What is Hair Dryer
The negative ion hair dryer releases negative ions breaking down the positively charged water molecules. The negative ions generated by the dryer don’t break the hair shafts, making the hair look charming and sleek. The negative ions break the water molecules making the hair dry quicker compared to different hair dryers and further eliminating static electricity.
Market Dynamics
The rise in the growth of salons globally is the major reason for the growth of the negative ion hair dryer market. The consistently shifting lifestyle of consumers because of the hectic work regime is also propelling the negative ion hair dryer segment. It offers better advantages compared to a conventional hair dryer which has added to the growth of the market.
Market Segmentation
The negative ion hair dryer market is divided depending on type into end users and distribution channels. Depending on the type, the market is bifurcated into 1200-watt, 1600-watt, and 2000-watt.
Market Players
The major players in the market are focusing on organic and inorganic growth measures. Several companies have opted for organic expansion tactics, which involve product releases, product approvals, along with patents. Some companies have chosen inorganic expansion measures, which involve mergers and acquisitions, collaborations, and partnerships. The market players are noticing lucrative growth opportunities in the coming time with the rise in demand for the negative ion hair dryer market.
Some major players in the industry are Revlon, JINRI, NITION, Philips, Xiaomi, Panasonic, TESCOM, Conair Corporation, etc.
Opportunities
The rise in demand for owning salon-like styling products at home, growing fame of hair care items with innovative technologies, and rising awareness among men and women are benefitting the growth and expansion of the negative ion hair dryer market.
Regional Growth
Out of all, Asia Pacific is anticipated to see major growth in the negative ion hair dryers market because of the rise in customer disposable income, the rising popularity of this technology, and the growth in demand for hair styling products.
Though the market faced challenges like intense competition and the effect of Covid-19 on the supply chain, it is gradually recovering and is sure to bounce back in the given forecast period.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
