Mobile and Handheld Gaming Market Report 2025 (Global Edition)

Global Mobile and Handheld Gaming Market Report 2025 Market Size Split by Device Type (Handheld Game Consoles, Smartphone, Tablet), by Monetization Type (In-app Purchases, Paid Apps, Advertising), by ...

Mobile and Handheld Gaming Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Mobile and Handheld Gaming Market

Leading companies implement tactical measures like joint ventures, product advancements, and consolidations. To introduce state-of-the-art reagents and maintain a competitive edge, businesses prioritize research and development. Adherence to quality standards and strong distribution networks enhance market presence, creating an atmosphere where industry leaders are distinguished by their agility and inventiveness.

Top Companies Market Share in Mobile and Handheld Gaming Industry: (In no particular order of Rank)

• NVIDIA 
• Microsoft 
• Ubisoft Entertainment 
• Samsung 
• King 
• supercell 
• Disney.
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In terms of revenue, the North American Mobile and Handheld Gaming Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The importance of the region can be attributed to its tech-savvy populace, high smartphone penetration rate, and robust gaming culture. A strong internet infrastructure and the accessibility of cutting-edge mobile devices place North America at the forefront of the market's growth, drawing in a wide range of gamers.

The Europe region is witnessing an increase, in the sales of reagents. Owing to its tech-savvy populace and vibrant gaming scene, the area welcomes a wide range of mobile and portable console gaming experiences. Growth is fueled by the abundance of reasonably priced mobile gaming choices and the general use of smartphones. Europe is a major participant in determining the direction of the business because of its vibrant market, which reflects the continent's love of portable gaming.

The current report Scope analyzes Mobile and Handheld Gaming Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 62860.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. With a population that is tech-savvy and a strong gaming culture, North America is a dominant force in the mobile and handheld gaming market. The region's popularity in the mobile game industry can be attributed to the high use of smartphones in the area. The growing market for handheld game consoles, which serves consumers looking for specialized gaming experiences on portable devices, is a major sector propelling growth. North America continues to influence the direction of the industry and maintains its place as a major participant in the dynamic and growing mobile and handheld gaming market thanks to a combination of cutting-edge technology, robust digital infrastructure, and a diversified gaming demography.

• According to Cognitive Market Research, the US had a major share in the Mobile and Handheld Gaming market with a market size of USD 49597.23 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The demand is amplified by the nation's rising smartphone penetration. 
• The Canada Mobile and Handheld Gaming market had a market share of USD 7543.31 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Canada's rising prevalence of inexpensive gaming choices, such as portable consoles and cellphones.
• The Mexico Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 5720.34 million in 2024.

Europe Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, with a market value of USD 157152.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 47145.66 million. Europe, with its tech-savvy populace and intense gaming culture, is a major player in the mobile and handheld gaming market. The region supports a variety of gaming experiences on portable consoles and smartphones, which fuels the expansion of the business. With their focused gaming experiences available on-the-go, handheld game consoles are a noteworthy market segment propelling expansion. Europe is a major player in the business due to its abundant smartphone usage, vibrant gaming culture, and ever-changing market conditions. Thanks to technological developments and the continent's passion for portable gaming, Europe is positioned to have a significant impact on the direction and patterns of the mobile and handheld gaming market.

• The United Kingdom Mobile and Handheld Gaming market had a market share of USD 7920.47 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. In the UK, Mobile and Handheld Gaming sales witness an upswing due to the nation's expanding middle class. 
• The France Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 4337.40 million in 2024.
• According to Cognitive Market Research, the Germany Mobile and Handheld Gaming market size was valued at USD 9334.84 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In Germany, Mobile and Handheld Gaming sales surge due to the active gaming community. 
• The Italy Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 4054.53 million in 2024.
• The Russia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 7307.58 million in 2024.
• The Spain Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 3865.94 million in 2024.
• The Luxembourg Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 1461.52 million in 2024.
• The Portugal Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 990.06 million in 2024.
• The Greece Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 565.75 million in 2024.
• Rest of Europe Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 7307.58 million in 2024.

Asia Pacific Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 36145.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. A growing interest in gaming across a wide range of demographics makes Asia Pacific a driving force in the mobile and handheld gaming market. The area has a significant mobile gaming culture, with cellphones serving as a common gaming platform. Customers looking for specialized portable gaming experiences can find them with handheld game consoles. Asia Pacific is essential to the growth of the market since it has a sizable and active gaming community and inexpensive gaming options. The region is at the forefront of the mobile and handheld gaming market, setting trends and propelling growth due to its dynamic landscape, technical innovation, and cultural passion for gaming.

