Smart Connected Pet Collars Market Report 2025 (Global Edition)

Global Smart Connected Pet Collars Market Report 2025 Market Size Split by Type (GPS Based, Radio Based, Other), by Application (Tracking, Training, Monitoring, Others), by Pet Type (Dog, Cat), by Dis...

Smart Connected Pet Collars Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Top Companies in Smart Connected Pet Collars Market

Consumer goods companies are encountering various challenges, such as shifting consumer preferences, supply chain disruptions, and rising raw material costs. In response, several leading players in the industry are embracing new technologies to enhance their product offerings. This study provides valuable insights into competitors’ revenue generation, key strategies, recent developments, and includes a comprehensive S.W.O.T. analysis, offering a clearer understanding of the competitive landscape and market positioning. To gain more insights about the leading players you can access the paid version of this report.

Top Companies Market Share in Smart Connected Pet Collars Industry: (In no particular order of Rank)

• Barking Labs Corp.
• Dogtra Co.
• Eureka Technology Partners LLC
• Findster Technologies SA
• FitBark Inc.
• Garmin Ltd.
• Gibi Technologies Inc.
• Loc8tor Ltd.
• Mars Inc.
• Pawscout Inc.
• PetPace
• Pitpatpet Ltd.
• Radio Systems Corp.
• RAWR Inc.
• SCOLLAR Inc.
• SGI Venture Ltd.
• Smart Tracking Technologies LLC
• Tractive GmbH
• UbiSight Technology LLC
• Wagz Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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According to Cognitive Research, the North American region dominated the market and accounted for the highest revenue of XX% in 2024, and it is projected that it will grow at a CAGR of XX% in the future.

The North American region is a significant market for smart connected pet collars, driven by the region's large pet-owning population, high disposable incomes, and growing demand for premium pet care products. The US is the largest market in the region, accounting for the majority of smart connected pet collar sales. The region's pet owners are tech-savvy and willing to invest in innovative pet care solutions, making it an attractive market for smart connected pet collar manufacturers. The growing trend of pet humanization, where pets are treated as part of the family, is also driving the market. 72% of dog owners and 70% of cat owners reported considering pets as part of their families. The North American market for smart connected pet collars is expected to continue growing, driven by the increasing demand for premium pet care products and innovative technology solutions.
The Asia Pacific region is a rapidly growing market for smart connected pet collars, driven by increasing pet ownership and a growing middle class. Countries such as China, Japan, and South Korea are leading the way in terms of adoption, with pet owners seeking innovative solutions to care for their pets. The region's large population and growing demand for premium pet care products make it an attractive market for smart connected pet collar manufacturers. There are over 31 million pet dogs in India and 2.44 million pet cats. The pet cat population may reach 4.89 million by 2026, and 11% of people in India own at least four pets. The Asia Pacific region is also home to many technology startups and companies that are developing innovative pet care solutions, including smart connected pet collars. The region's well-developed e-commerce industry and strong distribution networks make it an ideal market for smart connected pet collar manufacturers. The Asia Pacific market for smart connected pet collars is expected to continue growing, driven by the increasing demand for premium pet care products and innovative technology solutions.

The current report Scope analyzes Smart Connected Pet Collars Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Smart Connected Pet Collars Market Analysis

The smart connected pet collar market can be divided by type into GPS-based, radio-based, and others. GPS-based smart connected pet collars utilize global positioning system technology to track the location of pets. These collars are very accurate and can provide real-time location tracking, making them ideal for pet owners who wish to ensure their pets' safety. GPS-based collars can also feature additional functions, such as activity tracking, temperature monitoring, and alert systems. For instance, some GPS-based collars can notify owners if their pet has wandered outside a designated area. Radio-based smart connected pet collars use radio frequency signals to communicate with a receiver, typically attached to a pet owner's keychain or phone. These collars are often more affordable than GPS-based models but may have a limited range and accuracy. Radio-based collars are frequently used for indoor tracking, such as monitoring a pet's movement within a home. Some radio-based collars can also offer additional features, including activity tracking and alert systems.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Smart Connected Pet Collars Industry. Request a Free Sample PDF!

The market can also be separated by application into tracking, training, monitoring, and others. Tracking is the most common use for smart connected pet collars, enabling pet owners to locate their pets in real time. This is especially beneficial for pets prone to wandering off or getting lost. Some smart connected pet collars can also supply historical tracking data, allowing owners to see where their pets have been. Training is another essential use of smart connected pet collars. These collars can reinforce positive behavior and discourage negative behavior. For example, some smart connected pet collars can offer rewards or treats for good behavior, while others can issue alerts or warnings for undesirable behavior. Some smart connected pet collars can also provide training tips and advice to help owners train their pets more effectively. Monitoring is also a vital application of smart connected pet collars. These collars can track pets' vital signs, activity levels, and other health metrics. This can be particularly beneficial for pets with health conditions or for owners who wish to monitor their pets' health more closely. Some smart connected pet collars can also issue alerts or warnings if a pet's health metrics fall outside a normal range.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Smart Connected Pet Collars Pet Type Segment Analysis

The market can also be categorized by pet type into dog, cat, and others. Dog owners represent the largest market for smart connected pet collars, as dogs are often more susceptible to wandering off or getting lost. Dog owners also tend to be tech-savvy and willing to invest in advanced pet care technologies. Some smart connected pet collars are specifically designed for dogs, offering features such as activity tracking, training tools, and health monitoring. Cat owners also utilize smart connected pet collars, although to a lesser degree. Cats are generally more sedentary and less inclined to wander off, but they can still benefit from smart connected pet collars. Some smart connected pet collars are specifically tailored for cats, providing features such as activity tracking, health monitoring, and alerts or warnings if a cat is in danger.

• Dog
• Cat

Smart Connected Pet Collars Distribution Channel Segment Analysis

• Offline Stores
• Online Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion