Pregnancy Test Meter Market Report 2025 (Global Edition)

Global Pregnancy Test Meter Market Report 2025 Market Size Split by Type (Urine Test Meter, Blood Test Meter), by Product Type (Digital Pregnancy Test Meters, Manual Pregnancy Test Meters, Home Use Pr...

Pregnancy Test Meter Market Report Description

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Pregnancy Test Meter Market Insights Video

Competitive Landscape of the Pregnancy Test Meter Market

The pregnancy test meter market is highly competitive with several major players offering advanced devices. Companies are continually innovating, focusing on improving the accuracy, ease of use, and portability of their products. Competitive strategies include technological advancements, branding, and partnerships with healthcare providers. The market is also witnessing increased investments in R&D to enhance product offerings and cater to consumer preferences.

In March 2024, QuidelOrtho Corporation announced that its Triage PLGF test has received approval from Health Canada for laboratory use. The Triage PLGF test is a fluorescence immunoassay designed to work with the Triage MeterPro Instrument, offering a quantitative measurement of placental growth factor (PLGF) in maternal plasma. This test helps identify angiogenic imbalance, a sign of abnormal placentation and poor blood flow in the placenta, which may result in pregnancy complications such as pre-eclampsia. (Source: https://www.quidelortho.com/global/en/resources/press-releases/quidelortho-receives-health-canada-approval-for-quidel-triage-plfg-test-for-laboratory-use-in-canada) In March 2024, Siemens Healthineers introduced a new reproductive assay that provides essential insights to help guide in vitro fertilization (IVF) decisions. IVF is a costly, time-consuming, and invasive process, and understanding a patient's egg quantity is critical in determining whether to pursue or continue treatment. The Anti-Müllerian Hormone (AMH) Assay offers valuable information about a patient's ovarian reserve, helping clinicians tailor IVF strategies for more informed and personalized care. (Source: https://www.siemens-healthineers.com/en-us/press-room/press-releases/amh-ovarian-reserve-assay)

Top Companies Market Share in Pregnancy Test Meter Industry: (In no particular order of Rank)

• Abbott Laboratories
• Roche Diagnostics
• Quidel Corporation
• Siemens Healthineers
• EMD Millipore
• Procter & Gamble
• Bio-Rad Laboratories
• Stryker Corporation
• Alere Inc.
• Hologic
• Medtronic
• Becton Dickinson
• Danaher Corporation
• Thermo Fisher Scientific
• Meridian Bioscience
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Pregnancy Test Meter Market

Which Region Dominates the Pregnancy Test Meter Market in 2024?

According to Cognitive Market Research, North America currently dominates the pregnancy test meter market, and the region is expected to have significant growth during the projected period. This is due to high consumer awareness, advanced healthcare infrastructure, and access to innovative products. The region's well-established healthcare systems and widespread distribution channels also contribute to its dominance in the market. Increased consumer demand for home testing solutions further supports growth in this region.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This is due to expanding healthcare access, increasing disposable incomes, and growing awareness about reproductive health. The rising population and increasing focus on women's health have fueled demand. Additionally, the surge in e-commerce and mobile healthcare solutions has driven the market growth in this region.

The current report Scope analyzes Pregnancy Test Meter Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Pregnancy Test Meter Market Analysis

According to Cognitive Market Research, the global pregnancy test meter market size was estimated at USD 1965.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 786.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• According to Cognitive Market Research, The United States pregnancy test meter market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 620.31 million in 2024. The U.S. pregnancy test meter market will increase due to rising health awareness, more home testing preferences, and advancements in user-friendly technology.
The Canada pregnancy test meter market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 94.34 million in 2024. In Canada, sales will grow as women seek convenience and accuracy in pregnancy detection, boosted by health-focused consumer behavior and innovative products. The Mexico pregnancy test meter market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 71.54 million in 2024.

Europe Pregnancy Test Meter Market Analysis

According to Cognitive Market Research, the global pregnancy test meter market size was estimated at USD 1965.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 589.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• The United Kingdom pregnancy test meter market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 99.06 million in 2024. In the UK, increased access to healthcare information, coupled with a shift towards privacy and convenience in health diagnostics, will drive sales.
The France pregnancy test meter market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 54.25 million in 2024. The Germany pregnancy test meter market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 116.75 million in 2024. Germany’s pregnancy test meter sales will rise due to strong healthcare infrastructure, technological innovation, and growing demand for home-based diagnostic solutions. The Italy pregnancy test meter market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 50.71 million in 2024. The Russia pregnancy test meter market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 91.40 million in 2024. The Spain pregnancy test meter market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 48.35 million in 2024. The Luxembourg pregnancy test meter market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 18.28 million in 2024. The Portugal pregnancy test meter market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 12.38 million in 2024. The Greece pregnancy test meter market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 7.08 million in 2024. The Rest of Europe pregnancy test meter market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 91.40 million in 2024.

Asia Pacific Pregnancy Test Meter Market Analysis

According to Cognitive Market Research, the global pregnancy test meter market size was estimated at USD 1965.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 452.07 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• According to Cognitive Market Research, China pregnancy test meter market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 203.43 million in 2024. China’s growing population, rising healthcare awareness, and demand for accessible, accurate at-home testing solutions will significantly boost pregnancy test meter sales.
The Japan pregnancy test meter market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 62.38 million in 2024. The India pregnancy test meter market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 54.25 million in 2024. In India, increasing urbanization, rising disposable incomes, and demand for convenient healthcare services will drive the adoption of pregnancy test meters. The South Korea pregnancy test meter market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 45.21 million in 2024. The Australia pregnancy test meter market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 23.51 million in 2024. The South East Asia pregnancy test meter market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 31.19 million in 2024. The Rest of Asia Pacific pregnancy test meter market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 32.10 million in 2024.

South America Pregnancy Test Meter Market Analysis

According to Cognitive Market Research, the global pregnancy test meter market size was estimated at USD 1965.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 98.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• According to Cognitive Market Research, The Brazil pregnancy test meter market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 42.06 million in 2024. Brazil’s sales will grow due to greater awareness of reproductive health, increasing demand for home diagnostics, and improving healthcare access across urban areas.
The Argentina pregnancy test meter market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 16.51 million in 2024. In Argentina, sales will increase with rising awareness about reproductive health, greater availability of home-testing devices, and improving affordability of healthcare products. The Colombia pregnancy test meter market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 8.75 million in 2024. The Peru pregnancy test meter market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 8.06 million in 2024. The Chile pregnancy test meter market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 7.08 million in 2024. The Rest of Latin America pregnancy test meter market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 15.82 million in 2024.

Middle East Pregnancy Test Meter Market Analysis

According to Cognitive Market Research, the global pregnancy test meter market size was estimated at USD 1965.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 39.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031..

• The GCC Countries pregnancy test meter market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 16.82 million in 2024. In the GCC, expanding healthcare accessibility, increasing awareness of home testing, and a rising focus on convenience and privacy will accelerate pregnancy test meter sales.
The Egypt pregnancy test meter market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 4.13 million in 2024. The South Africa pregnancy test meter market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 6.21 million in 2024. In South Africa, growing health awareness, improving healthcare accessibility, and the increasing preference for private and quick pregnancy tests will drive market growth. The Turkey pregnancy test meter market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 3.38 million in 2024. The Nigeria pregnancy test meter market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 4.13 million in 2024. The Rest of MEA pregnancy test meter market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 4.64 million in 2024.

Pregnancy Test Meter Market Analysis

Pregnancy Test Meter Market Type Segment Analysis

According to Cognitive Market Research, urine test meter are likely to dominate the pregnancy test meter market over the forecast period due to their affordability, ease of use, and quicker results compared to blood test meters. They are widely available and preferred for at-home use, offering convenience without needing professional assistance. The established consumer familiarity with urine-based pregnancy tests further contributes to their leading market share.

The blood test meter is the fastest-growing segment in the pregnancy test meter market due to advancements in medical technology and increasing demand for higher accuracy. While less common than urine tests, they are gaining traction in professional settings, offering more precise results. The growing adoption of advanced diagnostic tools in healthcare is driving the expansion of this segment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Pregnancy Test Meter Industry. Request a Free Sample PDF!

Pregnancy Test Meter Market Product Type Segment Analysis

According to Cognitive Market Research, the digital pregnancy test meters segment holds the largest share of the market because they provide clear, easy-to-read results and are more user-friendly compared to manual meters. Consumers prefer digital meters for their accuracy and convenience, with the ability to quickly interpret results without needing additional equipment or expertise. Digital meters are more accessible for home users.

In the pregnancy test meter market, the home use pregnancy test meters has been expanding at a rapid pace as more consumers opt for privacy and convenience. The increasing trend of home healthcare and e-commerce accessibility has fueled the demand for devices that allow users to self-test, driving rapid market growth in this segment. The rising preference for home diagnostics contributes to this surge.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Pregnancy Test Meter Application Segment Analysis

Pregnancy Test Meter Market Application Segment Analysis

According to Cognitive Market Research, the households segment holds the largest share of the market due to the widespread adoption of home pregnancy tests. Convenience, privacy, and affordability have made household pregnancy test meters a preferred choice for women seeking early pregnancy confirmation. The ease of purchase through online and retail channels has contributed to the dominant share in this application.

In the pregnancy test meter market, the hospitals has been expanding at a rapid pace due to increasing adoption of advanced diagnostic methods in healthcare facilities. Professional use pregnancy test meters, offering higher accuracy and faster results, are becoming essential in clinical settings. The growing emphasis on quick and accurate healthcare testing in hospitals is contributing to the growth of this segment.

• Households
• Hospitals
• Others

Pregnancy Test Meter Distribution Channel Segment Analysis

Pregnancy Test Meter Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the pharmacies and drugstores segment holds the largest share of the market as they provide convenient access to pregnancy test meters for a broad consumer base. These locations are trusted by customers for purchasing healthcare products, and the availability of pregnancy tests in easily accessible retail outlets drives this segment's dominance in the market.

In the pregnancy test meter market, the online retail has been expanding at a rapid pace due to the increasing shift towards e-commerce and the convenience it offers for home healthcare products. Consumers prefer purchasing pregnancy test meters online due to privacy, accessibility, and a wider range of products. The growing penetration of e-commerce platforms in developing regions contributes to the rapid expansion of this channel.

• Online Retail
• Pharmacies and Drugstores
• Supermarkets/Hypermarkets
• Hospitals and Clinics

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

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Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

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