North America Virtual Reality in Tourism Market Analysis from 2022 to 2034 Containing Market Size, Share along with its CAGR, Forecast and Trends

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North America Virtual Reality in Tourism Market Analysis — Presence

Geographical Analysis

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Country Analysis

North America Virtual Reality in Tourism Market Analysis 2026

Region / Country 2021 (A)2025 (A)2033 (P) CAGR
North America Virtual Reality in Tourism Total$ 2145.42 Million$ 4037.2 Million$ 14253.1 Million17.079%
United States$ 1662.7 Million$ 3092.5 Million$ 10632.8 Million16.692%
Canada$ 289.63 Million$ 573.28 Million$ 2223.48 Million18.463%
Mexico$ 193.09 Million$ 371.42 Million$ 1396.8 Million18.007%

A = Actual · E = Estimated · P = Projected · 🔒 Locked values require full access. Click headers to sort.

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Segmentation Analysis

Type breakdown · Illustrative 2025 shares shown free · Full-period forecast in paid report.

3D North America Virtual Reality in Tourism Market Analysis
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4D North America Virtual Reality in Tourism Market Analysis
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Other North America Virtual Reality in Tourism Market Analysis
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Market size by (Illustrative, 2025)
Share distribution (2025)

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Competitor Analysis

The North America Virtual Reality in Tourism Market Analysis market’s competitive landscape analyzes how key players compete through product differentiation, pricing, mergers, and partnerships. It covers market share, financial performance (revenue, margin, 2021–2033), SWOT insights, and recent developments like launches, expansions, and tech upgrades. The report also highlights company responses to tariff challenges with cost control, supply chain resilience, and digital transformation.

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Report Scope & Analysis

According to Cognitive Market Research, North America held the major market share in 2023 and accounted for more than 38% of the global revenue. North America is expected to grow at a CAGR of 30.0% in the forecast period. North America is experiencing growth in the Virtual Reality (VR) Tourism market due to its advanced technological infrastructure, high consumer adoption of VR devices, and well-established tourism industry. The region's tech-savvy population and high disposable incomes contribute to the demand for immersive digital experiences. The 3D type is growing in North America as it offers visually compelling and interactive virtual tours, enhancing the exploration of destinations, accommodations, and attractions. The popularity of 3D technology aligns with the region's preference for rich and engaging content, driving its notable growth within the VR Tourism market in North America. North America's growth in the Virtual Reality Tourism market is propelled by its advanced technological infrastructure, high consumer adoption, and a well-established tourism industry, fostering demand for immersive digital experiences and innovative VR applications.

The Service & Software industry is rapidly growing, driven by cloud computing, AI automation, digital transformation, and remote work. While the North America Virtual Reality in Tourism Market Analysis market faces challenges like data security, integration issues, and changing consumer needs, it also offers strong opportunities through emerging markets and tech breakthroughs. Key trends include digital adoption, sustainability, and environmental focus, enabling businesses to stay competitive and achieve sustainable growth.

Analyst Conclusion

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The North America Virtual Reality in Tourism Market Analysis is witnessing significant growth in the near future.

In 2023, the 3D segment accounted for a notable share of the North America Virtual Reality in Tourism Market Analysis.

Aarti Bagekari
Aarti Bagekari Verified Analyst
Research Associate at Cognitive Market Research and Consulting
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North America Virtual Reality in Tourism Market Analysis market size and growth rate is provided in the report covering 2021-2025 historical and 2025-2033 forecast data.
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Top manufacturers and others are profiled in the report.
Segments include Type, Application and additional sub-segments.
Regional analysis covers all major markets. The report identifies the dominant region and provides country-level data.
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North America Virtual Reality in Tourism Market Analysis — Table of Contents

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Report Scope
ComponentHardware, Software, Services
ApplicationVirtual Travel Experience, Museum & Heritage Site Tours, Theme Park & Adventure Simulations, Destination Marketing, Hotel & Resort Virtual Tours, Event Planning & Virtual Meetings, Others
Deployment ModeOn-Premises, Cloud-Based
List of CompetitorsOculus VR (owned by Meta Platforms Inc.), Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, HTC Corporation, Sony Corporation, Jaunt VR, Matterport, Leap Motion, VRIDEO, Panedia Pty Ltd., Icaros GmbH, YouVisit, Quark VR, Woofbert VR, Unimersiv, Vizor, Lucid VR, VisitScotland, Virtually Live

  • Chapter 1. Competitor Analysis (Subject to Data Availability (Private Players))

