Multiscreen Video Market Analysis from 2022 to 2034 Containing Market Size, Share along with its CAGR, Forecast and Trends
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Multiscreen Video Market Analysis — Presence
Geographical Analysis
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Global Multiscreen Video Market Analysis 2026
| Region / Country | 2021 (A) | 2025 (A) | 2033 (P) | CAGR |
|---|---|---|---|---|
| Global | $ 65.13 Billion | $ 98.8 Billion | $ 227.39 Billion | 10.982% |
| North America | $ 25.07 Billion | $ 36.95 Billion | $ 80.27 Billion | 10.183% |
| United States | $ 19.26 Billion | $ 28.05 Billion | $ 59.32 Billion | 9.816% |
| Canada | $ 3.54 Billion | $ 5.47 Billion | $ 13 Billion | 11.435% |
| Mexico | $ 2.28 Billion | $ 3.44 Billion | $ 7.95 Billion | 11.048% |
| Europe | $ 17.84 Billion | $ 26.68 Billion | $ 59.35 Billion | 10.513% |
| United Kingdom | $ 2.94 Billion | $ 4.62 Billion | $ 11.34 Billion | 11.889% |
| France | $ 1.87 Billion | $ 2.8 Billion | $ 6.29 Billion | 10.644% |
| Germany | $ 3.8 Billion | $ 5.87 Billion | $ 13.89 Billion | 11.368% |
| Italy | $ 1.7 Billion | $ 2.56 Billion | $ 5.88 Billion | 10.939% |
| Russia | $ 2.55 Billion | $ 3.68 Billion | $ 7.54 Billion | 9.371% |
| Spain | $ 1.14 Billion | $ 1.65 Billion | $ 3.44 Billion | 9.595% |
| Sweden | $ 0.8 Billion | $ 1.15 Billion | $ 2.43 Billion | 9.857% |
| Denmark | $ 0.99 Billion | $ 1.41 Billion | $ 2.79 Billion | 8.865% |
| Switzerland | $ 0.71 Billion | $ 0.99 Billion | $ 1.9 Billion | 8.525% |
| Luxembourg | $ 0.36 Billion | $ 0.51 Billion | $ 0.95 Billion | 8.164% |
| Rest of Europe | $ 0.97 Billion | $ 1.44 Billion | $ 2.91 Billion | 9.179% |
| Asia Pacific | $ 12.76 Billion | $ 20.65 Billion | $ 53.44 Billion | 12.621% |
| China | $ 5.18 Billion | $ 8.47 Billion | $ 21.96 Billion | 12.655% |
| Japan | $ 2.11 Billion | $ 3.28 Billion | $ 7.96 Billion | 11.71% |
| South Korea | $ 1.24 Billion | $ 1.94 Billion | $ 4.76 Billion | 11.854% |
| India | $ 1.57 Billion | $ 2.75 Billion | $ 8.28 Billion | 14.796% |
| Australia | $ 0.68 Billion | $ 1.16 Billion | $ 3.31 Billion | 14.063% |
| Singapore | $ 0.45 Billion | $ 0.68 Billion | $ 1.6 Billion | 11.287% |
| Taiwan | $ 0.41 Billion | $ 0.62 Billion | $ 1.5 Billion | 11.653% |
| South East Asia | $ 0.59 Billion | $ 0.93 Billion | $ 2.27 Billion | 11.819% |
| Rest of APAC | $ 0.55 Billion | $ 0.83 Billion | $ 1.79 Billion | 10.152% |
| South America | $ 4.3 Billion | $ 6.62 Billion | $ 15.69 Billion | 11.391% |
| Brazil | $ 1.61 Billion | $ 2.54 Billion | $ 6.23 Billion | 11.892% |
| Argentina | $ 0.82 Billion | $ 1.3 Billion | $ 3.22 Billion | 12.018% |
| Colombia | $ 0.4 Billion | $ 0.6 Billion | $ 1.33 Billion | 10.598% |
| Peru | $ 0.34 Billion | $ 0.52 Billion | $ 1.18 Billion | 10.846% |
| Chile | $ 0.3 Billion | $ 0.46 Billion | $ 1.07 Billion | 11.188% |
| Rest of South America | $ 0.83 Billion | $ 1.22 Billion | $ 2.67 Billion | 10.294% |
| Middle East | $ 3.06 Billion | $ 4.55 Billion | $ 10.23 Billion | 10.678% |
| Saudi Arabia | $ 1.23 Billion | $ 1.84 Billion | $ 4.24 Billion | 10.999% |
| Turkey | $ 0.67 Billion | $ 0.99 Billion | $ 2.19 Billion | 10.485% |
| UAE | $ 0.41 Billion | $ 0.64 Billion | $ 1.6 Billion | 12.085% |
| Egypt | $ 0.34 Billion | $ 0.5 Billion | $ 1.07 Billion | 10.036% |
| Qatar | $ 0.19 Billion | $ 0.27 Billion | $ 0.52 Billion | 8.68% |
| Rest of Middle East | $ 0.22 Billion | $ 0.31 Billion | $ 0.61 Billion | 8.845% |
| Africa | $ 2.08 Billion | $ 3.36 Billion | $ 8.41 Billion | 12.161% |
| East Africa | xxxx | xxxx | xxxx | xxxx |
