Probiotic Fermented Milk Market Report 2025 (Global Edition)

Global Probiotic Fermented Milk Market Report 2025 Market Size Split by Product type Outlook: (Yogurt, Cheese, Kefir, Others), by Application Outlook: (Dairy, Food & Beverages, Cosmetics), by Sales ch...

Probiotic Fermented Milk Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Probiotic Fermented Milk Market Insights Video

Competitive Landscape of the Probiotic Fermented Milk Market

The probiotic fermented milk market is highly competitive, characterized by a mix of established global players and emerging regional brands. Leading companies in this market focus on innovation, product diversification, and brand loyalty to maintain a strong market presence.

In September 2024, Nestlé launched a new range of yogurt products under the Nestlé Probiotic line, featuring innovative probiotic strains designed to support gut health and immunity. This launch is part of their strategy to cater to growing consumer demand for functional dairy products. (Source: https://www.nestle.com/about/research-development/news/hmo-probiotics-blend-infant-nutrition-science) In October 2024, Valio introduced a new line of Valio PROfeel probiotic yogurt drinks, designed for active consumers. These drinks feature high-protein content and probiotics for enhanced gut and muscle health. (Source: https://www.valio.com/offering/protein/)

Top Companies Market Share in Probiotic Fermented Milk Industry: (In no particular order of Rank)

• Nestlé S.A.
• Danone
• FrieslandCampina
• Valio Ltd.
• Lifeway Foods
• Inc.
• Danisco A/S
• Bio-K Plus International Inc.
• Morinaga Milk Industry Co.
• Ltd.
• General Mills
• Inc.
• Mother Dairy Fruit & Vegetable Pvt Ltd
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Probiotic Fermented Milk Market

Which Region Dominates the Probiotic Fermented Milk Market in 2024?

According to Cognitive Market Research, North America dominates the probiotic fermented milk market due to several factors, including high consumer awareness of health benefits and a strong focus on wellness. The region has seen increasing demand for functional foods, particularly those with digestive health benefits like probiotics, driven by a growing interest in immune health and gut microbiome. The widespread availability of probiotic dairy products in supermarkets, coupled with the rising trend of lactose-free and organic offerings, has further fueled market growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing region in the probiotic fermented milk market due to a combination of increasing health awareness, rising disposable incomes, and a growing preference for functional foods. With an expanding middle class, consumers in countries like China, India, and Japan are increasingly adopting probiotics for digestive health and immunity.

The current report Scope analyzes Probiotic Fermented Milk Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Probiotic Fermented Milk Market Analysis

According to Cognitive Market Research, the global Probiotic Fermented Milk market size was estimated at USD 412.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 165.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Probiotic Fermented Milk market with a market size of USD 130.19 million in 2024 and is projected to grow at a CAGR of 2.0% during the forecast period. The U.S. market's rising health-consciousness among consumers.
• The Canada Probiotic Fermented Milk market had a market share of USD 19.80 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Canada’s rising health-consciousness among consumers.
• The Mexico Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 15.02 million in 2024.

Europe Probiotic Fermented Milk Market Analysis

According to Cognitive Market Research, the global Probiotic Fermented Milk market size was estimated at USD 412.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 123.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• The United Kingdom Probiotic Fermented Milk market had a market share of USD 20.79 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. In the UK, Probiotic Fermented Milk sales witness an upswing due to the strong tradition of dairy consumption.
• The France Probiotic Fermented Milk market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 11.39 million in 2024.
• According to Cognitive Market Research, the German Probiotic Fermented Milk market size was valued at USD 24.50 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. In Germany, Probiotic Fermented Milk surged due to the strong tradition of dairy consumption.
• The Italy Probiotic Fermented Milk market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 10.64 million in 2024.
• The Russia Probiotic Fermented Milk market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 19.18 million in 2024.
• The Spain Probiotic Fermented Milk market is projected to witness growth at a CAGR of 1.6% during the forecast period with a market size of USD 10.15 million in 2024
• The Luxembourg Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 3.84 million in 2024.
• The Portugal Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 2.60 million in 2024.
• The Greece Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 1.49 million in 2024.
• The Rest of Europe's Probiotic Fermented Milk market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 19.18 million in 2024.

