Rooibos Tea Market Report 2023 (Global Edition)

Global Rooibos Tea Market Report 2023 talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Rooibos Tea Industry growth. Rooibos Tea market has been segmented with the help of its Types, Nature End Use, and others. Rooibos Tea market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.

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Type Segment Analysis of Rooibos Tea Market

Based on the type segment, the market of rooibos tea is categorised into red rooibos tea, green rooibos tea and flavoured rooibos tea. Many rooibos tea manufacturers are combing rooibos tea with other flavour which gives variety of options to consumers, due to which flavoured rooibos tea is becoming one of the fastest growing segments of the total rooibos tea market. 

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Rooibos Tea Market, By Nature

On the basis of nature, the market is the global rooibos tea market is classified into organic and conventional. Conventional rooibos tea is the leading exported type compared to the organic rooibos tea. South Africa exports conventional rooibos tea to the top destinations including U.S., Japan, Europe, Singapore, UK, Russia etc. During conventional processing of rooibos tea, bruising of the rooibos tea leaves appears to assist with the release of endogenous plant enzymes that contribute to the characteristic aroma and colour of rooibos tea, that leads to increase the popularity of conventional rooibos tea.

The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Rooibos Tea market report 2023 Edition by contacting our team.

Rooibos Tea End Use Segment Analysis

• Beverages
• Household
• Health care
• Others

Rooibos Tea Product Segment Analysis

• Bag
• Loose Leaf

Rooibos Tea Distribution Channel Segment Analysis

• B2B
• B2C
• Hypermarket/Supermarket
• Online Retailing

Regional Analysis of the Rooibos Tea Market:

South Africa is the largest producer and consumer of rooibos tea, and geographically this region dominates the global market for Rooibos. South Africa exports the rooibos tea to many regions including Europe, U.S., Russia, Germany, Singapore etc. In addition, in many Asian countries like Sri Lanka, India, China; the popularity of rooibos tea is increasing which make the Asia Pacific one of the fastest growing regions for the rooibos tea market.

Region-wise, the market is analyzed across: (In case you wish to acquire a specific region or any country data then please contact us)

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!

Rooibos Tea Industry News:

• December 29, 2022

Tata Consumer Products UK Group's arm acquired 23.3% stakes in Joekels Tea Packers for INR 43.65 Cr (USD 5.37 Million)

• November 27, 2022

The popular South African iced tea brand, BOS, has launched new range of carbonated iced tea beverages comes in different flavors including lemon, tropical and strawberry made with Rooibos tea.

• October 17, 2022

Earth Mama Organics, a manufacturer of herbal care products launched a new line-up of tea made up of Rooibos and Rosehips blend to boost the immune systems. 

• October 17, 2022

A new local brand of gin called Sugarbird has recently launched in South Africa with products made up of wealth of homegrown herbs and plants, including Rooibos. 

• January 5, 2022

Twinings, a leading wellbeing drinks brand, blends positivity and vibrancy in its new "Drink in Life" campaign, inviting consumers to share in the optimism of the reinvigorated brand.

• January 13, 2022

Numi Organic Tea announced that it has partnered with global flexible workspace provider, WeWork, to become its premier tea partner.

Top Companies Market Share in Rooibos Tea Industry: (In no particular order of Rank)

• Joekels Tea
• The Republic of Tea
• Harney & Sons
• Twinings
• Numi
• Stash Tea
• Tazo
• Tiesta Tea
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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