Social Networking Services Market Analysis from 2022 to 2034 Containing Market Size, Share along with its CAGR, Forecast and Trends

Top Countries — Revenue

USD Million/Billion

Market Dynamics of Social Networking Services Market Analysis

Growth Drivers

  • Increasing Internet Accessibility and Smartphone Adoption
  • Escalating Demand for Digital Marketing and Brand Interaction
  • Convergence with E-commerce and Live Streaming Solutions

Restraints

  • Growing Concerns Regarding Data Privacy and Security
  • Escalating Spread of Misinformation and Harmful Content
  • Platform Fatigue and Evolving User Preferences

Trends

  • Emergence of Decentralized and Privacy-Centric Platforms
  • Growing Popularity of Short-Form Video and Engaging Content
  • Surge in Social Commerce and Influencer Revenue Generation

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Country-level data · Company profiles · Editable dataset · Analyst consultation included.

Social Networking Services Market Analysis — Presence

Geographical Analysis

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Regional and Country Analysis

Global Social Networking Services Market Analysis 2026

Region / Country 2021 (A)2025 (A)2033 (P) CAGR
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West Africaxxxxxxxxxxxxxxxx
North Africaxxxxxxxxxxxxxxxx
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A = Actual · E = Estimated · P = Projected · 🔒 Locked values require full access. Click headers to sort.

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Segmentation Analysis

Type breakdown · Illustrative 2025 shares shown free · Full-period forecast in paid report.

General Social Networking Service Social Networking Services Market Analysis
XX
General Social Networking Service Market Size 2025
XX %
CAGR
Locked · Full data in paid report
Particular Social Networking Service Social Networking Services Market Analysis
XX
Particular Social Networking Service Market Size 2025
XX %
CAGR
Locked · Full data in paid report

Market size by (Illustrative, 2025)
Share distribution (2025)

Disclaimer: The charts and graphs are for illustrative purposes only and do not represent actual market values. To access accurate quantitative data, please request a paid report or request free sample.

To learn more about market share and segmentation, request the free sample pages.

Competitor Analysis

The Social Networking Services Market Analysis industry is highly competitive, driven by constant technological innovation and evolving consumer demands. Our report provides an in-depth analysis of the key market players, detailing their business overview, key strategies, recent developments, and a full SWOT analysis. We also include a breakdown of the revenue each company generates specifically within the Social Networking Services Market Analysis market.

This comprehensive intelligence allows you to accurately assess how competitors are performing, benchmark your own position, and build effective, data-driven strategies to accelerate your company's growth across all regions.

Click any bar or cell to request the full company profile
Top Companies (In no particular order)2022 (A)2023 (A)2024 (A)2025 (A)
Meta Platforms Inc.••• ••• ••• •••
X Corp.••• ••• ••• •••
Alphabet Inc.••• ••• ••• •••
Snap Inc.••• ••• ••• •••
LinkedIn Corporation••• ••• ••• •••
LINE Corporation••• ••• ••• •••
Reddit Inc.••• ••• ••• •••
Pinterest Inc.••• ••• ••• •••
Others••• ••• ••• •••

We Provide Regional Breakdown of this Companies and Company specific to any Country, Region, Product/ service as well. We cover market share analysis for publicly listed companies as well as privately held companies, subject to data availability.

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Report Scope & Analysis

Market Research Database with comprehensive market size, industry analysis, growth drivers, market trends, key player analysis, country-level insights, market segmentation, PESTEL analysis, and strategic consulting. Download a free sample with data verified by Aarti Bagekari.

The current industrial landscape is being reshaped by rapid technological progress. Emerging technologies like Artificial Intelligence (AI), the Internet of Things (IoT), and advanced cloud computing are fueling next-generation applications in areas from autonomous vehicles to smart healthcare. While these innovations create immense opportunities, they also present critical challenges, with cybersecurity standing out as a primary concern for the digital age.

Our Market Dynamics analysis drills down into how these broad technological shifts specifically impact the Social Networking Services Market Analysis market. We provide a comprehensive assessment of the unique drivers, restraints, opportunities, and challenges your business faces, offering the clarity needed for effective strategic planning. For a detailed discussion, please connect with our sales team.

