Swimming Pool Market Overview
Product Overview and Scope of Swimming Pool Market
A swimming pool is a man-made facility designed for recreational and competitive swimming, as well as other water-based activities. It offers a safe and controlled environment for people to enjoy swimming and water-related exercises. Swimming pools come in various shapes, sizes, and designs, and they can be found in different locations, such as private residences, hotels, resorts, recreational centers, schools, and sports complexes.
Construction: Swimming pools are typically constructed using materials like concrete, fiberglass, or vinyl. Concrete pools are the most common and can be customized to various shapes and sizes. Fiberglass pools come pre-formed and are installed as a single unit. Vinyl-lined pools have a vinyl membrane stretched over a steel or polymer frame.
Filtration System: Swimming pools are equipped with filtration systems to remove debris, contaminants, and microorganisms from the water, ensuring that it remains clean and safe for swimmers.
Chemical Treatment: To maintain water quality and prevent the growth of algae and harmful bacteria, swimming pool water is treated with chemicals such as chlorine or salt. These chemicals help disinfect the water and keep it safe for swimming.
Safety Measures: Safety is paramount in swimming pools. Measures like fencing, lifeguards, warning signs, and depth markings are implemented to prevent accidents and protect swimmers, especially children and inexperienced swimmers.
Types of Pools: There are various types of swimming pools, including lap pools (for exercise and training), recreational pools (for leisure and play), and diving pools (with deeper water for diving activities).
Maintenance: Regular maintenance is essential to keep the pool in good condition. This includes cleaning, checking water balance, inspecting the filtration system, and addressing any repairs or issues.
Health Benefits: Swimming provides numerous health benefits, such as improving cardiovascular fitness, muscle strength, and flexibility. It is a low-impact exercise suitable for people of all ages and fitness levels.
Competitive Swimming: Many swimming pools are designed to meet official competition standards, and they host various aquatic sports events, including swimming competitions, water polo matches, and diving competitions.
Overall, swimming pools offer a refreshing and enjoyable way for people to cool off, exercise, and have fun in the water. They are popular attractions in many places around the world and serve as a hub for water-related activities and social gatherings.
Swimming Pool Market – Industry Analysis
Market Drivers
Urbanization drives the Global Swimming Pool Market
Urbanization changes have been significant drivers of the global swimming pool market. As people move to urban areas and experience lifestyle changes, the demand for swimming pools has increased for various reasons:
Urbanization often leads to smaller living spaces, such as apartments and townhouses, where there might not be enough room for traditional outdoor activities like gardening or playing sports. In such cases, having access to a nearby swimming pool offers a recreational option for residents to relax and exercise without requiring large outdoor spaces.
Urban lifestyles can be hectic and stressful, leading to a growing awareness of the importance of health and wellness. Swimming is recognized as a low-impact exercise that promotes cardiovascular fitness, muscle strength, and overall well-being. With limited green spaces and recreational options in urban areas, swimming pools provide an attractive solution for fitness and relaxation.
In urban settings, people often seek social interactions and recreational activities. Swimming pools, especially in apartment complexes, hotels, and leisure centers, become a popular venue for social gatherings, parties, and community events. They offer an attractive amenity that enhances the overall living experience in urban dwellings.
With urbanization, real estate developers and property owners recognize the demand for swimming pools in residential properties. Many new residential complexes, especially high-end and luxury developments, incorporate swimming pools as a selling point to attract buyers who desire upscale amenities and a better quality of life.
The growth of tourism and hospitality in urban areas has led to an increased demand for swimming pools in hotels and resorts. Pools are often seen as a key feature that enhances the guest experience, and travelers frequently choose accommodations based on the availability of recreational facilities like swimming pools.
Urbanization has not diminished the interest in aquatic sports and activities. In fact, as more sports complexes, recreational centers, and educational institutions are established in urban areas, the demand for swimming pools suitable for training, competitions, and swimming lessons has risen.
Advancements in swimming pool technology, including automated pool maintenance systems, smart pool management solutions, and energy-efficient designs, align with the technological advancements seen in urban areas. This makes it easier to incorporate and maintain swimming pools in urban environments.
For many urban dwellers, having access to a swimming pool represents an improved quality of life. As people strive to balance work and personal life, having a nearby swimming pool provides an opportunity for relaxation, leisure, and physical activity, adding value to urban living.
Overall, the combination of urbanization and lifestyle changes has increased the demand for swimming pools in urban areas worldwide. As cities continue to grow and lifestyles evolve, the global swimming pool market is likely to remain influenced by these factors, making swimming pools an integral part of urban recreation and lifestyle choices.
Market Restraints
• High Initial Investment hinders the market growth.
• Land Constraints poses a challenge to the market expansion
Opportunity
• Growing Health and Wellness Awareness augments the swimming pool market.
• Tourism and Hospitality Industry acts as a significant driver of the market
Global Swimming Pool Revenue Market by Region (2018-2030)
Swimming Pool Market Revenue (USD Billion) Comparison by Region (2018-2030)
|
Regions |
2018 |
2022 |
2030 |
Market Share (%) 2030 |
CAGR (%) (2023-2030) |
|
North America |
xx |
xx |
xx |
xx% |
xx% |
|
Europe |
xx |
xx |
xx |
xx% |
xx% |
|
Asia Pacific |
xx |
xx |
xx |
xx% |
xx% |
|
Latin America |
xx |
xx |
xx |
xx% |
xx% |
|
Middle East & Africa |
xx |
xx |
xx |
xx% |
xx% |
|
Total |
xx |
8.04 |
xx |
xx% |
7.63% |
Global Swimming Pool Manufacturers Profiles/Analysis
Fluidra S.A.
Fluidra S.A. Basic Information, Manufacturing Base, Sales Area, and Competitors
|
Sr. No. |
Item |
Description |
|
1 |
Company Name |
Fluidra S.A. |
|
2 |
Website |
www.fluidra.com |
|
3 |
Established Date |
1969 |
|
4 |
Headquartered |
Spain |
|
5 |
Market Position/ History |
Fluidra S.A. was established in 1969 n Barcelona, Spain. The company is engaged in the global pool & wellness industry. Between the years 1970-1979, the company expanded its facility in Polinyà (Barcelona), its first sales branches in France and Italy, and it started to export its products. In the years between 1980-1989, the company enhanced its manufacturing facilities and opened its sales branches in the United Kingdom and Portugal. The 1990s saw the company’s expansion in Denmark in 1990 and the United States in 1994. Sales branches were opened in Dubai and Germany (1994), the Czech Republic in 1995, Turkey in 1996, and Australia in 1999. In the course of time, the company launched Unistral Recambios and acquired Aquaambiente in Portugal, and also opened subsidiaries in Russia, Morocco, and India. Fluidra S.A. acquired the Dutch company SIBO and Sunbay in France in 2016, while Calplas was sold. The merger between Fluidra and Zodiac occurred in 2018. Fluidra has recently become a part of the IBEX 35 and has further consolidated its dominant position in the industry by acquiring Splash and Zen business in Belgium, Built Right in the USA, Custom Molded Products in the USA, S.R. Smith in the USA, and Taylor in the USA. The company has more than 135 sales branches and more than 35 production centers around the world. |
|
6 |
Sales Area |
Europe, Latin America, Africa, Asia, and Oceania |
|
7 |
Manufacturing Location |
It has more than 35 factories in 12 countries including France, the UK, Spain, Italy, Germany, Brazil, Mexico, the USA, South Africa, China, Australia, and Bulgaria. |
|
8 |
Ticker |
BMAD: FDR |
|
9 |
No. of Employees |
More than 7,000 employees |
|
10 |
Competitors |
DVELAS, RENOLIT ALKORPLAN Pools, Val-Pak Products, Intex Recreation, Finish Thompson, Hayward Pool Products |
|
11 |
CEO |
Bruce W. Brooks |
|
12 |
Ownership Type |
Public |
|
13 |
Contact Information |
Av. Alcalde Barnils, 69, Sant Cugat Del Valles, Barcelona, 08174 Tel: 34 937 243900 |
Business Segment/ Overview:
Fluidra S.A. specializes in offering products and services in the residential and commercial pool market worldwide. The company owns several brands including ASTRALPOOL, Zodiac, Jandy, Polaris, Gre, Cepex, and many others. The company is engaged in manufacturing and distributing equipment to build, upgrade and maintain a swimming pool. It offers solutions such as filtration, pumping, disinfection, water treatment, LED lighting, heating, cladding, as well as ornamental elements. It offers alternatives to concrete pools, such as above-ground pools by GRE, Italian design pools by Laghetto, natural pools and ponds by AquaForte, and luxury stainless steel pools by AstralPool.
Further, Fluidra S.A. provides commercial pools for public use, such as pools in hotels and resorts, municipal pools, top-level competition pools, spa and wellness centers, lagoons, and ornamental fountains. The company’s professional customer mainly includes pool construction companies, pool stores, pool maintenance, and others.
In addition to residential and commercial pools, it offers components for irrigation systems and products for industrial fluid handling and flow control, both mainly under the Cepex brand.
Swimming Pools Product Types Specification
|
Product |
Product Description |
|
Gre pools |
Its Gre band offers above-ground pools in various sizes and finishes, a complete line of accessories, and a number of chemical products specifically designed for pool water. Gre’s pools are divided into various groups: wooden, steel, and composite, and are available as both above-ground and in-ground pools. It also offers a butterfly pool, a small pool with an elegant and sophisticated design, which comes complete with comfortable sun loungers. They all have leading certifications and Gre is committed to enhanced quality, the environment, and the recycling of all of its packaging and products. |
Business Strategy
Fluidra S.A. has done significant investments in R&D and it strives to find the best solutions to enhance customers’ and users’ experience through innovation in significant areas, such as energy efficiency and sustainability, robotics, and namely the Internet of Things. For instance, it has increased its spending on R&D&I by 37% in 2022. It has a total of approximately 1,400 patents worldwide and a team of more than 200 engineers engaged in R&D support innovation.
The company has a strong focus on acquisitions and mergers to enhance the business operations of the company. For instance, in June 2022, Fluidra entered into an agreement to merge with Kerex in Hungary. This enhances its position in the Hungarian market. Moreover, the company is a marketing and distribution specialist with different models responding to the varying needs of markets or geographical regions. It has differentiated products and brands dedicated to online and mass-market channels. Recently, it launched the new website for Fluidra LAB, its open innovation program aimed at the worldwide innovation ecosystem of startups, research centers, technology centers, and universities. This type of investment strengthens the company’s position in the market.
S.W.O.T Analysis
Strength
- Strong focus on inorganic and organic development
- Wide portfolio of products
- Robust brand recognition
- Diverse geographical reach
Weakness
- High employee turnover rate
Opportunity
- Growing infrastructural development globally
- Increasing urbanization
- Adoption of new technologies
Threats
- Fluctuation in the currency exchange rates
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