Online Fashion Retailing Market Report 2024 (Global Edition)

Global Online Fashion Retailing Market Report 2024 Market Size Split by Product Type (Double walled, Triple walled, Single-walled), by Gender (Women, Men, Children), by End-use (Individual, Consumer, ...

Online Fashion Retailing Market Report Description

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Online Fashion Retailing Market Insights Video

Competitive Landscape of the Online Fashion Retailing Market

The Online Fashion Retailing Market is highly competitive, with numerous players vying for market share through innovative offerings and personalized shopping experiences. Key competitors are increasingly leveraging technology, data analytics, and influencer partnerships to enhance customer engagement and differentiate themselves in a crowded marketplace.

In March 2024, Zalando is transforming its strategy to establish a top pan-European fashion and lifestyle e-commerce ecosystem by focusing on two growth areas: Business-to-Consumer (B2C) and Business-to-Business (B2B). (Source: https://corporate.zalando.com/en/financials/zalando-full-year-23-results) In August 2024, Alibaba Group Holding Limited referred to as "Alibaba" or "Alibaba Group") has released its financial results for the quarter ending June 30, 2024. The results reflect the company's performance across its various segments, showcasing growth in key areas despite challenging market conditions. Additionally, Alibaba continues to enhance its e-commerce platforms and expand its services to meet the evolving needs of consumers in the rapidly changing digital landscape. (Source: https://www.businesswire.com/news/home/20240813557982/en/Alibaba-Group-Announces-June-Quarter-2024-Results)

Top Companies Market Share in Online Fashion Retailing Industry: (In no particular order of Rank)

• Amazon Fashion
• Zalando SE
• ASOS plc
• Alibaba Group
• H&M Group
• Myntra (Flipkart)
• eBay Inc.
• Lyst
• Nordstrom
• Inc.
• Shein
• Farfetch Limited
• Uniqlo (Fast Retailing Co.
• Ltd.)
• Gap Inc.
• Boohoo Group plc
• Revolve Group
• Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Online Fashion Retailing Market

Which Region Dominates the Online Fashion Retailing Market in 2024?

According to Cognitive Market Research, the Online Fashion Retailing Market in North America is dominated by well-established e-commerce giants and a strong consumer base that favors online shopping for fashion. High disposable incomes and advanced logistics infrastructure further contribute to the region's leadership in this market.

Which Region is Expanding at the Fastest CAGR?

Europe is the fastest-growing region in the Online Fashion Retailing Market, driven by increasing internet penetration and a growing preference for online shopping among consumers. The rise of sustainable fashion trends and digital marketing strategies are also fueling growth across various European countries.

The current report Scope analyzes Online Fashion Retailing Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Online Fashion Retailing

According to Cognitive Market Research, the global Online Fashion Retailing Market size was estimated at USD 871254.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 348501.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.0% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Online Fashion Retailing Market with a market size of USD 27496.83 million in 2024 and is projected to grow at a CAGR of 16.8% during the forecast period. The United States is the dominant country in the Online Fashion Retailing Market, driven by a large consumer base, advanced e-commerce infrastructure, and a strong presence of major retail brands.
• The Canada Online Fashion Retailing Market had a market share of USD 41820.20 million in 2024 and is projected to grow at a CAGR of 17.8% during the forecast period. Canada is the fastest-growing country in the Online Fashion Retailing Market, fueled by increasing internet penetration, a rising preference for online shopping, and the expansion of e-commerce platforms catering to diverse consumer needs.
• The Mexico Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 31713.65 million in 2024.

Europe Online Fashion Retailing

According to Cognitive Market Research, the global Online Fashion Retailing Market size was estimated at USD 871254.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 261376.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.3% from 2024 to 2031.