• According to Cognitive Market Research, the China Mobile and Handheld Gaming market size was valued at USD 16265.25 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Mobile and Handheld Gaming sales surge in China due to the availability of cutting-edge mobile devices support.
• The Japan Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 4988.01 million in 2024.
• The India Mobile and Handheld Gaming market had a market share of USD 4337.40 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. The demand is augmented by India's need for gaming experiences.
• The South Korea Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 3614.50 million in 2024.
• The Australia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 1879.54 million in 2024.
• The South East Asia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 11.8% during the forecast period with a market size of USD 2494.01 million in 2024.
• The Rest of Asia Pacific Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 10.6% during the forecast period with a market size of USD 2566.30 million in 2024.

South America Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 7857.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. With a growing interest in gaming on cellphones and portable consoles, Latin America is emerging as a major player in the mobile and handheld gaming market. Due in large part to the region's vibrant gaming culture and general smartphone usage, mobile gaming adoption is on the rise. One significant market area is handheld game consoles, which provide mobile gamers with specialized gaming experiences. Latin America actively supports the expansion of the gaming industry due to its wide and growing market and cultural affinity for the genre. Because of their affordability and ease of use, mobile and handheld gaming devices are becoming more and more popular, and Latin America is becoming a major player in determining the trends and advancements in the mobile and handheld gaming market.

• According to Cognitive Market Research, the Brazil Mobile and Handheld Gaming market size was valued at USD 3363.06 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Mobile and Handheld Gaming sales flourish in Brazil due to the nation's broad smartphone usage.
• The Argentina Mobile and Handheld Gaming market had a market share of USD 1320.08 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The demand is augmented by Argentina's robust digital infrastructure.
• The Colombia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 699.33 million in 2024.
• The Peru Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 644.32 million in 2024.
• The Chile Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 565.75 million in 2024.
• The Rest of Latin America Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 1265.08 million in 2024.

Middle East Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 3143.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. Due to a growing interest in gaming on cellphones and portable consoles, the Middle East and Africa are becoming a significant player in the mobile and handheld gaming market. Due to the region's growing tech-savvy population and rising smartphone penetration, it plays a major role in the market's expansion. One prominent category consists of handheld game consoles, which provide gaming experiences on-the-go. The Middle East and Africa actively shapes the trends in the mobile and handheld gaming market as it grows in this region due to cultural transformations and a dynamic gaming landscape. The region's increasing impact on the direction of the industry can be attributed to its accessibility and variety of gaming interests.

• According to Cognitive Market Research, the GCC Countries Mobile and Handheld Gaming market size was valued at USD 1345.22 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Mobile and Handheld Gaming sales flourish in the GCC Countries due to the nation's intensely mobile population.
• The Egypt Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.8% during the forecast period with a market size of USD 330.02 million in 2024.
• The South Africa Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 496.60 million in 2024. Mobile and Handheld Gaming sales flourish in the South Africa due to the strong gaming culture.
• The Turkey Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 270.30 million in 2024.
• The Nigeria Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 330.02 million in 2024.
• The Rest of MEA Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 370.88 million in 2024.

Mobile and Handheld Gaming Market Analysis

Mobile and Handheld Gaming Device Type Segment Analysis

According to Cognitive Market Research, IOS holds a prominent market share. IoS Systems, which provide a fluid and optimized gaming experience on Apple devices, is a major factor in the growth of the mobile and handheld gaming market. IoS System provides a wide selection of exclusive games, effective app management, and frequent upgrades to guarantee customer happiness. IoS System's innovative and user-centered design continues to define the future of mobile gaming as the market grows.

Android is the fastest-growing category over the forecast period, Android is the industry leader in mobile and handheld gaming, offering a wide range of gaming experiences on a broad platform. Thanks to its extensive game catalog, open-source versatility, and ease of use, Android appeals to a worldwide gaming community. Its intuitive interface and ongoing technology developments greatly contribute to the market's expansion, influencing mobile gaming's future through inclusivity and innovation.

• Handheld Game Consoles
• Smartphone
• Tablet

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile and Handheld Gaming Industry. Request a Free Sample PDF!

