Tea Market Report 2025 (Global Edition)

Global Tea Market Report 2025 Market Size Split by Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others), by Form (Loose Leaf, Tea Bags, Others), by Distribution channel (Supermarkets/Hype...

Tea Market Report Description

We have various report editions of Tea Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Top Manufacturing Companies of Instant Tea Powder:

Ajinomoto General Foods Inc., C. B. Shah & Co. (Tweak), Ito En Ltd., Dunkin Brands Group Inc., and Girnar Food & Beverages Pvt. Ltd. are the key players in the Instant Tea Powder Market

Ajinomoto General Foods Inc.

Ajinomoto General Foods Inc. (AGF) leads the global instant tea powder market with a substantial 15.5% market share. Headquartered in Japan, AGF is a joint venture between Ajinomoto Co. and Kraft Foods, known for its extensive portfolio of instant beverages, including tea and coffee. Over the years, the company has successfully expanded beyond its home market, establishing a strong presence across Asia, particularly in Japan, China, and Southeast Asia, while also making significant inroads into North America and Europe. In 2023, AGF generated an estimated revenue of USD 3.2 billion, with its instant tea segment playing a vital role in this success.
One of the primary drivers of AGF’s market leadership is its continuous focus on product innovation and diversification. The company has developed a range of instant tea products, including traditional black tea, green tea, and specialized herbal blends, catering to the evolving tastes of consumers. Additionally, AGF has introduced functional instant teas, enriched with vitamins, antioxidants, and herbal extracts, appealing to health-conscious buyers. Sustainability has also been a core focus, with AGF investing in responsible sourcing of tea leaves and eco-friendly packaging solutions to minimize its environmental footprint. By maintaining high-quality standards, leveraging a robust distribution network, and continuously refining its offerings, AGF remains at the forefront of the global instant tea powder market.

C. B. Shah & Co. (Tweak)

C. B. Shah & Co., operating under its widely recognized brand Tweak, holds a notable 12.3% share of the global instant tea powder market. Based in India, the company has built a strong reputation for manufacturing and exporting high-quality tea products, particularly catering to the rising demand for premium instant tea blends. Over time, Tweak has expanded its footprint beyond India, establishing itself as a key player in international markets such as the Middle East, Europe, and North America. In 2023, the company reported an estimated total revenue of USD 1.1 billion, with instant tea powder accounting for a significant portion of its earnings.
Tweak’s success can be attributed to its diverse product portfolio, offering a variety of instant tea flavors, including masala chai, ginger tea, cardamom tea, and green tea variants. The company has distinguished itself by using natural ingredients and employing advanced processing techniques to preserve the rich aroma and flavor of its teas. Additionally, Tweak has made significant investments in e-commerce and digital marketing, allowing it to expand its reach through online retail platforms. By catering to both traditional tea drinkers and modern consumers seeking convenience, Tweak has solidified its position as a leading player in the global instant tea industry.

Ito En Ltd.

Ito En Ltd., a renowned Japanese beverage company, commands an impressive 11.4% share in the global instant tea powder market. With decades of expertise in tea production, the company has become a leader in both the ready-to-drink (RTD) and instant tea powder segments, offering products that appeal to health-conscious consumers. Ito En’s stronghold extends beyond Japan, with significant market penetration in the U.S., Southeast Asia, and parts of Europe. In 2023, Ito En’s total revenue exceeded USD 3.8 billion, with its instant tea segment contributing significantly to its growth.
One of the standout features of Ito En’s instant tea powders is their high-quality production process. The company carefully selects premium tea leaves, employing freeze-drying and advanced extraction technologies to ensure that the tea retains its natural taste, aroma, and nutritional value. Additionally, Ito En has expanded its product offerings to include matcha-based instant teas, organic green tea powders, and functional herbal blends, catering to consumers looking for natural and wellness-focused beverages. Sustainability is another key priority, as the company actively promotes environmentally friendly farming practices and ethical sourcing. By maintaining its reputation for premium quality, authenticity, and innovation, Ito En continues to be a dominant force in the global instant tea powder industry.

Dunkin' Brands Group Inc.

Dunkin' Brands Group Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, has successfully secured a 10.8% market share in the instant tea powder segment. While primarily known for its coffee and baked goods, Dunkin' has expanded into the instant tea market to capitalize on the growing consumer preference for convenient, high-quality tea products. The brand has gained significant popularity, particularly in North America, where its instant tea powders are available in various flavors, such as classic black tea, iced tea blends, and herbal infusions. In 2023, Dunkin' Brands reported a total revenue of USD 1.6 billion, with steady growth in its tea segment.
Dunkin' has leveraged its strong retail presence and digital strategy to promote its instant tea offerings, using its loyalty program and online distribution channels to drive sales. The brand’s emphasis on convenience and flavor innovation has made its instant tea powders a preferred choice among consumers seeking quick and easy-to-prepare beverages. Additionally, Dunkin' has collaborated with suppliers to ensure that its tea blends maintain a consistent taste and quality, further enhancing its competitive edge in the market. By strategically integrating its instant tea segment into its broader beverage portfolio, Dunkin' has solidified its standing as a key player in the global instant tea powder industry.

Girnar Food & Beverages Pvt. Ltd.

Girnar Food & Beverages Pvt. Ltd., an established Indian tea brand, holds a 9.7% share in the global instant tea powder market. The company is widely known for its authentic Indian tea blends, which have gained immense popularity both domestically and internationally, particularly in Asia, the Middle East, and North America. Over the years, Girnar has successfully catered to consumers looking for premium, flavorful, and traditional tea products, leading to a steady increase in its market presence. In 2023, Girnar’s revenue surpassed USD 850 million, with its instant tea segment playing a crucial role in its overall growth.
Girnar differentiates itself through its unique product offerings, particularly its masala chai, Ayurvedic herbal teas, and spiced tea blends, which are made using traditional Indian recipes. The company has prioritized the use of natural ingredients, carefully sourced spices, and high-quality tea leaves, ensuring a rich and authentic tea experience. Additionally, Girnar has expanded its online presence, utilizing e-commerce platforms and global distribution networks to reach a wider customer base. The brand’s focus on convenience, heritage, and authenticity has resonated well with consumers, helping it strengthen its position in the global instant tea market.

What Growth Strategies Can Help New Entrants Succeed in the Tea Powder Market?

Innovation in Flavors, Functional Benefits, and Sustainable Packaging Are Key Areas for Market Growth

One of the most significant opportunities for both new entrants and existing brands in the instant tea powder market lies in product innovation. The demand for unique flavors, functional health benefits, and sustainable packaging is growing, creating a space for brands that can offer differentiated products. Flavored instant tea powders, incorporating exotic ingredients like matcha, turmeric, hibiscus, or citrus infusions, appeal to consumers looking for refreshing and flavorful alternatives to traditional teas. Functional instant teas, enriched with antioxidants, probiotics, or stress-relieving herbs, are also gaining traction among health-conscious individuals seeking beverages with added nutritional benefits.
Sustainability is another critical area where companies must focus their efforts. Consumers today are more conscious of their environmental impact and expect brands to align with their values. This means sourcing tea from ethical, fair-trade suppliers, reducing plastic waste in packaging, and investing in compostable or biodegradable materials. Brands that take an active stance on sustainability will likely attract eco-conscious consumers and build stronger brand loyalty over time. Moreover, expanding into emerging markets with growing tea consumption, such as Southeast Asia, the Middle East, and Latin America, presents significant growth potential. By understanding regional preferences and adapting product offerings accordingly, brands can tap into new customer bases and strengthen their global presence. Companies that successfully integrate innovation, sustainability, and strategic expansion will be best positioned to capitalize on the evolving trends in the instant tea powder industry.

Top Companies Market Share in Tea Industry: (In no particular order of Rank)

• Associated British Foods Plc. (Abf)
• Barrys Tea Limited
• Hain Celestial Group Inc.
• ITO EN LTD
• NESTLE S.A
• MCLEOD RUSSEL INDIA LIMITED
• TAETEA
• TATA GLOBAL BEVERAGES
• THE REPUBLIC OF TEA INC
• CVC Capital Partners
• Apeejay Surrendra Group
• Bettys & Taylors Group Ltd.
• Mighty Leaf Tea Company
• Numi Organic Tea
• Tazo Tea Company
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which Region will dominate the Market in 2025, and Which Region is Expanding at the Fastest CAGR?

According to Cognitive Research the European region dominated the market for decaf coffee and accounted for the highest revenue of XX% in 2025 and it is projected that it will grow at a CAGR of XX% in the future. The region is driven by a strong cultural heritage, high consumption rates and the dominance of producers like China and India, that significantly influence the global tea supply. Rising health consciousness especially among the millennials, and a preference for healthier alternatives are fueling growth in this region. The market is also seeing significant growth in the digital retail space, with e-commerce becoming a major distribution channel. The ready-to-drink tea market is experiencing significant growth, driven by modern lifestyles and convenient formats. The increasing popularity of tea had led to a rising demand for flavored ta varieties, including clove, pepper, cinnamon, masala, fruity and more.

Asia Pacifc is also the fastest growing region in the global market in 2025. 

The current report Scope analyzes Tea Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Tea Market Analysis

According to Cognitive Market Research, the black tea segment dominates the market and is the most consumed tea globally. Black tea is a type of tea that is completely oxidized, resulting in a dark reddish-golden hue, a bold flavor and a moderate amount of caffeine. The oxidation process involves exposing the tea leaves to air, allowing enzymes to react and develop the tea's characteristic taste. Black tea is known for its bold and robust flavor, often described as malty, smoky, or slightly sweet, depending on the specific variety and processing methods.

Green Tea on the other hand is witnessing significant growth. Green tea is prepared from the unoxidized leaves of the tea plant. It is recognized for being one of the least processed teas, retaining many of its natural nutrients and antioxidants. Green tea is most commonly associated with China and Japan. China is the world’s leading producer of green tea, while Japan is known for its unique varieties of green tea, like matcha.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Tea Industry. Request a Free Sample PDF!

According to Cognitive Market Research, the global tea market is segmented by form into loose leaf and tea bags. Tea bags dominate the global tea market for its properties of convenience, affordability and ease of use. The smaller tea particles within the tea bags increase the surface area, leading to faster preparation time, with a more intense flavor release compared to loose leaf tea. This makes tea bags ideal for busy individuals or those who prefer a quick cup of tea.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Tea Distribution channel Segment Analysis

Accordign to Cognitive Market Reseach, supermarkets and hypermarkets typically dominate the global market due wide range of product availability and popularity. Convenience stores are another significant segment, while specialty stores cater to a more niche market with specialized and premium tea varieties. Online retail is gaining popularity since the global pandemic, by offering convenience, access to a wider selection and subscription models.

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Tea Category Segment Analysis

• Organic
• Conventional

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

Author's Conclusion