Mobile and Handheld Gaming Market Report 2025 (Global Edition)

Global Mobile and Handheld Gaming Market Report 2025 Market Size Split by Device Type (Handheld Game Consoles, Smartphone, Tablet), by Gaming Vertical (Money Games, Non Money Games), by Genre (Casual,...

Mobile and Handheld Gaming Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Mobile and Handheld Gaming Market

Leading companies implement tactical measures like joint ventures, product advancements, and consolidations. To introduce state-of-the-art reagents and maintain a competitive edge, businesses prioritize research and development. Adherence to quality standards and strong distribution networks enhance market presence, creating an atmosphere where industry leaders are distinguished by their agility and inventiveness.

Top Companies Market Share in Mobile and Handheld Gaming Industry: (In no particular order of Rank)

• Tencent Holdings Limited
• Apple Inc.
• Google LLC
• NetEase Inc.
• Activision Blizzard Inc.
• Electronic Arts Inc.
• Nintendo Co
• Ltd.
• Take-Two Interactive Software Inc. (includes Zynga Inc.)
• Roblox Corporation
• Supercell Oy
• Playrix Holding Ltd
• Niantic Inc.
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North American Mobile and Handheld Gaming Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The importance of the region can be attributed to its tech-savvy populace, high smartphone penetration rate, and robust gaming culture. A strong internet infrastructure and the accessibility of cutting-edge mobile devices place North America at the forefront of the market's growth, drawing in a wide range of gamers.

The Europe region is witnessing an increase, in the sales of reagents. Owing to its tech-savvy populace and vibrant gaming scene, the area welcomes a wide range of mobile and portable console gaming experiences. Growth is fueled by the abundance of reasonably priced mobile gaming choices and the general use of smartphones. Europe is a major participant in determining the direction of the business because of its vibrant market, which reflects the continent's love of portable gaming.

The current report Scope analyzes Mobile and Handheld Gaming Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 62860.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. With a population that is tech-savvy and a strong gaming culture, North America is a dominant force in the mobile and handheld gaming market. The region's popularity in the mobile game industry can be attributed to the high use of smartphones in the area. The growing market for handheld game consoles, which serves consumers looking for specialized gaming experiences on portable devices, is a major sector propelling growth. North America continues to influence the direction of the industry and maintains its place as a major participant in the dynamic and growing mobile and handheld gaming market thanks to a combination of cutting-edge technology, robust digital infrastructure, and a diversified gaming demography.

• According to Cognitive Market Research, the US had a major share in the Mobile and Handheld Gaming market with a market size of USD 49597.23 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The demand is amplified by the nation's rising smartphone penetration. 
• The Canada Mobile and Handheld Gaming market had a market share of USD 7543.31 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Canada's rising prevalence of inexpensive gaming choices, such as portable consoles and cellphones.
• The Mexico Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 5720.34 million in 2024.

Europe Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, with a market value of USD 157152.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 47145.66 million. Europe, with its tech-savvy populace and intense gaming culture, is a major player in the mobile and handheld gaming market. The region supports a variety of gaming experiences on portable consoles and smartphones, which fuels the expansion of the business. With their focused gaming experiences available on-the-go, handheld game consoles are a noteworthy market segment propelling expansion. Europe is a major player in the business due to its abundant smartphone usage, vibrant gaming culture, and ever-changing market conditions. Thanks to technological developments and the continent's passion for portable gaming, Europe is positioned to have a significant impact on the direction and patterns of the mobile and handheld gaming market.

• The United Kingdom Mobile and Handheld Gaming market had a market share of USD 7920.47 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. In the UK, Mobile and Handheld Gaming sales witness an upswing due to the nation's expanding middle class. 
• The France Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 4337.40 million in 2024.
• According to Cognitive Market Research, the Germany Mobile and Handheld Gaming market size was valued at USD 9334.84 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In Germany, Mobile and Handheld Gaming sales surge due to the active gaming community. 
• The Italy Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 4054.53 million in 2024.
• The Russia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 7307.58 million in 2024.
• The Spain Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 3865.94 million in 2024.
• The Luxembourg Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 1461.52 million in 2024.
• The Portugal Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 990.06 million in 2024.
• The Greece Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 565.75 million in 2024.
• Rest of Europe Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 7307.58 million in 2024.

Asia Pacific Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 36145.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. A growing interest in gaming across a wide range of demographics makes Asia Pacific a driving force in the mobile and handheld gaming market. The area has a significant mobile gaming culture, with cellphones serving as a common gaming platform. Customers looking for specialized portable gaming experiences can find them with handheld game consoles. Asia Pacific is essential to the growth of the market since it has a sizable and active gaming community and inexpensive gaming options. The region is at the forefront of the mobile and handheld gaming market, setting trends and propelling growth due to its dynamic landscape, technical innovation, and cultural passion for gaming.

