Hair Dryer Market Report 2025 (Global Edition)

Global Hair Dryer Market Report 2025 Market Size Split by Type (Corded, Cordless), by Product (Handheld Hair Dryer, Hooded Hair Dryer), by Price Range (Less than USD 50, USD 50 - USD 100, More than US...

Hair Dryer Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Hair Dryer Market

In the Hair Dryer Market's competitive landscape, numerous key competitors are driving innovation and growth. The companies are responding to the increasing demand from consumers for smart appliances by introducing new products with a variety of high-tech features. Market rivalry is encouraging technological and design innovations to create Hair Dryer that fulfill both consumer wants and sustainability goals, keeping the market dynamic and competitive.

In June 2022, The Singaporean consumer electronics manufacturer Dyson Limited has relaunched its "Airwrap" hair drier line, which boasts improved capabilities that enable simultaneous curling, drying, straightening, and smoothing. (Source: https://www.dyson.com/discover/innovation/new-machines/new-dyson-airwrap-multistyler) In June 2021, Realme, a Chinese manufacturer of consumer electronics, and Dizo, a well-known lifestyle brand, collaborated to introduce a line of hair dryers and trimmers in India. (Source: https://onsitego.com/blog/realmes-lifestyle-brand-dizo-launches-a-bunch-of-earbuds-and-grooming-devices/)

Top Companies Market Share in Hair Dryer Industry: (In no particular order of Rank)

• Panasonic Corporation
• Conair LLC
• Dyson Limited
• Koninklijke Philips N.V.
• Braun GmbH
• Revlon
• Empower Brands Inc.
• Tescom Denki Co. Ltd.
• Jemella Ltd
• Elchim s.p.a.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Hair Dryer Market

Which Region Dominates the Hair Dryer Market in 2024?

According to Cognitive Market Research, North America currently dominates the Hair Dryer market, and the region is expected to have significant growth during the projected period. This is due in major part to a huge number of consumers who are more conscious of personal grooming and self-care.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR), due to rapid urbanization. In order to meet the expectations of the modern lifestyle, urban consumers are more inclined to spend money on personal care items like hair dryers.

The current report Scope analyzes Hair Dryer Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Hair Dryer Market Analysis

According to Cognitive Market Research, the global Hair Dryer Market size was estimated at USD 9715.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 3886.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Hair Dryer Market with a market size of USD 3066.24 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. The U.S. market's Stringent governmental regulations against health.
• The Canada Hair Dryer Market had a market share of USD 466.35 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Hair Dryer Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 353.65 million in 2024.

Europe Hair Dryer Market Analysis

According to Cognitive Market Research, the global Hair Dryer Market size was estimated at USD 9715.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 2914.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

• The United Kingdom Hair Dryer Market had a market share of USD 489.67 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. In the UK, Hair Dryer sales witness an upswing due to the increasing focus on consumer demand for eco-friendly items.
• The France Hair Dryer Market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 268.15 million in 2024.
• According to Cognitive Market Research, the German Hair Dryer Market size was valued at USD 577.11 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. In Germany, Hair Dryer surged due to the Increased focus of the manufacturers and major market players.
• The Italy Hair Dryer Market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 250.66 million in 2024.
• The Russia Hair Dryer Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 451.78 million in 2024.
• The Spain Hair Dryer Market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 239.00 million in 2024
• The Luxembourg Hair Dryer Market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 90.36 million in 2024.
• The Portugal Hair Dryer Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 61.21 million in 2024.
• The Greece Hair Dryer Market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 34.98 million in 2024.
• The Rest of Europe's Hair Dryer Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 451.78 million in 2024.

Asia Pacific Hair Dryer Market Analysis

According to Cognitive Market Research, the global Hair Dryer Market size was estimated at USD 9715.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2234.59 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Hair Dryer Market size was valued at USD 1005.56 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Hair Dryer surged in China due to Increased focus of the manufacturers and major market players.
• The Japan Hair Dryer Market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 308.37 million in 2024.
• The India Hair Dryer Market had a market share of USD 268.15 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. India's rising awareness among the populations .
• The South Korean Hair Dryer Market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 223.46 million in 2024.
• The Australian Hair Dryer Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 116.20 million in 2024.
• The South East Asia Hair Dryer Market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 154.19 million in 2024.
• The Rest of Asia Pacific Hair Dryer Market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 158.66 million in 2024.

South America Hair Dryer Market Analysis

According to Cognitive Market Research, the global Hair Dryer Market size was estimated at USD 9715.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 485.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Hair Dryer Market size was valued at USD 207.91 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Hair Dryer flourished in Brazil due to growing emphasis on personal hygiene among consumers.
• Argentina's Hair Dryer Market had a market share of USD 81.61 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Argentina's rising personal disposable income .
• Colombia Hair Dryer Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 43.23 million in 2024.
• Peru Hair Dryer Market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 39.83 million in 2024.
• Chile Hair Dryer Market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 34.98 million in 2024.
• The Rest of Latin America's Hair Dryer Market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 78.21 million in 2024.

Middle East Hair Dryer Market Analysis

According to Cognitive Market Research, the global Hair Dryer Market size was estimated at USD 9715.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 194.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031..

• The GCC Countries Hair Dryer Market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 83.17 million in 2024. Hair Dryer sales flourish due to the presence of major market players.
• The Egypt Hair Dryer Market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 20.40 million in 2024.
• The South Africa Hair Dryer Market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 30.70 million in 2024. Hair Dryer sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Hair Dryer Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 16.71 million in 2024.
• The Nigeria Hair Dryer Market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 20.40 million in 2024.
• The Rest of the MEA Hair Dryer Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 22.93 million in 2024.

Hair Dryer Market Analysis

How are Segments Performing in the Global Hair Dryer Market?

Hair Dryer Market Type Segment Analysis

According to Cognitive Market Research, corded hair dryer are likely to dominate the Hair Dryer Market over the forecast period. The reliable power production, reasonable price, and broad availability in both professional and consumer markets are the reasons for this segment's impressive performance. Because of its dependable performance and wide range of features, including ionic technology, cool shot capabilities, and several heat settings, corded versions are preferred for a variety of hair types and styling requirements.

The cordless hair dryer is the fastest-growing segment in the Hair Dryer Market. Cordless dryer Consumer demand for portability and convenience has led to an increasing interest in cordless hair dryers, notwithstanding their smaller market share. The allure of cordless models is being increased by technological developments, especially in the areas of battery life and charging efficiency..

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Hair Dryer Industry. Request a Free Sample PDF!

Hair Dryer Market Product Segment Analysis

According to Cognitive Market Research, the Handheld Hair Dryer segment holds the largest share of the market, due to consumer desire for affordability, mobility, and convenience. With a range of functions and pricing ranges, these devices are well-liked for their simplicity of use, quick drying times, and small size.

In the Hair Dryer Market, the Hooded Hair Dryer has been expanding at a rapid pace. These dryers are perfect for drying curly hair, setting hairstyles, and perms because of their big, dome-shaped hood, which distributes heat evenly. Because of their efficacy and professional outcomes, they are preferred.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Hair Dryer Price Range Segment Analysis

Hair Dryer Market Price Range Segment Analysis

According to Cognitive Market Research, The USD 50 - USD 100 segment holds the largest market share. Advanced technologies like ionic, ceramic, and tourmaline are frequently found in products in this market area, which offer improved hair protection and quicker drying times without breaking the bank.

In the Hair Dryer Market, the rapidly growing sector is the More than USD 100 category, which offers professional-grade hair dryers with cutting-edge features including ionic technology, adjustable heat settings, lightweight designs, and improved durability.

• Less than USD 50
• USD 50 - USD 100
• More than USD 100

Hair Dryer Application Segment Analysis

Hair Dryer Market Application Segment Analysis

According to Cognitive Market Research, the individual segment dominates the market. The increasing consumer demand for personal grooming goods, which is primarily driven by the growing emphasis on appearance, self-care, and at-home hairstyling, is what is driving this segment's leadership.

Professional is projected to be the fastest-growing segment in the Hair Dryer Market. Despite having a smaller market share than the individual segment, professional applications are growing steadily thanks to growing product innovations that meet salon-specific needs and strategic alliances between manufacturers and salons.

• Professional
• Individual

Hair Dryer Distribution Channel Segment Analysis

Hair Dryer Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the offline segment dominates the market. A lot of customers would rather test and inspect hair dryers in person before making a purchase, evaluating aspects like weight, ergonomics, and other qualities that might not be as obvious while purchasing online. Customers feel more confident and satisfied after having this hands-on experience, which boosts sales through offline distribution channels over the course of the projection period.

Online is projected to be the fastest-growing segment in the Hair Dryer Market, due to their convenience and accessibility. As firms use digital marketing and influencer partnerships to efficiently reach a wider audience and interact with potential customers, online sales have also increased.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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