Company Profile
Beaulieu Basic Information, and Sales Area
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Item |
Description |
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1 |
CompanyName |
Beaulieu |
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2 |
Website |
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3 |
Established Date |
1995 |
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4 |
Headquartered |
Australia |
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5 |
Market Position or History |
In 1995, a leading U.S manufacturer, Beaulieu of America, realized the need for a manufacturing presence in Australasia, purchasing the business of Sterling. To further cement its place as a leading manufacturer in Australia, Beaulieu purchased the business of Vogue Carpet Mills in 2000, a similarly sized business also based in Queensland. The operations of both businesses were merged into the one site at Rocklea. In 2017 a new purpose built manufacturing plant was completed which provides the company with a state of the art facility, enabling improved efficiencies through better plant layout and process flow, and providing the space necessary to invest in the latest carpet manufacturing technology. In July 2018, Beaulieu Australia was integrated into the Beaulieu International Group. This integration will allow Beaulieu Australia to continue to grow, offering a more diverse product profile and increased financial security. |
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6 |
Sales Area |
World wide |
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7 |
Number of employees |
NA |
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8 |
Contact Information |
Australia |
Business Segment/ Overview
Beaulieu International Group (B.I.G.) is a global specialist in raw chemical materials (polymers), semi-finished engineered products (yarns, fibres, technical textiles and technical sheets) and is a leader in a broad range of floor coverings for the residential and commercial markets (vinyl rolls, vinyl planks, laminate, parquet, carpet, needle felt, artificial grass and mats) as well as upholstery fabrics. Beaulieu Australia began operations as Sterling Carpet Mills in Queensland in 1973. Beaulieu Australia is one of the largest carpet manufacturers in Australia, recognized as a market leader in solution dyed technology and environmentally friendly floor-coverings. Their broad range of synthetic carpets carry a range of added benefits due to which they provide excellent value for money and superior performance. With the latest in carpet manufacturing technology and equipment, Beaulieu has become the premier producer of innovative carpet in Australia.
Types Specification
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Product |
Product Description |
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Broadloom Carpet |
The product list includes Angelica, Appalachians, Augusta Lane, Battery Point, Beachcomber, Bellezza, Cottage View, Lassen Peak, etc. |
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Profile Details
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Author Sneha Mali
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Published 23 Jan 2024
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Last Updated 30 Mar 2024
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Reading Time~5 minutes
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CoverageSWOT, Financials, Key Employees, History
Table of Contents
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- 1.1 About Beaulieu
- 1.2 Key Facts
- 1.3 Key Employees
- 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
- 1.5.1 Head Office
- 1.5.2 Other Locations & Subsidiaries
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- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
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- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
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- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
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- 5.1 Acquisitions
- 5.2 Partnerships
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- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
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- 7.1 Summary of Findings
- 7.2 Strategic Recommendations
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