Global Precision Viticulture
Market Report
2025
Delivery Includes:- Market Timeline 2019 till 2031, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc.
The base year for the calculation is 2024 and 2021 to 2024 will be historical period. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Precision Viticulture Market size will be XX million by 2030, whereas its compound annual growth rate (CAGR) will be XX% from 2024 to 2031.
2019 | 2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
Country Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
North Americ Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
Europe Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
Asia Pacific Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
South America Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
Middle East and Africa Market Size | 121212 | 121212 | 121212 | 121212 | 121212 | 121212 |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Precision Viticulture Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Precision viticulture enhances vineyard output by improving the monitoring and management of cultivation areas. It helps to maximize the grape-yielding process while maintaining high quality and minimizing external risks. This approach incorporates advanced tools and technologies like drones, controlled application devices, navigation systems, and autonomous tractors. Vineyard managers are adopting these technologies such as sensors and drones offer valuable insights into plant health, allowing vineyard owners to make informed decisions and take proactive measures to optimize production. Various sensors, including those for temperature, humidity, and soil composition, play crucial roles in gathering essential data that directly influences grape quality.
Therefore, technological advancements and increasing knowledge among farmers about the advantages these technologies provide are propelling their adoption in vineyards globally. Real-time field monitoring allows growers to implement measures that minimize waste and prevent crop failures. Grape quality is crucial for vineyard owners, prompting them to utilize sophisticated technologies for comprehensive monitoring of their grape cultivation and production processes.
Continuous advancements in technology, including remote sensing, GIS, GPS, and AI, have sparked a revolution in the management of vineyards. Remote sensing technology allows data collection about vineyard conditions from a distance using satellite photography, and drones equipped with specialized sensors. Global positioning systems (GPS) provide accurate location information, allowing vineyard managers to map vineyard boundaries, rows, and individual vines precisely. GPS technology enables automated equipment guidance, such as tractor navigation systems, which streamline tasks like pruning, spraying, and harvesting. Drones are fitted with high-resolution cameras and other sensors and can record detailed aerial imagery of vineyards with unparalleled speed and precision.
Vineyard managers can now gather and evaluate vast volumes of data to make well-informed decisions because of these technologies.
• For Instance: The Journal of Applied Remote Sensing, the integration of such technologies has shown a 15-20% increase in water use efficiency in vineyards.
https://www.researchgate.net/publication/303323901_Remote_sensing_based_water-use_efficiency_evaluation_in_sub-surface_irrigated_wine_grape_vines
The growing concern for environmental sustainability is significantly influencing the market demand for precision viticulture. As eco-consciousness rises among consumers, vineyard operators are adopting precision agriculture methods to lessen their ecological impact. Precision viticulture enhances the targeted application of resources like water, fertilizers, and pesticides, thereby reducing waste and ecological degradation. This shift is part of a larger trend towards sustainable agricultural practices, giving vineyards that implement these advanced techniques a competitive advantage by demonstrating their dedication to environmentally responsible practices.
Additionally, precision viticulture supports biodiversity and soil preservation. By fine-tuning the application of resources and reducing chemical reliance, vineyards employing these advanced methods foster a more vibrant ecosystem. With the rising demand for sustainably made wines, precision viticulture stands out as a crucial approach, propelling market growth and shaping the future direction of the wine sector.
• For Instance: The European Union’s Common Agricultural Policy (CAP), supports precision farming practices for sustainable agriculture.
https://agriculture.ec.europa.eu/common-agricultural-policy/income-support/eco-schemes_en
Variable economic returns pose a significant restraint on the market demand for precision viticulture. Adopting precision technologies brings long-term advantages like improved efficiency and more sustainable agricultural methods, but the initial cost can deter many vineyard owners. Small and medium-sized vineyards might be particularly reluctant to adopt precision viticulture, worried about the uncertain financial outcomes. governments offer financial incentives, subsidies, and support programs to encourage the adoption of precision viticulture practices. Various elements, such as the size of the vineyard, its location, and the extent of technology use, play a role in this cautious attitude among stakeholders.
Some vineyard owners might struggle to rationalize the upfront expenses if the perks, like higher crop yields or better grape quality, aren’t quickly apparent. To overcome this obstacle, there needs to be a more explicit display of the long-term financial benefits of precision viticulture. This would help ensure that vineyard managers can make educated decisions about adopting technology with a more reliable and positive economic forecast.
The COVID-19 lockdown measures have significantly affected the Precision Viticulture market financially. Precision viticulture practices drastically declined due to the reduction in the demand from end users. Manufacturing disruptions and import-export bans impeded the demand for precision viticulture. Moreover, widespread supply chain disruptions have hindered the industry’s growth potential.
Precision viticulture companies have an opportunity to create tailored solutions to fulfill the detailed needs of different vineyards. Acknowledging the varied scales at which vineyards operate, providers of precision viticulture can adapt their technologies to meet the distinct requirements and capacities of different vineyards, regardless of their size. This strategy allows vineyards of all sizes, including those with smaller budgets, to utilize and gain from advanced farming technologies, making these innovations more accessible to the entire industry.
