Pool Floats Market Report 2024 (Global Edition)

Global Pool Floats Market Report 2024 Market Size Split by Type (Pool Lounges, Pool Tubes, Pool Mattresses, Pool Riders, Other Types), by Application (Relaxation Pool Floats, Fun Pool Floats, Tanning ...

Pool Floats Market Report Description

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Pool Floats Market Insights Video

Competitive Landscape of the Pool Floats Market

The competitive landscape of the Pool Floats market is dynamic, with key players focused on product innovation, branding, and strategic partnerships. Established companies like Intex Recreation Corp, Bestway Inflatables & Material Corp, and Swimline Corporation dominate the market with a wide product portfolio. Emerging players leverage online platforms and social media to gain visibility. The market also witnesses collaborations with influencers to enhance brand presence. Continuous efforts to offer diverse designs, materials, and features, along with a global distribution network, characterize the competitive strategies, reflecting the industry's commitment to meeting consumer preferences and sustaining growth.

Pool Floats Market Industry news

In 2020, Kalahari Resorts in Round Rock inaugurated their new resort and convention center

Source-www.roundrocktexas.gov/the-quarry/2023/01/kalahari-expands-round-rock-resort-with-new-outdoor-attractions/#:~:text=Kalahari%20Resorts%20and%20Conventions%20officially,significant%20community%20outreach%20and%20engagement.

Top Companies Market Share in Pool Floats Industry: (In no particular order of Rank)

• Intex Recreation Corp
• Bestway Inflatables & Material Corp
• Swimline Corporation
• Poolmaster Inc.
• Solstice Watersports
• Airhead Sports Group
• WOW Watersports
• Kangaroo Manufacturing
• GoFloats
• Aqua Leisure Industries
• BigMouth Inc.
• Kelsyus
• Aqua-Cell Industries
• Funboy
• Texas Recreation Corporation
• PoolCandy
• Wembley
• Blue Wave Products
• TRC Recreation LP
• Sunnylife
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America Pool Floats Market accounted for around 45% of the global revenue.

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 45% of the global revenue. North America has secured the largest market share in the Pool Floats market due to a combination of factors. The region boasts a high level of disposable income, enabling consumers to invest in recreational and leisure products. Additionally, the warm climate in many North American areas promotes outdoor activities, including pool-related pastimes. The culture of backyard pool ownership is prevalent, driving demand for pool floats. Robust retail infrastructure, effective marketing strategies, and a trend-conscious consumer base further contribute to the dominance of North America in the market. The region's affinity for outdoor living and a culture of recreation positions it as a key market for pool floats.

Asia Pacific is experiencing the highest Compound Annual Growth Rate (CAGR) in the Pool Floats market due to several factors. Rising disposable incomes in key economies, coupled with an expanding middle class, have increased consumer spending on recreational products. The growing popularity of outdoor activities and the adoption of Western-style leisure trends contribute to the surge in demand for pool floats. Additionally, the increasing urbanization and changing lifestyles in the region drive the desire for convenient and enjoyable leisure experiences, boosting the market for pool floats. As a result, Asia Pacific emerges as a rapidly growing and dynamic market in the Pool Floats industry.

The current report Scope analyzes Pool Floats Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Pool Floats Market

North America Pool Floats Market Analysis:

According to Cognitive Market Research, North America held the major market share in 2023 and accounted for more than 45% of the global revenue. North America captured a market of 0.39 billion in 2023. The North American region is experiencing growth in the Pool float market due to factors such as high disposable income, a culture of outdoor recreation, and a significant presence of backyard pools. Consumers in North America place a premium on leisure and seek products that enhance their outdoor experiences. The growth of Pool Lounges in North America can be attributed to the desire for elevated comfort and luxury. Pool Lounges, with their ergonomic designs, integrated features, and emphasis on relaxation, resonate with the lifestyle preferences of North American consumers. The popularity of spacious pool lounges reflects the region's inclination towards creating leisure spaces that provide both comfort and aesthetic appeal, contributing to the increasing demand for this specific type of pool float in the market

Europe Pool Floats Market

Europe Pool Floats Market Analysis:

According to Cognitive Market Research, the European Pool Floats market accounted for approximately 26% of the global revenue. Europe captured a market of 0.22 billion in 2023. The growth of the Pool float market in Europe can be attributed to several factors, including a rising trend in outdoor and recreational activities, favorable weather conditions in many European countries, and an increasing emphasis on wellness and leisure. European consumers, with a strong appreciation for outdoor living, seek products that enhance their relaxation experiences, contributing to the demand for pool floats. The growth of Pool Lounges in the European region can be linked to the desire for sophisticated and comfortable outdoor lounging. Pool Lounges, with their ergonomic designs and luxurious features, align with the European lifestyle that values both style and relaxation. As consumers in Europe increasingly invest in creating aesthetically pleasing and comfortable outdoor spaces, the demand for Pool Lounges continues to rise in the market.

