Global Windshield Wiper
Market Report
2024
Global Windshield Wiper Market size is USD 7251.20 million in 2024. The increasing demand for advanced features is expected to boost the sales to USD 10203.17 Million by 2031 with a Compound Annual Growth Rate (CAGR) of 5.00% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Windshield Wiper market size is USD 7251.20 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Windshield Wiper Market Sales Revenue 2024 | $ 7251.2 Million |
Global Windshield Wiper Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
North America Windshield Wiper Sales Revenue 2024 | $ 2900.48 Million |
North America Windshield Wiper Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.2% |
Europe Windshield Wiper Sales Revenue 2024 | $ 2175.36 Million |
Europe Windshield Wiper Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.5% |
Asia Pacific Windshield Wiper Sales Revenue 2024 | $ 1667.78 Million |
Asia Pacific Windshield Wiper Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7% |
South America Windshield Wiper Sales Revenue 2024 | $ 362.56 Million |
South America Windshield Wiper Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.4% |
Middle East and Africa Windshield Wiper Sales Revenue 2024 | $ 145.02 Million |
Middle East and Africa Windshield Wiper Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.7% |
Market Drivers:
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Market Restrains:
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Market Split by Technology |
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Market Split by Blade Type |
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Market Split by Sales Channe |
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Market Split by Vehicle Type |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Windshield Wiper Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The windshield wiper market is experiencing steady growth driven by increasing demand for advanced features, such as rain-sensing wipers and integrated washer systems, which enhance driving safety and convenience. Moreover, the growing automotive industry, especially in emerging economies, and rising consumer awareness about vehicle maintenance and safety standards are fueling market expansion. Technological advancements, including the integration of wiper systems with advanced driver assistance systems (ADAS), are shaping market trends, along with a focus on environmental sustainability and customization options. Additionally, the COVID-19 pandemic has highlighted the importance of vehicle cleanliness, driving demand for efficient wiper systems. Overall, manufacturers are responding to these trends by innovating and offering differentiated products to meet evolving consumer needs and regulatory requirements in the dynamic windshield wiper market.
For instance, in May 2022, Schaeffler introduced an innovative line of wiper blades named TruPower, which comes in two variants: Premium Plus and Ultra Premium, both available with or without frames. These blades were meticulously designed to provide exceptional wiping performance and enhance visibility in diverse weather conditions. The enhanced rubber material utilized in the production of Schaeffler's TruPower Label Wipers features a graphite coating, contributing to more efficient and quieter wiping operations. (Source: https://www.schaeffler.co.in/en/news-media/press_releases/press_releases_detail.jsp?id=87816641 )
The increasing demand for advanced features in windshield wiper systems is a significant driver of market growth. Consumers are increasingly prioritizing convenience, safety, and performance, prompting manufacturers to innovate and offer solutions such as rain-sensing wipers, heated wipers, and integrated washer systems. These advanced features enhance visibility and driving experience, particularly in adverse weather conditions, leading to higher consumer adoption rates. As safety standards evolve and consumer preferences evolve, there is a growing market for wiper systems with enhanced functionalities. Manufacturers are responding to this demand by investing in research and development to develop cutting-edge technologies that meet the evolving needs of vehicle owners, thereby driving the expansion of the windshield wiper market.
The rising focus on vehicle safety is a key driver propelling the windshield wiper market forward. Regulatory bodies are increasingly emphasizing stringent safety standards, prompting automotive manufacturers to prioritize the installation of high-quality wiper systems. Consumers, too, are placing greater importance on safety features when purchasing vehicles, leading to a surge in demand for advanced windshield wiper technologies. Clear visibility is paramount for safe driving, especially during adverse weather conditions, and high-performance wiper systems play a crucial role in ensuring optimal visibility on the road. As awareness of the importance of vehicle safety continues to grow, the demand for reliable and efficient windshield wiper systems is expected to rise, driving market growth. Manufacturers are thus compelled to innovate and enhance wiper technologies to meet the evolving safety requirements of vehicles, further fueling market expansion.
The threat of substitutes poses a significant restraint on the windshield wiper market. Alternative solutions, such as hydrophobic coatings for windshields or automated cleaning systems, offer competing options for maintaining visibility and may divert demand away from traditional wiper systems. These substitutes, often marketed as more convenient or environmentally friendly, can attract consumers seeking alternatives to conventional wiper blades. Additionally, advancements in vehicle design and manufacturing may integrate windshield cleaning functions directly into the vehicle, reducing the need for separate wiper systems. As such, the presence of substitutes challenges the market's growth potential by introducing alternative solutions that compete for consumer attention and market share. To mitigate this restraint, windshield wiper manufacturers must focus on product differentiation, innovation, and highlighting the unique benefits of traditional wiper systems to maintain their competitive edge.
The COVID-19 pandemic had a mixed impact on the windshield wiper market. Initially, widespread lockdowns and economic uncertainties led to a decline in vehicle sales and aftermarket demand as consumers postponed non-essential purchases. Supply chain disruptions also affected manufacturing and distribution, causing temporary challenges for market players. However, as restrictions eased and economic activities resumed, there was a gradual recovery in demand, particularly for replacement wiper blades as vehicle maintenance gained importance. Moreover, the pandemic underscored the significance of vehicle cleanliness and safety, driving awareness and demand for effective windshield wiper systems. Additionally, the shift towards online retail and contactless services favored aftermarket sales channels, enabling manufacturers to adapt to changing consumer behaviors. Overall, while the pandemic initially posed challenges, the focus on vehicle hygiene and safety presented opportunities for growth and innovation in the windshield wiper market.
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The windshield wiper market features intense competition among key players such as Bosch, Valeo, and Trico Products Corporation. These companies dominate the market with their extensive product portfolios, advanced technologies, and global presence. Other notable players include Federal-Mogul Motorparts, Mitsuba Corporation, and DENSO Corporation, each striving to gain a competitive edge through innovations in wiper blade design, materials, and performance. Additionally, partnerships, mergers, and acquisitions are common strategies employed to strengthen market foothold and expand market reach.
October 2021: Trico Products Corp. recently introduced three innovative TRICO Solutions brands of wiper blades tailored to meet the unique performance requirements of popular vehicle models commonly found on roads. (Source: https://www.aftermarketnews.com/trico-products-introduces-new-trico-solutions-lines-of-specialized-wiper-blades/ )
Top Companies Market Share in Windshield Wiper Industry: (In no particular order of Rank)
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Global Windshield Wiper Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Windshield Wiper Industry growth. Windshield Wiper market has been segmented with the help of its Technology, Blade Type Sales Channe, and others. Windshield Wiper market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, Rain-sensing stands out as the dominating category. Rain-sensing technology has captured the largest market share in the windshield wiper market due to its ability to enhance driving safety and convenience. This innovative technology automatically detects rainfall and activates the wipers, providing optimal visibility without requiring manual intervention from the driver. As safety standards evolve and consumers prioritize advanced features in their vehicles, the demand for rain-sensing wiper systems has surged, propelling it to the forefront of the market.
Conventional technology, despite its simplicity, is experiencing the highest Compound Annual Growth Rate (CAGR) in the windshield wiper market due to several factors. While advanced technologies like rain-sensing wipers dominate, conventional wiper systems remain popular due to their cost-effectiveness and reliability. In emerging economies where affordability is a key consideration, conventional wipers are preferred over more expensive alternatives. Additionally, the aftermarket segment contributes significantly to the growth of conventional wiper systems, further driving their high CAGR.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Windshield Wiper Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the dominating category is Traditional Brackets. Traditional bracket blade types have captured the largest market share in the windshield wiper market due to their widespread usage, proven reliability, and cost-effectiveness. These blades are compatible with a wide range of vehicle models and are favored for their robust performance in various weather conditions. Their simple design and easy availability make them a popular choice in both original equipment manufacturer (OEM) and aftermarket segments. Additionally, their lower cost compared to advanced wiper technologies ensures continued strong demand across diverse markets.
Low-profile beam blade types are experiencing the highest Compound Annual Growth Rate (CAGR) in the windshield wiper market due to their superior performance and aesthetic appeal. These blades offer improved aerodynamics, reduced noise, and enhanced wiping efficiency, making them highly attractive to consumers seeking advanced features. Their sleek design provides better compatibility with modern vehicle aesthetics, while their durability and all-weather performance cater to a growing demand for high-quality wiper solutions. As a result, they are rapidly gaining popularity and driving market growth.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Windshield Wiper market report 2024 Edition by contacting our team.
Sales Channel Segment Analysis
According to Cognitive Market Research, the dominating category is OEM. The OEM sales channel captured the largest market share in the windshield wiper market due to the integral role of original equipment manufacturers in supplying wiper systems directly to vehicle manufacturers. This channel ensures high-quality, reliable products that meet stringent automotive standards, leading to strong partnerships between wiper manufacturers and automotive companies. Additionally, OEM-installed wipers are preferred for their guaranteed fit and performance, driving consistent demand as new vehicles are produced and sold, thereby securing the dominant market position for OEM sales.
The aftermarket sales channel is experiencing the highest Compound Annual Growth Rate (CAGR) in the windshield wiper market due to increasing vehicle ownership and the need for regular maintenance and replacement of wiper blades. As vehicles age, the demand for replacement parts, including wiper blades, rises significantly. The growth of e-commerce and the availability of a wide range of aftermarket products at competitive prices also contribute to this trend. Additionally, consumers seeking cost-effective and immediate solutions for wiper replacement drive the expansion of the aftermarket segment.