By providing scalable and affordable options, precision viticulture suppliers can reach a wider market and expand their customer base. Small to medium-sized vineyards previously reluctant to invest in high-tech solutions because of budget limits can now adopt precision viticulture to boost productivity, optimize the use of resources, and enhance the quality of their grapes. The tailored approach ensures that precision viticulture is available to a wide array of vineyard owners, promoting expansion and encouraging the broad uptake of these cutting-edge agricultural techniques.
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The global precision viticulture market exhibits a competitive landscape characterized by the presence of key players leveraging technological innovation to gain a competitive edge. The market features a mix of established agtech companies and emerging startups, with competition driven by investments in R&D and strategic collaborations aimed at technological advancements like IoT, AI, and data analytics to offer complete vineyard management systems. Moreover, forming strategic alliances, and partnerships, and making acquisitions are common approaches to increase market presence and improve their range of products.
Top Companies Market Share in Precision Viticulture Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, Precision Viticulture is experiencing heightened demand due to a combination of factors. The region’s established and technologically advanced agriculture sector is increasingly adopting precision farming practices. Rising awareness of sustainable agriculture practices, coupled with the need for enhanced yield and grape quality, is driving vineyards to invest in precision viticulture technologies. The integration of data analytics, IoT, and government support for sustainable agriculture further accelerates market growth, making North America a significant hub for the adoption and expansion of precision viticulture solutions.
• For Instance: Feb 13, 2024 – Massey Ferguson launched the MF 3 series specialty tractor, a high-value-per-dollar tractor solution for vineyards and orchards.
AGCO Corporation is renowned worldwide for its expertise in crafting agricultural machinery and cutting-edge precision ag technology and has unveiled its latest innovation – the Massey Ferguson 3 series specialty tractor to North American Farmers.
https://news.agcocorp.com/2024-02-13-Massey-Ferguson-R-Launches-the-MF-3-Series-Specialty-Tractor,-a-High-Value-Per-Dollar-Tractor-Solution-for-Vineyards-and-Orchards
According to Cognitive Market Research, Europe with its rich viticulture heritage, is witnessing a surge in precision viticulture adoption due to the escalating need to maintain and improve the quality of wines in highly competitive markets. Countries such as Spain, France, and Italy are the prime contributors to regional growth. Vineyard owners in Europe are increasingly adopting precision farming technologies to optimize grape production, enhance wine quality, and address climate change challenges. Government support for sustainable agriculture and a well-established wine industry contributes to the region’s market dominance. Additionally, mature technological infrastructure and the awareness of precision viticulture’s benefits position. Europe as a significant player in the global market for advanced vineyard management.
• For Instance: Mar 17, 2023 – Airbus signed an agreement with TerraNIS to export Farmstar in Europe.
Farmstar Export will be developed in Europe combining Airbus’ know-how in sustainable agriculture solutions and TerraNIS’ geo-information services and expertise.
https://intelligence.airbus.com/newsroom/news/agriculture/airbus-agreement-wit-terranis-to-export-farmstar/
The current report Scope analyzes Precision Viticulture Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Precision Viticulture Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Precision Viticulture Industry growth. Precision Viticulture market has been segmented with the help of its Product , Application Technology, and others. Precision Viticulture market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on product/service, the market has been segmented into hardware, software, and services. The hardware segment accounted for the largest market share in 2023.
Hardware such as advanced sensors, drones, and GPS technologies allows for real-time data gathering and monitoring, empowering vineyard managers to make knowledgeable decisions. Software, enhanced by data analytics and AI, analyzes the extensive data collected, delivering valuable insights that help optimize grape growth and thus drive market growth. Additionally, these software solutions ensure smooth communication and coordination between different hardware elements, promoting a unified and efficient approach to managing vineyards.
At the same time, the increasing demand for services such as consulting, training, and maintenance, which support the implementation and continuous operation of precision viticulture solutions, is driving market growth. Furthermore, the growing need for a comprehensive approach that integrates these components, providing a complete solution to challenges in vineyard management is creating significant opportunities for market expansion.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Precision Viticulture Industry. Request a Free Sample PDF!
Based on application, the market has been segmented into yield monitoring, crop scouting, field mapping, weather tracking & forecasting, irrigation management, inventory management, farm labor management, and others. The yield monitoring segment accounted for the largest market share of the global market in 2023.
The growing need for precision viticulture is enhancing market growth by supplying accurate data for yield monitoring. This allows vineyard managers to optimize production, forecast harvest times, and boost grape yields effectively. Additionally, the market is expanding due to the rising use of precision viticulture field mapping tools, which employ advanced GPS technologies to enable meticulous planning of vineyard layouts. This optimizes the allocation of resources and improves operational efficiency in grape cultivation.
