Bakery Products Market Report 2024 (Global Edition)

Global Bakery Products Market Report 2024 Market Size Split by Product Type (Biscuits , Bread & Rolls, Cakes & Pastries, Pizza Crusts, Rusks), by Distribution Channel (Direct, Indirect), by Specialty...

Bakery Products Market Report Description

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Bakery Products Market Insights Video

Competitive Landscape of the Bakery Products Market

The market for bakery products has an intensely competitive environment. The industry giants focus on product innovation, expanding their global footprint, and strategic acquisitions to maintain market dominance. Market dynamics are shaped by changing consumer preferences, health-conscious trends, and sustainability concerns.

Bakery Products Industry News:

• April 2022: Walker's Shortbread partnered with retailer Dufry to launch a new Travel Retailer range at more than 55 travel sites worldwide. The bakery products range will include several shortbreads and other bakery products.
• February 2022: The Kraft Heinz Company and The Not Company declared a joint venture to concentrate on sustainability in the coming years. This investment is intended to drive innovations by using the strengths of both companies.

Top Companies Market Share in Bakery Products Industry: (In no particular order of Rank)

• Mondelez International Inc. (Illinois U.S.)
• Associated British Foods plc (London U.K.)
• Yamazaki Baking Company Ltd. (Tokyo Japan)
• Campbell Soup Company (New Jersey U.S.)
• Britannia Industries Limited (Bengaluru India)
• The Kellogg Company (Michigan U.S.)
• Grupo Bimboo S.A.B. de C.V. (Mexico City Mexico)
• General Mills Inc. (Minnesota U.S.)
• Dunkin' Donuts LLC (Massachusetts U.S.)
• Flower Foods (Georgia U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, Europe Bakery Products Market share was 38% of total market

According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. The European region dominates the market for Bakery Products. The companies in this region include France, renowned for its pastries, and Germany, known for its bread. Growing health-consciousness drives demand for whole grain and low-fat products, while the artisanal and organic bakery segment is also expanding. European consumers increasingly seek convenience, innovation, and authentic flavors in their baked goods. According to Cognitive Market Research, Germany is anticipated to hold a strong position in Europe due to its rich baking tradition. The country offers diverse bread and pastry options, catering to varying consumer preferences. It emphasizes high-quality, wholesome ingredients, with a growing trend towards healthier and artisanal products. The market benefits from a culture of daily bread consumption and a preference for local bakeries, ensuring a stable and thriving sector.

The region's growth is driven by evolving consumer preferences and a penchant for convenient and artisanal baked goods. The region's diverse bakery landscape encompasses traditional and innovative offerings focusing on health-conscious and organic products. Major players in the market continuously introduce new flavors and formats, contributing to a competitive environment. North America's thriving food service industry and rising demand for grab-and-go options fuel this market's expansion, making it a dynamic and evolving sector with substantial growth potential.

The current report Scope analyzes Bakery Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Bakery Products Market

North America Bakery Products Market Analysis:

According to Cognitive Market Research, North America has the fastest growth in the market in 2023 and accounted for a share of more than 34% of the global revenue due to several variables. The North American region has the fastest growth in the market for Bakery Products. The consumer demand for convenient and on-the-go snack options, including baked goods, has steadily increased. The trend towards healthier, artisanal, and gluten-free baked products has also fueled market growth. Innovations in flavors, ingredients, and packaging have also contributed to the expansion of this industry. These factors collectively propel the thriving bakery products market, particularly in North America. In North America, the industry comprises various products, such as bread, pastries, cakes, and cookies, catering to different consumer preferences. This segment is characterized by a growing demand for healthier and artisanal baked goods, driven by changing consumer tastes and an emphasis on quality ingredients.

Europe Bakery Products Market

Europe Bakery Products Market Analysis:

According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. The European region dominates the market for Bakery Products. The growing consumer preference for convenience foods, urbanization, and changing dietary habits drive the market. The drivers include increasing demand for artisanal and organic bakery items, health-conscious consumer trends, and the expansion of online sales channels. Europe, with its rich tradition of bakery products, showcases a strong market presence, with consumers valuing quality, taste, and diverse product offerings, leading to sustained growth and innovation in the sector. Europe, renowned for its artisanal bread and pastry traditions, play a pivotal role in this market, focusing on innovative products that cater to varying tastes and dietary requirements, such as gluten-free and organic options, while emphasizing quality and sustainability. This dynamic sector is poised for continued growth and innovation.

Asia Pacific Bakery Products Market

Asia Pacific Bakery Products Market Analysis:

According to Cognitive Market Research, Asia-Pacific has significant growth in the market in 2023 and accounted for a share of more than 21% of the global revenue due to several variables. The Asia-Pacific region has significant growth in the market for Bakery Products. There is a rising consumer demand for convenient and indulgent snacks and a growing trend for premium and artisanal baked goods. The increasing urbanization, changing dietary preferences, and a surge in busy lifestyles are boosting the demand for bakery products in the Asia-Pacific, contributing to market growth. These factors, along with the influence of Western food culture, are critical drivers of the bakery products market's expansion in the region. Health-conscious choices, innovative flavors, and convenience-driven products are gaining prominence in this dynamic market, reflecting the evolving tastes and lifestyles of consumers in the area. This sector remains highly competitive and continues to adapt to emerging trends while offering a wide array of baked goods.

South America Bakery Products Market

South America Bakery Products Market Analysis:

According to Cognitive Market Research, South America has significant growth in the market in 2023 and accounted for a share of more than 4% of the global revenue due to several variables. The Latin American region has seen significant growth in the market for bakery products. The increase in disposable incomes and changing consumer preferences for convenient and diverse food options are boosting the demand for bakery products in the region. Additionally, an increasing trend towards snacking and the expansion of retail channels contribute to market expansion. Latin American consumers increasingly embrace Western-style baked goods, leading to a surge in sales. This market is expected to grow as consumers seek tasty, convenient, affordable bakery products. The innovative gluten-free and organic options cater to health-conscious consumers. Latin America contributes with traditional favorites like empanadas and pan dulce. As consumer preferences evolve, convenience and online sales gain prominence, shaping the bakery market's future.

Middle East and Africa Bakery Products Market

Middle East and Africa Bakery Products Market Analysis:

According to Cognitive Market Research, the Middle East and Africa had less growth in the market in 2023. They accounted for a share of more than 3.10% of the global revenue due to several variables. The Middle East and Africa region has less growth in the market for Bakery Products. As urbanization and disposable income rise, consumers seek ready-to-eat and healthy bakery items. Additionally, an increasing awareness of health and wellness has led to a surge in demand for organic and gluten-free options. These factors, along with the popularity of artisanal and specialty baked goods, are vital drivers fostering growth in the Middle East and Africa bakery products market. Health-conscious consumers are also fueling the growth of gluten-free and organic bakery products. Moreover, the market features regional specialties and innovative fusion offerings that cater to diverse tastes. Factors like urbanization, changing lifestyles, and the rise in artisanal bakeries shape this dynamic and competitive market landscape.

Bakery Products Market Analysis

Bakery Products Type Segment Analysis

According to Cognitive Market Research, biscuits are the item that is utilized the most frequently in the market for Bakery Products. They encompass various baked goods, including cookies, crackers, and other similar products. Cookies come in multiple flavors, shapes, and sizes, catering to diverse consumer preferences. On the other hand, Hackers often target health-conscious consumers with options like whole grain or gluten-free varieties.

Cakes & pastries is the second-most used product. Cakes range from elaborate celebration cakes to everyday options like cupcakes. The market also includes specialty cakes such as cheesecakes and mousse cakes. Pastries encompass diverse sweet and savory baked goods, including croissants, éclairs, and Danish pastries, each with unique flavors and fillings.

• Biscuits 
• Bread & Rolls
• Cakes & Pastries
• Pizza Crusts
• Rusks

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bakery Products Industry. Request a Free Sample PDF!

Bakery Products Distribution Channel Segment Analysis

According to Cognitive Market Research, direct is the most extensively used product in the Bakery Products market. They involve selling bakery products directly from manufacturers or bakeries to consumers. It can occur through on-site bakery sales, e-commerce platforms, or company-owned retail stores. Direct channels enable better control over product quality and customer engagement, often allowing for customization and brand loyalty.

The bakery products for indirect channel ranks second in usage. They involve intermediaries such as wholesalers, distributors, supermarkets, and convenience stores. These channels play a crucial role in expanding the market reach, as they offer a more comprehensive distribution network and often include well-established supply chains. Indirect channels provide convenience for consumers, offering a variety of bakery products under one roof.

• Direct
• Indirect

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Bakery Products Specialty Type Segment Analysis

Gluten-free is the Bakery Products market's most popular offering. These cater to a growing consumer base with gluten sensitivities or celiac disease. These products are made without wheat, rye, or barley, ensuring that individuals with gluten-related health issues can still enjoy bread, pastries, and other baked goods. The demand for gluten-free bakery items has surged due to increased awareness of gluten intolerance and a preference for healthier options.

According to Cognitive Market Research, fortified is the second-most popular product. These are enriched with additional nutrients like vitamins, minerals, and fiber. These offerings cater to health-conscious consumers looking for convenient ways to enhance their nutrient intake. Fortified bakery items align with the growing trend of functional foods and wellness, making them popular among those seeking healthier alternatives.

• Gluten-free
• Fortified
• Organic
• Low-calorie
• Sugar-free

Author's Detail

David Fuller

Senior Analyst at Cognitive Market Research

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I am working as a Senior Analyst with Cognitive Market Research in the areas of Industry Survey and Market Research/Analytics. I collaborate with CXOs, VPs, and other senior executives to understand their data needs and provide solutions and business strategy building.

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