Europe Underwear Market Analysis from 2022 to 2034 Containing Market Size, Share along with its CAGR, Forecast and Trends
Top Countries — Revenue
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Europe Underwear Market Analysis — Presence
Geographical Analysis
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| Region / Country | 2021 (A) | 2025 (A) | 2033 (P) | CAGR |
|---|---|---|---|---|
| Europe Underwear Total | xxxx | xxxx | xxxx | 6.5% |
| United Kingdom | xxxx | xxxx | xxxx | 7.3% |
| France | xxxx | xxxx | xxxx | 5.7% |
| Germany | xxxx | xxxx | xxxx | 6.7% |
| Italy | xxxx | xxxx | xxxx | 5.9% |
| Russia | xxxx | xxxx | xxxx | 5.5% |
| Spain | xxxx | xxxx | xxxx | 5.6% |
| Sweden | xxxx | xxxx | xxxx | xxxx |
| Denmark | xxxx | xxxx | xxxx | xxxx |
| Switzerland | xxxx | xxxx | xxxx | xxxx |
| Luxembourg | xxxx | xxxx | xxxx | xxxx |
| Rest of Europe | xxxx | xxxx | xxxx | 5.2% |
A = Actual · E = Estimated · P = Projected · 🔒 Locked values require full access. Click headers to sort.
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Competitor Analysis
Competitive Landscape of the Underwear Market
The aggressive panorama of the undies marketplace capabilities a diverse mix of global and local gamers. Major manufacturers like Victoria's Secret, Calvin Klein, and Hanes dominate with huge product traces and established market presence. They are emerging manufacturers recognition on areas of interest segments, which include eco-friendly or technologically superior materials to capture patron hobbies. E-trade structures and direct-to-client fashions are increasingly crucial, enabling manufacturers to reach wider audiences and adapt to shifting client possibilities. Innovation, logo loyalty, and pricing techniques remain key competitive factors.
September 2022: The official licensee of Jockey International Inc., Page Industries Ltd., increased the size of its retail flagship store in New Delhi, India. The 2,500 square foot, two-story store is divided into sections for men, women, and children. (Source: https://www.indianretailer.com/news/jockey-expands-offline-presence-opens-flagship-store-in-new-delhi.n14215) August 2022: Tommy Hilfiger opened a new store in Bonn, Germany, as part of its retail expansion. Men's underwear and other accessories may be found in the historic structure, which is meant to give customers the greatest possible in-store experience. Source: https://ww.fashionnetwork.com/news/Tommy-hilfiger-opens-its-first-store-dedicated-to-underwear,1007946.html August 2022: Calvin Klein unveiled their "Autumn 2022" campaign, which included the newest denim and underwear lines. Utilizing a combination of recyclable materials and a contemporary design, the range is intended for daily use and provides wireless comfort. Source: https://www.pvh.com/news/calvin-klein-fall-2022-campaign
| Top Companies (In no particular order) | 2022 (A) | 2023 (A) | 2024 (A) | 2025 (A) |
|---|---|---|---|---|
| Company 1 | ••• | ••• | ••• | ••• |
| Company 2 | ••• | ••• | ••• | ••• |
| Company 3 | ••• | ••• | ••• | ••• |
| Company 4 | ••• | ••• | ••• | ••• |
| Company 5 | ••• | ••• | ••• | ••• |
We Provide Regional Breakdown of this Companies and Company specific to any Country, Region, Product/ service as well. We cover market share analysis for publicly listed companies as well as privately held companies, subject to data availability.
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According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 23854.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
- The United Kingdom Underwear market had a market share of USD 4007.53 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Underwear sales witness an upswing due to the e-commerce growth.
- The France Underwear market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 2194.60 million in 2024.
- According to Cognitive Market Research, the German Underwear market size was valued at USD 4723.16 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Underwear surged due to the health consciousness.
- The Italy Underwear market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 2051.47 million in 2024.
- The Russia Underwear market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 3697.42 million in 2024.
- The Spain Underwear market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 1956.06 million in 2024
- The Luxembourg Underwear market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 739.48 million in 2024.
- The Portugal Underwear market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 500.94 million in 2024.
- The Greece Underwear market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 286.25 million in 2024.
- Rest of Europe's Underwear market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 3697.42 million in 2024.