Mobile and Handheld Gaming Monetization Type Segment Analysis

According to Cognitive Market Research, in-app purchases hold a prominent market share. With smooth transactions, in-app purchases are transforming the mobile and handheld gaming industry and improving the game experience. By gaining access to premium features, characters, and power-ups, players can customize and enhance the gaming experience. The future of mobile and portable gaming is being shaped by In-app Purchases, the favored monetization method that supports the industry's expansion by giving players flexible and alluring possibilities to improve their gameplay.

Paid apps is the fastest-growing category over the forecast period, Because they offer superior gaming experiences, paid apps are driving the growth of the mobile and handheld gaming market. Users may access unique features, ad-free gameplay, and high-quality content with a single purchase, which helps the industry flourish. Accepting Paid Apps guarantees that developers will keep coming up with new ideas, giving players polished, immersive experiences that will change the mobile and handheld gaming market.

• In-app Purchases
• Paid Apps
• Advertising

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mobile and Handheld Gaming Gaming Vertical Segment Analysis

According to Cognitive Market Research, money games hold a prominent market share. Money Games increases player engagement by the smooth integration of real-money tournaments and awards into games. Discover the excitement of skill-based gaming and its potential for financial gain, helping to shape the mobile and handheld gaming market's prosperous future. With Money Games, embrace the progression of gaming.

Non money games is the fastest-growing category over the forecast period, The mobile and handheld gaming market is changing due to non-monetary games, which place an emphasis on skill development and amusement over financial transactions. These games attract players without requiring them to make any purchases because of their emphasis on immersive gameplay, imaginative storytelling, and compelling mechanics. Non-Money Games add to a varied gaming environment as the market grows, promoting user satisfaction and skill development across the globe. Non-Money Games allow you to experience the evolution of gaming.

• Money Games
• Non Money Games

Mobile and Handheld Gaming Genre Segment Analysis

According to Cognitive Market Research, action, and adventure hold a prominent market share. These game genres capture players with their heart-pounding gameplay, complex narratives, and state-of-the-art graphics. Action and adventure games drive the market's expansion as player preferences shift toward immersive experiences, creating a dynamic environment that meets the changing needs of mobile and handheld gamers globally. Immerse yourself in the thrill of these exhilarating gaming encounters.

Strategy is the fastest-growing category over the forecast period. The market for mobile and handheld gaming is rising to new heights thanks to strategy games. These games stimulate players' minds because they place a strong focus on resource management, tactical decision-making, and critical thinking. Strategy games, which provide players with immersive and difficult gaming worlds, are essential in forming the industry as consumer demand for intellectually engaging experiences rises. Embark on the mobile game revolution in strategy.

• Casual
• Action and Adventure
• Strategy
• Puzzle
• Sports
• Educational
• Arcade
• Roleplaying

Mobile and Handheld Gaming Platform Segment Analysis

According to Cognitive Market Research, handheld game consoles held the major market share over the forecast period. These portable gaming consoles are designed to satisfy the needs of consumers who want to play immersive games whenever and wherever they go. By virtue of their unique gaming experiences, exclusive titles, and cutting-edge technologies, handheld game consoles draw a specialized consumer base that makes a considerable contribution to the market's growth.

Smartphone is the fastest-growing category over the forecast period. . Mobile devices, with their extensive availability, robust processing powers, and many app stores, provide easy and convenient gaming experiences. Due to their wide distribution and rising popularity, smartphones are positioned to play a significant role in influencing and growing the mobile and handheld gaming market as a whole.

• IOS
• Android
• Other Third-party Stores

Mobile and Handheld Gaming End user Segment Analysis

According to Cognitive Market Research, adults hold a prominent market share. Developers are producing inventive, engaging games that delve into a variety of genres in response to the growing demand for adult-oriented gaming material. The market's capacity to diversify and adjust to the changing preferences of a wide range of players is demonstrated by this expanding category.

Children is the fastest-growing category over the forecast period, Due to their age-appropriate, entertaining, and educational content, children are driving the expansion of the mobile and handheld gaming market. Game developers concentrate on making captivating games that encourage learning, creativity, and enjoyment for younger players. The market's growth in the children's gaming space is indicative of a dedication to offering secure, educational opportunities, supporting the industry's constructive development in accommodating a range of age groups.

• Children
• Adults

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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