| West Africa | xxxx | xxxx | xxxx | xxxx |
| North Africa | xxxx | xxxx | xxxx | xxxx |
| South Africa | $ 0.82 Billion | $ 1.29 Billion | $ 3.07 Billion | 11.416% |
A = Actual · E = Estimated · P = Projected · 🔒 Locked values require full access. Click headers to sort.
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Type breakdown · Illustrative 2025 shares shown free · Full-period forecast in paid report.
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Competitor Analysis
The Multiscreen Video Market Analysis industry is highly competitive, driven by constant technological innovation and evolving consumer demands. Our report provides an in-depth analysis of the key market players, detailing their business overview, key strategies, recent developments, and a full SWOT analysis. We also include a breakdown of the revenue each company generates specifically within the Multiscreen Video Market Analysis market.
This comprehensive intelligence allows you to accurately assess how competitors are performing, benchmark your own position, and build effective, data-driven strategies to accelerate your company's growth across all regions.
| Top Companies (In no particular order) | 2022 (A) | 2023 (A) | 2024 (A) | 2025 (A) |
|---|---|---|---|---|
| IDC | ••• | ••• | ••• | ••• |
| Divitel | ••• | ••• | ••• | ••• |
| TO THE NEW | ••• | ••• | ••• | ••• |
| Accedo | ••• | ••• | ••• | ••• |
| Cisco Systems | ••• | ••• | ••• | ••• |
We Provide Regional Breakdown of this Companies and Company specific to any Country, Region, Product/ service as well. We cover market share analysis for publicly listed companies as well as privately held companies, subject to data availability.
Request company profile for validation →Report Scope & Analysis
Executive Summary of Multiscreen Video Market
The global multiscreen video market is experiencing robust growth, poised to expand from $65.125 billion in 2021 to an estimated $227.393 billion by 2033, driven by a compound annual growth rate (CAGR) of 10.982%. This expansion is fueled by the ubiquitous adoption of smartphones, tablets, and smart TVs, coupled with the increasing availability of high-speed internet. Consumer behavior has shifted dramatically towards on-demand content, with Over-The-Top (OTT) services like Netflix, Disney+, and Amazon Prime Video leading the charge. The ability to seamlessly switch viewing between devices is no longer a luxury but an expectation. This trend is compelling content providers and distributors to invest heavily in robust content delivery networks (CDNs) and adaptive bitrate streaming technologies to ensure a high-quality viewing experience across all platforms, thereby shaping the future of media consumption.
Key strategic insights from our comprehensive analysis reveal:
The proliferation of internet-enabled devices and the consumer shift to on-the-go content consumption are the primary catalysts for market growth. This necessitates a mobile-first approach to content strategy and delivery.
Emerging economies, particularly in the Asia-Pacific and African regions, are demonstrating the highest growth rates. This is due to expanding internet infrastructure and a rapidly growing middle class with increasing disposable income, presenting significant untapped potential.
Technological advancements in 5G, AI-driven content personalization, and cloud-based video processing are critical for competitive differentiation. Companies that leverage these technologies to enhance user experience and optimize delivery will capture a larger market share.