• The United Kingdom Online Fashion Retailing Market had a market share of USD 43911.21 million in 2024 and is projected to grow at a CAGR of 18.1% during the forecast period. The UK is the fastest-growing country in the Online Fashion Retailing Market, driven by increasing internet penetration, a vibrant fashion scene, and a growing trend of online shopping among consumers seeking convenience and diverse options.
• The France Online Fashion Retailing Market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 24046.62 million in 2024.
• According to Cognitive Market Research, the German Online Fashion Retailing Market size was valued at USD 51752.50 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. Germany is the dominant country in the Online Fashion Retailing Market due to its well-established e-commerce infrastructure and a strong consumer base that values quality and variety in fashion offerings.
• The Italy Online Fashion Retailing Market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 22478.36 million in 2024.
• The Russia Online Fashion Retailing Market is projected to witness growth at a CAGR of 16.3% during the forecast period, with a market size of USD 40513.32 million in 2024.
• The Spain Online Fashion Retailing Market is projected to witness growth at a CAGR of 16.4% during the forecast period with a market size of USD 21432.85 million in 2024
• The Luxembourg Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.4% during the forecast period, with a market size of USD 8102.66 million in 2024.
• The Portugal Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.1% during the forecast period, with a market size of USD 5488.90 million in 2024.
• The Greece Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.6% during the forecast period, with a market size of USD 3136.52 million in 2024.
• The Rest of Europe's Online Fashion Retailing Market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 40513.32 million in 2024.

Asia Pacific Online Fashion Retailing

According to Cognitive Market Research, the global Online Fashion Retailing Market size was estimated at USD 871254.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 200388.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.8% from 2024 to 2031.

• According to Cognitive Market Research, the China Online Fashion Retailing Market size was valued at USD 90174.81 million in 2024 and is projected to grow at a CAGR of 20.3% during the forecast period. China is the dominant country in the Online Fashion Retailing Market due to its vast consumer base, rapid e-commerce adoption, and the presence of major platforms like Alibaba and JD.com, driving significant online sales.
• The Japan Online Fashion Retailing Market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 27653.61 million in 2024.
• The India Online Fashion Retailing Market had a market share of USD 24046.62 million in 2024 and is projected to grow at a CAGR of 22.6% during the forecast period. India is the fastest-growing country in the Online Fashion Retailing Market, fueled by increasing internet penetration, a young population, and a growing preference for online shopping among consumers seeking diverse fashion options.
• The South Korean Online Fashion Retailing Market is projected to witness growth at a CAGR of 19.9% during the forecast period, with a market size of USD 20038.85 million in 2024.
• The Australian Online Fashion Retailing Market is projected to witness growth at a CAGR of 20.5% during the forecast period, with a market size of USD 10420.20 million in 2024.
• The South East Asia Online Fashion Retailing Market is projected to witness growth at a CAGR of 21.8% during the forecast period, with a market size of USD 13826.80 million in 2024.
• The Rest of the Asia Pacific Online Fashion Retailing Market is projected to witness growth at a CAGR of 20.6% during the forecast period, with a market size of USD 14227.58 million in 2024.

South America Online Fashion Retailing

According to Cognitive Market Research, the global Online Fashion Retailing Market size was estimated at USD 871254.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 43562.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Online Fashion Retailing Market size was valued at USD 18644.84 million in 2024 and is projected to grow at a CAGR of 18.8% during the forecast period. Brazil is the dominant country in the Online Fashion Retailing Market due to its large population and increasing adoption of e-commerce, driven by a growing middle class and diverse fashion preferences.
• Argentina's Online Fashion Retailing Market had a market share of USD 7318.54 million in 2024 and is projected to grow at a CAGR of 19.1% during the forecast period. Argentina is the fastest-growing country in the Online Fashion Retailing Market, fueled by rising internet penetration, a shift toward digital shopping, and a burgeoning interest in both local and international fashion brands.
• Colombia Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 3877.08 million in 2024.
• Peru Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.4% during the forecast period, with a market size of USD 3572.14 million in 2024.
• Chile's Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.5% during the forecast period, with a market size of USD 3136.52 million in 2024.
• The Rest of Latin America's Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.3% during the forecast period, with a market size of USD 7013.60 million in 2024.