The European underwear market is expanding as consumers prioritize both quality and sustainability. The men’s underwear segment is particularly notable, reflecting growing interest in comfort and innovative fabrics. European brands are focusing on eco-friendly materials and advanced designs to meet rising demand. The shift towards sustainable fashion and the convenience of online shopping are key growth drivers. Overall, the European market is evolving with a strong emphasis on eco-consciousness and quality, positioning itself as a leader in innovative and sustainable underwear solutions.
Analyst Conclusion
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product positioning and will assist you to understand opportunities and threats around the globe.
The Europe Underwear Market Analysis is witnessing significant growth in the near future.
In 2023, the Women segment accounted for a notable share of the Europe Underwear Market Analysis.
Anushka Gore is a Senior Research Associate at Cognitive Market Research & Consulting, specializing in the Consumer Goods sector. She is involved in delivering comprehensive market intelligence and business research solutions, utilizing both primary and secondary research methodologies to provide accurate, actionable, and data-driven insights for organizations operating across diverse consumer markets.
Her expertise includes market sizing and forecasting, competitive landscape assessment, consumer behavior analysis, brand positioning studies, customer and stakeholder surveys, expert interviews, and strategic market evaluations. Anushka works closely with manufacturers, retailers, distributors, industry experts, and consumers to gather firsthand market insights while leveraging extensive secondary research to validate market trends, demand patterns, and growth opportunities.
At Cognitive Market Research & Consulting, she contributes to market research reports, custom consulting engagements, and survey-based studies spanning various consumer goods categories, including packaged foods, beverages, personal care products, household products, consumer electronics, lifestyle products, and emerging consumer brands. Her research helps organizations understand changing consumer preferences, purchasing behaviors, distribution channel dynamics, competitive strategies, and innovation trends shaping the consumer goods industry.
Through her analytical approach and deep understanding of consumer markets, Anushka supports businesses in identifying growth opportunities, evaluating market potential, optimizing product strategies, and making informed strategic decisions. Her commitment to delivering high-quality research enables organizations to adapt to evolving consumer demands, strengthen market positioning, and achieve sustainable growth in an increasingly competitive marketplace.
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Europe Underwear Market Analysis — Table of Contents
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| Category | Women, Men |
| Fabric | Cotton, Silk, Nylon |
| Price range | Low, Medium, High |
| Distribution Channel | Online, Offline |
| List of Competitors | Phillips-Van Heusen Corporation, Hanesbrands Inc., Jockey International Inc., Ralph Lauren Corporation, Levi Strauss & Co., American Eagle Outfitters Inc., Naked Brand Group Inc., Perry Ellis International Inc., UGO BOSS |
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1.1 Top Competitors Analysis
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1.1.1 Global Underwear Market Analysis by Key Players
(Subject to Data Availability (Private Players))
- 1.1.2 Top Players Ranking 2024
- 1.1.3 New Product Launch Analysis
- 1.1.4 Industry Mergers and Acquisition Analysis
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1.2 Company Profile (Data Subject to Availability) Sample Format
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1.2.1 Phillips-Van Heusen Corporation
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.1.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.1.2 Business Overview
- 1.2.1.3 Financials (Subject to data availability)
- 1.2.1.4 R&D Investment (Subject to data availability)
- 1.2.1.5 Product Types Specification
- 1.2.1.6 Business Strategy
- 1.2.1.7 Recent Developments
- 1.2.1.8 Management Change
- 1.2.1.9 S.W.O.T Analysis
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1.2.2 Hanesbrands Inc.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.2.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.2.2 Business Overview
- 1.2.2.3 Financials (Subject to data availability)
- 1.2.2.4 R&D Investment (Subject to data availability)
- 1.2.2.5 Product Types Specification
- 1.2.2.6 Business Strategy
- 1.2.2.7 Recent Developments
- 1.2.2.8 Management Change
