The Increasing Popularity Of Cut Flowers In Decorations Drives The Flower Cultivation Marke

Flower Cultivation Market Overview 

Product Overview and Scope of Flower Cultivation 

Floral cultivation includes the commercial production and marketing of cut flowers, potted flowering plants, cut cultivated greens, and other garden plants. The floriculture sector is gaining traction in several countries including Belgium, Kenya, Israel, Germany, and the Netherlands emerging as the major flower producers across the globe. Diverse agro-climatic conditions and low labor costs in the Asia Pacific and Africa are driving the growth of the flower cultivation market in these regions. Some of the widely cultivated cut flower varieties include rose, tuberose, anthuriums, gladiolus, tulips, gerbera, lilies, and chrysanthemums. Globally, several commercial nursery production units are engaged in flower and plant cultivation and wholesaling. The main sales outlets for floriculture products include nurseries, retail garden centers, and supermarkets. 

Flowers are a natural source of bioactive compounds that not only have antioxidant, anti-inflammatory, and anti-aging properties but can also be used as natural dyes. Based on the current market trends, more consumers are looking for natural products, which, in their opinion, are safer and more effective. For that reason, producers are forced to look for natural replacements for synthetically derived substances to prepare products that meet the requirements of consumers.

Transportation and vase life impose many hurdles in the floral cultivation market. Hence, breeders have come up with several strategies to overcome it. They bred varieties of flowers that suit the regional atmosphere in Europe. Consequently, there has been a successful increase in the number of varieties of floriculture products offered by the breeders. Thus, advancement in floral cultivation is expected to drive the market growth in coming years

Flower Cultivation Market – Global Industry Analysis

Market Drivers

• The increasing popularity of cut flowers and ornamentals in decorations

The market for flower cultivation is mainly driven by the increasing demand for decorations in events, and the impact can be seen in numerous other aspects of the floral industry. Flowers are utilized to make stunning and compelling decor at weddings and celebrations, bringing color, scent, and an air of refinement to the environment. Particularly at weddings, beautiful floral arrangements are commonly used. For instance, in 2022, there were around 2,401,148 weddings in the United States i.e., over 6000 weddings per day which in turn increases the demand for flowers. Fresh and vivid flowers are increasingly in demand for decorating numerous occasions, including weddings, corporate events, social gatherings, and festivals, as the event sector continues to grow and diversify. Flowers are an essential component of decorations and themes on these occasions because of their aesthetic appeal and natural beauty. For instance, in 2021, the average price spent on flowers was around 2300 U.S. dollars The preference for flowers in the event business has also been affected by the trend toward eco-friendly and sustainable events. Consumers and event planners are choosing flowers that are seasonal, organic, and locally grown in order to support local flower growers and promote a beneficial environmental impact. For instance, according to National Retail Federation, in 2020, more than 74% of American customers said that sustainability and environmental concerns affected their decisions to buy flowers.

The increasing flower cultivation activities that have resulted from the increase in demand from events have encouraged farmers and cultivators to make investments in raising their output levels and broadening their product lines. The agricultural industry as well as the events industry have benefited as a result of the enormous growth that the flower cultivation market. In conclusion, the event business has a significant impact on the flower cultivation sector. Seasonal trends, destination weddings, social media influence, and cooperation with event planners, together with the industry's demand for distinctive and individualized floral arrangements.

• Advancement in biotechnology is surging the floral cultivation market growth

• Growing awareness regarding the health benefits of flowers among health-conscious people is driving the growth of the floral cultivation market.

Global Flower Cultivation Revenue by Regions (2018-2023)

Global Flower Cultivation Revenue and Market Share (%) by regions (2018-2023)

	2018	2019	2020	2021	2022	2023
North America	XX	XX	XX	XX	XX	XX
Europe	XX	XX	XX	XX	XX	XX
Asia Pacific	XX	XX	XX	XX	XX	XX
Latin America	XX	XX	XX	XX	XX	XX
Middle East & Africa	XX	XX	XX	XX	XX	XX
Total	XX	XX	XX	XX	XX	XX

Global flower cultivation market was valued at USD 36.12 billion in 2022 and is expected to grow at a CAGR of and 6.5% over the forecast period, from 2023 to 2030.

