Psyllium Husks Market Report 2025 (Global Edition)

Global Psyllium Husks Market Report 2025 Market Size Split by Product Type (Psyllium Husk Powder, Psyllium Husk Whole, Others), by Application (Food and Beverages, Pharmaceuticals, Cosmetics and Perso...

Psyllium Husks Market Report Description

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Impact of Tariff Trumph on Agriculture Industry

In 2025, global agricultural trade is under major strain following President Trump’s Liberation Day Tariffs, which introduced steep duties to correct trade imbalances. Tariffs now range from 10% on imports from allies like Japan to as high as 46% on Vietnamese goods and 34% on Chinese agricultural products, with a blanket 25% on agri-machinery, fertilizers, and processed foods. This has significantly raised input costs for U.S. farmers and triggered retaliatory tariffs from key partners like China, the EU, and Brazil. China’s countermeasures up to 120% on U.S. exports like soybeans, pork, and dairy—have already slashed Q1 soybean exports by 19.7%. Canada and others have also tightened import rules, compounding uncertainty.

Key agriculture sectors are struggling. Row crop farmers face slumping export prices and higher input costs, leading many to explore alternative crops and new markets in South Asia and Africa. Dairy and pork producers are dealing with oversupply and weak demand, especially from China and the EU. Fruit and vegetable growers are hit by increased spoilage and packaging costs, while food processors are seeing a 10–14% rise in unit costs due to equipment and material tariffs. Logistics firms, meanwhile, are grappling with slower exports and rising warehousing needs, pushing them to revamp inland routes and distribution strategies.

China, while not the largest exporter of agricultural goods to the U.S., is a key supplier of specific inputs like agrochemicals, additives, seafood, and processed foods. Many of these goods are also routed through intermediaries in Asia, so tariffs aimed at China disrupt broader global supply chains. U.S. agribusinesses are seeing input costs rise by up to 22%, complicating seasonal planning and tightening margins. While some are turning to alternate sourcing from India, Latin America, or Southeast Asia, challenges like logistics and compliance slow the transition.

To adapt, agribusinesses are increasingly relying on market research. It helps identify lower-risk suppliers, monitor input costs, optimize fragmented supply chains, and understand shifting consumer behaviors. Firms are also tracking regulatory changes and running scenario planning models to anticipate disruptions. Major companies are responding by reshoring supply chains, investing in local operations, and realigning exports toward tariff-exempt markets. The most resilient players are those using real-time data and strategic foresight to reconfigure operations and maintain competitiveness amid ongoing trade volatility.

Psyllium Husks Market Insights Video

Competitive Landscape of the Psyllium Husk Market

The psyllium husk market features an aggressive landscape with several key players, which includes manufacturers, providers, and distributors. Major groups such as Herbalife, NOW Foods, and Jarrow Formulas dominate the marketplace, offering a variety of psyllium-primarily based products. The opposition is driven by innovation, product niches, and branding techniques, with corporations specializing in natural and clean-label alternatives to draw fitness-conscious purchasers. Additionally, partnerships and collaborations in studies and improvement are not unusual, as companies goal to enhance product efficacy and enlarge market attain.

In August 2023, In order to introduce Manitoba Harvest bioactive fiber, which includes psyllium husk fiber and bio gut fiber, the company teamed up with Brightseed. Source: https://www.nutraingredients-usa.com/Article/2024/02/19/Manitoba-Harvest-partners-with-Brightseed-to-launch-bioactive-fiber

Top Companies Market Share in Psyllium Husks Industry: (In no particular order of Rank)

• NOW Foods
• Himalaya Wellness
• Patanjali Ayurved Limited
• YERBA PRIMA
• Terrasoul
• JYOT Overseas Pvt. Ltd
• Gayatri Psyllium Industries
• RC Enterprise
• Altrafine Gums
• Arizone International LLP
• Satnam Psyllium Industries
• Anthony’s Goods
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Psyllium Husk Market

Which Region Dominates the Psyllium Husk Market in 2024?

According to Cognitive Market Research, North America currently dominates the Psyllium Husks market, and the region is expected to have significant growth during the projected period. The North American psyllium husk market is experiencing extensive growth, pushed by growing consumer recognition of digestive fitness and the demand for natural treatments. The upward thrust in healthy dietary supplements, coupled with a focal point on wellbeing, is fueling marketplace enlargement as more people are looking for powerful answers for gut health and nutritional fiber.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia-Pacific psyllium husk market is swiftly growing, supported by way of growing fitness consciousness and demand for herbal nutritional dietary supplements. Increased attention to digestive health and the benefits of soluble fiber are driving marketplace growth, alongside the developing recognition of purposeful ingredients, specifically in countries like India and China.

The current report Scope analyzes Psyllium Husks Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Psyllium Husks Market Analysis

According to Cognitive Market Research, the global Psyllium Husk market size was estimated at USD 290.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 116.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Psyllium Husk market with a market size of USD 91.71 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. The U.S. market's rising health awareness.
• The Canada Psyllium Husk market had a market share of USD 13.95 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Canada’s demand for dietary supplements.
• The Mexico Psyllium Husk market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 10.58 million in 2024.

Europe Psyllium Husks Market Analysis

According to Cognitive Market Research, the global Psyllium Husk market size was estimated at USD 290.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 87.18 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

• The United Kingdom Psyllium Husk market had a market share of USD 14.65 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. In the UK, Psyllium Husk sales witness an upswing due to the digestive health focus.
• The France Psyllium Husk market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 8.02 million in 2024.
• According to Cognitive Market Research, the German Psyllium Husk market size was valued at USD 17.26 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. In Germany, Psyllium Husk surged due to the growing vegan population.
• The Italy Psyllium Husk market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 7.50 million in 2024.
• The Russia Psyllium Husk market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 13.51 million in 2024.
• The Spain Psyllium Husk market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 7.15 million in 2024
• The Luxembourg Psyllium Husk market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 2.70 million in 2024.
• The Portugal Psyllium Husk market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 1.83 million in 2024.
• The Greece Psyllium Husk market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 1.05 million in 2024.
• The Rest of Europe's Psyllium Husk market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 13.51 million in 2024.

Asia Pacific Psyllium Husks Market Analysis

According to Cognitive Market Research, the global Psyllium Husk market size was estimated at USD 290.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 66.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Psyllium Husk market size was valued at USD 30.08 million in 2024 and is projected to grow at a CAGR of 8.00% during the forecast period. Psyllium Husk surged in China due to increasing IBS cases.
• The Japan Psyllium Husk market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 9.22 million in 2024.
• The India Psyllium Husk market had a market share of USD 8.02 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. India's aging population.
• The South Korean Psyllium Husk market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 6.68 million in 2024.
• The Australian Psyllium Husk market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 3.48 million in 2024.
• The South East Asia Psyllium Husk market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 4.61 million in 2024.
• The Rest of Asia Pacific Psyllium Husk market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 4.75 million in 2024.

South America Psyllium Husks Market Analysis

According to Cognitive Market Research, the global Psyllium Husk market size was estimated at USD 290.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 14.53 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Psyllium Husk market size was valued at USD 6.22 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Psyllium Husks flourished in Brazil due to gluten-free trend.
• Argentina's Psyllium Husk market had a market share of USD 2.44 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Argentina's weight management.
• Colombia Psyllium Husk market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1.29 million in 2024.
• Peru Psyllium Husk market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 1.19 million in 2024.
• Chile Psyllium Husk market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 1.05 million in 2024.
• The Rest of Latin America's Psyllium Husk market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 2.34 million in 2024.

Middle East Psyllium Husks Market Analysis

According to Cognitive Market Research, the global Psyllium Husk market size was estimated at USD 290.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031..

• The GCC Countries Psyllium Husk market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 2.49 million in 2024. Psyllium Husk sales flourish due to the rising disposable incomes.
• The Egypt Psyllium Husk market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 0.61 million in 2024.
• The South Africa Psyllium Husk market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 0.92 million in 2024. Psyllium Husk sales flourished in South Africa due to expanding e-commerce.
• The Turkey Psyllium Husk market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 0.50 million in 2024.
• The Nigeria Psyllium Husk market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 0.61 million in 2024.
• The Rest of the MEA Psyllium Husk market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 0.69 million in 2024.

Psyllium Husks Market Analysis

How are Segments Performing in the Global Psyllium Husk Market?

Psyllium Husk Market Product Type Segment Analysis

According to Cognitive Market Research, Psyllium Husk Powder are likely to dominate the Psyllium Husk Market over the forecast period. Psyllium husk powder is notably contributing to the growth of the psyllium husk market, driven by its versatility and effectiveness as an herbal dietary supplement. Its rising reputation among health-aware customers for digestive fitness, weight control, and LDL cholesterol discount is propelling the call for, particularly in the food, beverage, and supplement industries.