- 1.2.2.9 S.W.O.T Analysis
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1.2.3 Jockey International Inc.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.3.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.3.2 Business Overview
- 1.2.3.3 Financials (Subject to data availability)
- 1.2.3.4 R&D Investment (Subject to data availability)
- 1.2.3.5 Product Types Specification
- 1.2.3.6 Business Strategy
- 1.2.3.7 Recent Developments
- 1.2.3.8 Management Change
- 1.2.3.9 S.W.O.T Analysis
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1.2.4 Ralph Lauren Corporation
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.4.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.4.2 Business Overview
- 1.2.4.3 Financials (Subject to data availability)
- 1.2.4.4 R&D Investment (Subject to data availability)
- 1.2.4.5 Product Types Specification
- 1.2.4.6 Business Strategy
- 1.2.4.7 Recent Developments
- 1.2.4.8 Management Change
- 1.2.4.9 S.W.O.T Analysis
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1.2.5 Levi Strauss & Co.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.5.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.5.2 Business Overview
- 1.2.5.3 Financials (Subject to data availability)
- 1.2.5.4 R&D Investment (Subject to data availability)
- 1.2.5.5 Product Types Specification
- 1.2.5.6 Business Strategy
- 1.2.5.7 Recent Developments
- 1.2.5.8 Management Change
- 1.2.5.9 S.W.O.T Analysis
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1.2.6 American Eagle Outfitters Inc.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.6.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.6.2 Business Overview
- 1.2.6.3 Financials (Subject to data availability)
- 1.2.6.4 R&D Investment (Subject to data availability)
- 1.2.6.5 Product Types Specification
- 1.2.6.6 Business Strategy
- 1.2.6.7 Recent Developments
- 1.2.6.8 Management Change
- 1.2.6.9 S.W.O.T Analysis
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1.2.7 Naked Brand Group Inc.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.7.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.7.2 Business Overview
- 1.2.7.3 Financials (Subject to data availability)
- 1.2.7.4 R&D Investment (Subject to data availability)
- 1.2.7.5 Product Types Specification
- 1.2.7.6 Business Strategy
- 1.2.7.7 Recent Developments
- 1.2.7.8 Management Change
- 1.2.7.9 S.W.O.T Analysis
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1.2.8 Perry Ellis International Inc.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.8.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.8.2 Business Overview
- 1.2.8.3 Financials (Subject to data availability)
- 1.2.8.4 R&D Investment (Subject to data availability)
- 1.2.8.5 Product Types Specification
- 1.2.8.6 Business Strategy
- 1.2.8.7 Recent Developments
- 1.2.8.8 Management Change
- 1.2.8.9 S.W.O.T Analysis
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1.2.9 UGO BOSS
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
- 1.2.9.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.9.2 Business Overview
- 1.2.9.3 Financials (Subject to data availability)
- 1.2.9.4 R&D Investment (Subject to data availability)
- 1.2.9.5 Product Types Specification
- 1.2.9.6 Business Strategy
- 1.2.9.7 Recent Developments
- 1.2.9.8 Management Change
- 1.2.9.9 S.W.O.T Analysis
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- 2.1 Global Underwear Market Analysis
- 2.2 Global Underwear Market Analysis by Region
- 2.3 Global Underwear Market Analysis by Category
- 2.4 Global Underwear Market Analysis by Fabric
- 2.5 Global Underwear Market Analysis by Price range
- 2.6 Global Underwear Market Analysis by Distribution Channel
- 2.7 Global Underwear Market Analysis by Key Players
- 3.1 Europe Underwear Market Analysis
- 3.2 Europe Underwear Market Analysis by Country
- 3.3 Europe Underwear Market Analysis by Category
- 3.4 Europe Underwear Market Analysis by Fabric
- 3.5 Europe Underwear Market Analysis by Price range
- 3.6 Europe Underwear Market Analysis by Distribution Channel
- 3.7 Europe Underwear Market Analysis by Key Players
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4.1 Women
- 4.1.1 Global Women Market
- 4.1.2 Global Women Market by Region
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4.2 Men
- 4.2.1 Global Men Market
- 4.2.2 Global Men Market by Region
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5.1 Cotton
- 5.1.1 Global Cotton Market
- 5.1.2 Global Cotton Market by Region
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5.2 Silk
- 5.2.1 Global Silk Market
- 5.2.2 Global Silk Market by Region
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5.3 Nylon
- 5.3.1 Global Nylon Market
- 5.3.2 Global Nylon Market by Region
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6.1 Low
- 6.1.1 Global Low Market
- 6.1.2 Global Low Market by Region
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6.2 Medium
- 6.2.1 Global Medium Market
- 6.2.2 Global Medium Market by Region
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6.3 High
- 6.3.1 Global High Market
- 6.3.2 Global High Market by Region
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7.1 Online
- 7.1.1 Global Online Market
- 7.1.2 Global Online Market by Region
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7.2 Offline
- 7.2.1 Global Offline Market
- 7.2.2 Global Offline Market by Region
- 8.1 Market Drivers
- 8.2 Market Restraints
- 8.3 Market Trends
- 8.4 Market Opportunity
- 8.5 Technological Road Map (Subject to Data Availability)
- 8.6 Product Life Cycle (Subject to Data Availability)
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8.7 Customer and Buyer Behavior Analysis
- 8.7.1 Consumer Demographics and Target Audience Assessment
- 8.7.2 Digital Engagement, Customer Experience & Relationship Analysis
- 8.7.3 Customer Buying Behavior & Purchase Decision Analysis
- 8.7.4 Vendor Selection, Supplier Preferences & Future Demand Trends
- 8.7.5 Pricing, Affordability & Value Perception Analysis
- 8.7.6 Customer Segmentation & Demand Pattern Analysis
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8.8 PESTEL Analysis
- 8.8.1 Political Factors
- 8.8.2 Economic Factors
- 8.8.3 Social Factors
- 8.8.4 Technological Factors
- 8.8.5 Legal Factors
- 8.8.6 Environmental Factors
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8.9 Industrial Chain Analysis (Subject to Data Availability)
- 8.9.1 Industry Chain Analysis
- 8.9.2 Manufacturing Cost Analysis
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8.9.3 Supply Side Analysis
- 8.9.3.1 Raw Material Analysis
- 8.9.3.2 Raw Material Procurement Analysis
- 8.9.3.3 Raw Material Price Trend Analysis
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8.10 Porter’s Five Forces Analysis
- 8.10.1 Bargaining Power of Suppliers
- 8.10.2 Bargaining Power of Buyers
- 8.10.3 Threat of New Entrants
- 8.10.4 Threat of Substitutes
- 8.10.5 Degree of Competition
- 8.11 Patent Analysis (Subject to Data Availability)
- 8.12 ESG Analysis
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8.13 Geopolitical Outlook
- 8.13.1 Global Power Realignment & Strategic Alliances
- 8.13.2 Geopolitical Risk Landscape & Conflict Hotspots
- 8.13.3 International Trade Relations & Market Access Environment
- 8.13.4 Regulatory & Policy Shifts Impacting Cross-Border Operations
- 8.13.5 Supply Chain Resilience, Localization & Resource Nationalism
- 8.13.6 Technology Sovereignty & Digital Geopolitics
- 8.13.7 Strategic Implications for Investment, Growth & Market Entry
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8.14 AI & Market Transformation
This chapter isn't just about technology; it’s about certainty. We show you how AI is being used in leading industries so you can apply those same 'High-Speed' and 'High-Accuracy' principles to your own market strategy
- 8.14.1 Competitive Landscape Disruption & Strategic Shifts
- 8.14.2 AI-Driven Transformation of Industry Value Chain
- 8.14.3 Evolution of Business Models & Revenue Streams
- 8.14.4 AI-Driven Product, Service & Innovation Transformation
- 8.14.5 Customer Behavior, AI Adoption & Future Market Evolution
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9.1 Country 1
- 9.2 Country 2
- 9.3 Country 3
- 9.4 Country 4
- 9.5 Country 5
- 9.6 Country 6
- 9.7 Country 7
- 9.8 Country 8
- 9.9 Country 9
- 9.10 Country 10
- 10.1 Key Takeaways
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10.2 Analyst Point of View
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
- 10.3 Assumptions and Acronyms
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11.1 Primary Data Collection
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11.1.1 Steps for Primary Data Collection
- 11.1.1.1 Identification of KOL
- 11.1.2 Backward Integration
- 11.1.3 Forward Integration
- 11.1.4 How Primary Research Help Us
- 11.1.5 Modes of Primary Research
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11.1.1 Steps for Primary Data Collection
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11.2 Secondary Research
- 11.2.1 How Secondary Research Help Us
- 11.2.2 Sources of Secondary Research
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11.3 Data Validation
- 11.3.1 Data Triangulation
- 11.4 Data Representation
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Direct interviews with 50+ industry stakeholders including manufacturers, distributors, end-users, and regulatory bodies across all six regions.
Secondary Data Triangulation
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