Middle East and Africa Online Fashion Retailing

According to Cognitive Market Research, the global Online Fashion Retailing Market size was estimated at USD 871254.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 17425.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.5% from 2024 to 2031.

• The GCC Countries Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.5% during the forecast period, with a market size of USD 7457.94 million in 2024. A high disposable income and a growing inclination toward luxury and branded fashion among consumers dominate the Online Fashion Retailing Market in the GCC countries.
• The Egypt Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.8% during the forecast period, with a market size of USD 1829.63 million in 2024.
• The South Africa Online Fashion Retailing Market is projected to witness growth at a CAGR of 19.5% during the forecast period, with a market size of USD 2753.16 million in 2024. South Africa is the fastest-growing country in the Online Fashion Retailing Market, driven by increasing internet penetration and a rising trend of online shopping among the younger population.
• The Turkey Online Fashion Retailing Market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 1498.56 million in 2024.
• The Nigeria Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.6% during the forecast period, with a market size of USD 1829.63 million in 2024.
• The Rest of the MEA Online Fashion Retailing Market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 2056.16 million in 2024.

Online Fashion Retailing Market Analysis

Online Fashion Retailing Market Product Type Segment Analysis

According to Cognitive Market Research, Apparel is the dominant category in the Online Fashion Retailing Market, accounting for the largest share of sales. This segment encompasses a wide range of clothing items, including casual wear, formal wear, and activewear. The popularity of online shopping for apparel is driven by factors such as diverse product offerings, frequent discounts, and the convenience of browsing various styles from the comfort of home. Furthermore, the increasing influence of social media and fashion trends plays a significant role in boosting apparel sales online.

Footwear is the fastest-growing category within the Online Fashion Retailing Market. The shift in consumer preferences toward online shopping, coupled with the expanding variety of styles and brands available, is driving rapid growth in this segment. Innovations in footwear technology, such as enhanced comfort and sustainability, are also attracting consumers to online platforms. As more retailers invest in their e-commerce capabilities and marketing strategies, the footwear segment is expected to continue its upward trajectory in the coming years.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Fashion Retailing Industry. Request a Free Sample PDF!

Online Fashion Retailing Market Gender Segment Analysis

According to Cognitive Market Research, In the Online Fashion Retailing Market, Women’s fashion is the dominant category, accounting for the largest share of online sales. This is driven by a wide range of product offerings, including apparel, accessories, and footwear, catering to diverse consumer preferences. Women’s fashion continues to benefit from trends in fast fashion, seasonal collections, and targeted marketing strategies that resonate with female consumers.

The Children’s fashion segment is the fastest-growing category within the market. Increased consumer awareness about children's fashion, coupled with rising disposable incomes, has led to a surge in online purchases for children's clothing. Parents are increasingly seeking fashionable and comfortable options for their children, contributing to the rapid growth of this segment in the online retail landscape.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Fashion Retailing End-use Segment Analysis

Online Fashion Retailing Market End-use Segment Analysis

According to Cognitive Market Research, In the Online Fashion Retailing Market, the dominant category is Individual Consumer. This segment comprises the majority of online fashion purchases, driven by the increasing trend of personal shopping experiences and the convenience of accessing a wide range of products from home. The rise of personalized recommendations and tailored marketing strategies has further enhanced consumer engagement, resulting in higher sales volumes within this segment.

The Commercial segment is the fastest-growing category in the Online Fashion Retailing Market. As businesses increasingly turn to online platforms for bulk purchasing and corporate apparel, this category is expanding rapidly. The shift towards online procurement and the rise of business-to-business (B2B) e-commerce solutions are key factors driving this growth, enabling companies to streamline their purchasing processes and access a broader range of fashion products.

• Individual
• Consumer
• Commercial

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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