Shampoo And Hair Care Products Market Report 2025 (Global Edition)

Global Shampoo And Hair Care Products Market Report 2025 Market Size Split by Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, Others), by Product Type (Hair Colorant, S...

Shampoo And Hair Care Products Market Report Description

We have various report editions of Shampoo And Hair Care Products Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Shampoo And Hair Care Products Market Insights Video

Competitive Landscape of the Shampoo and Hair Care Product Market

The competitive landscape of the shampoo and hair care product market is characterized by a diverse range of players, including multinational corporations, regional brands, and emerging niche companies. Major players often focus on innovation and product differentiation, launching new formulations that cater to evolving consumer preferences, such as natural and organic ingredients.

In July 2023, L'Oréal, the world's leading beauty company, and Verily, an Alphabet precision health tech company, announced the launch of My Skin & Hair Journey, a multi-year study that will assist researchers in better understanding the clinical, biological, and environmental factors that influence skin and hair health over time. (Source: https://verily.com/perspectives/worlds-largest-and-most-diverse-skin-and-hair-health-study-launches-by-loreal-and-verily) In May 2023, Head & Shoulders, a Procter & Gamble Company brand and one of the best anti-dandruff shampoos launched BARE, the first nine-ingredient anti-dandruff shampoo in the United States. This new anti-dandruff solution is devoid of sulfates, silicones, and colors, and comes in a recyclable bottle that uses 45% less plastic.?? (Source: https://news.pg.com/news-releases/news-details/2023/HEAD--SHOULDERS-INTRODUCES-FIRST-OF-ITS-KIND-ANTI-DANDRUFF-SHAMPOO-MADE-WITH-ONLY-9-INGREDIENTS/default.aspx) In May 2022, Medimix, an AVA Group brand, released in India a new comprehensive care shampoo filled with natural ingredients that is ideal for all hair types. The shampoo contains nine natural herbs as well as other vital elements such as neem, rosemary oil, wild ginger, wheat protein, datura, and tea tree oil. (Source: https://www.aninews.in/news/business/business/medimix-launches-total-care-shampoo-with-natural-ingredients20220504210141/) In April 2021, Kao Salon Japan, a subsidiary of Kao Corporation, launched the prestige hair salon brand 'ORIBE' (23 products) in Japan. ORIBE is a hair care brand that has a strong market presence in the leading hair salons and department shops throughout Europe and the United States. Through this release in the fifth area in Asia, Kao aims to broaden the brand portfolio of its salon business and extend the consumer base in the region, thus increasing its global position. (Source: https://www.kao.com/global/en/newsroom/news/release/2021/20210422-001/)

In October 2024, Dabur India Ltd said it has bought a 51% stake in Sesa Care Pvt. Ltd, a hair care firm, for an enterprise value of between USD 315-325 crore. The deal includes paying ?12.6 crore to the present owner, True North, in cash for cumulative redeemable preference shares (CRPS). Dabur also take over Sesa's debt of ?289 crore underwritten by a corporate guarantee.

Source- https://m.economictimes.com/industry/cons-products/fmcg/dabur-to-acquire-51-stake-in-ayurvedic-hair-products-major-sesa-care-for-rs-12-59-cr/articleshow/114774586.cms

Top Companies Market Share in Shampoo And Hair Care Products Industry: (In no particular order of Rank)

• Procter & Gamble Co.
• Unilever PLC
• L'Oréal S.A.
• Estée Lauder Companies Inc.
• Coty Inc.
• Shiseido Company
• Limited
• Henkel AG & Co. KGaA
• Revlon
• Inc.
• Kao Corporation
• Amway Corporation
• Burt's Bees
• Avon Products
• Inc.
• Paul Mitchell Systems
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Shampoo and Hair Care Product Market

Which Region Dominates the Shampoo and Hair Care Product Market in 2024?

According to Cognitive Market Research, North America currently holds a majority share in the global shampoo and hair care product market revenue. This region has a well-established beauty and personal care industry, characterized by a strong brand presence and a wide array of product offerings that cater to diverse consumer preferences. High disposable incomes among consumers in the U.S. and Canada enable them to invest in premium and specialized hair care products, propelling demand for innovative solutions. North America is also home to numerous leading companies prioritizing research and development, resulting in modern formulations and sustainable practices that resonate with environmentally conscious consumers.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the global shampoo and hair care product market due to its rapidly expanding middle-class population, increasing urbanization, and rising disposable incomes. Consumers in countries such as China, India, and Japan are becoming more aware of personal grooming and hair care, leading to greater demand for specialized and premium products. The region also sees a strong cultural focus on hair health, with consumers increasingly seeking products tailored to their specific needs, such as natural and herbal formulations. Moreover, the growth of e-commerce and the increasing penetration of global hair care brands in the region have expanded access to a diverse range of products.