Asia Pacific Probiotic Fermented Milk Market Analysis

According to Cognitive Market Research, the global Probiotic Fermented Milk market size was estimated at USD 412.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 94.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Probiotic Fermented Milk market size was valued at USD 42.69 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Probiotic Fermented Milk surged in China due to combination of increasing disposable incomes, rising health awareness.
• The Japan Probiotic Fermented Milk market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 13.09 million in 2024.
• The India Probiotic Fermented Milk market had a market share of USD 11.39 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. India's combination of increasing disposable incomes, rising health awareness.
• The South Korean Probiotic Fermented Milk market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 9.49 million in 2024.
• The Australian Probiotic Fermented Milk market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 4.93 million in 2024.
• The South East Asia Probiotic Fermented Milk market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 6.55 million in 2024.
• The Rest of Asia Pacific Probiotic Fermented Milk market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 6.74 million in 2024.

South America Probiotic Fermented Milk Market Analysis

According to Cognitive Market Research, the global Probiotic Fermented Milk market size was estimated at USD 412.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 20.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Probiotic Fermented Milk market size was valued at USD 8.83 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Probiotic Fermented Milks flourished in Brazil due to increasing focus on health and wellness among consumers.
• Argentina's Probiotic Fermented Milk market had a market share of USD 3.47 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Argentina's increasing focus on health and wellness among consumers.
• Colombia Probiotic Fermented Milk market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 1.84 million in 2024.
• Peru Probiotic Fermented Milk market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 1.69 million in 2024.
• Chile Probiotic Fermented Milk market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 1.49 million in 2024.
• The Rest of Latin America's Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 3.32 million in 2024.

Middle East Probiotic Fermented Milk Market Analysis

According to Cognitive Market Research, the global Probiotic Fermented Milk market size was estimated at USD 412.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 8.25 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031..

• The GCC Countries Probiotic Fermented Milk market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 3.53 million in 2024. Probiotic Fermented Milk sales flourish due to the rising health awareness and an increasing appetite for functional foods.
• The Egypt Probiotic Fermented Milk market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 0.87 million in 2024.
• The South Africa Probiotic Fermented Milk market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 1.30 million in 2024. Probiotic Fermented Milk sales flourished in South Africa due to rising health awareness and an increasing appetite for functional foods.
• The Turkey Probiotic Fermented Milk market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 0.71 million in 2024.
• The Nigeria Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 0.87 million in 2024.
• The Rest of the MEA Probiotic Fermented Milk market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 0.97 million in 2024.

Probiotic Fermented Milk Market Analysis

How are Segments Performing in the Global Probiotic Fermented Milk Market?

Probiotic Fermented Milk Market Product type Segment Analysis

According to Cognitive Market Research, Yogurt is the dominant segment in the probiotic fermented milk market due to its widespread consumer acceptance and versatility. It is the most popular form of probiotic fermented milk, available in a variety of flavors and fat content options to cater to diverse consumer preferences. The convenience, taste, and perceived health benefits of yogurt, particularly in improving gut health and immunity, have contributed to its strong position in the market.

Kefir is the fastest-growing segment in the probiotic fermented milk market, driven by its unique health benefits and rising consumer interest in functional foods. This fermented milk drink, rich in probiotics, is gaining popularity due to its potential to improve gut health, boost immunity, and support digestion. With increasing awareness about the diverse probiotic strains it contains, kefir is appealing to health-conscious consumers looking for alternatives to traditional dairy products.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Probiotic Fermented Milk Industry. Request a Free Sample PDF!

Probiotic Fermented Milk Market Application Segment Analysis

According to Cognitive Market Research, The dairy segment is the dominant application in the probiotic fermented milk market, driven by the long-standing popularity of probiotic-rich dairy products like yogurt, kefir, and cheese. Dairy products are well-established in global diets, offering convenient and widely accepted sources of probiotics.

The food and beverages segment is the fastest-growing application in the probiotic fermented milk market, fueled by the increasing consumer demand for functional, health-promoting products. Probiotic-enriched beverages and food items, such as smoothies, snack bars, and ready-to-eat meals, are gaining traction due to their convenience and added health benefits.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Probiotic Fermented Milk Sales channel Outlook: Segment Analysis

Probiotic Fermented Milk Market Sales channel Segment Analysis

According to Cognitive Market Research, The offline segment remains the dominant sales channel in the probiotic fermented milk market due to the established presence of traditional retail stores such as supermarkets, hypermarkets, and convenience stores. Consumers continue to prefer purchasing probiotic products in-store due to the convenience of immediate access and the ability to physically inspect product labels.

The online segment is the fastest-growing sales channel in the probiotic fermented milk market, driven by the growing preference for online shopping and increased internet penetration. E-commerce platforms provide consumers with a convenient way to explore a wide range of probiotic products, including specialty and niche items that may not be available in physical stores. The ability to compare prices, read reviews, and access doorstep delivery has accelerated online sales.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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