Analyst Conclusion

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product positioning and will assist you to understand opportunities and threats around the globe.

The Social Networking Services Market Analysis is witnessing significant growth in the near future.

In 2023, the General Social Networking Service segment accounted for a notable share of the Social Networking Services Market Analysis.

Aarti Bagekari
Aarti Bagekari Verified Analyst
Research Associate at Cognitive Market Research and Consulting
LinkedIn Profile Book a free Consultation

Frequently Asked Questions

Social Networking Services Market Analysis market size and growth rate is provided in the report covering 2021-2025 historical and 2025-2033 forecast data.
Major factors including drivers, restraints, opportunities and challenges are analyzed with detailed insights.
Top manufacturers Meta Platforms Inc., X Corp., Alphabet Inc., Snap Inc., LinkedIn Corporation, LINE Corporation, Reddit Inc., Pinterest Inc., Others and others are profiled in the report.
Segments include Type, Application and additional sub-segments.
Regional analysis covers all major markets. The report identifies the dominant region and provides country-level data.
Sample pages can be obtained on demand from the website. 24/7 chat support and direct call services are available.

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Social Networking Services Market Analysis — Table of Contents

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Report Scope
TypeGeneral Social Networking Service, Particular Social Networking Service
ApplicationPhoto, Video, Music, Book, Others
Service typeSocial Media Platforms, Media Sharing Platforms, Community & Interest-Based Platforms, Others
Revenue ModelAdvertising-Based Revenue, Subscription / Premium Services, E-commerce & Social Commerce Integration, In-App Purchases & Virtual Goods
End UserIndividual Consumers, Businesses & Brands, Educational Institutions & Non-profits
List of CompetitorsMeta Platforms Inc., X Corp., Alphabet Inc., Snap Inc., LinkedIn Corporation, LINE Corporation, Reddit Inc., Pinterest Inc., Others
Additional data which we are providing for Social Networking Services market

Pricing Analysis

  • Pricing Models for Ads & Subscriptions

  • Premium / Freemium Pricing Comparison

  • Regional Pricing Differences

  • Price Drivers & Sensitivity

Market Penetration & Adoption

  • User Adoption Trends by Platform

  • Regional & Demographic Penetration

  • Urban vs Rural User Penetration

  • Key Challenges & Barriers to Adoption

  • Growth Opportunities

Customer Behavior & Engagement

  • Usage Patterns & Session Duration

  • Content Consumption & Sharing Trends

  • Influence of Social Media on Purchasing Behavior

  • Brand Loyalty & Switching Behavior

  • Engagement Metrics & Retention Analysis

Technology & AI Integration

  • AI-Driven Personalization & Recommendation Engines

  • AI in Advertising & Marketing Analytics

  • AI for Community Management & Moderation

  • AI in Security & Fraud Detection

  • Future AI Trends in Social Networking

Case Studies

  • Successful Social Media Campaigns

  • AI-Powered Marketing & Engagement Examples

  • Regional Adoption & Market Success Stories

  • Chapter 1. Competitor Analysis (Subject to Data Availability (Private Players))

