Smart Bracelet Market Report 2024 (Global Edition)

Global Smart Bracelet Market Report 2024 Market Size Split by Type (With Screen Smart Bracelet , Without Screen Smart Bracelet), by Application (Time , Pedometer , Fitness Sensors , Phone Connect...

Smart Bracelet Market Report Description

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Competitive Landscape of the Smart Bracelet Market

The leading companies have a sizeable portion of the fairly fragmented global smart bracelet market. A number of variables, including cost, performance, quality, and innovation, influence market rivalry. To satisfy the shifting needs of the market, the industry participants are concentrating on creating new products.

Smart Bracelet Industry News

November 2019: Fitbit's acquisition by Google allowed them to expand the range of products they provide and more successfully compete in the smart bracelet market.

(Source: https://blog.google/products/devices-services/agreement-with-fitbit/)

Top Companies Market Share in Smart Bracelet Industry: (In no particular order of Rank)

• Fitbit
• Samsung Electronics
• Garmin
• Xiaomi
• Nike
• LG
• Lenovo
• Jawbone
• Huawei
• Razer
• Lifesense
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Smart Bracelet

Which Region Dominates the Smart Bracelet Market in 2024?

According to Cognitive Market Research, North America dominated the smart bracelet market in 2024 and accounted for around 40% of the global revenue driven by consumers who are well-versed in technology and who place a high value on health and wellbeing. Another factor driving the smart bracelet market's expansion is the existence of significant tech and fashion brands. Wearable technology that combines style and cutting-edge functions is highly valued by American consumers. Customers are embracing the trend of stylish and useful wearables, which is driving growth in the smart bracelet industry. Innovation and technology adoption foster a culture that benefits the market. 

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific is anticipated to be the fastest-growing region in the smart bracelet market in the forecast period due to the population's high level of tech literacy and the increased emphasis on wellness and health. A culture of innovation and technology adoption benefits the market, as Chinese consumers seek out fashionable wearables with cutting-edge capabilities. Additionally, wearables that combine fashion with wellness and health tracking are valued by customers in these locations.

The current report Scope analyzes Smart Bracelet Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Smart Bracelet Market

According to Cognitive Market Research, the global smart bracelet market size was estimated at USD 29514.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 11805.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.2% from 2024 to 2031 driven by technological developments and growing consumer interest in tracking one's fitness and health. Activity tracking, heart rate monitoring, and sleep analysis are just a few of the capabilities that smart bracelets provide to meet the increasing need for tools for managing one's own health. The market's leading companies keep coming out with new features like GPS navigation, stress tracking, and contactless payment methods, which increase the allure of these gadgets. Furthermore, smart wristbands' increased usefulness as a result of their integration with smartphones and other wearable technology has increased consumer adoption across a variety of demographics.

• According to Cognitive Market Research, the US had a major share in the smart bracelet market with a market size of USD 9314.68 million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period because more individuals are becoming conscious of their health and fitness. 
• The Canada smart bracelet market had a market share of USD 1416.68 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period since more individuals are searching for wearables that are both practical and stylish. 
• The Mexico smart bracelet market is projected to witness growth at a CAGR of 13.7% during the forecast period with a market size of USD 1074.32 million in 2024.

 

Europe Smart Bracelet Market

According to Cognitive Market Research, with a market value of USD 29514.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 8854.26 million driven by a rise in consumer interest in fitness and health tracking gadgets. With capabilities like heart rate monitoring, activity tracking, sleep analysis, and notifications, smart bracelets appeal to a wide range of consumers who want to lead healthy lives. The industry is marked by fierce rivalry between the major manufacturers, who are always coming out with new, cutting-edge features and fashionable designs to draw in customers. Further propelling market expansion are technological advancements in sensor technology and connectivity, as well as growing awareness of health and wellbeing.

• The United Kingdom smart bracelet market had a market share of USD 1487.52 million in 2024 and is projected to grow at a CAGR of 14.3% during the forecast period due of the increasing number of tech-savvy individuals in the country and the growing emphasis on health and wellbeing.
• The France smart bracelet market is projected to witness growth at a CAGR of 12.7% during the forecast period with a market size of USD 814.59 million in 2024.
• According to Cognitive Market Research, the Germany smart bracelet market size was valued at USD 1753.14 million in 2024 and is projected to grow at a CAGR of 13.7% during the forecast period as a result of the increased usage of fitness trackers and cellphones. 
• The Italy smart bracelet market is projected to witness growth at a CAGR of 12.9% during the forecast period with a market size of USD 761.47 million in 2024.
• The Russia smart bracelet market is projected to witness growth at a CAGR of 12.5% during the forecast period with a market size of USD 1372.41 million in 2024.
• The Spain smart bracelet market is projected to witness growth at a CAGR of 12.6% during the forecast period with a market size of USD 274.48 million in 2024.
• The Luxembourg smart bracelet market is projected to witness growth at a CAGR of 13.6% during the forecast period with a market size of USD 274.48 million in 2024.
• The Portugal smart bracelet market is projected to witness growth at a CAGR of 13.3% during the forecast period with a market size of USD 185.94 million in 2024.
• The Greece smart bracelet market is projected to witness growth at a CAGR of 13.8% during the forecast period with a market size of USD 106.25 million in 2024.
• Rest of Europe smart bracelet market is projected to witness growth at a CAGR of 12.2% during the forecast period with a market size of USD 1372.41 million in 2024.