The current report Scope analyzes Shampoo And Hair Care Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Shampoo And Hair Care Products Market Analysis

According to Cognitive Market Research, the global shampoo and hair care product market size was estimated at USD 99684.5 million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 39873.8 million in 2024 and will climb at a CAGR of 2.2% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the shampoo and hair care product market with a market size of USD 31460.4 million in 2024 and is projected to grow at a CAGR of 2% in the forecast period. American consumers are increasingly willing to invest in high-quality formulations that promise better results, leading to a surge in sales of professional-grade and salon brands.
• The Canada shampoo and hair care product market had a market share of USD 4784.9 million in 2024 and is likely to climb at a CAGR of 3% in the forecasted period. Canadians are becoming more aware of the ingredients in their personal care products, leading to a higher demand for natural and organic hair care options.
• The Mexico shampoo and hair care product market is anticipated to experience growth at a CAGR of 2.7% within the forecast timeframe, with a market size of USD 3628.5 million in 2024.

Europe Shampoo And Hair Care Products Market Analysis

According to Cognitive Market Research, the global shampoo and hair care product market size was estimated at USD 99684.5 million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 29905.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• The U.K. shampoo and hair care product market had a market share of USD 5024.1 million in 2024 and is likely to broaden at a CAGR of 3.3% within the predicted timeframe. The U.K. market is benefiting from the booming e-commerce sector, with a growing number of consumers purchasing hair care products online, particularly through specialized beauty platforms.
• The France shampoo and hair care product market is anticipated to develop at a 1.7% CAGR throughout the projected time frame, reaching USD 2751.3 million in 2024.
• According to Cognitive Market Research, the German shampoo and hair care product market size was valued at USD 5921.3 million in 2024 and is projected to evolve at a CAGR of 2.7% through the estimated period. In Germany, the hair care product market growth is propelled by the increasing preference for dermatologically tested and pharmaceutical-grade products.
• The Italy shampoo and hair care product market is projected to witness growth at a CAGR of 1.9% over the forecast time frame, with a market value size of USD 2571.9 million in 2024.
• The Russian shampoo and hair care product market is likely to witness growth at a CAGR of 1.5% in the projected period, with a market value size of USD 4635.3 million in 2024.
• The Spain shampoo and hair care product market is predicted to witness growth at a CAGR of 1.6% during the assessment period, with a market size of USD 2452.2 million in 2024.
• The Luxembourg shampoo and hair care product market is projected to witness growth at a CAGR of 2.6% during the research time frame, with a market size of USD 927.1 million in 2024.
• The Portugal shampoo and hair care product market is anticipated to witness growth at a CAGR of 2.3% during the forecasting time frame, with a market size of USD 628 million in 2024.
• The Greece shampoo and hair care product market is predicted to witness growth at a CAGR of 2.8% over the assessment period, with a market size of USD 358.9 million in 2024.
• The Rest of Europe's shampoo and hair care product market is estimated to witness growth at a CAGR of 1.2% in the forecast period, with a market size of USD 4635.3 million in 2024.

Asia Pacific Shampoo And Hair Care Products Market Analysis

According to Cognitive Market Research, the global shampoo and hair care product market size was estimated at USD 99684.5 million, out of which Asia Pacific held the market share of nearly 23% of the global revenue with a market size of USD 22927.4 million in 2024 and will emerge at a CAGR of 6% from 2024 to 2031.

• According to Cognitive Market Research, the China shampoo and hair care product market size was valued at USD 10317.3 million in 2024 and is likely to evolve at a CAGR of 5.5% in the forecasted period. The hair care product market in China is experiencing robust growth due to the rising popularity of high-end, luxury hair care brands.
• The Japan shampoo and hair care product market is expected to flourish at a 4.5% CAGR throughout the projected time frame, reaching a market value of USD 3164 million in 2024.
• The India shampoo and hair care product market had a market share of USD 2751.3 million in 2024 and is likely to climb at a CAGR of 7.8% within the anticipated timeframe. In India, the market is witnessing strong growth mainly due to the elevated demand for herbal and Ayurvedic hair care products.
• The South Korean shampoo and hair care product market is predicted to widen at a CAGR of 5.1% over the forecasted period, with a market size of USD 2292.7 million in 2024.
• The Australian shampoo and hair care product market is likely to witness growth at a CAGR of 5.7% throughout the predicted timeframe, with a market size of USD 1192.2 million in 2024.
• The Southeast Asia shampoo and hair care product market is anticipated to experience growth at a CAGR of 7% in the forecast timeframe, with a market size of USD 1582 million in 2024.
• The Rest of Asia Pacific shampoo and hair care product market is anticipated to see growth at a CAGR of 5.8% in the forecast period, with a market size of USD 1627.8 million in 2024.

South America Shampoo And Hair Care Products Market Analysis

According to Cognitive Market Research, the global shampoo and hair care product market size was estimated at USD 99684.5 million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 4984.2 million in 2024 and will climb at a CAGR of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil shampoo and hair care product market size was valued at USD 2133.2 million in 2024 and is estimated to develop at a CAGR of 4% throughout the projection period. The shampoo and hair care product market in Brazil is heavily influenced by the strong beauty culture, with a particular focus on products for curly and textured hair.
• Argentina's shampoo and hair care product market had a market share of USD 837.3 million in 2024 and is likely to climb at a CAGR of 4.3% within the forecasted period. Economic conditions in Argentina have led to an increased focus on value-for-money offerings, pushing local and international brands to create cost-effective solutions without compromising on quality.
• Colombian shampoo and hair care product market is projected to witness growth at a CAGR of 3.2% within the forecast timeframe, with a market size of USD 443.6 million in 2024.
• Peru shampoo and hair care product market is projected to witness growth at a CAGR of 3.6% throughout the anticipated period, with a market size of USD 408.7 million in 2024.
• Chile shampoo and hair care product market is likely to observe growth at a CAGR of 3.7% within the estimated time frame, with a market size of USD 358.9 million in 2024.
• The Rest of Latin America's shampoo and hair care product market is estimated to see growth at a CAGR of 2.5% in the forecast period, with a market size of USD 802.5 million in 2024.

Middle East Shampoo And Hair Care Products Market Analysis

According to Cognitive Market Research, the global shampoo and hair care product market size was estimated at USD 99684.5 million, out of which the Middle East & Africa held the major market share of around 2% of the global revenue with a market size of USD 1993.7 million in 2024 and will climb at a CAGR of 3.7% from 2024 to 2031.

• The GCC countries shampoo and hair care product market is anticipated to flourish at a CAGR of 4.5% during the forecast period, reaching USD 853.3 million in 2024. The booming luxury market in the GCC mainly contributes to the growth of premium and niche hair care brands that offer personalized and high-end treatments.
• The Egypt shampoo and hair care product market is expected to develop at a 4% CAGR over the forecast period, reaching USD 209.3 million in 2024.
• The South Africa shampoo and hair care product market is predicted to widen at a CAGR of 4.7% within the forecast timeframe, with a market size of USD 315 million in 2024. The emerging growth of e-commerce and retail channels is improving product accessibility, allowing South African consumers to explore a wider range of hair care options.
• The Turkey shampoo and hair care product market is projected to witness growth at a CAGR of 3.2% in the forecasted period, with a market size of USD 171.5 million in 2024.
• The Nigeria shampoo and hair care product market is expected to increase at a CAGR of 2.8% over the projected time frame, with a market size of USD 209.3 million by 2024.
• The Rest of the MEA shampoo and hair care product market is predicted to rise at a CAGR of 2.7% in the forecast period, with a market size of USD 235.3 million in 2024.

Shampoo And Hair Care Products Market Analysis

Shampoo and Hair Care Product Market Distribution Channel Segment Analysis

According to Cognitive Market Research, supermarkets and hypermarkets remain the leading distribution channels in the global shampoo and hair care product market. These retail formats offer consumers the advantage of a wide product variety, including both mass-market and premium brands, all under one roof. The convenience of one-stop shopping and the ability to physically inspect products before purchase contributes to the popularity of this segment. Besides, supermarkets and hypermarkets often run promotional campaigns, discounts, and bundle deals, which further attract customers looking for value-driven purchases.

Online stores are emerging as the fastest-growing distribution channel in the shampoo and hair care product market, owing to the increasing shift toward e-commerce and digital platforms. Consumers are increasingly preferring the convenience of purchasing products online, with the added benefits of home delivery, a wider selection, and the ability to compare prices and reviews. The rise of mobile shopping apps and the expansion of global e-commerce giants like Amazon and regional players have further accelerated growth in this segment. Moreover, online platforms offer personalized recommendations and subscription services, enhancing customer retention.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Shampoo And Hair Care Products Industry. Request a Free Sample PDF!

Shampoo and Hair Care Product Market Product Type Segment Analysis

According to Cognitive Market Research, shampoo continues to be the dominant segment in the shampoo and hair care product market, accounting for a majority share of overall revenue. This is primarily due to its essential role in the daily hair care routine, where consumers seek effective cleansing solutions tailored to their specific hair types and concerns. The market offers a diverse range of shampoos, including those formulated for various needs such as anti-dandruff, color protection, volume enhancement, and moisturizing.

Hair oil is a rapidly developing category in the hair care market, particularly in regions such as Asia Pacific, where traditional hair oiling practices are deeply rooted. Increasing consumer awareness of the benefits of hair oils, such as nourishment, scalp health, and protection against damage, is driving demand. The trend toward natural and herbal formulations has further boosted the popularity of hair oils, with ingredients like argan oil, coconut oil, and almond oil gaining wider market prominence.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion