Rum Market Report 2025 (Global Edition)

Global Rum Market Report 2025 Market Size Split by Product Type (Light Rum, Golden Rum, Dark Rum, Black Rum, Spiced Rum, Others), by Proof Type (Standard Rum, Over-proof Rum), by Nature (Plain Rum, Fl...

Rum Market Report Description

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Competitive Landscape of the Rum Market

The competitive landscape of the Rum market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts.

In January 2023, Distillers United Group S.L. (Spain) sold the Diplomático Rum brand and associated assets to Brown-Forman Corporation. The firm declared in October 2022 that it would buy the brand. With this transaction, Brown-Forman entered the expanding super-premium+ rum market.

Top Companies Market Share in Rum Industry: (In no particular order of Rank)

• Tanduay Distillers
• Inc.
• Bacardi Limited
• Diageo plc
• Pernod Ricard SA
• Admiral Rodney
• Demerara Distillers Limited
• Appleton Estate
• Captain Morgan
• Cruzan Rum Distillery
• Flor de Caña
• Gosling's Rum
• Havana Club International
• Mount Gay Distilleries
• Rhum J.M
• Ron Barceló
• Ron del Barrilito
• Ron Matusalem
• Saint James Distillery
• The West Indies Rum Distillery
• Worthy Park Estate
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Rum Market

Which Region Dominates the Rum Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The rise in demand for handmade and artisanal spirits in North America has resulted in a rise in the production and consumption of rums that are created locally and in small batches. Craft rum brands are proliferating throughout the region as a result of consumers' desire for products with unique qualities and backstories. Additionally, the growth of e-commerce platforms and direct-to-consumer sales channels has opened up new avenues for rum producers to reach customers directly. Online shops and subscription services provide consumers with a simple method to discover and purchase a diverse range of rum goods, including rare and limited-edition releases.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Rum market. The growing middle class in nations like China, India, and Indonesia has resulted in a thriving market for alcoholic beverages, especially rum. As more people enter the middle class, there is a larger demand for luxury and lifestyle goods, including premium spirits such as rum.

 

The current report Scope analyzes Rum Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Rum Market Analysis

According to Cognitive Market Research, the global Rum market size was estimated at USD 15842.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 6336.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031. In North America, the Rum market exhibits a promising landscape characterized by the demand for craft rum and rising sales on online cahnnel. Regional analysis reveals that the United States and Canada are the primary contributors to market growth, driven by the rising product launch and investment in innovative product launch. Segmentation analysis further highlights the Light Rum, Golden Rum, Dark Rum, Black Rum, Spiced Rum, Others growth at a rapid rate in the region, due to the rising investments. In conclusion, North America presents a lucrative market opportunity for Rum manufacturers, driven by growing demand for craft rum and increasing penetration of online channels. According to Cognitive Market Research, the US had a major share in the Rum market with a market size of USD 4999.80 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The demand is amplified by the rising product launch. The Canada Rum market had a market share of USD 760.43 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada's growing investments. The Mexico Rum market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 576.66 million in 2024.

Europe Rum Market Analysis

According to Cognitive Market Research, the global Rum market size was estimated at USD 15842.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 4752.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031. In Europe, the Rum market presents a dynamic landscape characterized by the growing trend towards premiumization and diverse range of products. Regional analysis indicates that countries like Germany, the UK, and Russia are the key contributors to market growth, driven by factors such as a strong economy, increasing investments, and growing health and wellness trends. Segmentation analysis further highlights the adoption of different categories in the region, with conventional rum the dominant categories. In conclusion, Europe represents a lucrative market for Rum manufacturers, driven by rising investment and trend towards premiumization. The United Kingdom Rum market had a market share of USD 798.45 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Rum sales witness an upswing due to the nation's growing demand for crafted rum. The France Rum market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 437.24 million in 2024. According to Cognitive Market Research, the Germany Rum market size was valued at USD 941.03 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Rum sales surged due to the rising product launch. The Italy Rum market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 408.73 million in 2024. The Russia Rum market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 736.66 million in 2024. The Spain Rum market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 389.72 million in 2024. The Luxembourg Rum market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 147.33 million in 2024. The Portugal Rum market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 99.81 million in 2024. The Greece Rum market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 57.03 million in 2024. Rest of Europe Rum market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 736.66 million in 2024.

Asia Pacific Rum Market Analysis

According to Cognitive Market Research, the global Rum market size was estimated at USD 15842.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3643.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. In the Asia Pacific region, the Rum market exhibits robust growth prospects driven by growing disposable income and the increasing production of the rum. Regional analysis indicates that countries such as China, Japan, South Korea, and India are key contributors to market expansion, with increasing disposable income of the population and increasing product launches. Segmentation analysis reveals a diverse range of product type of Light Rum, Golden Rum, Dark Rum, Black Rum, Spiced Rum, Others to cater to different consumer bases. In conclusion, the Asia Pacific region presents immense growth opportunities for Rum manufacturers, fueled by rising product launches and increasing disposable income. According to Cognitive Market Research, the China Rum market size was valued at USD 1639.67 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Rum sales surged in China due to the growing consumption of alcohol. The Japan Rum market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 502.83 million in 2024. The India Rum market had a market share of USD 437.24 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The demand is augmented by India's growing disposable income. The South Korea Rum market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 364.37 million in 2024. The Australia Rum market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 189.47 million in 2024. The South East Asia Rum market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 251.42 million in 2024. The Rest of Asia Pacific Rum market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD 258.70 million in 2024.

South America Rum Market Analysis

According to Cognitive Market Research, the global Rum market size was estimated at USD 15842.2 Million out of which the Latin America market is more than 5% of the global revenue with a market size of USD 792.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. In Latin America, the Rum market showcases promising growth prospects driven by rising product launches and increasing demand for carfted rum. Regional analysis indicates that countries like Brazil, Mexico, Argentina, and Chile are significant contributors to market growth, supported by growing investment. Segmentation analysis reveals a diverse range of product types of Light Rum, Golden Rum, Dark Rum, Black Rum, Spiced Rum, Others. In conclusion, Latin America presents significant growth opportunities for Rum manufacturers, driven by favourable market conditions and increasing consumption of alcoholic beverages. According to Cognitive Market Research, the Brazil Rum market size was valued at USD 339.02 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Rum sales flourish in Brazil due to the nation's favourable market conditions and increasing consumption of alcohol. The Argentina Rum market had a market share of USD 133.07 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. The demand is augmented by Argentina's rising demand for crafted rum. The Colombia Rum market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 70.50 million in 2024. The Peru Rum market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 64.95 million in 2024. The Chile Rum market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 57.03 million in 2024. The Rest of Latin America Rum market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 127.53 million in 2024.

Middle East Rum Market Analysis

According to Cognitive Market Research, the global Rum market size was estimated at USD 15842.2 Million out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 316.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. MEA the Rum market showcases promising growth prospects driven by factors such as rising product launch and increasing disposable income. Segmentation analysis reveals a diverse range of product types of Rum in Middle East and Africa, including Light Rum, Golden Rum, Dark Rum, Black Rum, Spiced Rum, Others. In conclusion, Middle East and Africa presents significant growth opportunities for Rum manufacturers, driven by favourable market conditions and increasing disposable income. The GCC Countries Rum market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 135.61 million in 2024. Rum sales flourish due to the region's favourable market conditions. The Egypt Rum market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 33.27 million in 2024. The South Africa Rum market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 50.06 million in 2024. Rum sales flourish in South Africa due to the region's favourable market conditions and increasing demand of alcohol. The Turkey Rum market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 27.25 million in 2024. The Nigeria Rum market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 33.27 million in 2024. The Rest of MEA Rum market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 37.39 million in 2024.

Rum Market Analysis

Rum Market Product Type Segment Analysis

According to Cognitive Market Research, by type, dark rum is a slightly more popular choice, generally due to its robust and complex flavor derived from its aging proves in wooden barrels. White rum on the other hand is widely consumed especially since it is lighter, cheaper and more accessible. Additionally, it is used in a variety of cocktails like Mojito, Daiquiri and Pina Colada. Dark and golden rums are often aged for longer periods of time than other varieties. This age time adds to the development of increased flavors, complex characteristics, and a velvety texture in the rum, making it more appealing to a wider audience.

Spiced Rum product type emerges as the fastest-growing category in the Rum market. This expansion can be ascribed to increased customer demand for various kinds, as well as the ongoing launch of novel items in this area.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Rum Industry. Request a Free Sample PDF!

Rum Market Proof Type Segment Analysis

According to Cognitive Market Research, the dominating category is Standard Rum. Standard rum can exhibit a wide range of flavor profiles, including notes of vanilla, caramel, oak, tropical fruits, and spices. The flavor profile can be influenced by various factors such as the type of barrels used for aging, the distillation process, and any additional flavorings or blending techniques. Thus, these characteristics drive the market growth.

The fastest-growing category in the Rum market is Over-proof Rum. Over-proof rums are known for their high alcohol content, which gives them a more intense flavor profile and stronger kick compared to standard rums. The higher ABV can also contribute to a bolder aroma and greater complexity.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Rum Nature Segment Analysis

According to Cognitive Market Research, the dominating category is Conventional Rum. Conventional rum typically appeals to a broad consumer base due to its familiar flavor profile and versatility. It is often the entry point for consumers new to rum and serves as a staple in many bars and households. Additionally, conventional rum is typically made from molasses or sugarcane juice, which is fermented, distilled, and aged in oak barrels. The aging process can vary in length, resulting in different flavor profiles ranging from light and smooth to rich and complex. This is expected to drive the segment growth.

The fastest-growing category in the Rum market is Flavored Rum. The segment expansion is attributed to the increasing product launches. For instance, in May 2023, Bacardi Rum launched their latest flavored rum, Mango Chile, in the United States. This new variety appeared in Mexico before making its way to America. Mango Chile is a blend of natural mango extracts, fiery chile, and Bacardi white rum, resulting in a distinct and appealing flavor profile.

• Plain Rum
• Flavored Rum
• Organic Rum
• Conventional Rum
• Other Categories

Rum Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Hypermarkets or Supermarkets. Hypermarkets and supermarkets provide widespread distribution channels for rum products. They are often located in densely populated areas and serve as convenient shopping destinations for consumers, making it easy for them to access a variety of rum brands and expressions.

The fastest-growing category in the Rum market is Online Retails. Online retailers provide consumers with access to a vast selection of rum brands and expressions from around the world. This global accessibility allows consumers to discover rare and unique rums that may not be available in their local markets, expanding the reach of rum producers and increasing consumer choice.

• Business to Business
• Hypermarkets or Supermarkets
• Specialty Stores
• Online Retails
• Other Sales Channel

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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