Global Passwordless Authentication
Market Report
2025
The global Passwordless Authentication market size is USD 22.6 billion in 2024. The Passwordless Authentication market will show strongest growth with a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031. This growth can be attributed to the growing need for better user experience.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Passwordless Authentication market size is USD 22.6 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Passwordless Authentication Market Sales Revenue | 121212 | 121212 | 121212 | 16.9% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Type |
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Market Split by Authentication |
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Market Split by Industry Vertical |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Passwordless Authentication Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Passwordless Authentication refers to the process of authenticating a user without using a password. Passwordless authentication is less vulnerable to common cyber threats and harder to crack than password-based authentication. Passwordless authentication, like biometrics, enables advanced data protection and security. The security box is properly checked for password authentication. Some of the secure passwordless authentication solutions include WebAuthn Authentication (Biometric and Security Keys), Magic Link Authentication, and OTP Authentication. Passwordless Authentication is compatible with all types of SaaS applications, including traditional, on-premises, cloud-based, and hybrid settings. Moreover, the passwordless authentication market is predicted to increase significantly over the forecast period, owing to advances in technologies such as the internet of things (IoT) and artificial intelligence. Furthermore, greater awareness of the use of passwordless authentication in the banking industry, as well as increased penetration of consumer electronic devices, have driven market growth
The growing need for a better user experience in the Passwordless Authentication Market refers to a desire for easier and more convenient solutions for users to authenticate their identities without having to remember and manage passwords. Companies are working to improve the user experience by integrating passwordless authentication techniques like biometrics, push notifications, and security keys. These solutions provide a more user-friendly and seamless authentication process, which improves security while decreasing user friction. The emphasis on offering a more seamless and efficient login experience for users is a primary driver in the development of passwordless authentication methods
A primary driver fueling the growth of the passwordless authentication market is the escalating demand for enhanced security protocols to combat sophisticated cyber threats. Traditional password-based systems are increasingly vulnerable to phishing attacks, credential theft, and brute-force intrusions, prompting organizations to seek more secure alternatives. Passwordless authentication methods—such as biometrics, smartcards, and cryptographic keys—offer robust security by eliminating the risks associated with password reuse and human error. The adoption of standards like FIDO2 has further bolstered this shift, enabling seamless and secure authentication experiences across devices. Notably, tech giants like Microsoft are leading the way; the company recently announced a move toward a passwordless future for its over one billion users by implementing passkeys, which utilize cryptographic key pairs and biometric verification to enhance security and user convenience. This industry-wide transition underscores the critical role of advanced security protocols in driving the adoption of passwordless authentication solutions.
A significant restraint hindering the growth of the passwordless authentication market is the high initial deployment cost, which poses challenges for widespread adoption, especially among small and medium-sized enterprises (SMEs). Implementing passwordless solutions often necessitates substantial investments in new hardware, such as biometric scanners or security tokens, alongside the integration of advanced software systems. Additionally, organizations must allocate resources for comprehensive staff training and change management initiatives to ensure a smooth transition from traditional authentication methods. These upfront expenses can be prohibitive for SMEs, making it difficult for them to justify the shift despite the long-term security benefits. Furthermore, the complexity of integrating passwordless systems with existing IT infrastructures can lead to extended deployment timelines and additional costs, further deterring potential adopters. While larger enterprises may absorb these costs more readily, the financial and logistical barriers for smaller organizations remain a significant impediment to the market's expansion.
A significant restraint in the growth of the passwordless authentication market is the limited compatibility with legacy systems. Many organizations continue to rely on older infrastructure and applications that were not designed to support modern authentication protocols like FIDO2 or WebAuthn. Integrating passwordless solutions into these environments often requires substantial modifications, such as implementing reverse proxies or adopting federated identity standards like SAML and OIDC, which can be both complex and costly. This challenge is particularly pronounced in industries with extensive legacy systems, such as finance and healthcare, where upgrading or replacing existing systems is not always feasible due to regulatory, operational, or budgetary constraints. Consequently, the difficulty of integrating passwordless authentication with legacy systems poses a significant barrier to its widespread adoption across various sectors.
