Splitboards Market Report 2025 (Global Edition)

Global Splitboards Market Report 2025 Market Size Split by Product Type (Normal Camber Splitboards , Reverse Camber Splitboards , Flat Camber Splitboards , Hybrid Types), by Type (Hardboot , Softb...

Splitboards Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Splitboards Market

The competitive landscape of the Splitboards market is characterized by the presence of several key players competing to capture market share and meet the diverse needs of snowboarding enthusiasts. Leading manufacturers in this market include Burton Snowboards, Jones Snowboards, Never Summer Industries, Arbor Snowboards, and Prior Snowboards, among others.

Splitboards Industry News

In March 2021, NuORDER, the premiere wholesale B2B e-commerce platform, announces its partnership with Black Diamond Equipment, the global innovator in climbing, skiing, mountain sports equipment, and apparel. Beginning with the FW21 buying season, Black Diamond will conduct all its wholesale practices through the digital buying platform.

(Source: https://www.prnewswire.com/news-releases/nuorder-announces-partnership-with-black-diamond-equipment-301250387.html)

In November 2021:  Fischer Sports announced another year of winning Alpine product lineups in ski and boot categories for both resort and backcountry categories. Notable wins include SKI Magazine Best in Test for the women's all-mountain category with the Ranger 94 FR WS and the women's deep powder snow category with the Ranger 115 FR.

(Source: https://www.outdoorsportswire.com/fischer-sports-tallies-multiple-awards-for-their-2021-22-alpine-ski-and-boot-lineup/)

Top Companies Market Share in Splitboards Industry: (In no particular order of Rank)

• Burton
• TahoeLab
• CAPITA
• Rome
• Arbor
• Furberg
• Lib Tech
• Jones
• Weston Range
• Burton
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of Splitboards

Which Region Dominates the Splitboards Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America stands as the dominant region in the Splitboards market for several reasons. Firstly, North America boasts a vast and diverse landscape with numerous mountain ranges, making it an ideal destination for snowboarding enthusiasts. This geographic advantage fuels a strong demand for splitboards among outdoor adventurers and winter sports enthusiasts across the United States and Canada.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific emerges as the fastest-growing region in the Splitboards market due to several key factors. Firstly, the region has witnessed rapid urbanization and economic growth, leading to an increase in disposable incomes and a growing middle-class population with a penchant for adventure sports. This rise in discretionary spending has fueled the demand for recreational activities like snowboarding, driving the sales of splitboards in the region.

The current report Scope analyzes Splitboards Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Splitboards Market Analysis

According to Cognitive Market Research, the global Splitboards market size was estimated at USD 365.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 146.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031. In the North America region, the Splitboards Market is witnessing significant growth driven by several factors. The region's diverse terrain, including the Rocky Mountains, Sierra Nevada, and other mountain ranges, provides ample opportunities for snowboarding enthusiasts to explore backcountry areas. From a segmentation perspective, the North America splitboards market can be divided based on product type, including men's, women's, and unisex splitboards. Each segment caters to specific preferences and requirements of the target consumers, offering a range of designs, sizes, and performance features. In conclusion, the North America Splitboards Market is poised for continued growth, driven by factors such as the region's diverse terrain, increasing interest in adventure sports, and the shift towards eco-friendly products.

• According to Cognitive Market Research, the US had a major share in the Splitboards market with a market size of USD 115.26million in 2024 and is projected to grow at a CAGR of 7.9%during the forecast period. The demand is amplified by the nation's increasing interest in adventure sports, and the shift towards eco-friendly products propels consistent growth. 
• The Canada Splitboards market had a market share of USD 17.53million in 2024 and is projected to grow at a CAGR of 8.9%during the forecast period. Canada's increasing interest in adventure sports to increased usage of Splitboards.
• The Mexico Splitboards market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 13.29 million in 2024.

Europe Splitboards Market Analysis

According to Cognitive Market Research, the global Splitboards market size was estimated at USD 365.2 Million out of which Europe held the major market of more than 30% of the global revenue with a market size of USD 109.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4%from 2024 to 2031. In the European splitboards market, regional analysis reveals a thriving landscape characterized by a strong outdoor culture, diverse mountainous terrain, and a growing interest in backcountry exploration. Segmentation analysis indicates a nuanced market with distinct preferences among riders based on factors such as geographical location, riding style, and experience level. From the Alps to the Scandinavian mountains, each region showcases unique demands for splitboard equipment, with varying emphasis on factors such as board shape, flex, base material, and environmental sustainability. In conclusion, the European splitboards market presents an exciting opportunity for manufacturers and retailers alike, fueled by a combination of factors including increasing participation in outdoor activities, technological advancements in equipment design, and a growing awareness of environmental conservation.

• The United Kingdom Splitboards market had a market share of USD 736.91 million in 2024 and is projected to grow at a CAGR of 9.2%during the forecast period. In the UK, Splitboards sales witness an upswing due to the nation's technological advancements in equipment design, and a growing awareness of environmental conservation.
• The France Splitboards market is projected to witness growth at a CAGR of 7.6%during the forecast period with a market size of USD 10.08million in 2024.
• According to Cognitive Market Research, the Germany Splitboards market size was valued at USD 21.69million in 2024 and is projected to grow at a CAGR of 8.6%during the forecast period. In Germany, Splitboards sales surge due to the nation's growing awareness of environmental conservation. 
• The Italy Splitboards market is projected to witness growth at a CAGR of 7.8%during the forecast period with a market size of USD 9.42million in 2024.
• The Russia Splitboards market is projected to witness growth at a CAGR of 7.4%during the forecast period with a market size of USD 16.98million in 2024.
• The Spain Splitboards market is projected to witness growth at a CAGR of 7.5%during the forecast period with a market size of USD 8.98million in 2024.
• The Luxembourg Splitboards market is projected to witness growth at a CAGR of 8.5%during the forecast period with a market size of USD 3.40million in 2024.
• The Portugal Splitboards market is projected to witness growth at a CAGR of 8.2%during the forecast period with a market size of USD 2.30million in 2024.
• The Greece Splitboards market is projected to witness growth at a CAGR of 8.7%during the forecast period with a market size of USD 1.31million in 2024.
• Rest of Europe Splitboards market is projected to witness growth at a CAGR of 7.1%during the forecast period with a market size of USD 16.98million in 2024.

Asia Pacific Splitboards Market Analysis

According to Cognitive Market Research, the global Splitboards market size was estimated at USD 365.2 Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 84.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9%from 2024 to 2031. In the Asia Pacific region, the Splitboards Market is experiencing steady growth driven by a combination of factors. Despite the region's relatively limited snowfall compared to North America and Europe, there is a growing interest in snowboarding and backcountry touring among outdoor enthusiasts in countries like Japan, South Korea, and China. From segmentation perspective, the Asia Pacific splitboards market can be segmented based on product type, catering to various user preferences and skill levels. In conclusion, while the Splitboards Market in the Asia Pacific region may not be as mature as in other regions, it presents significant growth opportunities driven by the rising popularity of snowboarding and backcountry touring activities.

• According to Cognitive Market Research, the China Splitboards market size was valued at USD 37.80million in 2024 and is projected to grow at a CAGR of 11.4%during the forecast period. Splitboards sales surge in China due to the nation's rising popularity of snowboarding and backcountry touring activities.
• The Japan Splitboards market is projected to witness growth at a CAGR of 10.4%during the forecast period with a market size of USD 11.59million in 2024.
• The India Splitboards market had a market share of USD 10.08million in 2024 and is projected to grow at a CAGR of 13.7%during the forecast period. The demand is augmented by India's rising popularity of snowboarding.
• The South Korea Splitboards market is projected to witness growth at a CAGR of 11.0%during the forecast period with a market size of USD 8.40million in 2024.
• The Australia Splitboards market is projected to witness growth at a CAGR of 11.6%during the forecast period with a market size of USD 4.37million in 2024.
• The South East Asia Splitboards market is projected to witness growth at a CAGR of 12.9%during the forecast period with a market size of USD 5.80 million in 2024.
• The Rest of Asia Pacific Splitboards market is projected to witness growth at a CAGR of 11.7% during the forecast period with a market size of USD 5.96million in 2024.

South America Splitboards Market Analysis

According to Cognitive Market Research, the global Splitboards market size was estimated at USD 365.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 18.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3%from 2024 to 2031.In the Latin America splitboards market, regional analysis reveals a developing landscape with growing interest in outdoor activities and access to diverse mountainous regions across countries such as Chile, Argentina, and Brazil. Segmentation analysis highlights a varied consumer base with preferences shaped by factors such as local terrain, climate conditions, and cultural influences. While some regions may prioritize splitboards suitable for powder riding in the Andes Mountains, others may focus on versatility for navigating dense forests or volcanic terrain. In conclusion, the Latin America splitboards market presents a promising opportunity for manufacturers and retailers to expand their presence in a region ripe for outdoor adventure sports.
According to Cognitive Market Research, the Brazil Splitboards market size was valued at USD 7.82million in 2024 and is projected to grow at a CAGR of 9.9%during the forecast period. Splitboards sales flourish in Brazil due to the nation's growing interest in outdoor activities and access to diverse mountainous.
The Argentina Splitboards market had a market share of USD 3.07million in 2024 and is projected to grow at a CAGR of 10.2%during the forecast period. The demand is augmented by Argentina's consumer base with preferences shaped by factors such as local terrain, climate conditions.
The Colombia Splitboards market is projected to witness growth at a CAGR of 9.1%during the forecast period with a market size of USD 1.63million in 2024.
The Peru Splitboards market is projected to witness growth at a CAGR of 9.5%during the forecast period with a market size of USD 1.50million in 2024.
The Chile Splitboards market is projected to witness growth at a CAGR of 9.6%during the forecast period with a market size of USD 1.31million in 2024.
The Rest of Latin America Splitboards market is projected to witness growth at a CAGR of 8.4%during the forecast period with a market size of USD 2.94million in 2024.

