Global Pen Tablet Market Overview
Product Overview and Scope of Pen Tablet Market
A Pen tablet is known as a digital tablet that is specialized for handwriting and hand marking. LCD-based tablets emulate the flow of ink as the tip touches the surface and pressure is applied. Non-display tablets display handwriting on a separate computer screen. Pen tablets for online teaching provide students with a creative and interactive way of learning in the classroom. There are tablets that offer good value for money when it comes to servicing students’ needs. Pen tablets have quickly become the most popular additions to most schools’ technology budgets. These can offer a fun and effective means of teaching students’ new concepts while they’re at school or out on the playground. A tablet pen can allow students to bring their assignments, homework, and lessons into the digital world, and it can effectively turn anyone into a digital artist.
The Pen tablet is the most basic graphics tablet type and comes with a drawing pad and without a display. These tablets are cheaper and perfect for beginners but even professionals can use them. Several types of pen tablets including, Wacom Intuos, Huion HS611, Wacom Intuos Pro, XP-PEN Deco 01 V2, Huion HS610, XP-Pen Star05, and others. Furthermore, the pen tablet is the perfect tool for digital artists, designers, and professionals who require precision and accuracy in their work. Pen Tablets are equipped with advanced technology that allows for precise and natural drawing and handwriting. These tablets come in a range of sizes to suit needs, from compact models that are perfect for taking on the go, to larger tablets that offer more space for drawing and design work. Pen Tablets are easy to use and come with intuitive software that allows customize pen settings and create shortcuts.
Advantages of Pen Tablet:
• Portability: Pen tablets are more portable, as they are smaller and can be easily taken on the go.
• Screen: Pen tablets do not have a screen. Drawing with a pen tablet might need some practice as would need to draw on the pen tablet.
• Software compatibility: Pen tablets can be used with a wide range of software, including Adobe Photoshop, Illustrator, Corel Painter, and more.
• Budget: Pen tablets are typically more affordable
• Workflow: Pen tablets are great for artists who prefer to work with a separate monitor.
Precision and control: In Pen tablets, the stylus interacts directly with the screen
Global Pen Tablet Revenue Market by Region (2018-2030)
Pen Tablet Market Revenue (USD Million) Comparison by Region (2018-2030)
|
Regions |
2018 |
2022 |
2030 |
Market Share (%) 2030 |
CAGR (%) (2023-2030) |
|
North America |
xx |
xx |
xx |
xx% |
xx% |
|
Europe |
xx |
xx |
xx |
xx% |
xx% |
|
Asia Pacific |
xx |
xx |
xx |
xx% |
xx% |
|
Latin America |
xx |
xx |
xx |
xx% |
xx% |
|
Middle East & Africa |
xx |
xx |
xx |
xx% |
xx% |
|
Total |
xx |
504.3 |
xx |
xx% |
8.9% |
Global Pen Tablet Revenue Market Share (%) by regions in 2022
|
Global Pen Tablet Revenue Market Share (%) by regions in 2022 |
|
|
|
Source: Secondary Research, Interviews, and Expert Analysis |
North America is estimated as the largest shareholder in the global pen tablet market and is accounted for about 34.25% market share in terms of revenue. This growth is attributed to the growing demand for digital content, 3D animation, and the quick adoption of innovative technologies. For instance, the revenue of the motion graphic market in 2021 was about USD 540 Million, and for the visual effects market, it was USD 380 million in 2021. Thus, due to the increased popularity of digital content, the demand for pen tablets increased from the animators and graphic artists in the media and entertainment industries, which is driving the market growth.
Global Pen Tablet Market – Industry Analysis
Market Drivers
Increasing demand for digital content is significantly driving the growth of the global pen tablet market
Increasing use of digital pen tablets in digital content. A digitizing tablet is a sensitive input device that converts a hand-drawn trajectory into a digital online form, which is a sequence. The digital pen provides a very natural way to hand write and hand draw into the computer. In addition, a pen-drawing graphic tablet is particularly useful for fine arts students. Through a touch pen, the tablet is used to create complicated shapes and allows a more natural drawing motion than it is possible with a computer mouse.
Digital content creation includes maintaining and updating websites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. This is a widely used pen tablet. These tablets rising the demand for digital content for any type of media that an organization uses to engage with visitors, customers, or users of their website or applications, distributed by online delivery systems.
Growing demand for pen tablets in comics and graphic novels. The following graph represents the Comics and graphic novel sales revenue in North America from 2013 to 2021, by digital (in million U.S. dollars).
Global Pen Tablet Market Segmentation Analysis
Global Pen Tablet Market by End Use
• Media and Entertainment
• Art and Designing
• Architecture
• Others
|
Global Pen Tablet Market by End Use |
|
|
|
Source: Secondary Research, Interviews, and Expert Analysis |
Media and Entertainment segment accounted for the largest market share for the pen tablet market. Animators and graphic artists in the media and entertainment industries use graphics tablets extensively for digital drawing, painting, 3D modeling, and animation. Pen tablets' high levels of precision and accuracy have made them an indispensable tool for specialists in this field.
The demand for digital content in the media and entertainment industry has been heightened in recent years, which is driving the need for pen tablets over the forecast period. For instance, revenue for digital comics in North America reached USD 170 million in 2021. Thus, the increased demand for pen tablets from Media and Entertainment industry is accelerating the growth of the pen tablet market.
Global Pen Tablet Market by Pressure Level
• 1024 Level
• 2048 Level
• 4096 Level
• 8192 Level
Global Pen Tablet Market by Distribution Channel
• Online
• Offline
Global Pen Tablet Market by Connectivity
• Bluetooth
• USB
• Both
Global Pen Tablet Market by Report Rate
• Upto 200 RPS
• 200RPS-300RPS
• ?300RPS
Global Pen Tablet Manufacturers Profiles/Analysis
Wacom
Wacom Basic Information, Manufacturing Base, Sales Area, and Competitors
|
Sr. No. |
Item |
Description |
|
1 |
Company Name |
Wacom |
|
2 |
Website |
www.wacom.com |
|
3 |
Established Date |
1983 |
|
4 |
Headquartered |
Japan |
|
5 |
Market Position/ History |
Wacom is a Japan-based company that specializes in creating digital drawing tablets and interactive pen displays. It was founded in 1983 and is headquartered in Japan. In 1984, the company introduced the first cordless pen tablet, and then in 1988, the company established its network in the Europe region. Thereafter, in 1991, the company was established in the United States. In 2003, Wacom was listed in the JASDAQ stock market. Furthermore, in 2010, Wacom India was established. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Manufacturing Location |
Japan |
|
8 |
No. of Employees |
1,069 |
|
9 |
Competitors |
|
|
10 |
President & CEO |
Nobutaka Ide |
|
11 |
Ownership Type |
Public |
|
12 |
Contact Information |
2-510-1, Toyonodai, Kazo-shi, Saitama, Japan Tel: (360) 896-9833
|
Business Segment/ Overview:
Wacom's journey began in 1983 when it was established as Wacom Co., Ltd. in Japan. Wacom is widely recognized as one of the pioneers in the development of pen input technology for computers and has played a significant role in shaping the digital art and design industry.
The company deals with business segments including branded business and technology solution business. Branded business segment deals with creative solutions for creative user business solutions for enterprises. This segment includes products such as displays, pen tablets, mobile, etc. digital signature pen tablets, etc. In addition, some products have been made compatible with Android OS and Chrome OS since 2021. The technology solution business segment deals with partners of smartphones, tablets, note PC, etc. This segment provides products such as AES/EMR digital pen technology solutions, etc. The portfolio of the company consists of pen computers, pen displays, pen tablets, stylus, and others.
Pen Tablet Product Types Specification
|
Product |
Description |
|
Wacom Intuos Pro |
Wacom Intuos Pro S Price: $249.95 It is designed for drawing, painting, or photo editing on a Mac or PC. It comes with Wacom Pro Pen 2 (battery free)m Pen stand (includes 6 standard nibs, 4 Felt nibs), and 2m (6.6ft) USB cable. Specifications
Wacom Intuos Pro M Price: $299.95 This pen tablet comes with a battery-free pen and Customizable Touch Ring. Specifications
Wacom Intuos Pro L Price: $499.95 Specifications
|
|
Wacom Intuos |
Wacom Intuos Wireless Graphic Tablet Price: $129.95 This pen tablet has been designed for those who are getting started drawing, painting, or photo editing with their Mac, PC, Chromebook, or select Android smartphones/tablets. Specifications
Wacom Intuos Wireless Graphic Tablet Price: $129.95 Specifications
|
|
Wacom One Pen Tablet |
Price: $399.95 Specifications
|
Business Strategy
Wacom deals with several business strategies such as innovation, investment in research & development, diversified product portfolio, and others. Wacom has historically placed a strong emphasis on innovation, consistently pushing the boundaries of digital pen technology. The company's strategy involves continuous research and development to enhance the sensitivity, accuracy, and overall performance of its pen input devices. This focus on technology leadership has allowed Wacom to maintain a competitive edge in the industry.
Wacom's product range caters to different user segments, from entry-level consumers to professional artists and designers. Their strategy involves offering a diverse lineup of products, each tailored to specific needs and price points. This allows them to capture a wide range of customers and address various market demands.
Wacom S.W.O.T Analysis
Strength
Pioneer in pen technology
Strong brand identity
Diversified product portfolio
Significant distribution area across the globe
Weakness
Raw material procurement cost
Opportunity
Growing digital art market
Technological advancements
Threats
Presence of counterfeit products
Tariff and trade barriers
Related Reports
• Global Digital Pen Market
• Global Digital Content Creation Market
• Global 3D Animation Market
• Global 3D Mapping and Modeling Market
