According to Cognitive Market Research, the global Programmatic Marketing Advertising market size will be USD 681254.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.30% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 272501.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.5% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 204376.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 156688.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.3% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 34062.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 13625.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.0% from 2024 to 2031.
The Programmatic Direc category is the fastest growing segment of the Programmatic Marketing Advertising industry