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In September 2022, Secret Double Octopus, an Israeli software company, and PwC have formed a strategic technology relationship to help organizations in the Asia-Pacific region satisfy new regulatory requirements for multi-factor authentication. Secret Double Octopus and PwC India will collaborate to install the Octopus Authentication Platform (OAP), an industry-leading passwordless and desktop MFA solution for enterprises. (Source: https://doubleoctopus.com/news-events/press-releases/pwc-india-and-sdo-octopus-announcement-strategic-partnership/)
Top Companies Market Share in Passwordless Authentication Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America led the market in 2024. Various advantages, such as improved user experience, increased security, lower total cost of ownership, and increasing investments in developed nations such as the United States, Canada, and Mexico for passwordless authentication technology adoption, are important factors driving market growth
Asia Pacific is expected to have the fastest CAGR from 2023 to 2032. This increase can be ascribed to the region's increasing smartphone and tablet usage, as well as technology such as facial recognition and fingerprint recognition, which are major drivers of the regional passwordless authentication industry
The current report Scope analyzes Passwordless Authentication Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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Global Passwordless Authentication Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Passwordless Authentication Industry growth. Passwordless Authentication market has been segmented with the help of its Type, Authentication Industry Vertical, and others. Passwordless Authentication market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
The Passwordless Authentication market is typically segmented by Type, which play a significant role in determining the structure and growth potential of the industry. Understanding the market by Type allows businesses to focus on specific product categories that are likely to perform the best in the coming years. By understanding the performance and demand trends of each type, companies can target the most lucrative segments, innovate within specific categories, and develop products or services that align with the needs of their target customers. Analyzing the growth patterns by type helps to pinpoint which segments are most likely to grow at an accelerated pace and which ones might experience slower or stagnant growth.
Type of Passwordless Authentication analyzed in this report are as follows:
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According to cognitive market research, the single-factor authentication segment had the highest revenue share in 2024. Single-factor authentication protects access to a specified system, such as a website or network, by identifying the party requesting access with a single form of credential. Manufacturers create more secure biometric solutions with advanced features that enable scalable identity-based access while reducing the possibility of credentials being lost, exchanged, or stolen
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Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Passwordless Authentication Market is witnessing significant growth in the near future.
In 2023, the Fingerprint Authentication segment accounted for noticeable share of global Passwordless Authentication Market and is projected to experience significant growth in the near future.
The Single-Factor segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Okta , Google LLC (Alphabet) and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
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Type | Fingerprint Authentication, Palm Recognition, Iris Recognition, Face Recognition, Voice Recognition, Smart Card |
Authentication | Single-Factor, Multi-Factor |
Industry Vertical | Aerospace and Defence, BFSI, Government and Law Enforcement, Healthcare, IT and Telecom, Retail, Transportation and Logistics, Others |
List of Competitors | Okta, HID Global Corporation, Google LLC (Alphabet), Fujitsu Limited, Cognitec Systems GmbH, Microsoft Corporation, Thales Group, IBM Corporation, Secret Double Octopus (SDO), NEC CORPORATION |
This chapter will help you gain GLOBAL Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review Global Passwordless Authentication Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review North America Passwordless Authentication Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review Europe Passwordless Authentication Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review Asia Pacific Passwordless Authentication Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review South America Passwordless Authentication Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review Middle East Passwordless Authentication Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Passwordless Authentication. Further deep in this chapter, you will be able to review Middle East Passwordless Authentication Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Passwordless Authentication. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
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Chapter 11 Market Split by Authentication Analysis 2021 - 2033
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Chapter 12 Market Split by Industry Vertical Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Passwordless Authentication market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 14 Research Methodology and Sources
Why Fingerprint Authentication have a significant impact on Passwordless Authentication market? |
What are the key factors affecting the Fingerprint Authentication and Palm Recognition of Passwordless Authentication Market? |
What is the CAGR/Growth Rate of Single-Factor during the forecast period? |
By type, which segment accounted for largest share of the global Passwordless Authentication Market? |
Which region is expected to dominate the global Passwordless Authentication Market within the forecast period? |