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Sr. No. |
Item |
Description |
|
1 |
Company Name |
Dabur India Limited |
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2 |
Website |
www.dabur.com |
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3 |
Established Date |
1884 |
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4 |
Headquartered |
Ghaziabad, Uttar Pradesh, India |
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5 |
Market Position/ History |
Dabur India Ltd. has a legacy that spans over 138 years, beginning in 1884 when Dr. S.K. Burman set out to provide affordable and effective healthcare solutions through Ayurvedic medicine in Calcutta. What started as a small initiative soon grew into a structured business, with the establishment of manufacturing units, research laboratories, and product expansion across Eastern India. By the early 20th century, Dabur was a pioneer in standardized Ayurvedic medicines, with innovations like research labs in 1919 and new units in Narendrapur and Daburgram. The company formally became Dabur India (Dr. S.K. Burman) Pvt. Ltd. in 1936. In the decades that followed, it expanded operations, relocated to Delhi, and built a major production facility in Sahibabad, alongside a dedicated R&D center in 1979. Dabur became a public limited company in 1986 and continued to grow through product diversification and strategic partnerships, including joint ventures in confectionery and dairy products in the 1990s. Entering the 21st century, Dabur marked several major milestones, including the demerger of its pharma business in 2003 and key acquisitions like Balsara (2005), Fem Care Pharma (2008), and Hobi Kozmetik and Namaste Laboratories (2010), cementing its presence both in India and overseas. The company ventured into organized retail in 2007 and continued expanding its FMCG product portfolio, creating billion-rupee brands like Dabur Red Paste, Real, Vatika, and Amla. By 2012, Dabur crossed the billion-dollar revenue mark, with continued growth in brand value and product innovation. Today, Dabur stands as a global Ayurvedic and natural health care leader with operations in over 120 countries, blending traditional wellness with modern science. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Manufacturing Location |
Operates 13 advanced manufacturing plants across India, including units in Alwar, Baddi, and Tezpur. It also has 8 international facilities in countries like Egypt, South Africa, and the UAE. |
|
8 |
Ticker |
NSE: DABUR |
|
9 |
No. of Employees |
7,747 (As of 31 March, 2024) |
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10 |
Competitors |
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|
11 |
CEO |
Mohit Malhotra |
|
12 |
Ownership Type |
Public |
|
13 |
Contact Information |
8/3, Asaf Ali Road, New Delhi – 110002 Tel: 0120-3962100 |
Dabur India Ltd. is one of the leading names in the Indian Fast-Moving Consumer Goods (FMCG) sector, with a rich legacy rooted in Ayurveda and natural health care. Founded in 1884, the company has grown from a small Ayurvedic medicines business in Calcutta to a globally recognized brand, known for its strong focus on health, wellness, and herbal remedies. Dabur is widely trusted by consumers across generations and continues to build on its reputation by combining traditional knowledge with modern scientific research
Dabur’s business is broadly categorized into Health Care, Personal Care, Home Care, and Food & Beverages:
With a diverse portfolio, Dabur serves both domestic and international markets, reaching over 120 countries worldwide, has a wide distribution network, covering 7.7 million retail outlets with a high penetration in urban and rural markets.
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Product |
Product Description |
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Dabur Activated Charcoal Toothpaste |
A toothpaste designed to enhance brushing practices beyond traditional options. It combines activated charcoal’s detoxifying properties with natural ingredients like charcoal powder, herbal extracts, and aqua. This toothpaste helps reduce stains, remove bad odor, fight plaque formation, and promote a healthier mouth. The blend of mint and charcoal supports natural teeth whitening and long-lasting freshness. Key Benefits:
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Dabur Red Toothpaste |
A blend of 13 active Ayurvedic ingredients, including clove oil, laung, pudina, and tomar, clinically proven to address seven common dental problems. It supports gum and teeth health, fights bad breath, and helps prevent toothache, gum inflammation, bleeding gums, plaque, cavities, and gingivitis. Scientific testing confirms its effectiveness against bacteria, viruses, and fungi. Key Ingredients & Benefits:
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Dabur Meswak Toothpaste |
An herbal toothpaste formulated with pure extract of the Miswak plant (Salvadora Persica), known for its antibacterial, anti-inflammatory, and astringent properties. It helps prevent tooth decay, combats plaque and tartar, strengthens gum grip, and protects against gingivitis. The toothpaste contains calcium salts and sulfur compounds that aid in cavity protection and gum health, while providing a unique fresh licorice flavor. Key Benefits:
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Dabur Lal Dant Manjan |
An Ayurvedic tooth powder with a legacy of over 50 years, containing potent Ayurvedic ingredients like Laung (clove), Pudina (mint), Tomar, and Shuddha Gairika. Known to promote strong teeth and healthy gums by preventing common oral issues. Key Ingredients:
Health Benefits:
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Dabur Babool Toothpaste |
Contains natural Babool (Acacia Arabica) and Clove to support healthy gums and strong teeth. Babool is rich in tannin and polyphenolic compounds, while Clove offers analgesic and antifungal properties. Mint oil refreshes breath and treats toothaches and gum swelling. Key Ingredients:
Health Benefits:
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Dabur Dant Rakshak Ayurvedic Paste |
Formulated with 32 Ayurvedic herbs including Badam, Ber, Pippali, Akhrot, Ajwain, and Manjistha (Indian Madder). Clinically proven to kill 99.9% of germs in the mouth and support stronger, whiter teeth without parabens, fluoride, artificial colors, or animal testing. Key Ingredient:
Health Benefits:
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Dabur Red Pulling Oil |
An Ayurvedic oral therapy using a blend of natural oils to perform ‘Kavala Gandusha’ (oil pulling). It helps remove toxins, reduce inflammation, and kill 99.9% of oral germs naturally without chemicals or alcohol, strengthening teeth and gums. Key Ingredient:
Health Benefits:
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Dabur Red Gel Toothpaste |
Made with 7 minty Ayurvedic herbs including Clove, Tomar, and Camphor. Scientifically tested to fight oral problems like plaque, gingivitis, cavities, gum bleeding, and toothache while ensuring fresh breath and healthy gums. Key Ingredients:
Health Benefits:
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Dabur Herb’l Toothpaste |
A herbal toothpaste range featuring Clove, Neem, and Tulsi. Free from fluoride and parabens. Clove provides analgesic and antifungal benefits, Neem offers antioxidant and antimicrobial protection, and Tulsi adds antibacterial and analgesic properties for fresh breath. Key Ingredient:
Health Benefits:
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Year |
Latest News |
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March, 2025 |
Dabur Red Paste launches campaign to raise awareness on fluoride health risks on World Oral Health Day On World Oral Health Day, Dabur Red Paste launched its month-long ‘Switch To Fluoride Free’ campaign to educate Indians about the health risks of fluoride in toothpaste—especially in fluoride-endemic regions. Highlighting issues like skeletal fluorosis and cognitive decline in children, the campaign encourages safer, Ayurvedic alternatives. Dabur emphasized making informed consumer choices, advocating its fluoride-free Red Paste with 13 natural ingredients. EVP Marketing Abhishek Jugran stressed that what's effective internationally isn’t always right for India’s unique needs. |
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February, 2025 |
Dabur Red Paste revolutionizes oral care at Kumbh 2025 with ‘Dant Snan’ initiative During Kumbh Mela 2025, Dabur Red Paste launched the culturally rooted ‘Dant Snan’ initiative, blending tradition with oral hygiene. Through mythological street plays like ‘Dantasur vs Dantlal’, interactive booths, and digital films, they encouraged pilgrims to brush before their sacred dip. Activities like ‘Dant Manthan’ showcased the Ayurvedic power of its 13 ingredients, creating strong emotional and spiritual connections. The campaign combined on-ground engagement with digital storytelling, influencer outreach, and free sample distribution. |
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