The Psyllium Husk Whole is the fastest-growing segment in the Psyllium Husk Market. Psyllium husk complete is gaining traction within the psyllium husk market because of its natural shape and excessive fiber content material. Its enchantment amongst health-conscious clients looking for unprocessed options for digestive health, bowel regularity, and detoxification is driving expanded calls for, mainly in fitness meals stores and organic product traces.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Psyllium Husks Industry. Request a Free Sample PDF!

Psyllium Husk Market Application Segment Analysis

According to Cognitive Market Research, the Pharmaceuticals segment holds the largest share of the market. The pharmaceuticals quarter is drastically boosting the psyllium husk marketplace because it an increasing number of incorporates psyllium for formulating dietary supplements and laxatives. Recognized for its effectiveness in treating constipation and promoting gut fitness, the demand for psyllium-based merchandise in the pharmaceutical enterprise is developing, reflecting a broader fashion toward natural treatments.

In the Psyllium Husk Market, the Cosmetics and Personal Care has been expanding at a rapid pace. The cosmetics and personal care region is contributing to the growth of the psyllium husk marketplace, as manufacturers contain its natural thickening and binding houses in skincare and beauty products. Its mild exfoliating traits and skin-soothing blessings are riding demand, appealing to purchasers searching for easy and effective splendor answers.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Psyllium Husks Distribution Channel Segment Analysis

Psyllium Husk Market Distribution Channel Segment Analysis

According to Cognitive Market Research, E-commerce platforms segment holds the largest market share. E-commerce platforms are notably enhancing the increase of the psyllium husk market by providing handy access to an extensive range of psyllium products. The rise in online purchasing, coupled with accelerated client cognizance of fitness benefits, is driving sales, making it easier for customers to find and buy psyllium husk products.

In the Psyllium Husk market, the rapidly growing sector is Supermarkets. Supermarkets are playing an important position in the growth of the psyllium husk marketplace by means of growing product visibility and accessibility. As consumers an increasing number are seeking health-conscious alternatives, supermarkets are expanding their offerings of psyllium husk products, together with powders, pills, and purposeful meals, thereby driving higher income and consumer adoption.

• E-commerce platforms
• Supermarkets
• Pharmacies
• Specialty stores
• Others

Psyllium Husks Nature Segment Analysis

Psyllium Husk Market Nature Segment Analysis

According to Cognitive Market Research, the Organic segment dominates the market. The call for natural psyllium husk is driving the full-size increase in the psyllium husk marketplace. Consumers increasingly prefer organic merchandise for their perceived fitness benefits and purity. This fashion is fueling the enlargement of natural psyllium husk offerings in nutritional dietary supplements and fitness meals, reflecting a shift in the direction of easy and herbal consumption.

Conventional is projected to be the fastest-growing segment in the Psyllium Husk market. The traditional section of the psyllium husk marketplace is experiencing an increase due to its widespread availability and affordability. Many customers nevertheless pick traditional psyllium husk products for their effectiveness in selling digestive health. This phase is reinforced by paying increasing attention to dietary fiber's blessings and the versatility of traditional formulations.

• Organic
• Conventional

Psyllium Husks Purity Segment Analysis

• High Purity (95% and above)
• Medium (85% - 95%)
• Low (Below 85%)

Author's Detail

Pratik Shirsath

Research Associate at Cognitive Market Research

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Profile

Pratik Shirsath is an accomplished Research Analyst with extensive expertise in the agriculture sector, bringing over one years of experience in market research and analysis. Pratik specializes in secondary research, competitive benchmarking, and data-driven insights that empower organizations to make strategic decisions and achieve their goals.

In his current role, Pratik leads research projects focused on the agriculture sector, driving initiatives that identify emerging market trends, assess competitive landscapes, and uncover growth opportunities. His proficiency in designing effective research methodologies and translating complex data into actionable strategies has consistently supported his organization’s objectives.

Pratik's dedication to delivering high-quality research and his in-depth knowledge of the agriculture industry have made him a trusted resource for his team and stakeholders. Passionate about innovation and sustainability in agriculture, he remains committed to advancing his expertise to navigate the evolving challenges and opportunities in the sector.

Author's Conclusion