Mouth Fresheners Market Report 2024 (Global Edition)

Global Mouth Fresheners Market Report 2024 Market Size Split by Type (Mouth Sprays , Flavored Candies , Breath Strips , Chewing Gums , Others), by Category (Sugar-Free Mouth Fresheners , Conventi...

Mouth Fresheners Market Report Description

We have various report editions of Mouth Fresheners Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Mouth Fresheners Market

The low cost of production in the mouth freshener sector is driving up the number of small providers. The mouth freshener industry's players are contributing significantly to the market's growth in order to remain competitive. These strategies include expansion, mergers and acquisitions, new marketing approaches, investing in start-ups, and the introduction of new products.

Mouth Fresheners Industry News 

In July 2021, Ferndale Confectionery, an important player in the global mouth freshener market, constructed a new factory in Ballarat.

(Source: https://www.foodprocessing.com.au/content/processing/news/ferndale-confectionery-to-build-new-facility-in-ballarat-972865937)

In February 2020, Colgate started offering its line of CBD products, which also include mouthwash, dental floss, and toothpaste.

(Source: https://www.cosmeticsdesign.com/Article/2020/02/18/Colgate-s-newest-brand-launches-CBD-product-line)

Top Companies Market Share in Mouth Fresheners Industry: (In no particular order of Rank)

• The Hershey Company
• Nestle S.A.
• Perfetti Van Melle Group B.V.
• Ferrero International S.A.
• Lotte Co. Ltd.
• Mondelez International Inc.
• Mars Incorporated
• Wrigley Company
• Haribo GmbH & Co. KG
• Cadbury (Mondelz International)
• Ricola AG
• Peppersmith
• Lofthouse of Fleetwood Ltd.
• United Confectioners LLC
• Kracie Holdings Ltd.
• Alpenliebe (Perfetti Van Melle)
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.)
• Zapp Gum (Saputo Dairy Products Canada G.P.)
• The PUR Company Inc.
• YumEarth (YummyEarth Inc.)
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Mouth Fresheners

Which Region Will Dominate the Mouth Fresheners Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The region's market is expanding as a result of growing consumer awareness of the value of good oral hygiene and an increase in the demand for natural and sugar-free mouth fresheners. In addition to increasing their demand in the area, mouth fresheners come in a variety of tastes and forms, such as mints, sprays, and gums. The market is expanding due to the rising demand for convenience goods and on-the-go eating.

Which is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase in sales. The region's market is expanding due to consumer awareness of oral hygiene, rising disposable income, and a growing need for portable, on-the-go products. Furthermore, mouth fresheners' accessibility to a large variety of flavors and reasonable prices is increasing demand for them in nations like China, Japan, and India. Significant investments are also being made in the food and beverage sector in the region, which is resulting in the launch of new goods and flavors. Additionally, the region's mouth freshener market is expanding due to the growing popularity of e-commerce platforms, which make mouth fresheners easily accessible.

The current report Scope analyzes Mouth Fresheners Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mouth Fresheners Market

According to Cognitive Market Research, the global mouth fresheners market size was estimated at USD 14361.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 5744.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031. In North America, consumers are becoming more aware of the value of maintaining good oral health, which is driving up demand for clean and fresh products. Naturally occurring mouth fresheners with no added sugar are in high demand as consumers become more health conscious. In response, producers are offering a greater range of these goods. The mouth freshener industry is heavily represented by large companies based in North America. These businesses maintain the market's competitiveness and innovation by providing a wide variety of items in a variety of flavors, sizes, and eye-catching packaging. A portion of people still use mouth fresheners after smoking or consuming beverages that can induce foul breath, albeit this number may be dropping.

• According to Cognitive Market Research, the US had a major share in the mouth fresheners market with a market size of USD 4532.39 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. People in the US are becoming more and more aware of the importance of good oral hygiene. This leads to a bigger demand for products that can freshen breath and fight bad breath.
• The Canada mouth fresheners market had a market share of USD 689.34 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Canadians are becoming more aware of the importance of oral health, leading to a rise in demand for products that promote good breath and prevent dental problems.
• The Mexico mouth fresheners market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 522.75 million in 2024.

