business Overview
      • 1.2.5.3 Financials (Subject to data availability)
      • 1.2.5.4 R&D Investment (Subject to data availability)
      • 1.2.5.5 Product Types Specification
      • 1.2.5.6 Business Strategy
      • 1.2.5.7 Recent Developments
      • 1.2.5.8 Management Change
      • 1.2.5.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.6 American Eagle Outfitters Inc.
      • 1.2.6.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.6.2 Business Overview
      • 1.2.6.3 Financials (Subject to data availability)
      • 1.2.6.4 R&D Investment (Subject to data availability)
      • 1.2.6.5 Product Types Specification
      • 1.2.6.6 Business Strategy
      • 1.2.6.7 Recent Developments
      • 1.2.6.8 Management Change
      • 1.2.6.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.7 Naked Brand Group Inc.
      • 1.2.7.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.7.2 Business Overview
      • 1.2.7.3 Financials (Subject to data availability)
      • 1.2.7.4 R&D Investment (Subject to data availability)
      • 1.2.7.5 Product Types Specification
      • 1.2.7.6 Business Strategy
      • 1.2.7.7 Recent Developments
      • 1.2.7.8 Management Change
      • 1.2.7.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.8 Perry Ellis International Inc.
      • 1.2.8.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.8.2 Business Overview
      • 1.2.8.3 Financials (Subject to data availability)
      • 1.2.8.4 R&D Investment (Subject to data availability)
      • 1.2.8.5 Product Types Specification
      • 1.2.8.6 Business Strategy
      • 1.2.8.7 Recent Developments
      • 1.2.8.8 Management Change
      • 1.2.8.9 S.W.O.T Analysis

    • Data Subject to Availability as we consider Top competitors and their market share will be delivered.

      1.2.9 UGO BOSS
      • 1.2.9.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
      • 1.2.9.2 Business Overview
      • 1.2.9.3 Financials (Subject to data availability)
      • 1.2.9.4 R&D Investment (Subject to data availability)
      • 1.2.9.5 Product Types Specification
      • 1.2.9.6 Business Strategy
      • 1.2.9.7 Recent Developments
      • 1.2.9.8 Management Change
      • 1.2.9.9 S.W.O.T Analysis

  • 2.1 Global Underwear Market Analysis
  • 2.2 Global Underwear Market Analysis by Region
  • 2.3 Global Underwear Market Analysis by Category
  • 2.4 Global Underwear Market Analysis by Fabric
  • 2.5 Global Underwear Market Analysis by Price range
  • 2.6 Global Underwear Market Analysis by Distribution Channel
  • 2.7 Global Underwear Market Analysis by Key Players

  • 3.1 North America Underwear Market Analysis
  • 3.2 North America Underwear Market Analysis by Country
  • 3.3 North America Underwear Market Analysis by Category
  • 3.4 North America Underwear Market Analysis by Fabric
  • 3.5 North America Underwear Market Analysis by Price range
  • 3.6 North America Underwear Market Analysis by Distribution Channel
  • 3.7 North America Underwear Market Analysis by Key Players

  • 4.1 Europe Underwear Market Analysis
  • 4.2 Europe Underwear Market Analysis by Country
  • 4.3 Europe Underwear Market Analysis by Category
  • 4.4 Europe Underwear Market Analysis by Fabric
  • 4.5 Europe Underwear Market Analysis by Price range
  • 4.6 Europe Underwear Market Analysis by Distribution Channel
  • 4.7 Europe Underwear Market Analysis by Key Players

  • 5.1 Asia Pacific Underwear Market Analysis
  • 5.2 Asia Pacific Underwear Market Analysis by Country
  • 5.3 Asia Pacific Underwear Market Analysis by Category
  • 5.4 Asia Pacific Underwear Market Analysis by Fabric
  • 5.5 Asia Pacific Underwear Market Analysis by Price range
  • 5.6 Asia Pacific Underwear Market Analysis by Distribution Channel
  • 5.7 Asia Pacific Underwear Market Analysis by Key Players

  • 6.1 South America Underwear Market Analysis
  • 6.2 South America Underwear Market Analysis by Country
  • 6.3 South America Underwear Market Analysis by Category
  • 6.4 South America Underwear Market Analysis by Fabric
  • 6.5 South America Underwear Market Analysis by Price range
  • 6.6 South America Underwear Market Analysis by Distribution Channel
  • 6.7 South America Underwear Market Analysis by Key Players

  • 7.1 Middle East Underwear Market Analysis
  • 7.2 Middle East Underwear Market Analysis by Country
  • 7.3 Middle East Underwear Market Analysis by Category
  • 7.4 Middle East Underwear Market Analysis by Fabric
  • 7.5 Middle East Underwear Market Analysis by Price range
  • 7.6 Middle East Underwear Market Analysis by Distribution Channel
  • 7.7 Middle East Underwear Market Analysis by Key Players

  • 8.1 Africa Underwear Market Analysis
  • 8.2 Africa Underwear Market Analysis by Country
  • 8.3 Africa Underwear Market Analysis by Category
  • 8.4 Africa Underwear Market Analysis by Fabric
  • 8.5 Africa Underwear Market Analysis by Price range
  • 8.6 Africa Underwear Market Analysis by Distribution Channel
  • 8.7 Africa Underwear Market Analysis by Key Players

  • 9.1 Women
    • 9.1.1 Global Women Market
    • 9.1.2 Global Women Market by Region
  • 9.2 Men
    • 9.2.1 Global Men Market
    • 9.2.2 Global Men Market by Region