    • 1.1 Top Competitors Analysis
      • 1.1.1 Global Social Networking Services Market Analysis by Key Players
      • 1.1.2 Segment Market Analysis by Key Players
      • 1.1.3 Top Players Ranking 2024
      • 1.1.4 New Product Launch Analysis
      • 1.1.5 Industry Mergers and Acquisition Analysis
    • 1.2 Company Profile (Data Subject to Availability) Sample Format
      • 1.2.1 Meta Platforms Inc.
        • 1.2.1.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.1.2 Business Overview
        • 1.2.1.3 Financials (Subject to data availability)
        • 1.2.1.4 R&D Investment (Subject to data availability)
        • 1.2.1.5 Product Types Specification
        • 1.2.1.6 Business Strategy
        • 1.2.1.7 Recent Developments
        • 1.2.1.8 Management Change
        • 1.2.1.9 S.W.O.T Analysis
      • 1.2.2 X Corp.
        • 1.2.2.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.2.2 Business Overview
        • 1.2.2.3 Financials (Subject to data availability)
        • 1.2.2.4 R&D Investment (Subject to data availability)
        • 1.2.2.5 Product Types Specification
        • 1.2.2.6 Business Strategy
        • 1.2.2.7 Recent Developments
        • 1.2.2.8 Management Change
        • 1.2.2.9 S.W.O.T Analysis
      • 1.2.3 Alphabet Inc.
        • 1.2.3.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.3.2 Business Overview
        • 1.2.3.3 Financials (Subject to data availability)
        • 1.2.3.4 R&D Investment (Subject to data availability)
        • 1.2.3.5 Product Types Specification
        • 1.2.3.6 Business Strategy
        • 1.2.3.7 Recent Developments
        • 1.2.3.8 Management Change
        • 1.2.3.9 S.W.O.T Analysis
      • 1.2.4 Snap Inc.
        • 1.2.4.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.4.2 Business Overview
        • 1.2.4.3 Financials (Subject to data availability)
        • 1.2.4.4 R&D Investment (Subject to data availability)
        • 1.2.4.5 Product Types Specification
        • 1.2.4.6 Business Strategy
        • 1.2.4.7 Recent Developments
        • 1.2.4.8 Management Change
        • 1.2.4.9 S.W.O.T Analysis
      • 1.2.5 LinkedIn Corporation
        • 1.2.5.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.5.2 Business Overview
        • 1.2.5.3 Financials (Subject to data availability)
        • 1.2.5.4 R&D Investment (Subject to data availability)
        • 1.2.5.5 Product Types Specification
        • 1.2.5.6 Business Strategy
        • 1.2.5.7 Recent Developments
        • 1.2.5.8 Management Change
        • 1.2.5.9 S.W.O.T Analysis
      • 1.2.6 LINE Corporation
        • 1.2.6.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.6.2 Business Overview
        • 1.2.6.3 Financials (Subject to data availability)
        • 1.2.6.4 R&D Investment (Subject to data availability)
        • 1.2.6.5 Product Types Specification
        • 1.2.6.6 Business Strategy
        • 1.2.6.7 Recent Developments
        • 1.2.6.8 Management Change
        • 1.2.6.9 S.W.O.T Analysis
      • 1.2.7 Reddit Inc.
        • 1.2.7.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.7.2 Business Overview
        • 1.2.7.3 Financials (Subject to data availability)
        • 1.2.7.4 R&D Investment (Subject to data availability)
        • 1.2.7.5 Product Types Specification
        • 1.2.7.6 Business Strategy
        • 1.2.7.7 Recent Developments
        • 1.2.7.8 Management Change
        • 1.2.7.9 S.W.O.T Analysis
      • 1.2.8 Pinterest Inc.
        • 1.2.8.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.8.2 Business Overview
        • 1.2.8.3 Financials (Subject to data availability)
        • 1.2.8.4 R&D Investment (Subject to data availability)
        • 1.2.8.5 Product Types Specification
        • 1.2.8.6 Business Strategy
        • 1.2.8.7 Recent Developments
        • 1.2.8.8 Management Change
        • 1.2.8.9 S.W.O.T Analysis
      • 1.2.9 Others
        • 1.2.9.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.9.2 Business Overview
        • 1.2.9.3 Financials (Subject to data availability)
        • 1.2.9.4 R&D Investment (Subject to data availability)
        • 1.2.9.5 Product Types Specification
        • 1.2.9.6 Business Strategy
        • 1.2.9.7 Recent Developments
        • 1.2.9.8 Management Change
        • 1.2.9.9 S.W.O.T Analysis

  • Chapter 2. Global Social Networking Services Market Analysis

    • 2.1 Global Social Networking Services Market Analysis
    • 2.2 Global Social Networking Services Market Analysis by Region
    • 2.3 Global Social Networking Services Market Analysis by Type
    • 2.4 Global Social Networking Services Market Analysis by Application
    • 2.5 Global Social Networking Services Market Analysis by Service type
    • 2.6 Global Social Networking Services Market Analysis by Revenue Model
    • 2.7 Global Social Networking Services Market Analysis by End User
    • 2.8 Global Social Networking Services Market Analysis by Key Players

