Gaming Keyboard & Mouse Market Overview
Overview and Scope of Gaming Keyboard & Mouse Market
The gaming keyboard and mouse are specialized input devices designed for gaming purposes, which are used to control actions in video games. A keyboard is a row of keys used to enter data into your computer, including letters, words, and numbers. Mouse is a hand-operated pointing device. In addition, gaming keyboards boast a rapid response time, which can help give gamers the edge they need when speed is a priority. Fast gaming keyboards will have a response time that can be measured in fractions of a millisecond.
The various types of gaming keyboards such as mechanical, membrane, and semi-mechanical keyboards. Mechanical keyboards are internal structures based on a large number of mechanical switches and the system offers incredible levels of accuracy and sensitivity. Membrane keyboards are used by regular computer users and are useful for certain types of games. This keyboard’s internal hardware uses rubber membranes that receive the keystroke signals. In addition, membrane keyboards are quieter than mechanical models, but not nearly as durable, and these keyboards tend to be cheaper but often offer fewer features than mechanical products. Furthermore, semi-mechanical keyboards are hybrid structures and are very accurate, with quick response time.
The various types of mice include wired mice and wireless mice. Wired gaming mice connect to the computer using a USB cable. This offers a reliable and low-latency connection, ensuring minimal input lag during gameplay. Wired mice do not require battery replacements or recharging. Furthermore, wireless gaming mice use wireless technology, often using Bluetooth or a dedicated USB receiver. This provides freedom of movement without the constraint of a cable. However, this may have slightly higher latency compared to wired mice, although this difference is becoming less noticeable with modern wireless technology.
Gaming Keyboard & Mouse Market – Global Industry Analysis
- Increasing demand for PC gaming
The popularity of PC gaming has been steadily increasing over the years, and it continues to be a thriving industry. There are several factors contributing to the growth of PC gaming as follows
PC hardware has become more powerful and affordable, allowing gamers to build high-performance gaming rigs. This has led to better graphics, higher frame rates, and overall improved gaming experiences. PC gaming offers a vast library of game titles, including both popular mainstream releases and a thriving indie game scene. The availability of a diverse range of genres and experiences attracts gamers with varying interests.
PC gaming has a strong online multiplayer component, allowing players to connect and compete with others around the world. The rise of esports has also contributed to the growth of PC gaming, with professional competitions drawing large audiences and fostering a competitive gaming community.
Platforms like Twitch and YouTube have provided gamers with avenues to share their gameplay experiences and create content. This has further popularized PC gaming, as viewers can watch and learn from their favorite streamers and content creators. The increased popularity of PC gaming has also impacted the gaming peripherals market, including gaming keyboards and mice. These peripherals are designed specifically for gamers, offering features like programmable keys, customizable lighting, and high-precision sensors.
- Rising popularity of Esports
- Increase in Gaming Streaming and Content Creation
Global Gaming Keyboard & Mouse Revenue by Regions (2018-2023)
Global Gaming Keyboard & Mouse Revenue and Market Share (%) by Regions (2018-2023)
Global Gaming Keyboard & Mouse Revenue (USD Billion) by Regions (2018-2023)
|
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
|
|
North America |
XX |
XX |
XX |
XX |
XX |
XX |
|
Europe |
XX |
XX |
XX |
XX |
XX |
XX |
|
Asia Pacific |
XX |
XX |
XX |
XX |
XX |
XX |
|
Latin America |
XX |
XX |
XX |
XX |
XX |
XX |
|
Middle East & Africa |
XX |
XX |
XX |
XX |
XX |
XX |
|
Total |
XX |
XX |
XX |
XX |
1.86 |
XX |
Global Gaming Keyboard & Mouse Manufacturers Profiles/Analysis
CHERRY EUROPE GMBH
CHERRY EUROPE GMBH Company Basic Information and Sales Area
|
|
Item |
Description |
|
1 |
Company Name |
CHERRY EUROPE GMBH |
|
2 |
Website |
www.Cherry Europe GmbH-world.com |
|
3 |
Established Date |
1963 |
|
4 |
Headquartered |
Germany |
|
5 |
Market Position/History |
CHERRY EUROPE GMBH was founded by Walter Lorain Cherry in 1953, and is headquartered in Germany. In 1963, the comapny expanded its business in Europe, through a joint venture. In 1973, the comapny started manufacturing of keyboards in 1973. Further, in 1979, it opened a new headquarters and factory in Auerbach, Germany. Thereafter, CHERRY launched its first health card keyboard (G80-1501) in Germany. Moreover, in 2014, the comapny introduced MX RGB key switch and started new factory and corporate headquarters building in Auerbach, Germany. CHERRY acquired hardware and software producer Theobroma Systems, and Active Key GmbH, in 2021. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Manufacturing Location |
Germany, China, the United States, France, Great Britain |
|
8 |
Ticker |
Frankfurt |
|
9 |
Competitors |
CORSAIR Logitech Microsoft Trust International B.V COMPUCASE ENTERPRISE CO., LTD.(COUGAR) |
|
10 |
CEO |
Oliver Kaltner |
|
11 |
Ownership Type |
Public |
|
12 |
Contact Adress |
Cherry Europe GmbHstr. 2 91275 Auerbach/OPf. Tel: +49 (0) 9643 2061 0 Fax: +49 (0) 9643 2061 900 |
Investment in Research and Development
Research and development costs incurred and charged to income for the fiscal years ended December 31, 2021, and 2020 were $6.6 million and $1.34 million respectively.
|
CHERRY EUROPE GMBH R&D Investment (USD Million) (2020-2021) |
|
|
|
Source: Cognitive Market Research |
Business Segment/ Overview:
CHERRY EUROPE GMBH is a manufacturer of keyboards, mice, microphones, and others. The company is operating under the business segments: Gaming Switches, gaming Peripherals, office and Industry Peripherals, and Healthcare & Security Peripherals.
Products offered by the company are segmented into keyboards, mice, desktop sets, terminals, headsets, microphones, and accessories. Keywords are further classified according to their applications, lighting types, form factors, and others. Mouse offered by the company are classified according to hand preference, connection type, and others. Similarly. other products are bifurcated according to their properties.
Business Strategy
CHERRY EUROPE GMBH’s strategy concentrates on innovation & quality leadership in order to further enhance its competitive edge based on the specific performance advantages of its product range. The company is focusing on expanding its business activities in different countries, to increase its brand recognition in different countries. Products offered by the company have applications in Office / Home Office, Gaming, Healthcare, Security, Industry, POS, IoT, and Mechanical Switches, which is increasing its customer base. Further, the company has a strong distributor network in Austria, Belgium, Croatia, Czech Republic, Denmark, Germany, Finland, France, Norway, Slovenia, Sweden, and others.