 

Europe Mouth Fresheners Market

According to Cognitive Market Research, with a market value of USD 14361.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 4308.36 million. Europeans are spending more money on mouth fresheners and other personal hygiene items as they have greater disposable income. Products that battle bad breath and promote fresh breath are in greater demand as people become more conscious of the value of good oral hygiene. Mouth fresheners provide a quick and simple approach to maintaining fresh breath throughout the day, catering to the growing trend of on-the-go convenience. Manufacturers are always coming out with creative and novel mouth freshener products, emphasizing sugar-free alternatives, prolonged freshness, and natural components.

• The United Kingdom's mouth fresheners market had a market share of USD 723.80 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. The UK market offers a wide range of formats, from mints and gum to sprays and strips, catering to different preferences.
• The France mouth fresheners market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 396.37 million in 2024.
• According to Cognitive Market Research, the German mouth fresheners market size was valued at USD 853.06 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. Germans are becoming more aware of the importance of good oral hygiene, leading to a rise in demand for products that promote fresh breath and overall mouth health.
• The Italy mouth fresheners market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 370.52 million in 2024.
• The Russia mouth fresheners market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 667.80 million in 2024.
• The Spain mouth fresheners market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 353.29 million in 2024.
• The Luxembourg mouth fresheners market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 133.56 million in 2024.
• The Portugal mouth fresheners market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 90.48 million in 2024.
• The Greece mouth fresheners market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 51.70 million in 2024.
• The rest of Europe's mouth fresheners market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 667.80 million in 2024.

Asia Pacific Mouth Fresheners Market

According to Cognitive Market Research, the global mouth fresheners market size was estimated at USD 14361.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3303.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031. More people in the area have more money to spend on luxuries like mouth fresheners as a result of the region's expanding economies. Additionally, convenience and self-care are given increasing importance as individuals live busier, more urbanized lifestyles. Good dental hygiene is becoming more and more important in Asia Pacific. The demand for mouth fresheners is rising as consumers become more conscious of the connection between having fresh breath and good dental health in general. Smoking, drinking alcohol, and chewing tobacco are all habits that can cause bad breath. There is a significant market for mouth fresheners to counteract odor because of how common these behaviors are in various Asian nations.

• According to Cognitive Market Research, the China mouth fresheners market size was valued at USD 1486.38 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. As China's economy continues to develop, people have more money to spend on discretionary items like mouth fresheners.
• The Japan mouth fresheners market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 455.82 million in 2024.
• The India mouth fresheners market had a market share of USD 396.37 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Indian consumers appreciate familiar tastes. Mint remains popular, but brands are also creating mouth fresheners with flavors like paan to cater to local preferences.
• The South Korean mouth fresheners market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 330.31 million in 2024.
• The Australian mouth fresheners market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 171.76 million in 2024.
• The South East Asia mouth fresheners market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 227.91 million in 2024.
• The Rest of the Asia Pacific mouth fresheners market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 234.52 million in 2024.

 

South America Mouth Fresheners Market

According to Cognitive Market Research, the global mouth fresheners market size was estimated at USD 14361.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 718.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. The need to maintain good dental hygiene is becoming more widely recognized in Latin America. As a result, there is an increasing need for goods that support dental health and fresh breath. In Latin America, there is a greater need for mouth fresheners to treat foul breath due to rising tobacco, coffee, and alcohol consumption. Consumers in Latin America have more money to spend on mouth fresheners and other personal care items as disposable incomes rise. Latin America's tendency toward urbanization and hectic lives is driving up demand for portable and convenient mouth fresheners like breath mints and sprays.

• According to Cognitive Market Research, the Brazil mouth fresheners market size was valued at USD 307.33 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Brazilians are becoming more conscious about personal hygiene and appearance. This includes having fresh breaths, especially in social situations.
• The Argentina mouth fresheners market had a market share of USD 120.63 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Argentines are known for their sociability and placing value on appearance. Mouth fresheners can be a quick way to boost confidence before social interactions.
• The Colombia mouth fresheners market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 63.91 million in 2024.
• The Peru mouth fresheners market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 58.88 million in 2024.
• The Chile mouth fresheners market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 51.70 million in 2024.
• The rest of the Latin American mouth fresheners market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 115.61 million in 2024.

