Birthday Cakes Market Report 2025 (Global Edition)

Global Birthday Cakes Market Report 2025 Market Size Split by Type Of Cakes (Butter Cakes, Chiffon Cakes, Cupcakes, Cheesecakes, Pound Cakes), by Distribution Channel (Convenience Stores, Online Retai...

Birthday Cakes Market Report Description

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Birthday Cakes Market Insights Video

Competitive Landscape of the Birthday Cake Market

The competitive landscape of the birthday cake market is characterized by a diverse range of players, including artisanal bakeries, supermarkets, and online retailers. Key brands focus on customization, unique flavors, and premium ingredients to differentiate themselves. Market leaders often invest in innovative marketing strategies and seasonal promotions to attract customers. Additionally, the rise of health-conscious consumers has led to the introduction of gluten-free, vegan, and low-sugar options, intensifying competition among traditional and specialty cake producers.

In March 2024, McKee Foods introduced two new Valentine's Day-themed Little Debbie products: vanilla-flavored Big Pack Valentine Cakes and vanilla-flavored Mini Donuts. This marked the company's expansion into the product line. Big Pack Valentine Cakes are six-piece cartons of individually wrapped snack cakes with a white icing stripe pattern and a light pink frosting coat. (Source: https://www.foodbusinessnews.net/articles/25285-mckee-foods-launches-valentines-day-themed-offerings) In March of 2024, Monginis Foods Private Limited updated its packaging while adhering to tradition. (Source: https://packagingoftheworld.com/2024/03/revamp-packaging-for-monginis.html) In December 2021, Starbucks Corporation debuted its "Bake in Store Format" in India, offering freshly baked items in-store. It's located in Mumbai's Khar district. (Source: https://www.bseindia.com/bseplus/AnnualReport/500800/73101500800.pdf)

Top Companies Market Share in Birthday Cakes Industry: (In no particular order of Rank)

• Grupo Bimbo
• S.A.B. de C.V.
• DoFreeze LLC
• McKee Foods Corporation
• Flowers Foods
• Inc.
• The J.M. Smucker Company
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Birthday Cake Market

Which Region Dominates the Birthday Cake Market in 2024?

According to Cognitive Market Research, North America currently dominates the Birthday Cake market, and the region is expected to have significant growth during the projected period. This is due to a strong consumer culture around celebrations, a high demand for customized cakes, and the presence of numerous bakeries and retail outlets. The trend of personalized cakes and convenience foods further supports market growth in the region.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This growth includes rising disposable incomes, urbanization, and a growing trend of celebrating birthdays with elaborate cakes, particularly in countries like India and China.

The current report Scope analyzes Birthday Cakes Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Birthday Cakes Market Analysis

According to Cognitive Market Research, the global Birthday Cake market size was estimated at USD 66215.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 26486.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.7% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the Birthday Cake market with a market size of USD 20897.52 million in 2024 and is projected to grow at a CAGR of 1.5% during the forecast period. The U.S. market's Stringent governmental regulations against plastic pollution.
• The Canada Birthday Cake market had a market share of USD 3178.33 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Birthday Cake market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 2410.23 million in 2024.

Europe Birthday Cakes Market Analysis

According to Cognitive Market Research, the global Birthday Cake market size was estimated at USD 66215.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 19864.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031.

• The United Kingdom Birthday Cake market had a market share of USD 3337.25 million in 2024 and is projected to grow at a CAGR of 2.8% during the forecast period. In the U.K., Birthday Cake sales witness an upswing due to the increasing focus on environmental sustainability.
• The France Birthday Cake market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 1827.54 million in 2024.
• According to Cognitive Market Research, the German Birthday Cake market size was valued at USD 3933.18 million in 2024 and is projected to grow at a CAGR of 2.2% during the forecast period. In Germany, Birthday Cake surged due to the Increased focus of the manufacturers and major market players.
• The Italy Birthday Cake market is projected to witness growth at a CAGR of 1.4% during the forecast period, with a market size of USD 1708.35 million in 2024.
• The Russia Birthday Cake market is projected to witness growth at a CAGR of 1.0% during the forecast period, with a market size of USD 3079.01 million in 2024.
• The Spain Birthday Cake market is projected to witness growth at a CAGR of 1.1% during the forecast period with a market size of USD 1628.89 million in 2024
• The Luxembourg Birthday Cake market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market size of USD 615.80 million in 2024.
• The Portugal Birthday Cake market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 417.16 million in 2024.
• The Greece Birthday Cake market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 238.37 million in 2024.
• The Rest of Europe's Birthday Cake market is projected to witness growth at a CAGR of 0.7% during the forecast period, with a market size of USD 3079.01 million in 2024.

Asia Pacific Birthday Cakes Market Analysis

According to Cognitive Market Research, the global Birthday Cake market size was estimated at USD 66215.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 15229.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Birthday Cake market size was valued at USD 6853.27 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Birthday Cake surged in China due to the Increased focus of the manufacturers and major market players.
• The Japan Birthday Cake market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 2101.67 million in 2024.
• The India Birthday Cake market had a market share of USD 1827.54 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. India's rising awareness among the populations .
• The South Korean Birthday Cake market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 1522.95 million in 2024.
• The Australian Birthday Cake market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 791.93 million in 2024.
• The South East Asia Birthday Cake market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 1050.84 million in 2024.
• The Rest of Asia Pacific Birthday Cake market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 1081.29 million in 2024.

South America Birthday Cakes Market Analysis

According to Cognitive Market Research, the global Birthday Cake market size was estimated at USD 66215.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 3310.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Birthday Cake market size was valued at USD 1417.01 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Birthday Cake flourished in Brazil due to increasing demand for packaged food and beverages.
• Argentina's Birthday Cake market had a market share of USD 556.21 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. Argentina's rising personal disposable income .
• Colombia’s Birthday Cake market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 294.66 million in 2024.
• Peru’s Birthday Cake market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 271.48 million in 2024.
• Chile’s Birthday Cake market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 238.37 million in 2024.
• The Rest of Latin America's Birthday Cake market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 533.03 million in 2024.

Middle East Birthday Cakes Market Analysis

According to Cognitive Market Research, the global Birthday Cake market size was estimated at USD 66215.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 1324.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031..

• The GCC Countries Birthday Cake market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 566.80 million in 2024. Birthday Cake sales flourish due to the presence of major market players.
• The Egypt Birthday Cake market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 139.05 million in 2024.
• The South Africa Birthday Cake market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 209.24 million in 2024. Birthday Cake sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Birthday Cake market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 113.89 million in 2024.
• The Nigeria Birthday Cake market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 139.05 million in 2024.
• The Rest of the MEA Birthday Cake market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 156.27 million in 2024.

Birthday Cakes Market Analysis

How are Segments Performing in the Global Birthday Cake Market?

Birthday Cake Market Type of Cakes Segment Analysis

According to Cognitive Market Research, Butter cakes dominate the birthday cake market due to their rich flavor, moist texture, and versatility in design. Their ability to pair well with various frostings and fillings allows for creative customization, appealing to diverse consumer preferences. Additionally, butter cakes maintain structural integrity, making them ideal for elaborate decorations and tiered designs. The growing trend of personalized and themed cakes further enhances their popularity, solidifying butter cakes as a favorite choice for birthday celebrations worldwide.

Pound cakes dominate the fastest-growing birthday cake market due to their rich, dense texture and versatility in flavors. Their simple ingredients and easy preparation appeal to both home bakers and professional pastry chefs. Additionally, pound cakes can be customized with various frostings, fillings, and decorations, making them suitable for any celebration. Their longer shelf life compared to other cakes enhances convenience for consumers, while their classic appeal ensures strong demand in the ever-evolving birthday cake landscape.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Birthday Cakes Industry. Request a Free Sample PDF!

Birthday Cake Market Distribution Channel Segment Analysis

According to Cognitive Market Research, Convenience stores dominate the birthday cake market by offering a wide range of ready-made cakes that cater to spontaneous celebrations. Their strategic locations make them easily accessible, allowing customers to quickly purchase cakes without prior planning. Additionally, convenience stores often feature popular brands and customizable options, appealing to diverse consumer preferences. With their focus on convenience and quick service, these stores meet the demand for last-minute birthday cake purchases, solidifying their position in the market.

In the Birthday Cake Market, Supermarkets and hypermarkets dominate the fastest-growing birthday cake market by offering a wide variety of cakes, including customized options, at competitive prices. Their strategic locations and extensive product ranges attract a diverse customer base. Additionally, these retailers often provide convenient online ordering and same-day delivery services, enhancing customer accessibility. Promotions and in-store displays effectively showcase cake options. At the same time, partnerships with local bakeries further enrich their offerings, making supermarkets and hypermarkets key players in meeting consumer demand for birthday cakes.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Birthday Cakes Ingredient Type Segment Analysis

Birthday Cake Market Ingredient Type Segment Analysis

According to Cognitive Market Research, Conventional cakes dominate the largest birthday cake market due to their timeless appeal, wide variety, and cultural significance. Traditional flavors like chocolate, vanilla, and fruit are favorites, ensuring consistent demand. Their customization options, including decorative designs and personalized messages, cater to diverse consumer preferences. Additionally, the availability of conventional cakes in bakeries and supermarkets enhances accessibility. The emotional connection associated with celebrating birthdays using these classic cakes further solidifies their dominance in the market.

In the Birthday Cake market, the rapidly growing sector is Sugar-free cakes dominate the fastest-growing birthday cake market due to increasing health consciousness among consumers seeking healthier dessert options. They cater to dietary restrictions, such as diabetes and gluten intolerance, appealing to a broader audience. Additionally, the rise in demand for low-calorie and guilt-free indulgences influences their popularity. Innovative recipes and improved taste have made sugar-free cakes more appealing, leading bakeries to expand their offerings, ultimately positioning sugar-free cakes as a preferred choice for birthday celebrations.

• Conventional Cakes
• Organic Cakes
• Gluten-Free Cakes
• Sugar-Free Cakes

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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