Global Mobile and Handheld Gaming
Market Report
2025
The Global Mobile and Handheld Gaming market size is USD 157152.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, The Global Mobile and Handheld Gaming market size is USD 157152.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 8.8% |
North America Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 7.1% |
Europe Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 121212 |
Asia Pacific Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 10.8% |
South America Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 8.2% |
Middle East Mobile and Handheld Gaming Market Sales Revenue | 121212 | 121212 | 121212 | 8.5% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Device Type |
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Market Split by Gaming Vertical |
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Market Split by Genre |
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Market Split by Platform |
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Market Split by End user |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Mobile and Handheld Gaming Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The dynamic industry focused on gaming experiences on mobile devices, including smartphones and tablets, as well as handheld gaming consoles, is included in the Mobile and Handheld Gaming Market. This sector, defined by the ease and portability of gaming while on the go, has grown significantly due to mobile devices becoming more and more popular. Through app stores, users may access various gaming genres, creating a competitive environment for publishers and developers. Major companies frequently publish exclusive games, and the industry gains from in-app purchases and revenue models based on advertising. The ever-improving hardware, graphics, and connectivity further augment the immersive gaming experience, which in turn fuels the market's growth and solidifies its position as a prominent sector of the video game industry.
The mobile and handheld gaming market is driven by affordability and accessibility. Unlike specialized gaming PCs or consoles, smartphones, and portable gaming systems offer easily accessible and reasonably priced gaming experiences. Free-to-play business models lower entrance barriers and draw in a larger audience. They frequently include optional in-app purchases. Because smartphones are so widely available and becoming more powerful, they are highly accessible and allow many users to play mobile games. The market is more appealing and is widely adopted by a wider range of demographics because of this cost-effective and convenient combination.
The mobile and handheld gaming market is growing due to a wider range of demographics, including age groups other than those of traditional console gamers. The player base of mobile games is greatly expanded by catering to casual gamers who might need to purchase specialized gaming hardware. Because a wider spectrum of people find mobile and handheld gaming appealing due to its accessibility and versatility, this gaming audience diversification helps drive the market's ongoing expansion. The gaming industry's versatility and ability to draw in a wider and more diverse gaming community are demonstrated by its ability to engage users with various backgrounds and interests.
The mobile and handheld gaming market relies heavily on revenue sharing and monetization. Many free-to-play games have in-app purchases, which raises questions about business fairness and possible predatory behavior. Furthermore, the app stores' and developers' revenue-sharing arrangements may not be viewed favorably, hurting game makers' overall profitability. In the mobile game industry, finding a balance between offering interesting content, guaranteeing moral monetization methods, and resolving issues with revenue distribution is still a challenge that shapes talks about equitable and sustainable business models.
A significant uptick in at-home entertainment during the COVID-19 pandemic was attributed to lockdowns and social distancing measures, which drove growth in the mobile and handheld gaming market. As more individuals started using their mobile devices for gaming, in-app purchases and app downloads increased. There was a rise in the market for portable game consoles as well. Although hardware availability was originally affected by production and supply chain issues, the market showed resilience by taking advantage of the increased interest in mobile and portable gaming throughout the global health crisis. The industry solidified its position as a major participant in the gaming environment by adapting to changing customer patterns.
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In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.
The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.
China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.
Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.
To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.
Leading companies implement tactical measures like joint ventures, product advancements, and consolidations. To introduce state-of-the-art reagents and maintain a competitive edge, businesses prioritize research and development. Adherence to quality standards and strong distribution networks enhance market presence, creating an atmosphere where industry leaders are distinguished by their agility and inventiveness.
Top Companies Market Share in Mobile and Handheld Gaming Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The importance of the region can be attributed to its tech-savvy populace, high smartphone penetration rate, and robust gaming culture. A strong internet infrastructure and the accessibility of cutting-edge mobile devices place North America at the forefront of the market's growth, drawing in a wide range of gamers.
The Europe region is witnessing an increase, in the sales of reagents. Owing to its tech-savvy populace and vibrant gaming scene, the area welcomes a wide range of mobile and portable console gaming experiences. Growth is fueled by the abundance of reasonably priced mobile gaming choices and the general use of smartphones. Europe is a major participant in determining the direction of the business because of its vibrant market, which reflects the continent's love of portable gaming.
The current report Scope analyzes Mobile and Handheld Gaming Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 62860.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. With a population that is tech-savvy and a strong gaming culture, North America is a dominant force in the mobile and handheld gaming market. The region's popularity in the mobile game industry can be attributed to the high use of smartphones in the area. The growing market for handheld game consoles, which serves consumers looking for specialized gaming experiences on portable devices, is a major sector propelling growth. North America continues to influence the direction of the industry and maintains its place as a major participant in the dynamic and growing mobile and handheld gaming market thanks to a combination of cutting-edge technology, robust digital infrastructure, and a diversified gaming demography.