    • 1.1 Top Competitors Analysis
      • 1.1.1 Top Players Ranking 2024
      • 1.1.2 New Product Launch Analysis
    • 1.2 Company Profile (Data Subject to Availability) Sample Format
      • 1.2.1 Oculus VR (owned by Meta Platforms Inc.)
        • 1.2.1.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.1.2 Business Overview
        • 1.2.1.3 R&D Investment (Subject to data availability)
        • 1.2.1.4 Financials (Subject to data availability)
        • 1.2.1.5 Product Types Specification
        • 1.2.1.6 Business Strategy
        • 1.2.1.7 Recent Developments
        • 1.2.1.8 Management Change
        • 1.2.1.9 S.W.O.T Analysis
      • 1.2.2 Google LLC
        • 1.2.2.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.2.2 Business Overview
        • 1.2.2.3 R&D Investment (Subject to data availability)
        • 1.2.2.4 Financials (Subject to data availability)
        • 1.2.2.5 Product Types Specification
        • 1.2.2.6 Business Strategy
        • 1.2.2.7 Recent Developments
        • 1.2.2.8 Management Change
        • 1.2.2.9 S.W.O.T Analysis
      • 1.2.3 Samsung Electronics Co. Ltd.
        • 1.2.3.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.3.2 Business Overview
        • 1.2.3.3 R&D Investment (Subject to data availability)
        • 1.2.3.4 Financials (Subject to data availability)
        • 1.2.3.5 Product Types Specification
        • 1.2.3.6 Business Strategy
        • 1.2.3.7 Recent Developments
        • 1.2.3.8 Management Change
        • 1.2.3.9 S.W.O.T Analysis
      • 1.2.4 Microsoft Corporation
        • 1.2.4.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.4.2 Business Overview
        • 1.2.4.3 R&D Investment (Subject to data availability)
        • 1.2.4.4 Financials (Subject to data availability)
        • 1.2.4.5 Product Types Specification
        • 1.2.4.6 Business Strategy
        • 1.2.4.7 Recent Developments
        • 1.2.4.8 Management Change
        • 1.2.4.9 S.W.O.T Analysis
      • 1.2.5 HTC Corporation
        • 1.2.5.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.5.2 Business Overview
        • 1.2.5.3 R&D Investment (Subject to data availability)
        • 1.2.5.4 Financials (Subject to data availability)
        • 1.2.5.5 Product Types Specification
        • 1.2.5.6 Business Strategy
        • 1.2.5.7 Recent Developments
        • 1.2.5.8 Management Change
        • 1.2.5.9 S.W.O.T Analysis
      • 1.2.6 Sony Corporation
        • 1.2.6.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.6.2 Business Overview
        • 1.2.6.3 R&D Investment (Subject to data availability)
        • 1.2.6.4 Financials (Subject to data availability)
        • 1.2.6.5 Product Types Specification
        • 1.2.6.6 Business Strategy
        • 1.2.6.7 Recent Developments
        • 1.2.6.8 Management Change
        • 1.2.6.9 S.W.O.T Analysis
      • 1.2.7 Jaunt VR
        • 1.2.7.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.7.2 Business Overview
        • 1.2.7.3 R&D Investment (Subject to data availability)
        • 1.2.7.4 Financials (Subject to data availability)
        • 1.2.7.5 Product Types Specification
        • 1.2.7.6 Business Strategy
        • 1.2.7.7 Recent Developments
        • 1.2.7.8 Management Change
        • 1.2.7.9 S.W.O.T Analysis
      • 1.2.8 Matterport
        • 1.2.8.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.8.2 Business Overview
        • 1.2.8.3 R&D Investment (Subject to data availability)
        • 1.2.8.4 Financials (Subject to data availability)
        • 1.2.8.5 Product Types Specification
        • 1.2.8.6 Business Strategy
        • 1.2.8.7 Recent Developments
        • 1.2.8.8 Management Change
        • 1.2.8.9 S.W.O.T Analysis
      • 1.2.9 Leap Motion
        • 1.2.9.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.9.2 Business Overview
        • 1.2.9.3 R&D Investment (Subject to data availability)
        • 1.2.9.4 Financials (Subject to data availability)
        • 1.2.9.5 Product Types Specification
        • 1.2.9.6 Business Strategy
        • 1.2.9.7 Recent Developments
        • 1.2.9.8 Management Change
        • 1.2.9.9 S.W.O.T Analysis
      • 1.2.10 VRIDEO
        • 1.2.10.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.10.2 Business Overview
        • 1.2.10.3 R&D Investment (Subject to data availability)
        • 1.2.10.4 Financials (Subject to data availability)
        • 1.2.10.5 Product Types Specification
        • 1.2.10.6 Business Strategy
        • 1.2.10.7 Recent Developments