Global Flower Cultivation Market Segmentation Analysis

By Type

•    Cut Flowers
•     Bedding Plants
•     Potted Plants, Other

By Application

•    Commercial
•    Household 

By Distribution Channel

•    Supermarkets and Hypermarkets
•    Specialty Stores/Florists
•     Online Retail
•    Others

Related Report

•    Greenhouse Horticulture Market
•    Gardening Equipment Market
•    Global Horticulture Market
•    Leafy Vegetable Market
•    Horticulture LED Lighting Market
•    Fruit And Vegetables Market

Key Players

•    Dummen Orange
•    Beekenkamp Group
•    Marginpar BV
•    Selecta Group
•    The Kariki Group
•    Flamingo Flowers BV
•    Ball Horticulture 
•    Kariki Group

Global Flower Cultivation Manufacturers Profiles/Analysis

Beekenkamp Group

Beekenkamp Group Basic Information, Manufacturing Base, Sales Area, and Competitors

Sr. No.	Item	Description
1	Company Name	Beekenkamp Group
2	Website	www.beekenkamp.nl
3	Established Date	1951
4	Headquartered	The Netherlands
5	Market Position/ History	Beekenkamp Group was established in 1951 by Govert Beekenkamp with a garden covering 1.3 hectares In 1980, the company purchased Lyraflor Chrysanthemums. In 1982, the company start developing custom-made trays, boxes, and other packaging for plant cultivation. In 1993, it launched its pot and bedding plants business with the creation of Beekenkamp Ornamentals. Further, the company established production sites in Kenya, Uganda, and Ethiopia. In the course of time, the company found Deliflor as its chrysanthemum breeder & expanded the nurseries in Lutjebroek and Rousson. In 2008, it expanded in Latin America and Japan. In the same year, it completed the takeover of Florema Young Plants. In 2016, it opened a new building at Gravenzande with all the: latest technology providing more space for the growing of unheated crops. In 2018, it completed the acquisition of Sunny Osteospermum breeding by Beekenkamp Plants. In 2021, the group laid the first foundations of their new breeding facility. The company raises, breeds, and propagates a wide variety of crops for growers worldwide and specializes in vegetables, pot and bedding plants, packaging, and chrysanthemums.
6	Sales Area	Worldwide
7	Manufacturing Location	The Netherlands, Kenya, Uganda, Ethiopia, North America, Japan
8	No. of Employees	Over 2,600 employees worldwide
9	Competitors	Danziger Group, Dummen Orange, GreenFuse Botanicals
10	Ownership Type	Private
11	Contact Information	Postbus 1, 2676 ZG Maasdijk, The Netherlands Tel: +31 (0)174 - 526 100 Fax: +31 (0)174 - 526 160

 

Business Segment/ Overview:

Beekenkamp Group is a provider of vegetables, pots, bedding plants, packaging, and chrysanthemums. The company produces over 2 billion young plants on a total greenhouse area of more than 90 hectares. It offers wide range of products that includes,

Vegetables

•    Fruit vegetables
•    Leaf vegetables
•    Brassica plants
•    Tubers and Bulbs

Ornamentals

•    Annuals from cutting
•    Annuals from seed
•    Biennials from cutting
•    Flowering Pot Plants from cutting
•    Flowering Pot Plants from seed
•    Foliage Plants from seed
•    Garden Basket from cutting
•    Grasses from seed
•    Perennials early from seed
•    Perennials from cutting
•    Perennials from seed

Packaging

•    Bulb preparation boxes
•    Insect breeding boxes
•    Plant raising trays
•    Pallet boxes
•    Pots
•    Trays
•    Substrate troughs
•    Transport boxes and crates

Chrysanthemums

•    Chrysanthemums range
•    Supply at Dutch Auctions

Flower Cultivation Product Types Specification

Product	Product Description
Flowering potted plants from seed	Products: Cyclamen Halios Curly Rose Ind Cyclamen Halios Fantasia Fuchsia Vif Evol Cyclamen Latinia Crispino Mix Cyclamen Latinia Crispino Mix Cyclamen Metis Violet Vif Cyclamen Smartiz Mel.Micro Exp.
Flowering potted plants from cuttings	Begonia Space Stars Avior Features: Suitable for indoor and outdoor use Has a uniform plant habit Easy to grow Excellent shelf life Others products: Begonia Space stars Avior Begonia Spacestars Maia Impr Celosia Kelos Atomic Deep Purple Chasmanthium E-106 Medium Chrysanthemum Bransmart White Euphorbia Princettia Midi White Euphorbia Poinsettia Red Euphorbia Robyn Marble

 

Business Strategy

Beekenkamp Group engaged in strategic acquisitions and partnerships to enhance the business operations of the company. For instance, the company acquired the Danish company Sunny Osteospermum and collaborated with Graineterie A. The company strives to expand its production location to increase its presence and production capability. For instance, the company expands its production locations in North America and Asia to enhance its customer base. The company has a primary focus on innovation and the adoption of advanced technologies to enhance the portfolio offerings of the company. Moreover, Beekenkamp Group strives to expand its product portfolio with innovative new products.

S.W.O.T Analysis

Strength

• Diverse geographic reach
• Wide portfolio of products
• Significant focus innovations
• Strong employee workforce

Weakness

• Less focus on business diversification

Opportunity

• Expansion of business across emerging markets
• Growing popularity of gardening 

Threats

• Tariff and trade barrier