Lion Group Company Profile

Sr. No.

Item

Description

1

Company Name

Lion Group

2

Website

www.lion.co.jp

3

Established Date

1891

4

Headquartered

Japan

5

Market Position/ History

Lion Corporation was founded in 1891 as T. Kobayashi & Co. by Tomijiro Kobayashi and has since grown into one of Japan’s leading manufacturers of oral care and household products. The company launched its first product, Lion Toothpowder, in 1896, and continued to innovate with initiatives like tooth brushing powder packets with donation slips as a social contribution activity from 1900 to 1920. In 1910, the Lion Soap Factory was established, marking a stronger focus on oral care. Over the years, Lion introduced notable products such as the Banzai Toothbrush (1914), Etiquette Lion toothpaste for bad breath (1968), and Dentor Systema Lion for periodontal care (1993). The company further strengthened its R&D capabilities with a new facility at the Hirai site in 2009, and in 2022, expanded its operations by acquiring Kyuzituhack Co., Ltd.

6

Sales Area

Asia

7

Manufacturing Location

Japan

8

Ticker

TYO: 4912

9

No. of Employees

7,654 Employee

10

Competitors

• Haleon plc (Gsk plc)
• Johnson & Johnson Services, Inc
• Procter & Gamble
• Unilever PLC
• Koninklijke Philips N.V.

11

CEO

Masayuki Takemori

12

Ownership Type

Public

13

Contact Information

1-3-28 Kuramae, Taito-ku, Tokyo 111-8644, Japan

Product

Product Description

Toothpastes

Lion Corporation offers a comprehensive range of toothpastes designed to address various oral health needs, including cavity prevention, gum care, bad breath control, and tooth sensitivity. Key products include Dentor Systema, formulated to combat periodontal disease with antibacterial agents and fluoride, and Etiquette Lion, which targets bad breath while maintaining a clean, fresh feeling. The formulations are backed by advanced dental research and cater to both preventive and therapeutic oral care. With mild flavors and low-foam options, Lion’s toothpastes are suitable for daily use by individuals with varying sensitivities and oral conditions.

• Clinica advantage toothpaste
• Clinica advantage + whitening toothpaste
• Clinica pro all-in-one (seven-risk care)
• Clinica pro plus whitening
• Clinica pro plus periodontal barrier
• Clinica advantage gel toothpaste (for electric toothbrushes)
• Clinica toothpaste

Toothbrushes and cleaning tools

Lion Corporation’s toothbrushes and oral cleaning tools are designed to provide precise and gentle care for various dental conditions, including plaque buildup, gum sensitivity, and periodontal concerns. The Dentor Systema toothbrush series features ultra-fine bristles that reach deep into periodontal pockets without irritating gums. Lion also offers interdental brushes, tongue cleaners, and floss products to support comprehensive oral hygiene. These tools are developed in collaboration with dental professionals to ensure optimal functionality, comfort, and effectiveness in daily use.

• Clinica advantage toothbrush
• Clinica pro toothbrush rubber head
• Clinica pro toothbrush alarm handle
• Clinica advantage dental tuft
• Clinica toothbrush
• Systema toothbrush
• Systema straight handle toothbrush

Dental rinses & mouthwashes

These dental rinses and mouthwashes are formulated to support daily oral hygiene by targeting bacteria, preventing plaque buildup, and maintaining fresh breath. Products such as Dentor Systema Mouthwash contain antibacterial agents like CPC (cetylpyridinium chloride) to reduce the risk of periodontal disease. These rinses are designed to reach areas that brushing alone may miss, offering extended protection against gum issues and bad breath. With alcohol-free and mild-flavor options, the range caters to individuals with sensitive oral conditions and preferences for gentle, effective cleansing.

• Clinica advantage dental rinse
• Clinica quick wash
• Systema ex dental rinse
• Systema haguki (the gums) plus premium dental rinse
• Systema haguki (the gums) plus dental rinse
• Nonio mouthwash

Periodontitis ointments

Lion Corporation’s periodontitis ointments are specialized treatments designed to relieve symptoms of gum inflammation and support the management of periodontal disease. These ointments typically contain antibacterial and anti-inflammatory agents that help reduce gum swelling, bleeding, and bacterial growth in periodontal pockets. Easy to apply directly to affected areas, they offer targeted therapeutic action to promote gum healing and prevent further progression of the disease. Suitable for daily use alongside regular brushing and flossing, these formulations are often recommended for individuals with moderate to severe gum conditions.

• Dent Health R
• Dent Health Bb
• Paradent ACE

Year

Latest News

March 2025

Lion Corporation to Launch OraCo Service Promoting Preventive Oral Care

Lion Corporation announced the launch of OraCo, a new oral care support service set to begin on April 1, 2025. Developed in collaboration with dental clinics, OraCo is designed to encourage preventive dentistry by offering post-visit online guidance from dental hygienists. The service aims to improve individual oral care habits through professional follow-up and personalized support. This initiative reflects Lion’s continued commitment to advancing oral health awareness and promoting consistent, effective dental hygiene practices.

January 2025

Lion Corporation to Launch CLINICA PRO plus Periodontal Barrier Toothpaste

Lion Corporation announced the nationwide launch of CLINICA PRO plus Periodontal Barrier Toothpaste, scheduled for March 26, 2025. As a new addition to the CLINICA PRO line, this medicated toothpaste is designed for advanced preventive care, incorporating a unique double-action approach to maintain gum health. It is the only toothpaste in Japan formulated with an enzyme-based active ingredient that breaks down and removes plaque, helping to prevent gum disease. The launch underscores Lion’s continued focus on high-quality, science-backed oral care solutions.

January 2025

Lion's “Okuchi Plus You” Corporate Oral Healthcare Service Reaches Over 100 Companies and 50,000 Employees

Lion Corporation announced that its corporate oral healthcare service, “Okuchi Plus You,” launched in July 2022 under the KENKO Investment for Health initiative, has now reached over 100 companies and served more than 50,000 employees as of December 2024. The service aims to support dental and oral health within workplace environments, contributing to improved well-being and quality of life. Lion plans to further expand the reach of this program, strengthening its commitment to preventive healthcare through strategic partnerships with corporations.