        • 1.2.10.8 Management Change
        • 1.2.10.9 S.W.O.T Analysis
      • 1.2.11 Panedia Pty Ltd.
        • 1.2.11.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.11.2 Business Overview
        • 1.2.11.3 R&D Investment (Subject to data availability)
        • 1.2.11.4 Financials (Subject to data availability)
        • 1.2.11.5 Product Types Specification
        • 1.2.11.6 Business Strategy
        • 1.2.11.7 Recent Developments
        • 1.2.11.8 Management Change
        • 1.2.11.9 S.W.O.T Analysis
      • 1.2.12 Icaros GmbH
        • 1.2.12.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.12.2 Business Overview
        • 1.2.12.3 R&D Investment (Subject to data availability)
        • 1.2.12.4 Financials (Subject to data availability)
        • 1.2.12.5 Product Types Specification
        • 1.2.12.6 Business Strategy
        • 1.2.12.7 Recent Developments
        • 1.2.12.8 Management Change
        • 1.2.12.9 S.W.O.T Analysis
      • 1.2.13 YouVisit
        • 1.2.13.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.13.2 Business Overview
        • 1.2.13.3 R&D Investment (Subject to data availability)
        • 1.2.13.4 Financials (Subject to data availability)
        • 1.2.13.5 Product Types Specification
        • 1.2.13.6 Business Strategy
        • 1.2.13.7 Recent Developments
        • 1.2.13.8 Management Change
        • 1.2.13.9 S.W.O.T Analysis
      • 1.2.14 Quark VR
        • 1.2.14.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.14.2 Business Overview
        • 1.2.14.3 R&D Investment (Subject to data availability)
        • 1.2.14.4 Financials (Subject to data availability)
        • 1.2.14.5 Product Types Specification
        • 1.2.14.6 Business Strategy
        • 1.2.14.7 Recent Developments
        • 1.2.14.8 Management Change
        • 1.2.14.9 S.W.O.T Analysis
      • 1.2.15 Woofbert VR
        • 1.2.15.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.15.2 Business Overview
        • 1.2.15.3 R&D Investment (Subject to data availability)
        • 1.2.15.4 Financials (Subject to data availability)
        • 1.2.15.5 Product Types Specification
        • 1.2.15.6 Business Strategy
        • 1.2.15.7 Recent Developments
        • 1.2.15.8 Management Change
        • 1.2.15.9 S.W.O.T Analysis
      • 1.2.16 Unimersiv
        • 1.2.16.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.16.2 Business Overview
        • 1.2.16.3 R&D Investment (Subject to data availability)
        • 1.2.16.4 Financials (Subject to data availability)
        • 1.2.16.5 Product Types Specification
        • 1.2.16.6 Business Strategy
        • 1.2.16.7 Recent Developments
        • 1.2.16.8 Management Change
        • 1.2.16.9 S.W.O.T Analysis
      • 1.2.17 Vizor
        • 1.2.17.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.17.2 Business Overview
        • 1.2.17.3 R&D Investment (Subject to data availability)
        • 1.2.17.4 Financials (Subject to data availability)
        • 1.2.17.5 Product Types Specification
        • 1.2.17.6 Business Strategy
        • 1.2.17.7 Recent Developments
        • 1.2.17.8 Management Change
        • 1.2.17.9 S.W.O.T Analysis
      • 1.2.18 Lucid VR
        • 1.2.18.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.18.2 Business Overview
        • 1.2.18.3 R&D Investment (Subject to data availability)
        • 1.2.18.4 Financials (Subject to data availability)
        • 1.2.18.5 Product Types Specification
        • 1.2.18.6 Business Strategy
        • 1.2.18.7 Recent Developments
        • 1.2.18.8 Management Change
        • 1.2.18.9 S.W.O.T Analysis
      • 1.2.19 VisitScotland
        • 1.2.19.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.19.2 Business Overview
        • 1.2.19.3 R&D Investment (Subject to data availability)
        • 1.2.19.4 Financials (Subject to data availability)
        • 1.2.19.5 Product Types Specification
        • 1.2.19.6 Business Strategy
        • 1.2.19.7 Recent Developments
        • 1.2.19.8 Management Change
        • 1.2.19.9 S.W.O.T Analysis
      • 1.2.20 Virtually Live
        • 1.2.20.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
        • 1.2.20.2 Business Overview
        • 1.2.20.3 R&D Investment (Subject to data availability)
        • 1.2.20.4 Financials (Subject to data availability)
        • 1.2.20.5 Product Types Specification
        • 1.2.20.6 Business Strategy
        • 1.2.20.7 Recent Developments
        • 1.2.20.8 Management Change
        • 1.2.20.9 S.W.O.T Analysis

  • Chapter 2. Global Virtual Reality in Tourism Market Analysis

    • 2.1 Global Virtual Reality in Tourism Market Analysis
    • 2.2 Global Virtual Reality in Tourism Market Analysis by Component
    • 2.3 Global Virtual Reality in Tourism Market Analysis by Application
    • 2.4 Global Virtual Reality in Tourism Market Analysis by Deployment Mode

  • Chapter 3. North America Virtual Reality in Tourism Market Analysis

    • 3.1 North America Virtual Reality in Tourism Market Analysis
    • 3.2 North America Virtual Reality in Tourism Market Analysis by Country
    • 3.3 North America Virtual Reality in Tourism Market Analysis by Component
    • 3.4 North America Virtual Reality in Tourism Market Analysis by Application
    • 3.5 North America Virtual Reality in Tourism Market Analysis by Deployment Mode
    • 3.6 North America Virtual Reality in Tourism Market Analysis by Key Players

  • Chapter 4. United States Virtual Reality in Tourism Market Analysis

    • 4.1 United States Virtual Reality in Tourism Market Analysis
    • 4.2 United States Virtual Reality in Tourism Market Analysis by Component
    • 4.3 United States Virtual Reality in Tourism Market Analysis by Application
    • 4.4 United States Virtual Reality in Tourism Market Analysis by Deployment Mode
    • 4.5 United States Virtual Reality in Tourism Market Analysis by Key Players

  • Chapter 5. Canada Virtual Reality in Tourism Market Analysis

    • 5.1 Canada Virtual Reality in Tourism Market Analysis
    • 5.2 Canada Virtual Reality in Tourism Market Analysis by Component
    • 5.3 Canada Virtual Reality in Tourism Market Analysis by Application
    • 5.4 Canada Virtual Reality in Tourism Market Analysis by Deployment Mode
    • 5.5 Canada Virtual Reality in Tourism Market Analysis by Key Players

  • Chapter 6. Mexico Virtual Reality in Tourism Market Analysis

    • 6.1 Mexico Virtual Reality in Tourism Market Analysis
    • 6.2 Mexico Virtual Reality in Tourism Market Analysis by Component
    • 6.3 Mexico Virtual Reality in Tourism Market Analysis by Application
    • 6.4 Mexico Virtual Reality in Tourism Market Analysis by Deployment Mode
    • 6.5 Mexico Virtual Reality in Tourism Market Analysis by Key Players

  • Chapter 7. Component Analysis

    • 7.1 Hardware
    • 7.2 Software
    • 7.3 Services

  • Chapter 8. Application Analysis

    • 8.1 Virtual Travel Experience
    • 8.2 Museum & Heritage Site Tours
    • 8.3 Theme Park & Adventure Simulations
    • 8.4 Destination Marketing
    • 8.5 Hotel & Resort Virtual Tours
    • 8.6 Event Planning & Virtual Meetings
    • 8.7 Others

  • Chapter 9. Deployment Mode Analysis

    • 9.1 On-Premises
    • 9.2 Cloud-Based

  • Chapter 10. Qualitative Analysis (Subject to Data Availability)

