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Research Methodology of Cognitive Market Research: Cognitive Market Research

By Aparna Dutta Published At: 04-February-2023 Updated At: 12-April-2023
Research Methodology of Cognitive Market Research

Our research study involved the extensive usage of both primary and secondary data sources for market surveys, estimates and for developing forecast. This report is based on in-depth qualitative and quantitative analyses of the Market. Moreover, research study involves the use of secondary sources and databases such as ACIMAC (Association of Italian Manufacturers), European Commission, EPLF (Association of European Producers, companies’ annual reports, Bloomberg, Hoovers, Statista and Factiva to identify and collect information useful for a technical and market-oriented study of the Market. 

We conduct interviews and discussions with numerous key industry players. We reviewed annual reports, press releases and relevant documents for competitive analysis and better understanding of the market. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market. To calculate the market size, the report considers the revenue generated from the sales of manufacturers. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources. The primary sources mainly involve industry experts from core & related industries and preferred suppliers, manufacturers, distributors, technologists, standard & certification organizations, and organizations related to all segments of this industry’s value chain In-depth interviews were conducted with primary respondents such as key industry participants, subject matter experts (SMEs), executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information as well as to assess future prospects. The following figure depicts the market research methodology applied in drafting this report on the Market.

Secondary Research

Secondary research includes in-depth research on current trends, technical writing, recent trade, internet sources, trade associations, and statistical data from government websites and associated authorized agency websites. This has proven to be the most effective and reliable approach for obtaining data, capturing industry, and analyzing opportunities and growth. Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, market classification & segmentation according to industry trends to the bottom-most level, and regional markets. It has also been used to obtain information about the key developments from a market- oriented perspective.

Secondary Research Sources that are typically referred to include, but are not limited to

Market Size (Value)
  • Company financials
  • Magazines
  • Journals
  • Press releases
  • Paid databases
  • Statistical Databases
Revenue Of Companies
  • Financial reports
  • Company websites
  • Public databases
Qualitative Information (Market Dynamics and Market Trends)
  • Company websites
  • Annual reports
  • Press releases
  • Internal and external proprietary databases
  • Relevant patent and regulatory databases

Primary Research

This report is based on in-depth qualitative and quantitative analyses of the Market. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through industry expertise. The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, sales professionals, and related key executives from various key companies and organizations operating in the market. The primary sources from the demand side include key opinion leaders, builders & contractors, and key executives from the residential and non-residential industries. 

A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Market Value is Estimated Using: Top-Down Analysis And Bottom-Up Analysis

Top-down analysis generally refers to using comprehensive factors as a basis for decision making. Top-down analysis is commonly associated with the macro or macroeconomics. In the top-down approach, the overall market size has been used to estimate the size of other individual markets (mentioned under the segments on the basis of type, by material; end-use industry; and region) via percentage splits from secondary and primary research. The bottom-up analysis takes a completely different approach. In Bottom-up approach, the data is analyzed at segment, sub-segment or micro-level and the data is integrated and summed to achieve a macro market estimate. The bottom- up procedure was employed to arrive at the overall size of the global market from the consumption of and their respective market share in the market. The bottom-up approach was also used for data extracted from secondary research to validate the market size of the segments obtained, in terms of value. 

Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The data was triangulated by studying various factors and trends from both, the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches. 

Questionnaire

Question 1: What do you think is the total market size of market?

______________________________________________________________________________________

Question 2: What is your view on market? Is it growing significantly every year?

______________________________________________________________________________________

Question 3: As per your view, do you think the market has exponential growth in near future or will it shrink to some extent?

______________________________________________________________________________________

Question 4: Who do you think are your biggest competitors?

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Question 5:  How you see competition in the market? Is it fragmented or consolidated?

______________________________________________________________________________________

Question 6: After going through secondary analysis, we have segregate our report in following:

______________________________________________________________________________________

Question 7: Segmentation Apart from this what you feel regarding the types and applications?

______________________________________________________________________________________

Question 8: Which type is fastest growing in terms of revenue generation?

______________________________________________________________________________________

Question 9: What is repurchase rate of product?

______________________________________________________________________________________

Question 11: Which region shows highest demand of the product?

______________________________________________________________________________________

Question 12: Can you give some insightful data regarding raw material trends?

______________________________________________________________________________________

Question 12: According to you, what is consumer/costumer pattern in this market?

______________________________________________________________________________________

Question 13: Kindly provide us feedback for this primary research

______________________________________________________________________________________


Disclaimer

Any part of this report cannot be reproduced, kept in a retrieval system or transmitted in any kind by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Cognitive Market Research. The information and opinions in this report were prepared by Cognitive Market Research. The information herein is believed to be reliable and has been obtained from public sources believed to be reliable. All info provided in this report is provided for information purposes solely. The facts of this report are believed to be correct at the time of publication however cannot be assured. Please note that the judgments, conclusions and recommendations that Cognitive Market Research delivers can be based on information gathered in good faith from each primary and secondary source, we have a tendency to be always in a position to ensure. Research can initiate, update and cease coverage alone at the discretion of Market Reports Company. Cognitive Market Research has no obligation to notify a recipient thereof within the event that any estimation, forecast, changes or subsequently becomes inaccurate. As such Cognitive Market Research will accept no liability whatever for actions taken based mostly on any information that could subsequently prove to be incorrect.

Thank you so much for your interest. For further assistance please feel free to contact us.

Author's Detail:
Aparna Dutta / LinkedIn
Experience in Blog creation, Article Submission and Blog posting. I specialize in writing engaging blog posts for Market research and business insights. A person who believes in the principle of time and works towards perfection.

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