Middle East Splitboards Market Analysis

According to Cognitive Market Research, the global Splitboards market size was estimated at USD 365.2 Million out of which Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 7.30million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.6%from 2024 to 2031. In the Middle East and Africa region, the Splitboards Market is characterized by niche demand driven primarily by expatriate communities and tourists in select locations. Segmentation of the market in this region can be based on the types of splitboards available, catering to different skill levels and preferences. Additionally, the market can be segmented based on distribution channels, with a focus on specialty stores and online platforms to reach the target audience effectively. In conclusion, the Splitboards Market in the Middle East and Africa region is relatively small but presents opportunities for growth, especially with the increasing popularity of winter tourism and sports.
According to Cognitive Market Research, the GCC Countries Splitboards market size was valued at USD 3.13million in 2024 and is projected to grow at a CAGR of 10.4%during the forecast period. Splitboards sales flourish in the GCC Countries due to the region's increasing popularity of winter tourism and sports.
The Egypt Splitboards market is projected to witness growth at a CAGR of 9.9%during the forecast period with a market size of USD 0.77million in 2024.
The South Africa Splitboards market is projected to witness growth at a CAGR of 10.6%during the forecast period with a market size of USD 1.15million in 2024.Splitboards sales flourish in the South Africa due to the region's raising awareness about snowboarding and splitboarding to capitalize on the region's potential.
The Turkey Splitboards market is projected to witness growth at a CAGR of 9.1%during the forecast period with a market size of USD 0.63million in 2024.
The Nigeria Splitboards market is projected to witness growth at a CAGR of 8.7%during the forecast period with a market size of USD 0.77million in 2024.
The Rest of MEA Splitboards market is projected to witness growth at a CAGR of 8.6%during the forecast period with a market size of USD 0.86million in 2024.

Splitboards Market Analysis

Splitboards Product Type Segment Analysis

According to Cognitive Market Research, the dominating category is the Normal Camber Splitboards. These traditional splitboards feature a standard camber profile, providing stability, control, and responsiveness on various terrains. Normal camber splitboards are favoured by experienced riders and professionals for their reliable performance and versatility across different snow conditions. Their popularity stems from their ability to deliver precise edge control and powerful turns, making them suitable for freeriding, backcountry exploration, and alpine touring. Additionally, manufacturers continually refine and innovate normal camber splitboards to enhance their performance and durability, further solidifying their dominance in the market.

The fastest-growing category in the Splitboards Market is the Reverse Camber Splitboards. Also known as rocker splitboards, these boards feature a reversed camber profile, with the centre of the board raised while the tip and tail touch the ground. Reverse camber splitboards offer increased floatation in deep snow, improved maneuverability, and easier turn initiation compared to traditional camber boards. They appeal to a wide range of riders, including beginners and intermediate snowboarders, seeking a forgiving and playful ride experience. As more enthusiasts explore off-piste terrain and seek backcountry adventures, the demand for reverse camber splitboards continues to rise, driving their rapid growth in the market. Additionally, advancements in technology and materials have led to lighter and more responsive reverse camber splitboards, further feeling their popularity among snowboarders.

• Normal Camber Splitboards 
• Reverse Camber Splitboards 
• Flat Camber Splitboards 
• Hybrid Types

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Splitboards Industry. Request a Free Sample PDF!

Splitboards Type Segment Analysis

According to Cognitive Market Research, the dominating category is hard boot splitboards. These splitboards feature a rigid construction and are favoured by experienced riders seeking precise control and responsiveness. Hardboot splitboards are particularly popular among backcountry enthusiasts and alpine riders due to their ability to handle challenging terrain with stability and efficiency. Their dominance stems from the growing interest in technical riding and the demand for equipment that can meet the needs of advanced riders pushing the boundaries of splitboarding.

The fastest-growing category in the splitboards market is soft boot splitboards. These splitboards are designed with softer, more flexible materials, offering a forgiving and playful ride those appeals to a wide range of riders, including beginners and freestyle enthusiasts. Softboot splitboards are gaining popularity due to their versatility and accessibility, making them ideal for exploring diverse terrain and honing riding skills. The rapid growth of this category is fueled by the increasing number of newcomers to the sport and the desire for user-friendly equipment that promotes progression and enjoyment on the slopes.

• Hardboot 
• Softboot

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Splitboards Shape Segment Analysis

According to Cognitive Market Research, the dominating category is directional splitboards. These boards feature a shape optimized for riding predominantly in one direction, typically with a longer nose and shorter tail. Directional splitboards are favoured by backcountry riders and freeriders for their superior performance in powder and variable snow conditions. The dominance of directional splitboards can be attributed to their specialized design, which enhances stability, floatation, and control in challenging terrain, making them the preferred choice for riders seeking ultimate versatility and confidence in all mountain environments.

The fastest-growing category in the splitboards market is directional twin splitboards. These splitboards combine the directional shape with the versatility of a twin-tip design, featuring a symmetrical shape with a setback stance. Directional twin splitboards appeal to riders who enjoy a blend of freestyle and freeride performance, allowing them to explore the backcountry while still having the option for playful maneuvers in the terrain park or on groomed slopes. The rapid growth of directional twin splitboards is driven by the increasing demand for versatile equipment that caters to the evolving riding styles of modern splitboarders, offering the best of both worlds in terms of performance and fun on the mountain.

• Directional 
• Directional Twin

Splitboards End User Segment Analysis

According to Cognitive Market Research, the dominating category is men's splitboards. Historically, the majority of splitboarders have been male, resulting in a wider selection and greater availability of men's-specific models. Men's splitboards typically cater to a broader range of riding styles and preferences, from backcountry exploration to aggressive freeriding. Additionally, the emphasis on high-performance features and advanced technology in men's splitboards has solidified their dominance in the market, appealing to seasoned riders looking for top-tier equipment to tackle challenging terrain with confidence.

The fastest-growing category in the splitboards market is women's splitboards. As the popularity of splitboarding continues to expand, there has been a significant increase in the number of female participants in the sport. Recognizing this growing demographic, manufacturers have responded by developing women's-specific splitboards tailored to the unique anatomical and riding needs of female riders. These boards often feature narrower widths, softer flex patterns, and graphics designed to appeal to women. The rapid growth of women's splitboards reflects the industry's commitment to inclusivity and accessibility, empowering female riders to explore the backcountry and express themselves on the mountain.

• Boys 
• Girls 
• Mens 
• Womens

Splitboards Flex Segment Analysis

According to Cognitive Market Research, the dominating category is medium flex splitboards. Medium flex splitboards strike a balance between responsiveness and forgiveness, making them versatile options suitable for a wide range of riders and terrain types. These boards offer enough stiffness to maintain stability at higher speeds and in variable conditions while still providing enough flex for maneuverability and control in challenging terrain. Their popularity stems from their adaptability to various riding styles, from backcountry exploration to freestyle riding, appealing to a broad spectrum of splitboarders seeking a reliable all-around performance.

The fastest-growing category in the splitboards market is soft flex splitboards. Soft flex splitboards are gaining traction due to their playful and forgiving nature, making them particularly appealing to beginner and intermediate riders looking to improve their skills and confidence on the mountain. These boards offer enhanced maneuverability and ease of turn initiation, making them ideal for navigating tight tree runs and tackling less demanding terrain. The rapid growth of soft flex splitboards reflects a shift in the market towards equipment that prioritizes accessibility and progression, catering to the needs of riders at every skill level.

• Soft 
• Medium 
• Stiff

Splitboards Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is offline stores. Despite the growth of online shopping, offline stores continue to play a significant role in splitboard sales due to the nature of the sport, which often requires personalized fitting and expert advice. Brick-and-mortar stores offer customers the opportunity to physically examine and test equipment, ensuring a proper fit and addressing any questions or concerns directly with knowledgeable staff. Additionally, offline stores provide a sense of community for splitboarders, serving as hubs for local riders to gather, share experiences, and participate in events and workshops, contributing to their continued dominance in the market.

The fastest-growing category in the splitboards market is online stores. With advancements in e-commerce technology and an increasing preference for convenience among consumers, online stores have experienced rapid growth in recent years. Online retailers offer a wide selection of splitboards from various brands, often at competitive prices, making them attractive to customers seeking convenience and accessibility. The ability to browse and purchase products from the comfort of home, coupled with features like detailed product descriptions, customer reviews, and easy returns, has contributed to the surge in popularity of online stores among splitboarders, driving their status as the fastest-growing distribution channel in the market.

• Online Store 
• Offline Store

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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