Pro AV Cables Market Report 2025 (Global Edition)

Global Pro AV Cables Market Report 2025 Market Size Split by Type (Audio & Video Cords, Power Cords, Dmx Cords, Ethernet Cords, Instrument Cords, Multicore Cord, Other Cords), by Application (AV Acqui...

Pro AV Cables Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Pro AV Cables Industry Company Profile:

Belden Inc

Belden Inc. offers, high-quality, end-to-end signal transmission solutions, which is designed to meet the needs of network infrastructure for industrial, enterprise and broadcast markets. The products offered by the company comprises cables, which include ethernet cable, fiber optic cable, audio, video cable and others. Additionally, other segments provided by the company involves connectors, patch cords, cordsets, assemblies, patching solutions and others. The several products served by the company comprises automotive manufacturing, data centers, energy and others. The company offers several solutions, which includes wireless, customer innovation centers, cybersecurity and others.

Recent Developments:

August 2021

Belden introduced new products in the portfolio

Belden Inc has launched several categories of products, which includes belden data cuff cat 6A high flex industrial ethernet cables and others.

January 2021

Belden Inc has acquired OTN Systems N.V.

Belden Inc. has engaged in acquisition with OTN Systems N.V, which offers automation networking infrastructure solutions.

CORDIAL GmbH

Cordial GmbH is manufacturer and supplier of several range of products, which includes musical instruments and professional cables, that has ready-made cable, microphone and instrument cable for audio and video transmission. Additionally, the company offers several services in the market.

Top Companies Market Share in Pro AV Cables Industry: (In no particular order of Rank)

• Belden
• Cordial
• HARMAN International
• Eurocable
• Amphenol Corporation
• General Cables
• Legrand
• SANYO DENKI CO.
• LTD
• Siemon
• Sommer Cable
• Superior Essex Communications
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Pro AV Cables Market Regional Analysis

Region and country analysis section of Pro AV Cables Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.

The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Pro AV Cables market.

The current report Scope analyzes Pro AV Cables Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Pro AV Cables Market Analysis

According to our analysis, the Audio & Video Cords type segment was be the leading market globally in 2022.

In 2016, the Audio & Video Cords Revenue was USD 754.20. Million and is expected to reach USD 1,020.38 Million in 2028. Audio video cable is a single coaxial cable that carries both audio and video signals. The coaxial video cable has a one-pin connector that is pushed or screwed into place. Coaxial video cable is restricted to outside connections such as satellite or cable TV lines that come through a wall. Audio video cables offer reliable, high-quality connection between audio and video components such as cables, satellite set-up boxes, DVD players

Power Cords

Power cord or main cable that connects an appliance to main electricity supply through wall socket or extension cord.

Dmx Cords

DMX cable is used lighting application. The DMX cable transmits data or information that communicates changed between lights and the source. The impedance required is 110 ohms. DMX cables are used as microphone cable and expansive in cost

Ethernet Cords

Ethernet connect various computer system to form a local area network with set protocols to control passing information. Ethernet cable is common type of network cable used on wired network for residential or business establishment

Instrument Cords

Instrumentation cable is type of cable which contains multiple conductors that conveys signals with low energy signature mainly used for monitoring and controlling electrical systems, power controls and other process. Instrument cable is used in microprocessor-based or computerized instrument systems. These cables are basically designed to transmit signals without interruption form external sources. Instrument cable is used to transmit analog, digital signals and voice transmission

Multicore Cord

A multicore cable is referred to the cables which has more numbers of cores as compared to the normal cable of that type. The bundle of core is bundled together with a single cable and it’s often provide different functions such as power, data transmission and AV elements inside a single cable sheath. The multicore cable is widely used in entertainment, concert venues, theatres etc. as they can be employed for different benefit from combining data, power, coaxial and AV cores into a single cable

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Pro AV Cables Industry. Request a Free Sample PDF!

The AV Acquisition Conferencing & Delivery application segment accounted for the largest market share in 2022

AV Cables used in AV Acquisitions and Conferencing applications, as it records and transmits audio video signals. The AV cables are commonly used in video conferencing communication technology.

Sound Reinforcement

Sound reinforcement is combination of microphones, signal processors, amplifiers and loudspeakers are controlled by audio mixing electronic device that makes live or pre-recorded sounds louder and distributed to larger audience. The audio video cable used in sound reinforcement that controls and distributes audio signals

Lighting & Lighting Control

Lighting and lighting control system used for controlling lighting in a place. Lighting control system offered ability to automatically adjust lighting device output. The benefits of lighting control system are that it controls group of lights form a single user interface device. Lighting control cables used in lighting and lighting control system

Signal Management

AV cables used in signal management capabilities that helps in offering signal quality of digital video in wide range of environment.

Data Transfer

USB data transfer cable that connects two computers through USB ports instead of traditional wireless. The USB data transfer file transmits information or file from one computer to device to another.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Pro AV Cables End UseDistribution Channel Segment Analysis

Pro AV Cables Market, by End Use

Large Venues & Events

Large Venues & Events are referred to the hotels, restaurants, conferences centers, wedding hall among other. These places are associated with the wide usage of pro AC cables to serve different purposes such as audio, lighting, sound, videos and more. As the usages of these Venues & Events are increasing it led to the rising the demand for pro Av cable

Corporates

Corporates are widely associated with the conferences both audio and video, seminars, team building events, product launch events to name few. All these events need the pro AV solution and devices for the easy functioning of the event which led to the extending demand of pro AV cables to connect these devices for easy going of corporate event

Educational Institutes

Educational Institutes now a days are changing their way of approach towards teaching. The blackboard has been replaced by projectors and screens which offers better understanding of topic to students. Large number of school are adopting these technologies which increases the market share of the educational institute’s segment. Moreover as the rising population call off for more educational institutes which will further enhance the share of educational institutes segment

Government & Military

The government and military operations come across several challenges and significantly overcome it. These department need the Pro AV Solutions for communication with other leaders, public sector agencies, other government and militaries bodies. As Pro AV Solutions can be employed as an end-to-end technological tools for collaboration, communication and control and offers secure, seamless, and reliable environment these are widely used in government and military sectors

Studio & Broadcasting

Studio are refers to the installation room in which video productions take place either for live television or  recording onto video tape, and broadcasting studio refers to the studios like radio station. These studios are equipped with various pro Av devices which need the several cables to carry out its functioning and hence has a wide application of Pro Av cables.

Hospitality

Hospitality is considered in hotels business, where travelers are welcomed by the hotel staff and they offers luxurious amenities to the customer. The hotels requires several cables used for transmission of audio or video communication. The AV cables are used for connecting communication and other media devices in the hospitality industry.

• Large Venues & Events
• Corporates
• Educational Institutes
• Government & Military
• Studio & Broadcasting
• Hospitality
• Other

The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of this market.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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