  • 10.1 Cotton
    • 10.1.1 Global Cotton Market
    • 10.1.2 Global Cotton Market by Region
  • 10.2 Silk
    • 10.2.1 Global Silk Market
    • 10.2.2 Global Silk Market by Region
  • 10.3 Nylon
    • 10.3.1 Global Nylon Market
    • 10.3.2 Global Nylon Market by Region

  • 11.1 Low
    • 11.1.1 Global Low Market
    • 11.1.2 Global Low Market by Region
  • 11.2 Medium
    • 11.2.1 Global Medium Market
    • 11.2.2 Global Medium Market by Region
  • 11.3 High
    • 11.3.1 Global High Market
    • 11.3.2 Global High Market by Region

  • 12.1 Online
    • 12.1.1 Global Online Market
    • 12.1.2 Global Online Market by Region
  • 12.2 Offline
    • 12.2.1 Global Offline Market
    • 12.2.2 Global Offline Market by Region

  • 13.1 Market Drivers
  • 13.2 Market Restraints
  • 13.3 Market Trends
  • 13.4 Market Opportunity
  • 13.5 Technological Road Map (Subject to Data Availability)
  • 13.6 Product Life Cycle (Subject to Data Availability)
  • 13.7 Customer and Buyer Behavior Analysis
    • 13.7.1 Consumer Demographics and Target Audience Assessment
    • 13.7.2 Digital Engagement, Customer Experience & Relationship Analysis
    • 13.7.3 Customer Buying Behavior & Purchase Decision Analysis
    • 13.7.4 Vendor Selection, Supplier Preferences & Future Demand Trends
    • 13.7.5 Pricing, Affordability & Value Perception Analysis
    • 13.7.6 Customer Segmentation & Demand Pattern Analysis
  • 13.8 PESTEL Analysis
    • 13.8.1 Political Factors
    • 13.8.2 Economic Factors
    • 13.8.3 Social Factors
    • 13.8.4 Technological Factors
    • 13.8.5 Legal Factors
    • 13.8.6 Environmental Factors
  • 13.9 Industrial Chain Analysis (Subject to Data Availability)
    • 13.9.1 Industry Chain Analysis
    • 13.9.2 Manufacturing Cost Analysis
    • 13.9.3 Supply Side Analysis
      • 13.9.3.1 Raw Material Analysis
      • 13.9.3.2 Raw Material Procurement Analysis
      • 13.9.3.3 Raw Material Price Trend Analysis
  • 13.10 Porter’s Five Forces Analysis
    • 13.10.1 Bargaining Power of Suppliers
    • 13.10.2 Bargaining Power of Buyers
    • 13.10.3 Threat of New Entrants
    • 13.10.4 Threat of Substitutes
    • 13.10.5 Degree of Competition
  • 13.11 Patent Analysis (Subject to Data Availability)
  • 13.12 ESG Analysis
  • 13.13 Geopolitical Outlook
    • 13.13.1 Global Power Realignment & Strategic Alliances
    • 13.13.2 Geopolitical Risk Landscape & Conflict Hotspots
    • 13.13.3 International Trade Relations & Market Access Environment
    • 13.13.4 Regulatory & Policy Shifts Impacting Cross-Border Operations
    • 13.13.5 Supply Chain Resilience, Localization & Resource Nationalism
    • 13.13.6 Technology Sovereignty & Digital Geopolitics
    • 13.13.7 Strategic Implications for Investment, Growth & Market Entry

  • This chapter isn't just about technology; it’s about certainty. We show you how AI is being used in leading industries so you can apply those same 'High-Speed' and 'High-Accuracy' principles to your own market strategy

    13.14 AI & Market Transformation
    • 13.14.1 Competitive Landscape Disruption & Strategic Shifts
    • 13.14.2 AI-Driven Transformation of Industry Value Chain
    • 13.14.3 Evolution of Business Models & Revenue Streams
    • 13.14.4 AI-Driven Product, Service & Innovation Transformation
    • 13.14.5 Customer Behavior, AI Adoption & Future Market Evolution

  • 14.1 Country 1
    • 14.2 Country 2
    • 14.3 Country 3
    • 14.4 Country 4
    • 14.5 Country 5
    • 14.6 Country 6
    • 14.7 Country 7
    • 14.8 Country 8
    • 14.9 Country 9
    • 14.10 Country 10

    • 15.1 Key Takeaways

    • Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.

      15.2 Analyst Point of View
    • 15.3 Assumptions and Acronyms

    • 16.1 Primary Data Collection
      • 16.1.1 Steps for Primary Data Collection
        • 16.1.1.1 Identification of KOL
      • 16.1.2 Backward Integration
      • 16.1.3 Forward Integration
      • 16.1.4 How Primary Research Help Us
      • 16.1.5 Modes of Primary Research
    • 16.2 Secondary Research
      • 16.2.1 How Secondary Research Help Us
      • 16.2.2 Sources of Secondary Research
    • 16.3 Data Validation
      • 16.3.1 Data Triangulation
    • 16.4 Data Representation

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    Research Framework · 70:30 Primary:Secondary

    Our Proprietary Methodology

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    01

    Primary Intelligence Gathering

    Direct interviews with 50+ industry stakeholders including manufacturers, distributors, end-users, and regulatory bodies across all six regions.

    02

    Secondary Data Triangulation

    Cross-referencing against trade databases, customs records, financial filings, patent databases, and verified industry publications.

    03

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    05

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    Data Assurance Metrics
    Data Points Validated 10,400+
    Expert Interviews 54
    Countries Covered 39+
    Company Profiles 9+
    Forecast Accuracy (Historical) 94.2%
    Report Pages 250+
    Analytical Coverage
    Market Sizing Revenue Forecast CAGR Analysis Competitor Benchmarking SWOT Porter's Analysis PESTEL Value Chain ESG Analysis Tariff Impact Patent Mapping Tech Trends

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