Middle East and Africa Mouth Fresheners Market

According to Cognitive Market Research, the global mouth fresheners market size was estimated at USD 14361.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 287.22 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031. People in the MEA region have more money to spend on luxuries like mouth fresheners as their economies grow. Because they live busier lives and place more value on personal cleanliness, people in cities are more likely to need mouth-refreshing solutions that are both convenient and effective. Throughout the MEA region, dental health is becoming more and more important. Products that can prevent bad breath and encourage oral hygiene while on the go are in higher demand as a result. Manufacturers are launching cutting-edge mouth freshener goods, like long-lasting sprays, sugar-free mints, and breath mints with extra advantages like teeth whitening or dental health assistance.

• According to Cognitive Market Research, the GCC Countries' mouth fresheners market size was valued at USD 122.93 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. The GCC enjoys a relatively high standard of living, with disposable income on the rise.
• The Egyptian mouth fresheners market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 30.16 million in 2024.
• The South African mouth fresheners market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 45.38 million in 2024. South Africans are becoming increasingly aware of the importance of oral hygiene, which is leading to a rise in demand for mouth fresheners.
• The Turkey mouth fresheners market is projected to witness growth at a CAGR of 4.4% during the forecast period with a market size of USD 24.70 million in 2024.
• The Nigerian mouth fresheners market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 30.16 million in 2024.
• The Rest of the MEA mouth fresheners market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 33.89 million in 2024.

Mouth Fresheners Market Analysis

Mouth Fresheners Type Segment Analysis

According to Cognitive Market Research, flavored candies held the major market share over the forecast period. Because of its cooling and refreshing properties, which are associated with improved tooth hygiene, mint is a common flavor in mouthwash. Additionally, mint has antifungal and antibacterial properties that aid in halting the development of bacteria and foul breath. It's also a popular choice for people who prefer their mouth fresheners to have a strong, long-lasting flavor. The growing appeal of chewing gum and mint-flavored mints is another factor driving the market for mouth fresheners with a mint taste.

Mouth sprays are the fastest-growing category over the forecast period. It is anticipated that the market will rise due to widespread adoption in the nations where gun prohibitions exist. The personification of brands and advertisements have also been important contributors to the growth of this market. Celebrities and well-known individuals promote a range of goods, which helps the industry as a whole thrive.

• Mouth Sprays 
• Flavored Candies 
• Breath Strips 
• Chewing Gums 
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mouth Fresheners Industry. Request a Free Sample PDF!

Mouth Fresheners Category Segment Analysis

According to Cognitive Market Research, store-based hold a prominent market share. Mouth fresheners are distributed through store-based channels, such as supermarkets, hypermarkets, convenience stores, and others. Because of this, consumers are more likely to buy these tiny fresheners along with other necessities when they go shopping, increasing the market's total sales volume.

Non-store-based is the fastest-growing category over the forecast period. The business sectors purchase mouth fresheners in bulk from non-store-based suppliers at discounted prices. However, most customers would rather go to the stores instead of waiting a day or two for their mouth fresheners to be delivered. As a result, the contributions from both channels are equal.

• Sugar-Free Mouth Fresheners 
• Conventional Mouth Fresheners

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mouth Fresheners Distribution Channel Segment Analysis

According to Cognitive Market Research, store-based hold a prominent market share. Mouth fresheners are distributed through store-based channels, such as supermarkets, hypermarkets, convenience stores, and others. Because of this, consumers are more likely to buy these tiny fresheners along with other necessities when they go shopping, increasing the market's total sales volume.

Non-store-based is the fastest-growing category over the forecast period. The business sectors purchase mouth fresheners in bulk from non-store-based suppliers at discounted prices. However, most customers would rather go to the stores instead of waiting a day or two for their mouth fresheners to be delivered. As a result, the contributions from both channels are equal.

• Store-Based 
• Non-Store-Based

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion