Increasing importance of the English language is driving the English Language Learning Market: Cognitive Market Research

English Language Learning Market Overview

Product Overview and Scope of English Language Learning 

Language learning is a process that involves listening, speaking, reading, writing, and other processes by which learners acquire the ability to learn another language. The English language has become a necessity in order to sustain a competitive world. In today's globalized world, there are many reasons to learn a foreign language and several benefits to studying English specifically. 
English language learning improves and widens employment prospects, improves confidence and a person can start a life in an English-speaking country and many other benefits. To learn English, a range of different programs are employed to structure English language education. These program models differ depending on the goals of the program and available resources. 
There are several ways to learn the English language including offline learning, online learning, and blended learning. Nowadays students move to different countries to pursue education and learn different languages, online, offline and blended learning programs are widely adopted to improve communication skills. 

English Language Learning Market – Global Industry Analysis

Market Drivers

• Increasing importance of the English language

The increasing importance of the English language is the major driving factor in the global English language learning market. In American society, the learning environment is significantly dominated by English as the curriculum and instruction are delivered fundamentally or entirely in English. Hence countries like the United States, and Canada take a formal English assessment test where they test reading, writing, speaking, and listening comprehension to predict whether or not the applicant from another country is qualified for their academic language or will struggle in regular academic courses. In such cases, most people with the desire to enroll in American universities are likely to enroll in the English language course. Moreover, learning the English language also provides an enormous opportunity to study from all across the world which is driving the growth of the English language learning market. English does not only dominate in the education sector but also becoming the language of media industries.

• Rising importance of English in business & professional areas 

Global English Language Learning Revenue by Regions (2018-2023)

Global English Language Learning Revenue and Market Share (%) by regions (2018-2023)

Global English Language Learning Revenue (USD Billion) by regions (2018-2023)

Global English Language Learning market was valued at USD 33.27 Billion in 2022 and is expected to grow at a CAGR of 6.32% over the forecast period from 2023 to 2030.

Related Reports

• Digital English Language Learning Market 
• Online Language Learning Market 
• Foreign language Learning Market
• Language learning Apps Market
• E-Learning Market
• Online Education Learning Market

Global English Language Learning Market Segmentation Analysis

Type

• Offline/Classroom-based Learning
• Online Learning
• Blended Learning

Population 

• English speaking
• Non-English speaking

End-User

• Individual Learners
• Education Institutions
• Government Institutions
• Corporate Learners

Global English Language Learning, by Population

In 2022, the non-English speaking segment held the largest market share. According to UNICEF, in 2020, around 463 million students across the globe faced interruptions in education due to a lack of remote learning policies and language barriers at home during the COVID-19 Pandemic.

Global English Language Market, by Population

Source: Cognitive Market Research

English Language Learning Manufacturers Profiles/Analysis

Rosetta Stone LLC

Rosetta Stone LLC. Company Basic Information, and Sales Area

Business Segment/ Overview:

Rosetta Stone is a division of IXL Learning company that provides technology-based language learning solutions, including software, online services, and audio practice tools. It develops, markets, and supports a suite of language-learning, literacy, and brain fitness solutions consisting of web-based software subscriptions, perpetual software products, online and professional services, audio practice products, and mobile applications. It also offers a portfolio of technology-based learning products for personal use to the global consumer.

Business Strategy

Rosetta Stone LLC intends to continue its strategy of focusing on the formation of products and solutions for language learners who need to speak and understand the language. This focus contributes to the segment's continued growth. It also focuses on product investments that cater to the demands of enthusiastic language learners who are mobile, results-driven, and appreciate a high-quality language-learning experience.