Strategic Recommendations for Manufacturers
To thrive in the competitive multiscreen video landscape, manufacturers and service providers should prioritize a mobile-first content strategy, ensuring video is optimized for smaller screens without compromising quality. Investing in scalable, cloud-native video processing and delivery platforms is crucial to handle fluctuating demand and ensure a seamless user experience. Furthermore, companies should leverage data analytics and AI to deliver personalized content and advertising, enhancing user engagement and creating new monetization opportunities. Forging strategic partnerships with telecommunication companies can also be beneficial to bundle services and improve content delivery over next-generation networks like 5G.
The current industrial landscape is being reshaped by rapid technological progress. Emerging technologies like Artificial Intelligence (AI), the Internet of Things (IoT), and advanced cloud computing are fueling next-generation applications in areas from autonomous vehicles to smart healthcare. While these innovations create immense opportunities, they also present critical challenges, with cybersecurity standing out as a primary concern for the digital age.
Our Market Dynamics analysis drills down into how these broad technological shifts specifically impact the Multiscreen Video Market Analysis market. We provide a comprehensive assessment of the unique drivers, restraints, opportunities, and challenges your business faces, offering the clarity needed for effective strategic planning. For a detailed discussion, please connect with our sales team.
Analyst Conclusion
As per Cognitive's Research Analyst, Multiscreen Video are technologies and services that enable the distribution and consumption of video content across a variety of devices, including smartphones, tablets, laptops, and smart TVs. They play an essential role in providing a seamless and consistent viewing experience, regardless of the screen, while evolving from traditional broadcasting to a more flexible, on-demand model.
Looking at the Historical Growth The global market expanded from $65.125 billion in 2021 to an estimated $109.62 billion in 2026 due to ubiquitous adoption of smartphones, tablets, and smart TVs, coupled with increasing availability of high-speed internet. Regionally, North America grew from $25.073 billion in 2021 to $40.72 billion in 2026, while Europe progressed from $17.844 billion to $29.48 billion over the same period.
Currently in 2026, North America holds a commanding 37.14% of the global market, driven by high penetration of smart TVs, streaming devices, and widespread cord-cutting trends. The OTT platforms segment remains the primary consumer of Multiscreen Video. Additionally Asia Pacific is set to be the fastest-growing region, exhibiting the highest CAGR of 12.621%, fueled by its massive mobile-first population with increasing disposable income and rapid expansion of 4G/5G mobile networks.
The market is witnessing a definitive shift towards hyper-personalization through AI, driven by the use of artificial intelligence and machine learning algorithms to analyze viewing habits for targeted recommendations. Ongoing innovation in cloud-native video processing is also leading, focusing on scalable and resilient content delivery.
In the future, The global Multiscreen Video market will reach to $227.393 billion by 2033, expanding at a compound annual growth rate of 10.982% from 2021, primarily driven by the proliferation of internet-enabled devices and consumer shift towards on-the-go content consumption. Ongoing innovation in 5G, AI-driven content personalization, and the strong trend towards mobile-first content delivery will also contribute significantly.
Driven by a passion for transforming complex digital and business data into actionable market intelligence, Aarti Bagekari focuses her research expertise on the Services & Software and Internet & Communication sectors. Her professional interests lie in analyzing evolving technology ecosystems, digital business models, software innovation, communication infrastructure, and emerging trends that are reshaping the global digital economy.
By leveraging a combination of primary and secondary research methodologies, Aarti develops comprehensive market perspectives that enable organizations to make informed strategic decisions in highly dynamic and competitive environments. Her work involves engaging with industry experts, technology providers, service operators, and key stakeholders while conducting extensive analysis of market data, industry developments, regulatory landscapes, and competitive dynamics. This balanced research approach allows her to uncover meaningful market patterns and identify opportunities that support long-term business growth.
Aarti possesses strong capabilities in market sizing and forecasting, competitive benchmarking, customer and stakeholder research, technology trend analysis, and strategic market assessment. She regularly evaluates developments across software solutions, cloud computing, digital services, telecommunications, internet platforms, enterprise technologies, and next-generation communication networks. Her ability to synthesize large volumes of information into clear and actionable insights helps organizations better understand market shifts, customer expectations, and emerging business opportunities.