    • 10.1 Market Drivers
    • 10.2 Market Restraints
    • 10.3 Market Trends
    • 10.4 Market Opportunity
    • 10.5 Technological Road Map (Subject to Data Availability)
    • 10.6 Product Life Cycle (Subject to Data Availability)
    • 10.7 Customer and Buyer Behavior Analysis
      • 10.7.1 Digital Engagement, Customer Experience & Relationship Analysis
      • 10.7.2 Customer Buying Behavior & Purchase Decision Analysis
      • 10.7.3 Vendor Selection, Supplier Preferences & Future Demand Trends
      • 10.7.4 Pricing, Affordability & Value Perception Analysis
      • 10.7.5 Customer Segmentation & Demand Pattern Analysis
    • 10.8 Industrial Chain Analysis (Subject to Data Availability)
      • 10.8.1 Industry Chain Analysis
      • 10.8.2 Manufacturing Cost Analysis
      • 10.8.3 Supply Side Analysis
        • 10.8.3.1 Raw Material Analysis
        • 10.8.3.2 Raw Material Procurement Analysis
        • 10.8.3.3 Raw Material Price Trend Analysis
    • 10.9 PESTEL Analysis
      • 10.9.1 Environmental Factors
      • 10.9.2 Legal Factors
      • 10.9.3 Technological Factors
      • 10.9.4 Economic Factors
      • 10.9.5 Political Factors
      • 10.9.6 Social Factors
    • 10.10 Porter’s Five Forces Analysis
      • 10.10.1 Degree of Competition
      • 10.10.2 Threat of Substitutes
      • 10.10.3 Threat of New Entrants
      • 10.10.4 Bargaining Power of Buyers
      • 10.10.5 Bargaining Power of Suppliers
    • 10.11 Patent Analysis (Subject to Data Availability)
    • 10.12 ESG Analysis
    • 10.13 Geopolitical Outlook
      • 10.13.1 Global Power Realignment & Strategic Alliances
      • 10.13.2 Geopolitical Risk Landscape & Conflict Hotspots
      • 10.13.3 International Trade Relations & Market Access Environment
      • 10.13.4 Regulatory & Policy Shifts Impacting Cross-Border Operations
      • 10.13.5 Supply Chain Resilience, Localization & Resource Nationalism
      • 10.13.6 Technology Sovereignty & Digital Geopolitics
      • 10.13.7 Strategic Implications for Investment, Growth & Market Entry
    • 10.14 AI & Market Transformation
      • 10.14.1 Competitive Landscape Disruption & Strategic Shifts
      • 10.14.2 AI-Driven Transformation of Industry Value Chain
      • 10.14.3 Evolution of Business Models & Revenue Streams
      • 10.14.4 AI-Driven Product, Service & Innovation Transformation
      • 10.14.5 Customer Behavior, AI Adoption & Future Market Evolution

  • Chapter 11. Research Findings

    • 11.1 Key Takeaways
    • 11.2 Analyst Point of View
    • 11.3 Assumptions and Acronyms

  • Chapter 12. Research Methodology and Sources

    • 12.1 Primary Data Collection
      • 12.1.1 Steps for Primary Data Collection
        • 12.1.1.1 Identification of KOL
      • 12.1.2 Backward Integration
      • 12.1.3 Forward Integration
      • 12.1.4 How Primary Research Help Us
      • 12.1.5 Modes of Primary Research
    • 12.2 Secondary Research
      • 12.2.1 How Secondary Research Help Us
      • 12.2.2 Sources of Secondary Research
    • 12.3 Data Validation
      • 12.3.1 Data Triangulation
    • 12.4 Data Representation

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Research Framework · 70:30 Primary:Secondary

Our Proprietary Methodology

Cognitive Market Research and Consulting "The Full Truth" methodology — a rigorous triangulation process that combines primary research, secondary validation, and expert calibration. Implemented by Aarti Bagekari and team for the North America Virtual Reality in Tourism Market Analysis Market analysis.

01

Primary Intelligence Gathering

Direct interviews with 50+ industry stakeholders including manufacturers, distributors, end-users, and regulatory bodies across all six regions.

02

Secondary Data Triangulation

Cross-referencing against trade databases, customs records, financial filings, patent databases, and verified industry publications.

03

Expert Validation Protocol

Each data point undergoes validation by minimum two independent domain experts with 15+ years of industry experience.

04

Athenaeum AI Processing

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05

Editorial & QA Review

Final review by senior analysts ensures accuracy, coherence, and actionability of all insights and recommendations.

Data Assurance Metrics
Data Points Validated 10,400+
Expert Interviews 54
Countries Covered 39+
Company Profiles 22+
Forecast Accuracy (Historical) 94.2%
Analytical Coverage
Market Sizing Revenue Forecast CAGR Analysis Competitor Benchmarking SWOT Porter's Analysis PESTEL Value Chain ESG Analysis Tariff Impact Patent Mapping Tech Trends

To maintain the integrity of our proprietary methodology and protect our elite expert network, specific source disclosures are reserved for full-access partners. Our research framework is anchored by a 70:30 primary-to-secondary ratio, ensuring your strategy is driven by real-time market intelligence rather than recycled, publicly available, or AI-generated data. Every deliverable includes an exhaustive source directory and grants direct analyst access.

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