 

Asia Pacific Smart Bracelet Market

According to Cognitive Market Research, the global Smart bracelet market size was estimated at USD 29514.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 6788.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.0% from 2024 to 2031 driven by elements like growing disposable income, growing consumer awareness of health and fitness, and developments in wearable technology. Significantly contributing to this increase are nations like China, Japan, South Korea, and India, where an increasing proportion of the urban population is adopting smart wearables as lifestyle accessories. Leading companies in the industry are constantly coming up with new features to meet the varied needs of its customers, such as GPS capabilities, heart rate monitoring, sleep tracking, and waterproof designs. The region's growing e-commerce infrastructure and tech-savvy populace also contribute to the growing popularity of smart wristbands.

• According to Cognitive Market Research, the China smart bracelet market size was valued at USD 3054.72 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period because more people are looking for wearables that are both fashionable and useful. 
• The Japan smart bracelet market is projected to witness growth at a CAGR of 15.5% during the forecast period with a market size of USD 936.77 million in 2024.
• The India smart bracelet market had a market share of USD 814.59 million in 2024 and is projected to grow at a CAGR of 18.8% during the forecast period because of the nation's growing emphasis on health and wellbeing as well as the expanding number of tech-savvy people.
• The South Korea smart bracelet market is projected to witness growth at a CAGR of 16.1% during the forecast period with a market size of USD 678.83 million in 2024.
• The Australia smart bracelet market is projected to witness growth at a CAGR of 16.7% during the forecast period with a market size of USD 352.99 million in 2024.
• The South East Asia smart bracelet market is projected to witness growth at a CAGR of 18.0% during the forecast period with a market size of USD 468.39 million in 2024.
• The Rest of Asia Pacific smart bracelet market is projected to witness growth at a CAGR of 16.8% during the forecast period with a market size of USD 481.97 million in 2024.

South America Smart Bracelet Market

According to Cognitive Market Research, the global Smart bracelet market size was estimated at USD 29514.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1475.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031. Smart bracelets have gained popularity as accessories throughout the region due to rising disposable incomes and a greater understanding of the significance of tracking one's own health. These gadgets meet a variety of customer needs by providing features like heart rate monitoring, activity tracking, sleep analysis, and even stress management solutions. Smart bracelet usage is further fueled by major companies in the market who are always coming up with new and fashionable designs along with cutting-edge functionalities. Furthermore, smart bracelets' usefulness has been increased by their integration with smartphone applications for seamless data synchronization and analysis, making them essential tools for Latin American consumers who are health-conscious.

• According to Cognitive Market Research, the Brazil smart bracelet market size was valued at USD 631.60 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period because more people are paying attention to their fitness and well-being. 
• The Argentina smart bracelet market had a market share of USD 247.92 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period as a result of people using cellphones and fitness trackers more frequently.
• The Colombia smart bracelet market is projected to witness growth at a CAGR of 14.2% during the forecast period with a market size of USD 131.34 million in 2024.
• The Peru smart bracelet market is projected to witness growth at a CAGR of 14.6% during the forecast period with a market size of USD 121.01 million in 2024.
• The Chile smart bracelet market is projected to witness growth at a CAGR of 14.7% during the forecast period with a market size of USD 106.25 million in 2024.
• The Rest of Latin America smart bracelet market is projected to witness growth at a CAGR of 13.5% during the forecast period with a market size of USD 237.59 million in 2024.

Middle East and Africa Smart Bracelet Market

 

According to Cognitive Market Research, the global Smart bracelet market size was estimated at USD 29514.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 590.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031. Customers are using smart bracelets to track their physical activity, sleep habits, and general well-being in real-time as their awareness of their personal health and wellness grows. The popularity of smart bracelets in the region is also being fueled by technology developments including better sensors, longer battery life, and increased connection. Furthermore, the addition of sophisticated features like GPS tracking, heart rate monitoring, and call and message alerts is drawing in more users. Nevertheless these advantages, problems like cost and worries about security and privacy of data still exist.

• According to Cognitive Market Research, the GCC Countries smart bracelet market size was valued at USD 252.64 million in 2024 and is projected to grow at a CAGR of 15.5% during the forecast period because there are more people who are interested in fitness and health awareness. 
• The Egypt smart bracelet market is projected to witness growth at a CAGR of 15.0% during the forecast period with a market size of USD 61.98 million in 2024.
• The South Africa smart bracelet market is projected to witness growth at a CAGR of 15.7% during the forecast period with a market size of USD 93.26 million in 2024 due to the growing use of smartphones and fitness trackers. 
• The Turkey smart bracelet market is projected to witness growth at a CAGR of 14.2% during the forecast period with a market size of USD 50.76 million in 2024.
• The Nigeria smart bracelet market is projected to witness growth at a CAGR of 13.8% during the forecast period with a market size of USD 61.98 million in 2024.
• The Rest of MEA smart bracelet market is projected to witness growth at a CAGR of 13.7% during the forecast period with a market size of USD 69.65 million in 2024.

Smart Bracelet Market Analysis

Smart Bracelet Type Segment Analysis

According to Cognitive Market Research, with screen smart bracelet category held the major market share over the forecast period. These are the smart wristbands with the tiny screens, which are typically OLED but aren't necessarily. Some versions allow you to read messages from other users in addition to showing statistics on how active you were during the day. The market for smart bracelets with displays is anticipated to grow in the upcoming years as consumer demand for wearable technology rises, particularly for gadgets that combine design and usefulness. 

Without screen smart bracelet is the fastest-growing category over the forecast period. In the era of virtualization, technology is advancing quickly. Smart Wearables is one such field where cutting-edge goods and services have been developed. The growth of this category is driven by elements including ease of use, extended battery life, and reduced price in comparison to models with screens. These gadgets serve to consumers that value utility over ostentatious displays by emphasizing standard fitness tracking features like step counting, heart rate monitoring, and sleep tracking.

• With Screen Smart Bracelet 
• Without Screen Smart Bracelet

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Smart Bracelet Industry. Request a Free Sample PDF!

Smart Bracelet Application Segment Analysis

According to Cognitive Market Research, pedometer category held a prominent market share driven by customers' growing attention to measuring their fitness and health. As a result of developments in sensor technology and the incorporation of functions like activity tracking, calorie tracking, and step counting, smart bracelets are now widely used by people who want to live healthier lives. 

Fitness sensors are the fastest-growing category over the forecast period propelled by the growing popularity of wearable technology, technical breakthroughs, and rising consumer awareness of fitness and health. The growing demand for smart bracelets is attributed to these sensors, which include heart rate monitors, accelerometers, gyroscopes, and GPS trackers. These devices give users important information about their physical activity, sleep habits, and general health.

• Time 
• Pedometer 
• Fitness Sensors 
• Phone Connectivity and Notifications 
• Others (radio)

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Smart Bracelet Demography Segment Analysis

According to Cognitive Market Research, female category held a prominent market share driven by elements like women's growing consciousness of fitness and health, the availability of fashionable and adaptable designs, and the incorporation of functions that address women's particular requirements, like stress management and menstrual cycle tracking. 

Unisex is the fastest-growing category over the forecast period. This growth can be ascribed to the trend toward gender-neutral product designs as well as the growing desire for wearable technology among both men and women. Producers are concentrating on developing smart wristbands with features like interchangeable straps, stylish designs, and a variety of color choices in order to appeal to a larger market.

• Male 
• Female 
• Unisex

Smart Bracelet Price Range Segment Analysis

According to Cognitive Market Research, medium category held the major market share over the forecast period a result of a number of causes, including rising customer demand for more features and functionality at affordable rates, technological improvements driving down production costs, and consumers' growing awareness of fitness and health. Furthermore, as a result of manufacturer rivalry, consumers seeking a balance between affordability and quality are drawn to the medium price range, where a greater array of options is available. 

High is the fastest-growing category over the forecast period. Luxurious smart bracelets are drawn to buyers who value high-tech features like water resistance, built-in GPS, heart rate monitoring, blood oxygen level monitoring, and sleep tracking. Premium materials that attract to customers seeking durability and beauty, such as sapphire glass, stainless steel, and premium bands, also raise the price point.

• High 
• Medium 
• Low

Smart Bracelet Distribution Channel Segment Analysis

According to Cognitive Market Research, offline stores category held a prominent market share ascribed to a number of elements, one of which is the product's tactile quality, which enables customers to physically contact with and try on various versions before making a purchase choice. Offline retailers also offer a customized shopping experience, with trained employees on hand to help consumers choose the ideal smart bracelet for their requirements. 

Online stores is the fastest-growing category over the forecast period. As more people shop online for convenience and variety, smart wristbands are becoming more widely available on e-commerce platforms. Numerous causes, such as the growing acceptance of wearable technology, the ease of purchasing online, and the capacity of online retailers to provide attractive discounts and promotions, are responsible for this increase.

• Online Stores 
• Offline Stores

Smart Bracelet Material Segment Analysis

According to Cognitive Market Research, stainless steel category held a prominent market share because there is a growing market for robust and fashionable wearables. Stainless steel is a great material option for smart bracelets because it combines strength, resistance to corrosion, and aesthetic appeal. Stainless steel's clean and contemporary appearance appeals to consumers since it goes well with both formal and informal outfits. 

Thermoplastic Polyurethane is the fastest-growing category over the forecast period. TPU is perfect for smart bracelet applications because of its flexibility, toughness, and biocompatibility. It also offers comfort for prolonged wear and resistance to a variety of environmental variables. Furthermore, TPU's easy molding into intricate shapes enables elegant and ergonomic designs, improving user experience.

• Thermoplastic Polyurethane 
• Stainless Steel 
• Other

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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