According to Cognitive Market Research, the dominating category is Passenger Cars. Passenger cars have captured the largest market share in the windshield wiper market due to their high production volume and widespread use globally. As the most common vehicle type, passenger cars require regular maintenance and wiper replacements, driving significant demand. Additionally, the continuous growth in the number of passenger cars, especially in emerging economies, fuels the need for windshield wipers. The increasing consumer focus on safety and convenience features in passenger vehicles also supports the dominance of this segment in the market.
Light commercial vehicles (LCVs) are growing at the highest CAGR in the windshield wiper market due to the expanding e-commerce and logistics sectors, which increase the demand for delivery and transport vehicles. LCVs require frequent maintenance and reliable wiper systems for safe operation in various weather conditions. The rise in small and medium-sized enterprises (SMEs) utilizing LCVs for business operations further boosts this demand. Additionally, the trend towards urbanization and last-mile delivery solutions accelerates the growth of the LCV segment in the windshield wiper market.
According to Cognitive Market Research, North America has secured the largest market share in the windshield wiper market due to several factors. The region boasts a large vehicle parc, including a significant number of light vehicles and commercial vehicles, driving demand for windshield wiper systems. Moreover, stringent safety regulations and a high level of consumer awareness regarding vehicle maintenance contribute to robust market growth. Additionally, the presence of key players like Bosch and Trico Products Corporation further strengthens North America's dominance in the market.
The Asia Pacific region is experiencing the fastest Compound Annual Growth Rate (CAGR) in the windshield wiper market due to several factors. Rapid urbanization, increasing disposable income, and a growing automotive industry are driving the demand for vehicles equipped with windshield wiper systems. Moreover, the region's diverse weather conditions, including frequent rain and monsoon seasons, necessitate reliable wiper solutions, further fueling market growth. Additionally, the emergence of aftermarket sales channels and the presence of key automotive manufacturers contribute to the region's accelerated growth trajectory.
The current report Scope analyzes Windshield Wiper Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Windshield Wiper market size was estimated at USD 7251.20 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2900.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
According to Cognitive Market Research, the global Windshield Wiper market size was estimated at USD 7251.20 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 2175.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.
According to Cognitive Market Research, the global Windshield Wiper market size was estimated at USD 7251.20 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1667.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
According to Cognitive Market Research, the global Windshield Wiper market size was estimated at USD 7251.20 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 362.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031
According to Cognitive Market Research, the global Windshield Wiper market size was estimated at USD 7251.20 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 145.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031
Senior Research Analyst at Cognitive Market Research
An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
Conclusion
Table of Content differs accordign to the user License selction. Current Displayed TOC is for the Corporate User License Report Edition. TOC Customization options: Add or Remove section's Or chapter's from the report. Specific section's of report can be ordered at a discounted price. If applicable; On Request Volume Data will also be provided (at an Additional Cost).
Technology | Rain-sensing, Conventional |
Blade Type | Traditional Brackets, Low-Profile Beam, Hybrid Blade |
Sales Channe | OEM, Aftermarket |
Vehicle Type | Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles |
List of Competitors | Bosch (Germany), Valeo (France), Trico Products Corporation (United States), Federal-Mogul Motorparts (United States), Mitsuba Corporation (Japan), DENSO Corporation (Japan), HELLA GmbH & Co. KGaA (Germany), DOGA Automotive (Spain), Magneti Marelli (Italy), ITW Global Brands (United States) |
This chapter will help you gain GLOBAL Market Analysis of Windshield Wiper. Further deep in this chapter, you will be able to review Global Windshield Wiper Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Chapter 2 North America Market Analysis
Executive Summary North America Market (2019 vs 2024 vs 2031)
Purchase Add-Ons to Customize the Report Edition and get further granular data level data about the North America market. Add-On Cost: Request before placing the order, Respective Pricing will be informed after sending the inquiry
Qualitative Analysis for the North America Market: North America Windshield Wiper Market Trends North America Windshield Wiper Technological Road Map North America Windshield Wiper Market Drivers North America Windshield Wiper Market Restraints North America Windshield Wiper Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia-Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Technology Analysis 2019 -2031, will provide market size split by Technology. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Technology Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Blade Type Analysis 2019 -2031
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Chapter 12 Market Split by Sales Channe Analysis 2019 -2031
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Chapter 13 Market Split by Vehicle Type Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Windshield Wiper market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Rain-sensing have a significant impact on Windshield Wiper market? |
What are the key factors affecting the Rain-sensing and Conventional of Windshield Wiper Market? |
What is the CAGR/Growth Rate of Traditional Brackets during the forecast period? |
By type, which segment accounted for largest share of the global Windshield Wiper Market? |
Which region is expected to dominate the global Windshield Wiper Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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