Asia Pacific Pool Floats Market

Asia Pacific Pool Floats Market Analysis:

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 20% of the global revenue. Asia Pacific captured a market of 0.17 billion in 2023. The growth of the Pool float market in the Asia Pacific region is fueled by factors such as the rising middle class, increasing disposable incomes, and a growing interest in recreational and leisure activities. As lifestyles evolve and outdoor experiences gain prominence, the demand for pool-related products, including pool floats, is on the rise in Asia Pacific. The growth of Pool Lounges in the Asia Pacific region can be attributed to a shifting consumer focus toward premium and comfortable leisure experiences. Pool Lounges, with their emphasis on luxury, ergonomic design, and added features, align with the preferences of consumers seeking elevated outdoor relaxation. As the region embraces a more leisure-oriented lifestyle, the popularity of Pool Lounges continues to grow, reflecting the evolving market dynamics in Asia Pacific

South America Pool Floats Market

South America Pool Floats Market Analysis:

According to Cognitive Market Research, Latin America accounted for more than 5% of the global Pool Floats revenue in 2023. Latin America captured a market of 0.04 billion in 2023. The growth of the Pool Floats market in Latin America can be attributed to several factors, including an increasing middle class, a rising focus on outdoor recreation, and favorable weather conditions. As economic conditions improve, consumers in Latin America are allocating more resources to leisure and lifestyle-enhancing products, contributing to the demand for pool floats. The growth of Pool Lounges in the Latin America region aligns with the evolving preferences for premium and comfortable leisure experiences. Pool Lounges, with their luxurious designs, ergonomic features, and emphasis on relaxation, resonate with consumers seeking elevated outdoor enjoyment. As the region embraces a more leisure-centric lifestyle, the popularity of Pool Lounges continues to grow, reflecting the evolving market dynamics and consumer preferences in Latin America.

Middle East and Africa Pool Floats Market

Middle East and Africa Pool Floats Market Analysis:

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the global revenue. Middle East and Africa captured a market of 0.03 billion in 2023. The growth of the Pool Floats market in the Middle East and Africa is influenced by factors such as increasing urbanization, rising disposable incomes, and a growing interest in lifestyle and recreational products. As the region experiences economic development, there is a heightened focus on enhancing leisure and outdoor experiences, contributing to the demand for pool-related products. The growth of Pool Lounges in the Middle East and Africa can be linked to the desire for premium and luxurious outdoor experiences. Pool Lounges, with their comfortable and sophisticated designs, align with the preferences of consumers seeking elevated relaxation. As the region embraces a more leisure-oriented lifestyle, the popularity of Pool Lounges continues to grow, reflecting the evolving market dynamics and consumer aspirations in the Middle East and Africa.

Pool Floats Market Analysis

Pool Floats Type Segment Analysis

According to Cognitive Market Research, the pool lounges type held the major market share over the forecast period. Pool lounges have captured the largest market share in the Pool Floats market due to their versatility and comfort. These lounges provide users with a relaxing and laid-back experience in the water, appealing to consumers seeking a comfortable and immersive poolside experience. The design and functionality of pool lounges make them popular among individuals looking for extended periods of relaxation and socializing. As a result, the demand for pool lounges has outpaced other types of floats, contributing to their significant market share in the overall Pool Floats market. 

Pool mattresses are experiencing the highest Compound Annual Growth Rate (CAGR) in the Pool Floats market due to their unique combination of comfort and versatility. The mattress design provides a spacious and comfortable platform for users to recline in the water, attracting consumers seeking a luxurious pool experience. The demand for pool mattresses is driven by their ergonomic design, which allows users to float effortlessly. As consumer preferences trend towards enhanced relaxation and comfort, the popularity of pool mattresses continues to grow, leading to their remarkable CAGR in the market. 

• Pool Lounges
• Pool Tubes
• Pool Mattresses
• Pool Riders
• Other Types

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Pool Floats Industry. Request a Free Sample PDF!

