Online Clothing Rental Market Report 2025 (Global Edition)

Online Clothing Rental Market Report Description

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Competitive Landscape of the Online Clothing Rental Market

Major competitors in the very competitive online clothing rental sector are concentrating on integrating technology, employing subscription-based business models, and implementing sustainable practices in order to draw clients. Big brands like Le Tote, GlamCorner, and Rent the Runway are extending their product lines to encompass luxury, formal, and casual clothing. Common tactics include improved logistics, eco-friendly operations, and collaborations with fashion labels. In this changing industry, regional startups also increase competition by bringing diversity.

In May 2023, the British online fashion retailer ASOS unveiled its first rental collection, which included more than 180 items designed for women's event wear outfitting. The rental edit offers options in curvy, petite, and tall sizes for bridesmaid dresses, bridal ensembles, and guest apparel. (Source: https://www.asosplc.com/news/asos-first-ever-rental-edit-launches-hirestreet-uk/) In April 2022, David Jones introduced Reloop, expanding its partnership with the garment rental site GlamCorner. Thanks to GlamCorner's creative endeavors, customers are empowered to participate in the circular economy and make thoughtful purchasing decisions. (Source:https://www.davidjones.com/images/assetimages/pdf/information/pressreleases/Press%20Release%20-%20David%20Jones%20x%20Reloop,%20Prepared%20by%20AMPR%20April%202022.pdf) In April 2022, Fly Robe partnered with Franchise Mart to expand the RENT IT BAE franchise. With this exclusive online premium rental service, the newest fashion trends are delivered right to your house. (Source: https://www.franchisemart.in/franchise/flyrobe-joined-hand-with-franchise-mart-for-franchise-expansion/)

Top Companies Market Share in Online Clothing Rental Industry: (In no particular order of Rank)

• The Clothing Rental
• Rent the runway
• Secoo Holding Limited
• Gwynnie Bee
• Flyrobe.com
• Share Wardrobe
• Style Lend
• Dress Hire
• Le Tote
• Swapdom.
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Online Clothing Rental Market

Which Region Dominates the Online Clothing Rental Market in 2024?

According to Cognitive Market Research, North America currently dominates the Online Clothing Rentals market, and the region is expected to have significant growth during the projected period. Due to the high level of consumer awareness and the extensive use of digital platforms, North America is well-positioned to lead the expansion of the online clothes rental market. The rental concept is in line with the region's significant preference for sustainable fashion, especially among Gen Z and Millennials. The market is expanding due to the growing demand for occasion-appropriate clothing and increased disposable income. The consumer experience is improved by the presence of major players like Rent the Runway and technological developments like virtual try-ons and AI-driven customization. Furthermore, North America is positioned as a key driver of market growth due to the prevalence of subscription-based business models and environmentally sensitive customer behavior.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Due to rising disposable incomes, changing fashion preferences, and fast urbanization, the Asia Pacific area is expected to play a major role in the expansion of the online garment rental business. The desire for reasonably priced, well-made apparel for a variety of events is being driven by a growing middle class, particularly in nations like China, India, and Japan. The renting trend is also being supported by the region's emphasis on sustainability, as well as the growth of digital platforms and e-commerce. Furthermore, societal changes and social media's increasing sway are promoting the use of rental services, making the Asia Pacific a major market expansion engine.

The current report Scope analyzes Online Clothing Rental Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Online Clothing Rental Market Analysis

According to Cognitive Market Research, the global Online Clothing Rental market size was estimated at USD 2514.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1005.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Online Clothing Rental market with a market size of USD 793.58 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. In the U.S., renting clothes is now simpler because of advancements in online platforms and apps, which expand consumer access.
• The Canada Online Clothing Rental market had a market share of USD 120.70 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada’s increasing environmental concerns and the need for sustainable fashion solutions.
• The Mexico Online Clothing Rental market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 91.53 million in 2024.