At Cognitive Market Research & Consulting, Aarti contributes to market research reports, custom consulting engagements, and survey-based studies that support technology vendors, service providers, investors, and enterprise decision-makers. Her analytical mindset, attention to detail, and commitment to research excellence enable clients to navigate rapidly evolving digital markets, strengthen competitive positioning, and develop sustainable growth strategies in an increasingly connected world.
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Multiscreen Video Market Analysis — Table of Contents
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Report Scope
| Type | Software, Services |
|---|---|
| Application | Large size enterprises, Small and middle size enterprises (SMEs) |
| List of Competitors | IDC, Divitel, TO THE NEW, Accedo, Cisco Systems |
Chapter 1. Competitor Analysis (Subject to Data Availability (Private Players))
- 1.1 Top Competitors Analysis
- 1.1.1 Global Multiscreen Video Market Analysis by Key Players
- 1.1.2 Segment Market Analysis by Key Players
- 1.1.3 Top Players Ranking 2024
- 1.1.4 New Product Launch Analysis
- 1.1.5 Industry Mergers and Acquisition Analysis
- 1.2 Company Profile (Data Subject to Availability) Sample Format
- 1.2.1 IDC
- 1.2.1.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.1.2 Business Overview
- 1.2.1.3 Financials (Subject to data availability)
- 1.2.1.4 R&D Investment (Subject to data availability)
- 1.2.1.5 Product Types Specification
- 1.2.1.6 Business Strategy
- 1.2.1.7 Recent Developments
- 1.2.1.8 Management Change
- 1.2.1.9 S.W.O.T Analysis
- 1.2.2 Divitel
- 1.2.2.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.2.2 Business Overview
- 1.2.2.3 Financials (Subject to data availability)
- 1.2.2.4 R&D Investment (Subject to data availability)
- 1.2.2.5 Product Types Specification
- 1.2.2.6 Business Strategy
- 1.2.2.7 Recent Developments
- 1.2.2.8 Management Change
- 1.2.2.9 S.W.O.T Analysis
- 1.2.3 TO THE NEW
- 1.2.3.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.3.2 Business Overview
- 1.2.3.3 Financials (Subject to data availability)
- 1.2.3.4 R&D Investment (Subject to data availability)
- 1.2.3.5 Product Types Specification
- 1.2.3.6 Business Strategy
- 1.2.3.7 Recent Developments
- 1.2.3.8 Management Change
- 1.2.3.9 S.W.O.T Analysis
- 1.2.4 Accedo
- 1.2.4.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.4.2 Business Overview
- 1.2.4.3 Financials (Subject to data availability)
- 1.2.4.4 R&D Investment (Subject to data availability)
- 1.2.4.5 Product Types Specification
- 1.2.4.6 Business Strategy
- 1.2.4.7 Recent Developments
- 1.2.4.8 Management Change
- 1.2.4.9 S.W.O.T Analysis
- 1.2.5 Cisco Systems
- 1.2.5.1 Company Basic Information, Manufacturing Base, Sales Area, and Competitors
- 1.2.5.2 Business Overview
- 1.2.5.3 Financials (Subject to data availability)
- 1.2.5.4 R&D Investment (Subject to data availability)
- 1.2.5.5 Product Types Specification
- 1.2.5.6 Business Strategy
- 1.2.5.7 Recent Developments
- 1.2.5.8 Management Change
- 1.2.5.9 S.W.O.T Analysis
- 1.2.1 IDC
- 1.1 Top Competitors Analysis
Chapter 2. Global Multiscreen Video Market Analysis
- 2.1 Global Multiscreen Video Market Analysis
- 2.2 Global Multiscreen Video Market Analysis by Region
- 2.3 Global Multiscreen Video Market Analysis by Type
- 2.4 Global Multiscreen Video Market Analysis by Application
- 2.5 Global Multiscreen Video Market Analysis by Key Players
Chapter 3. North America Multiscreen Video Market Analysis
- 3.1 North America Multiscreen Video Market Analysis
- 3.2 North America Multiscreen Video Market Analysis by Country
- 3.3 North America Multiscreen Video Market Analysis by Type
- 3.4 North America Multiscreen Video Market Analysis by Application
- 3.5 North America Multiscreen Video Market Analysis by Key Players
Chapter 4. Europe Multiscreen Video Market Analysis