Furthermore, an increased emphasis on proactive and specific interventions to enhance vineyard health is boosting the demand for precision viticulture crop scouting. This helps in monitoring grapevine health for early detection of disease and pests. In addition, precision viticulture aids in weather tracking and forecasting through technology, offering real-time data that enables vineyard managers to make well-informed decisions and reduce the detrimental effects of harsh weather on grape quality. Moreover, the increasing use of products for irrigation and inventory management, driven by the need for efficient water use and effective resource distribution in vineyards, is further propelling market growth. Additionally, precision viticulture covers a wide range of applications including disease prediction, vineyard mechanization, and quality control. This holistic approach tackles various challenges in grape cultivation, enhancing both efficiency and sustainability
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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By technology, the precision viticulture market has been segmented into guidance systems, remote sensing, and variable rate technology. The guidance systems segment dominated the global market with the largest share in 2023.
The increasing use and continuous improvement in guidance systems, remote sensing, and variable rate technology (VRT) are positively influencing the expansion of the precision viticulture market. Guidance systems, which frequently utilize global positioning system (GPS) technology, facilitate accurate mapping and navigation across vineyards, enhancing the efficiency of tractor and machinery operations. Simultaneously, the use of remote sensing technologies like drones and satellite imagery is vital for monitoring the health and condition of vineyards, delivering crucial data that facilitates timely and efficient interventions. Additionally, Variable Rate Technology (VRT), powered by data analytics, enables the tailored distribution of resources like water, fertilizers, and pesticides, tailored to the unique requirements of each vineyard. Together, these technologies significantly improve decision-making, resource management, and overall productivity in vineyards. As the viticulture industry acknowledges the transformative effects of these technologies on enhancing yields and grape quality, the demand for precision viticulture solutions that include guidance systems, remote sensing, and variable rate technology continues to see strong growth.
Research Associate at Cognitive Market Research
Pratik Shirsath is an accomplished Research Analyst with extensive expertise in the agriculture sector, bringing over one years of experience in market research and analysis. Pratik specializes in secondary research, competitive benchmarking, and data-driven insights that empower organizations to make strategic decisions and achieve their goals.
In his current role, Pratik leads research projects focused on the agriculture sector, driving initiatives that identify emerging market trends, assess competitive landscapes, and uncover growth opportunities. His proficiency in designing effective research methodologies and translating complex data into actionable strategies has consistently supported his organization’s objectives.
Pratik's dedication to delivering high-quality research and his in-depth knowledge of the agriculture industry have made him a trusted resource for his team and stakeholders. Passionate about innovation and sustainability in agriculture, he remains committed to advancing his expertise to navigate the evolving challenges and opportunities in the sector.
Precision viticulture enhances vineyard output by improving the monitoring and management of cultivation areas. It helps to maximize the grape-yielding process while maintaining high quality and minimizing external risks. Continuous advancements in technology, including remote sensing, GIS, GPS, and AI, have sparked a revolution in the management of vineyards. The growing concern for environmental sustainability is significantly influencing the market demand for precision viticulture. Precision viticulture companies have an opportunity to create tailored solutions to fulfill the detailed needs of different vineyards.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
• For Instance: In July 2023 – The 2023 Sustainable Ag Expo unveiled its initial roster of speakers, showcasing a lineup of viticulture specialists from renowned academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis.
https://www.sustainableagexpo.org/news/details/sustainable-ag-expo-announces-speaker-lineup/
• For Instance: Feb 6, 2023 – Kubota Corporation revealed its recent investment in Chouette, a French startup. This emerging AgTech firm specializes in leveraging artificial intelligence (AI) to analyze images acquired through cameras. Its AI technology is designed to identify diseases and assess tree vigor. Chouette’s distinctive algorithms determine the ideal quantity of chemicals required for spraying.
https://www.kubota.com/news/2023/20230206.html
• For Instance: Nov 14, 2022 – John Deere is expanding its range of specialty tractors tailored for operations in narrow orchards and vineyards by introducing the new 5EN and 5ML series.
https://www.deere.com/en/news/all-news/john-deere-lineup-of-orchard-and-vineyard-tractors/#:~:text=(November%2014%2C%202022)%20%E2%80%94,operator%20station%20or%20cab%20configuration.
Disclaimer:
Product | Hardware, Software, Services |
Application | Yield monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management |
Technology | Guidance systems, Remote sensing, variable rate technology |
List of Competitors | Deveron, Trimble Inc., John Deere, AgJunction, Ag Leader Technology, Topcon, TeeJet Technologies, Aha Viticulture, Syngenta, TABULA, Gamaya, Hortau, OnFarm, Raven Industries, Others |
This chapter will help you gain GLOBAL Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review Global Precision Viticulture Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review North America Precision Viticulture Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review Europe Precision Viticulture Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review Asia Pacific Precision Viticulture Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review South America Precision Viticulture Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Precision Viticulture. Further deep in this chapter, you will be able to review Middle East and Africa Precision Viticulture Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
This chapter provides an in-depth analysis of the market share among key competitors of Precision Viticulture. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product . This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Technology Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Precision Viticulture market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Hardware have a significant impact on Precision Viticulture market? |
What are the key factors affecting the Hardware and Software of Precision Viticulture Market? |
What is the CAGR/Growth Rate of Yield monitoring during the forecast period? |
By type, which segment accounted for largest share of the global Precision Viticulture Market? |
Which region is expected to dominate the global Precision Viticulture Market within the forecast period? |
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