Europe Online Clothing Rental Market Analysis

According to Cognitive Market Research, the global Online Clothing Rental market size was estimated at USD 2514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 754.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Online Clothing Rental market had a market share of USD 126.73 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Designer clothes are becoming increasingly fashionable to rent for events like weddings and galas.
• The France Online Clothing Rental market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 69.40 million in 2024.
• According to Cognitive Market Research, the German Online Clothing Rental market size was valued at USD 149.36 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Customers can acquire high-end apparel through rentals without having to shoulder the cost of purchasing pricey products.
• The Italy Online Clothing Rental market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 64.87 million in 2024.
• The Russia Online Clothing Rental market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 116.92 million in 2024.
• The Spain Online Clothing Rental market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 61.86 million in 2024
• The Luxembourg Online Clothing Rental market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 23.38 million in 2024.
• The Portugal Online Clothing Rental market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 15.84 million in 2024.
• The Greece Online Clothing Rental market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 9.05 million in 2024.
• The Rest of Europe's Online Clothing Rental market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 116.92 million in 2024.

Asia Pacific Online Clothing Rental Market Analysis

According to Cognitive Market Research, the global Online Clothing Rental market size was estimated at USD 2514.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 578.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Online Clothing Rental market size was valued at USD 260.25 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Online clothing rental surged in China due to customers being encouraged to rent clothes for special occasions due to the growing influence of social media and influencer culture.
• The Japan Online Clothing Rental market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 79.81 million in 2024.
• The India Online Clothing Rental market had a market share of USD 69.40 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's growing environmental consciousness among the younger generation has sparked a surge in interest in sustainable fashion.
• The South Korean Online Clothing Rental market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 57.83 million in 2024.
• The Australian Online Clothing Rental market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 30.07 million in 2024.
• The South East Asia Online Clothing Rental market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 39.91 million in 2024.
• The Rest of Asia Pacific Online Clothing Rental market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 41.06 million in 2024.

South America Online Clothing Rental Market Analysis

According to Cognitive Market Research, the global Online Clothing Rental market size was estimated at USD 2514.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 125.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Online Clothing Rental market size was valued at USD 53.81 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Online Clothing Rentals flourished in Brazil due to the desire for a variety of reasonably priced clothing options through rental platforms, which is being driven by Brazilian consumers' growing fashion consciousness and willingness to try out different looks and trends.
• Argentina's Online Clothing Rental market had a market share of USD 21.12 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's Formal and casual clothing rentals for weddings and social events are becoming increasingly common.
• Colombia Online Clothing Rental market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 11.19 million in 2024.
• Peru Online Clothing Rental market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 10.31 million in 2024.
• Chile Online Clothing Rental market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 9.05 million in 2024.
• The Rest of Latin America's Online Clothing Rental market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 20.24 million in 2024.

Middle East Online Clothing Rental Market Analysis

According to Cognitive Market Research, the global Online Clothing Rental market size was estimated at USD 2514.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 50.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries Online Clothing Rental market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 21.52 million in 2024. Online Clothing Rental sales flourish due to the demand for luxury fashion.
• The Egypt Online Clothing Rental market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 5.28 million in 2024.
• The South Africa Online Clothing Rental market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 7.95 million in 2024. Online Clothing Rental sales flourished in South Africa due to the use of rental services being influenced by a growing emphasis on environmentally friendly options.
• The Turkey Online Clothing Rental market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 4.32 million in 2024.
• The Nigeria Online Clothing Rental market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 5.28 million in 2024.
• The Rest of the MEA Online Clothing Rental market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 5.93 million in 2024.

Online Clothing Rental Market Analysis

How are Segments Performing in the Global Online Clothing Rental Market?

Online Clothing Rental Market Dress Code Segment Analysis

According to Cognitive Market Research, traditional are likely to dominate the Online Clothing Rental Market over the forecast period. The need for traditional dress regulations is rising in the online garment rental market, especially in areas where heritage clothing has a strong cultural connection. Traditional clothing for weddings, festivals, and other cultural events, like sarees, kimonos, and abayas, is becoming more and more available for hire in nations like India, Japan, and the Middle East. Accessible, reasonably priced, and environmentally friendly design options are becoming more and more popular. Customers can wear fine, culturally relevant apparel for important events without having to worry about the cost of ownership by renting traditional clothing, which propels market expansion in these areas.

The formal is the fastest-growing segment in the Online Clothing Rental Market. The growing demand for formal dress code rentals at weddings, galas, corporate parties, and other formal occasions is driving the online clothing rental market. Customers can access high-end fashion without having to commit to long-term ownership by renting formal wear, such as evening gowns, tuxedos, and suits. Millennials and Gen Z, who value sustainability, variety, and affordability, are especially fond of this trend. The market's growth in the formal dress category has been further fueled by online platforms' expansion of their products, which now allow clients to rent designer formal wear.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Clothing Rental Industry. Request a Free Sample PDF!

Online Clothing Rental Market End-User Segment Analysis

According to Cognitive Market Research, the women segment holds the largest share of the market. The women's end-user segment largely drives the market for online clothing rentals as more and more women look for rental choices for a range of events. Women are using rental platforms to find affordable, eco-friendly, and stylish fashion options for everything from casual clothing to formal wear like wedding dresses and evening gowns. This need has been driven by the ease of renting clothes for special occasions as well as the desire for designer apparel that is of excellent quality but not too expensive. Women find subscription services and tailored suggestions even more appealing, which propels market expansion in this sector.

In the Online Clothing Rental Market, the Kids has been expanding at a rapid pace. Due to parents' need for sustainable and reasonably priced clothing options for their kids, the Kids End-User segment of the online clothing rental market is expanding. Since children outgrow clothing quickly, renting is an affordable option for outfits required for special occasions, school functions, or seasonal attire. A wider range of sizes, styles, and age-appropriate selections are now available on rental platforms. Parents who care about the environment and want to cut back on waste will find this trend very appealing. The kids' portion of the online clothes rental market is expected to continue growing as consumer desire for eco-friendly and convenient options rises.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Clothing Rental Age Group Outlook: Segment Analysis

Online Clothing Rental Market Age Group Segment Analysis

According to Cognitive Market Research, the 18-25 years segment holds the largest market share. Consumers largely drive the online clothing rental market in the 18–25 age range, who favor rental services because of their price, variety, and sustainability. For special occasions, everyday wear, and seasonal events, this group, Millennials, and Gen Z in particular, seeks out stylish, high-quality clothing without the commitment of ownership. Their inclination for convenience and environmentally friendly options is catered to by online platforms that provide flexible rental options, such as subscription services and tailored recommendations. This age group's demand for clothing rentals is further fueled by social media impact and the need to display distinctive, stylish ensembles.

In the Online Clothing Rental market, the rapidly growing sector is the below 18 years category. In the online clothing rental market, the Below-18 age range is becoming a larger section, mostly due to parents looking for sustainable and reasonably priced solutions for their kids' clothes. Because children outgrow their clothes so rapidly, renting clothing for school functions, celebrations, and seasonal attire is growing in popularity. In order to meet this demand, rental platforms are providing a range of sizes of fashionable, age-appropriate alternatives. The tendency is further reinforced by younger generations' increasing consciousness of sustainability, which makes renting clothes an economical and environmentally responsible option for parents of children in this age range.

• Below 18 years
• 18-25 years
• 26-34 years
• 35-44 years
• 45-54 years
• 55 Above years

Online Clothing Rental Business Model Outlook: Segment Analysis

Online Clothing Rental Market Business Model Segment Analysis

According to Cognitive Market Research, the subscription model segment dominates the market. In the online clothing rental market, the subscription model is growing in popularity since it gives clients the option to rent several things over a predetermined period for a set monthly cost. Customers who prefer a regularly updated wardrobe without the high expenses of buying new clothing would find this model appealing. Millennials and Gen Z especially like it because of its affordability, sustainability, and ease of use. A mix of formal, casual, and premium clothing is available to subscribers, making it a practical and sustainable option for those who value style and sustainability.

Standalone model is projected to be the fastest-growing segment in the Online Clothing Rental market. In the online clothing rental market, the standalone model is becoming more popular as a substitute for subscription-based services. With this arrangement, clients can rent individual products for particular events without having to commit to a long-term subscription. This satisfies customers who want flexibility by enabling them to rent elegant, designer clothing for special occasions like weddings, parties, or business gatherings. The market is seeing an increase in demand for the standalone renting model due to the ease of selecting particular things without incurring recurrent fees, as well as consumers' increasing inclination towards affordability and sustainability.

• Standalone Model
• Subscription Model

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Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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