- 4.1 Europe Multiscreen Video Market Analysis
- 4.2 Europe Multiscreen Video Market Analysis by Country
- 4.3 Europe Multiscreen Video Market Analysis by Type
- 4.4 Europe Multiscreen Video Market Analysis by Application
- 4.5 Europe Multiscreen Video Market Analysis by Key Players
Chapter 5. Asia Pacific Multiscreen Video Market Analysis
- 5.1 Asia Pacific Multiscreen Video Market Analysis
- 5.2 Asia Pacific Multiscreen Video Market Analysis by Country
- 5.3 Asia Pacific Multiscreen Video Market Analysis by Type
- 5.4 Asia Pacific Multiscreen Video Market Analysis by Application
- 5.5 Asia Pacific Multiscreen Video Market Analysis by Key Players
Chapter 6. South America Multiscreen Video Market Analysis
- 6.1 South America Multiscreen Video Market Analysis
- 6.2 South America Multiscreen Video Market Analysis by Country
- 6.3 South America Multiscreen Video Market Analysis by Type
- 6.4 South America Multiscreen Video Market Analysis by Application
- 6.5 South America Multiscreen Video Market Analysis by Key Players
Chapter 7. Middle East Multiscreen Video Market Analysis
- 7.1 Middle East Multiscreen Video Market Analysis
- 7.2 Middle East Multiscreen Video Market Analysis by Country
- 7.3 Middle East Multiscreen Video Market Analysis by Type
- 7.4 Middle East Multiscreen Video Market Analysis by Application
- 7.5 Middle East Multiscreen Video Market Analysis by Key Players
Chapter 8. Africa Multiscreen Video Market Analysis
- 8.1 Africa Multiscreen Video Market Analysis
- 8.2 Africa Multiscreen Video Market Analysis by Country
- 8.3 Africa Multiscreen Video Market Analysis by Type
- 8.4 Africa Multiscreen Video Market Analysis by Application
- 8.5 Africa Multiscreen Video Market Analysis by Key Players
Chapter 9. Type Analysis
- 9.1 Software
- 9.1.1 Global Software Market
- 9.1.2 Global Software Market by Region
- 9.2 Services
- 9.2.1 Global Services Market
- 9.2.2 Global Services Market by Region
- 9.1 Software
Chapter 10. Application Analysis
- 10.1 Large size enterprises
- 10.1.1 Global Large size enterprises Market
- 10.1.2 Global Large size enterprises Market by Region
- 10.2 Small and middle size enterprises (SMEs)
- 10.2.1 Global Small and middle size enterprises (SMEs) Market
- 10.2.2 Global Small and middle size enterprises (SMEs) Market by Region
- 10.1 Large size enterprises
Chapter 11. Qualitative Analysis (Subject to Data Availability)
- 11.1 Market Drivers
- 11.2 Market Restraints
- 11.3 Market Trends
- 11.4 Market Opportunity
- 11.5 Technological Road Map (Subject to Data Availability)
- 11.6 Product Life Cycle (Subject to Data Availability)
- 11.7 Customer and Buyer Behavior Analysis
- 11.7.1 Digital Engagement, Customer Experience & Relationship Analysis
- 11.7.2 Customer Buying Behavior & Purchase Decision Analysis
- 11.7.3 Vendor Selection, Supplier Preferences & Future Demand Trends
- 11.7.4 Pricing, Affordability & Value Perception Analysis
- 11.7.5 Customer Segmentation & Demand Pattern Analysis
- 11.8 PESTEL Analysis
- 11.8.1 Political Factors
- 11.8.2 Economic Factors
- 11.8.3 Social Factors
- 11.8.4 Technological Factors
- 11.8.5 Legal Factors
- 11.8.6 Environmental Factors
- 11.9 Industrial Chain Analysis (Subject to Data Availability)
- 11.9.1 Industry Chain Analysis
- 11.9.2 Manufacturing Cost Analysis
- 11.9.3 Supply Side Analysis
- 11.9.3.1 Raw Material Analysis
- 11.9.3.2 Raw Material Procurement Analysis
- 11.9.3.3 Raw Material Price Trend Analysis
- 11.10 Porter’s Five Forces Analysis
- 11.10.1 Bargaining Power of Suppliers
- 11.10.2 Bargaining Power of Buyers
- 11.10.3 Threat of New Entrants
- 11.10.4 Threat of Substitutes
- 11.10.5 Degree of Competition
- 11.11 Patent Analysis (Subject to Data Availability)
- 11.12 ESG Analysis
- 11.13 Geopolitical Outlook
- 11.13.1 Global Power Realignment & Strategic Alliances
- 11.13.2 Geopolitical Risk Landscape & Conflict Hotspots
- 11.13.3 International Trade Relations & Market Access Environment
- 11.13.4 Regulatory & Policy Shifts Impacting Cross-Border Operations
- 11.13.5 Supply Chain Resilience, Localization & Resource Nationalism
- 11.13.6 Technology Sovereignty & Digital Geopolitics
- 11.13.7 Strategic Implications for Investment, Growth & Market Entry
- 11.14 AI & Market Transformation
- 11.14.1 Competitive Landscape Disruption & Strategic Shifts
- 11.14.2 AI-Driven Transformation of Industry Value Chain
- 11.14.3 Evolution of Business Models & Revenue Streams
- 11.14.4 AI-Driven Product, Service & Innovation Transformation
- 11.14.5 Customer Behavior, AI Adoption & Future Market Evolution
Chapter 12. TOP 10 Country Analysis
- 12.1 Country 1
- 12.2 Country 2
- 12.3 Country 3
- 12.4 Country 4
- 12.5 Country 5
- 12.6 Country 6
- 12.7 Country 7
- 12.8 Country 8
- 12.9 Country 9
- 12.10 Country 10
Chapter 13. Research Findings
- 13.1 Key Takeaways
- 13.2 Analyst Point of View
- 13.3 Assumptions and Acronyms
Chapter 14. Research Methodology and Sources
- 14.1 Primary Data Collection
- 14.1.1 Steps for Primary Data Collection
- 14.1.1.1 Identification of KOL
- 14.1.2 Backward Integration
- 14.1.3 Forward Integration
- 14.1.4 How Primary Research Help Us
- 14.1.5 Modes of Primary Research
- 14.1.1 Steps for Primary Data Collection
- 14.2 Secondary Research
- 14.2.1 How Secondary Research Help Us
- 14.2.2 Sources of Secondary Research
- 14.3 Data Validation
- 14.3.1 Data Triangulation
- 14.4 Data Representation
- 14.1 Primary Data Collection
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Our Proprietary Methodology
Cognitive Market Research and Consulting "The Full Truth" methodology — a rigorous triangulation process that combines primary research, secondary validation, and expert calibration. Implemented by Aarti Bagekari and team for the Multiscreen Video Market Analysis Market analysis.
Primary Intelligence Gathering
Direct interviews with 50+ industry stakeholders including manufacturers, distributors, end-users, and regulatory bodies across all six regions.
Secondary Data Triangulation
Cross-referencing against trade databases, customs records, financial filings, patent databases, and verified industry publications.
Expert Validation Protocol
Each data point undergoes validation by minimum two independent domain experts with 15+ years of industry experience.
Athenaeum AI Processing
Our proprietary AI platform aggregates, normalizes, and identifies patterns across 10,000+ data points to surface non-obvious insights.
Editorial & QA Review
Final review by senior analysts ensures accuracy, coherence, and actionability of all insights and recommendations.
Data Assurance Metrics
Analytical Coverage
To maintain the integrity of our proprietary methodology and protect our elite expert network, specific source disclosures are reserved for full-access partners. Our research framework is anchored by a 70:30 primary-to-secondary ratio, ensuring your strategy is driven by real-time market intelligence rather than recycled, publicly available, or AI-generated data. Every deliverable includes an exhaustive source directory and grants direct analyst access.
Sources from the Internet and Communication Industry
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We don't just hand over data. We partner with your team across three integrated service lines — each designed to give you decision-grade intelligence on the Multiscreen Video Market Analysis market.
Market Survey
Structured primary research across both B2B and B2C channels. We design and execute custom surveys targeting manufacturers, distributors, procurement heads, and end-consumers in the multiscreen video market analysis ecosystem — validated by our global panel of 10,000+ industrial respondents.
- Buyer intent & sentiment analysis
- Purchase cycle mapping
- Price sensitivity research
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