Pool Floats Application Segment Analysis

According to Cognitive Market Research, relaxation pool floats holds a prominent market. The Relaxation Pool Floats application holds the largest market share in the Pool Floats market due to a rising emphasis on wellness and leisure. Consumers seek products that enhance relaxation, and pool floats designed for comfort and tranquility have gained popularity. The Relaxation segment offers features like ergonomic designs, built-in pillows, and luxurious materials, catering to individuals looking for a soothing and stress-relieving pool experience. As people increasingly prioritize mental well-being and leisure activities, the demand for Relaxation Pool Floats has surged, making it the dominant application in the market. 

Tanning pool floats application is experiencing the highest Compound Annual Growth Rate (CAGR) in the market due to the growing focus on outdoor leisure and sunbathing. Consumers seek pool floats that not only provide buoyancy but also offer an optimal platform for tanning and sun-soaking. The Tanning segment features designs with extended lounging areas, sunshades, and materials conducive to sun exposure. As people increasingly prioritize achieving a bronzed glow and enjoying the outdoors, the demand for Tanning Pool Floats has surged, driving its remarkable growth in the pool floats market.

• Relaxation Pool Floats
• Fun Pool Floats
• Tanning Pool Floats
• Party Pool Floats
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Pool Floats End User Segment Analysis

According to Cognitive Market Research, adults hold a prominent market. Adults captured the largest market share in the Pool Floats market due to their increased disposable income, desire for leisure activities, and a growing focus on wellness and relaxation. As adults prioritize recreation and seek enjoyable outdoor experiences, the demand for high-quality and diverse pool floats has surged. Manufacturers have responded by creating innovative designs and features that cater to the preferences of adult consumers, contributing to the dominance of this demographic in the market. Additionally, social media trends and the influence of influencers have fueled the popularity of aesthetically pleasing and Instagram-worthy pool float designs among adults.

The kids segment is experiencing the highest Compound Annual Growth Rate (CAGR) in the Pool Floats market due to several factors. Parents' growing awareness of the importance of outdoor activities for child development has increased the demand for pool floats designed specifically for kids. The market has responded with innovative and themed designs, incorporating popular characters and safety features. Additionally, rising disposable incomes contribute to increased spending on recreational products for children. As parents prioritize both entertainment and safety, the Kids segment has seen substantial growth in the pool floats market. 

• Adults
• Kids
• Babies

Pool Floats Material Segment Analysis

According to Cognitive Market Research, foam pool floats holds a prominent market. Foam Pool Floats have secured the largest market share in the Pool Floats market due to their durability, buoyancy, and comfort. The foam material provides a balance between support and softness, making it a preferred choice for consumers seeking a reliable and long-lasting pool float. The sturdy construction of foam floats contributes to their popularity, ensuring they withstand extended use. Additionally, foam floats often come in various shapes and sizes, offering versatility to cater to different preferences. Their resilience and comfort have propelled Foam Pool Floats to dominate the market and capture the largest share.

PVC (Polyvinyl Chloride) is experiencing the highest Compound Annual Growth Rate (CAGR) in the Pool Floats market due to its versatility, durability, and cost-effectiveness. PVC pool floats offer a balance between sturdiness and comfort, making them attractive to consumers. The material's resistance to wear, tear, and fading in sunlight enhances its longevity. Furthermore, PVC allows for a wide range of design possibilities, encouraging manufacturers to create diverse and appealing float options. As consumers increasingly prioritize durability and value for money, the demand for PVC pool floats continues to grow at a rapid pace.

• Foam Pool Floats
• PVC Pool Floats

Pool Floats Sales channel Segment Analysis

According to Cognitive Market Research, offline sales hold a prominent market. Offline sales have captured the largest market share in the Pool Floats market due to the tactile nature of the product and consumers' preference for in-person shopping experiences. Pool floats often involve considerations of material, size, and comfort, which consumers may prefer to assess physically before purchase. Additionally, brick-and-mortar stores allow customers to immediately access and enjoy their purchases. Retailers also create immersive displays, attracting impulse buyers. Although online sales are growing, the tangible and experiential aspects of pool floats contribute to the dominance of offline sales in capturing the largest market share.

Online sales are experiencing the highest Compound Annual Growth Rate (CAGR) in the Pool Floats market due to the convenience and extensive product variety offered by e-commerce platforms. Consumers appreciate the ease of browsing, comparing, and purchasing pool floats from the comfort of their homes. Online retailers often provide detailed product information, customer reviews, and competitive pricing. The widespread adoption of digital shopping, coupled with secure payment options and doorstep delivery, has driven the surge in online sales. As consumer trust in online transactions grows, the convenience factor continues to propel the robust growth of online sales in the Pool Floats market.

• Online Sales
• Offline Sales

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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