  • Chapter 3. North America Social Networking Services Market Analysis

    • 3.1 North America Social Networking Services Market Analysis
    • 3.2 North America Social Networking Services Market Analysis by Country
    • 3.3 North America Social Networking Services Market Analysis by Type
    • 3.4 North America Social Networking Services Market Analysis by Application
    • 3.5 North America Social Networking Services Market Analysis by Service type
    • 3.6 North America Social Networking Services Market Analysis by Revenue Model
    • 3.7 North America Social Networking Services Market Analysis by End User
    • 3.8 North America Social Networking Services Market Analysis by Key Players

  • Chapter 4. Europe Social Networking Services Market Analysis

    • 4.1 Europe Social Networking Services Market Analysis
    • 4.2 Europe Social Networking Services Market Analysis by Country
    • 4.3 Europe Social Networking Services Market Analysis by Type
    • 4.4 Europe Social Networking Services Market Analysis by Application
    • 4.5 Europe Social Networking Services Market Analysis by Service type
    • 4.6 Europe Social Networking Services Market Analysis by Revenue Model
    • 4.7 Europe Social Networking Services Market Analysis by End User
    • 4.8 Europe Social Networking Services Market Analysis by Key Players

  • Chapter 5. Asia Pacific Social Networking Services Market Analysis

    • 5.1 Asia Pacific Social Networking Services Market Analysis
    • 5.2 Asia Pacific Social Networking Services Market Analysis by Country
    • 5.3 Asia Pacific Social Networking Services Market Analysis by Type
    • 5.4 Asia Pacific Social Networking Services Market Analysis by Application
    • 5.5 Asia Pacific Social Networking Services Market Analysis by Service type
    • 5.6 Asia Pacific Social Networking Services Market Analysis by Revenue Model
    • 5.7 Asia Pacific Social Networking Services Market Analysis by End User
    • 5.8 Asia Pacific Social Networking Services Market Analysis by Key Players

  • Chapter 6. South America Social Networking Services Market Analysis

    • 6.1 South America Social Networking Services Market Analysis
    • 6.2 South America Social Networking Services Market Analysis by Country
    • 6.3 South America Social Networking Services Market Analysis by Type
    • 6.4 South America Social Networking Services Market Analysis by Application
    • 6.5 South America Social Networking Services Market Analysis by Service type
    • 6.6 South America Social Networking Services Market Analysis by Revenue Model
    • 6.7 South America Social Networking Services Market Analysis by End User
    • 6.8 South America Social Networking Services Market Analysis by Key Players

  • Chapter 7. Middle East Social Networking Services Market Analysis

    • 7.1 Middle East Social Networking Services Market Analysis
    • 7.2 Middle East Social Networking Services Market Analysis by Country
    • 7.3 Middle East Social Networking Services Market Analysis by Type
    • 7.4 Middle East Social Networking Services Market Analysis by Application
    • 7.5 Middle East Social Networking Services Market Analysis by Service type
    • 7.6 Middle East Social Networking Services Market Analysis by Revenue Model
    • 7.7 Middle East Social Networking Services Market Analysis by End User
    • 7.8 Middle East Social Networking Services Market Analysis by Key Players

  • Chapter 8. Africa Social Networking Services Market Analysis

    • 8.1 Africa Social Networking Services Market Analysis
    • 8.2 Africa Social Networking Services Market Analysis by Country
    • 8.3 Africa Social Networking Services Market Analysis by Type
    • 8.4 Africa Social Networking Services Market Analysis by Application
    • 8.5 Africa Social Networking Services Market Analysis by Service type
    • 8.6 Africa Social Networking Services Market Analysis by Revenue Model
    • 8.7 Africa Social Networking Services Market Analysis by End User
    • 8.8 Africa Social Networking Services Market Analysis by Key Players

  • Chapter 9. Type Analysis

    • 9.1 General Social Networking Service
      • 9.1.1 Global General Social Networking Service Market
      • 9.1.2 Global General Social Networking Service Market by Region
    • 9.2 Particular Social Networking Service
      • 9.2.1 Global Particular Social Networking Service Market
      • 9.2.2 Global Particular Social Networking Service Market by Region

  • Chapter 10. Application Analysis

    • 10.1 Photo
      • 10.1.1 Global Photo Market
      • 10.1.2 Global Photo Market by Region
    • 10.2 Video
      • 10.2.1 Global Video Market
      • 10.2.2 Global Video Market by Region
    • 10.3 Music
      • 10.3.1 Global Music Market
      • 10.3.2 Global Music Market by Region
    • 10.4 Book
      • 10.4.1 Global Book Market
      • 10.4.2 Global Book Market by Region
    • 10.5 Others
      • 10.5.1 Global Others Market
      • 10.5.2 Global Others Market by Region

  • Chapter 11. Service type Analysis

    • 11.1 Social Media Platforms
      • 11.1.1 Global Social Media Platforms Market
      • 11.1.2 Global Social Media Platforms Market by Region
    • 11.2 Media Sharing Platforms
      • 11.2.1 Global Media Sharing Platforms Market
      • 11.2.2 Global Media Sharing Platforms Market by Region
    • 11.3 Community & Interest-Based Platforms
      • 11.3.1 Global Community & Interest-Based Platforms Market
      • 11.3.2 Global Community & Interest-Based Platforms Market by Region
    • 11.4 Others
      • 11.4.1 Global Others Market
      • 11.4.2 Global Others Market by Region

  • Chapter 12. Revenue Model Analysis

    • 12.1 Advertising-Based Revenue
      • 12.1.1 Global Advertising-Based Revenue Market
      • 12.1.2 Global Advertising-Based Revenue Market by Region
    • 12.2 Subscription / Premium Services
      • 12.2.1 Global Subscription / Premium Services Market
      • 12.2.2 Global Subscription / Premium Services Market by Region
    • 12.3 E-commerce & Social Commerce Integration
      • 12.3.1 Global E-commerce & Social Commerce Integration Market
      • 12.3.2 Global E-commerce & Social Commerce Integration Market by Region
    • 12.4 In-App Purchases & Virtual Goods
      • 12.4.1 Global In-App Purchases & Virtual Goods Market
      • 12.4.2 Global In-App Purchases & Virtual Goods Market by Region

  • Chapter 13. End User Analysis

    • 13.1 Individual Consumers
      • 13.1.1 Global Individual Consumers Market
      • 13.1.2 Global Individual Consumers Market by Region
    • 13.2 Businesses & Brands
      • 13.2.1 Global Businesses & Brands Market
      • 13.2.2 Global Businesses & Brands Market by Region
    • 13.3 Educational Institutions & Non-profits
      • 13.3.1 Global Educational Institutions & Non-profits Market
      • 13.3.2 Global Educational Institutions & Non-profits Market by Region

  • Chapter 14. Qualitative Analysis (Subject to Data Availability)

    • 14.1 Market Drivers
    • 14.2 Market Restraints
    • 14.3 Market Trends
    • 14.4 Market Opportunity
    • 14.5 Technological Road Map (Subject to Data Availability)
    • 14.6 Product Life Cycle (Subject to Data Availability)
    • 14.7 Customer and Buyer Behavior Analysis
      • 14.7.1 Digital Engagement, Customer Experience & Relationship Analysis
      • 14.7.2 Customer Buying Behavior & Purchase Decision Analysis
      • 14.7.3 Vendor Selection, Supplier Preferences & Future Demand Trends
      • 14.7.4 Pricing, Affordability & Value Perception Analysis
      • 14.7.5 Customer Segmentation & Demand Pattern Analysis
    • 14.8 PESTEL Analysis
      • 14.8.1 Political Factors
      • 14.8.2 Economic Factors
      • 14.8.3 Social Factors
      • 14.8.4 Technological Factors
      • 14.8.5 Legal Factors
      • 14.8.6 Environmental Factors
    • 14.9 Industrial Chain Analysis (Subject to Data Availability)
      • 14.9.1 Industry Chain Analysis
      • 14.9.2 Manufacturing Cost Analysis
      • 14.9.3 Supply Side Analysis
        • 14.9.3.1 Raw Material Analysis
        • 14.9.3.2 Raw Material Procurement Analysis
        • 14.9.3.3 Raw Material Price Trend Analysis
    • 14.10 Porter’s Five Forces Analysis
      • 14.10.1 Bargaining Power of Suppliers
      • 14.10.2 Bargaining Power of Buyers
      • 14.10.3 Threat of New Entrants
      • 14.10.4 Threat of Substitutes
      • 14.10.5 Degree of Competition
    • 14.11 Patent Analysis (Subject to Data Availability)
    • 14.12 ESG Analysis
    • 14.13 Geopolitical Outlook
      • 14.13.1 Global Power Realignment & Strategic Alliances
      • 14.13.2 Geopolitical Risk Landscape & Conflict Hotspots
      • 14.13.3 International Trade Relations & Market Access Environment
      • 14.13.4 Regulatory & Policy Shifts Impacting Cross-Border Operations
      • 14.13.5 Supply Chain Resilience, Localization & Resource Nationalism
      • 14.13.6 Technology Sovereignty & Digital Geopolitics
      • 14.13.7 Strategic Implications for Investment, Growth & Market Entry
    • 14.14 AI & Market Transformation
      • 14.14.1 Competitive Landscape Disruption & Strategic Shifts
      • 14.14.2 AI-Driven Transformation of Industry Value Chain
      • 14.14.3 Evolution of Business Models & Revenue Streams
      • 14.14.4 AI-Driven Product, Service & Innovation Transformation
      • 14.14.5 Customer Behavior, AI Adoption & Future Market Evolution

  • Chapter 15. TOP 10 Country Analysis

    • 15.1 Country 1
    • 15.2 Country 2
    • 15.3 Country 3
    • 15.4 Country 4
    • 15.5 Country 5
    • 15.6 Country 6
    • 15.7 Country 7
    • 15.8 Country 8
    • 15.9 Country 9
    • 15.10 Country 10

  • Chapter 16. Research Findings

    • 16.1 Key Takeaways
    • 16.2 Analyst Point of View
    • 16.3 Assumptions and Acronyms

  • Chapter 17. Research Methodology and Sources

    • 17.1 Primary Data Collection
      • 17.1.1 Steps for Primary Data Collection
        • 17.1.1.1 Identification of KOL
      • 17.1.2 Backward Integration
      • 17.1.3 Forward Integration
      • 17.1.4 How Primary Research Help Us
      • 17.1.5 Modes of Primary Research
    • 17.2 Secondary Research
      • 17.2.1 How Secondary Research Help Us
      • 17.2.2 Sources of Secondary Research
    • 17.3 Data Validation
      • 17.3.1 Data Triangulation
    • 17.4 Data Representation

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Research Framework · 70:30 Primary:Secondary

Our Proprietary Methodology

Cognitive Market Research and Consulting "The Full Truth" methodology — a rigorous triangulation process that combines primary research, secondary validation, and expert calibration. Implemented by Aarti Bagekari and team for the Social Networking Services Market Analysis Market analysis.

01

Primary Intelligence Gathering

Direct interviews with 50+ industry stakeholders including manufacturers, distributors, end-users, and regulatory bodies across all six regions.

02

Secondary Data Triangulation

Cross-referencing against trade databases, customs records, financial filings, patent databases, and verified industry publications.

03

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Each data point undergoes validation by minimum two independent domain experts with 15+ years of industry experience.

04

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05

Editorial & QA Review

Final review by senior analysts ensures accuracy, coherence, and actionability of all insights and recommendations.

Data Assurance Metrics
Data Points Validated 10,400+
Expert Interviews 54
Countries Covered 39+
Company Profiles 9+
Forecast Accuracy (Historical) 94.2%
Analytical Coverage
Market Sizing Revenue Forecast CAGR Analysis Competitor Benchmarking SWOT Porter's Analysis PESTEL Value Chain ESG Analysis Tariff Impact Patent Mapping Tech Trends

To maintain the integrity of our proprietary methodology and protect our elite expert network, specific source disclosures are reserved for full-access partners. Our research framework is anchored by a 70:30 primary-to-secondary ratio, ensuring your strategy is driven by real-time market intelligence rather than recycled, publicly available, or AI-generated data. Every deliverable includes an exhaustive source directory and grants direct analyst access.

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