• According to Cognitive Market Research, the China Mobile and Handheld Gaming market size was valued at USD 16265.25 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Mobile and Handheld Gaming sales surge in China due to the availability of cutting-edge mobile devices support.
• The Japan Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 4988.01 million in 2024.
• The India Mobile and Handheld Gaming market had a market share of USD 4337.40 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. The demand is augmented by India's need for gaming experiences.
• The South Korea Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 3614.50 million in 2024.
• The Australia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 1879.54 million in 2024.
• The South East Asia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 11.8% during the forecast period with a market size of USD 2494.01 million in 2024.
• The Rest of Asia Pacific Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 10.6% during the forecast period with a market size of USD 2566.30 million in 2024.

South America Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 7857.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. With a growing interest in gaming on cellphones and portable consoles, Latin America is emerging as a major player in the mobile and handheld gaming market. Due in large part to the region's vibrant gaming culture and general smartphone usage, mobile gaming adoption is on the rise. One significant market area is handheld game consoles, which provide mobile gamers with specialized gaming experiences. Latin America actively supports the expansion of the gaming industry due to its wide and growing market and cultural affinity for the genre. Because of their affordability and ease of use, mobile and handheld gaming devices are becoming more and more popular, and Latin America is becoming a major player in determining the trends and advancements in the mobile and handheld gaming market.

• According to Cognitive Market Research, the Brazil Mobile and Handheld Gaming market size was valued at USD 3363.06 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Mobile and Handheld Gaming sales flourish in Brazil due to the nation's broad smartphone usage.
• The Argentina Mobile and Handheld Gaming market had a market share of USD 1320.08 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The demand is augmented by Argentina's robust digital infrastructure.
• The Colombia Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 699.33 million in 2024.
• The Peru Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 644.32 million in 2024.
• The Chile Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 565.75 million in 2024.
• The Rest of Latin America Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 1265.08 million in 2024.

Middle East Mobile and Handheld Gaming Market Analysis

According to Cognitive Market Research, the global Mobile and Handheld Gaming market size was estimated at USD 157152.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 3143.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. Due to a growing interest in gaming on cellphones and portable consoles, the Middle East and Africa are becoming a significant player in the mobile and handheld gaming market. Due to the region's growing tech-savvy population and rising smartphone penetration, it plays a major role in the market's expansion. One prominent category consists of handheld game consoles, which provide gaming experiences on-the-go. The Middle East and Africa actively shapes the trends in the mobile and handheld gaming market as it grows in this region due to cultural transformations and a dynamic gaming landscape. The region's increasing impact on the direction of the industry can be attributed to its accessibility and variety of gaming interests.

• According to Cognitive Market Research, the GCC Countries Mobile and Handheld Gaming market size was valued at USD 1345.22 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Mobile and Handheld Gaming sales flourish in the GCC Countries due to the nation's intensely mobile population.
• The Egypt Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.8% during the forecast period with a market size of USD 330.02 million in 2024.
• The South Africa Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 496.60 million in 2024. Mobile and Handheld Gaming sales flourish in the South Africa due to the strong gaming culture.
• The Turkey Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 270.30 million in 2024.
• The Nigeria Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 330.02 million in 2024.
• The Rest of MEA Mobile and Handheld Gaming market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 370.88 million in 2024.

Mobile and Handheld Gaming Market Analysis

Mobile and Handheld Gaming Device Type Segment Analysis

According to Cognitive Market Research, IOS holds a prominent market share. IoS Systems, which provide a fluid and optimized gaming experience on Apple devices, is a major factor in the growth of the mobile and handheld gaming market. IoS System provides a wide selection of exclusive games, effective app management, and frequent upgrades to guarantee customer happiness. IoS System's innovative and user-centered design continues to define the future of mobile gaming as the market grows.

Android is the fastest-growing category over the forecast period, Android is the industry leader in mobile and handheld gaming, offering a wide range of gaming experiences on a broad platform. Thanks to its extensive game catalog, open-source versatility, and ease of use, Android appeals to a worldwide gaming community. Its intuitive interface and ongoing technology developments greatly contribute to the market's expansion, influencing mobile gaming's future through inclusivity and innovation.

• Handheld Game Consoles
• Smartphone
• Tablet

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile and Handheld Gaming Industry. Request a Free Sample PDF!

Gaming Vertical Segment Analysis of Mobile and Handheld Gaming Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Mobile and Handheld Gaming market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Mobile and Handheld Gaming market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key Gaming Vertical of Mobile and Handheld Gaming are:

• Money Games
• Non Money Games

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mobile and Handheld Gaming Genre Segment Analysis

• Casual
• Action and Adventure
• Strategy
• Puzzle
• Sports
• Educational
• Arcade
• Roleplaying

Mobile and Handheld Gaming Platform Segment Analysis

• IOS
• Android
• Other Third-party Stores

Mobile and Handheld Gaming End user Segment Analysis

• Children
• Adults

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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