According to Cognitive Market Research, with a market value of USD 157152.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 47145.66 million. Europe, with its tech-savvy populace and intense gaming culture, is a major player in the mobile and handheld gaming market. The region supports a variety of gaming experiences on portable consoles and smartphones, which fuels the expansion of the business. With their focused gaming experiences available on-the-go, handheld game consoles are a noteworthy market segment propelling expansion. Europe is a major player in the business due to its abundant smartphone usage, vibrant gaming culture, and ever-changing market conditions. Thanks to technological developments and the continent's passion for portable gaming, Europe is positioned to have a significant impact on the direction and patterns of the mobile and handheld gaming market.
According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 36145.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. A growing interest in gaming across a wide range of demographics makes Asia Pacific a driving force in the mobile and handheld gaming market. The area has a significant mobile gaming culture, with cellphones serving as a common gaming platform. Customers looking for specialized portable gaming experiences can find them with handheld game consoles. Asia Pacific is essential to the growth of the market since it has a sizable and active gaming community and inexpensive gaming options. The region is at the forefront of the mobile and handheld gaming market, setting trends and propelling growth due to its dynamic landscape, technical innovation, and cultural passion for gaming.
According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 7857.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. With a growing interest in gaming on cellphones and portable consoles, Latin America is emerging as a major player in the mobile and handheld gaming market. Due in large part to the region's vibrant gaming culture and general smartphone usage, mobile gaming adoption is on the rise. One significant market area is handheld game consoles, which provide mobile gamers with specialized gaming experiences. Latin America actively supports the expansion of the gaming industry due to its wide and growing market and cultural affinity for the genre. Because of their affordability and ease of use, mobile and handheld gaming devices are becoming more and more popular, and Latin America is becoming a major player in determining the trends and advancements in the mobile and handheld gaming market.
According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 3143.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. Due to a growing interest in gaming on cellphones and portable consoles, the Middle East and Africa are becoming a significant player in the mobile and handheld gaming market. Due to the region's growing tech-savvy population and rising smartphone penetration, it plays a major role in the market's expansion. One prominent category consists of handheld game consoles, which provide gaming experiences on-the-go. The Middle East and Africa actively shapes the trends in the mobile and handheld gaming market as it grows in this region due to cultural transformations and a dynamic gaming landscape. The region's increasing impact on the direction of the industry can be attributed to its accessibility and variety of gaming interests.
Global Mobile and Handheld Gaming Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Mobile and Handheld Gaming Industry growth. Mobile and Handheld Gaming market has been segmented with the help of its Device Type, Gaming Vertical Genre, and others. Mobile and Handheld Gaming market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, IOS holds a prominent market share. IoS Systems, which provide a fluid and optimized gaming experience on Apple devices, is a major factor in the growth of the mobile and handheld gaming market. IoS System provides a wide selection of exclusive games, effective app management, and frequent upgrades to guarantee customer happiness. IoS System's innovative and user-centered design continues to define the future of mobile gaming as the market grows.
Android is the fastest-growing category over the forecast period, Android is the industry leader in mobile and handheld gaming, offering a wide range of gaming experiences on a broad platform. Thanks to its extensive game catalog, open-source versatility, and ease of use, Android appeals to a worldwide gaming community. Its intuitive interface and ongoing technology developments greatly contribute to the market's expansion, influencing mobile gaming's future through inclusivity and innovation.
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This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Mobile and Handheld Gaming market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.
Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Mobile and Handheld Gaming market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.
Some of the key Gaming Vertical of Mobile and Handheld Gaming are:
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Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Device Type | Handheld Game Consoles, Smartphone, Tablet |
Gaming Vertical | Money Games, Non Money Games |
Genre | Casual, Action and Adventure, Strategy, Puzzle, Sports, Educational, Arcade, Roleplaying |
Platform | IOS, Android, Other Third-party Stores |
End user | Children, Adults |
List of Competitors | Tencent Holdings Limited, Apple Inc., Google LLC, NetEase Inc., Activision Blizzard Inc., Electronic Arts Inc., Nintendo Co, Ltd., Take-Two Interactive Software Inc. (includes Zynga Inc.), Roblox Corporation, Supercell Oy, Playrix Holding Ltd, Niantic Inc., Others |
This chapter will help you gain GLOBAL Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review Global Mobile and Handheld Gaming Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review North America Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review Europe Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review Asia Pacific Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review South America Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review Middle East Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Mobile and Handheld Gaming. Further deep in this chapter, you will be able to review Middle East Mobile and Handheld Gaming Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Mobile and Handheld Gaming. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Device Type Analysis 2019 -2031, will provide market size split by Device Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Device Type Analysis 2021 - 2033
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Chapter 11 Market Split by Gaming Vertical Analysis 2021 - 2033
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Chapter 12 Market Split by Genre Analysis 2021 - 2033
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Chapter 13 Market Split by Platform Analysis 2021 - 2033
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Chapter 14 Market Split by End user Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Mobile and Handheld Gaming market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Handheld Game Consoles have a significant impact on Mobile and Handheld Gaming market? |
What are the key factors affecting the Handheld Game Consoles and Smartphone of Mobile and Handheld Gaming Market? |
What is the CAGR/Growth Rate of Money Games during the forecast period? |
By type, which segment accounted for largest share of the global Mobile and Handheld Gaming Market? |
Which region is expected to dominate the global Mobile and Handheld Gaming Market within the forecast period? |