Global Men Shampoo
Market Report
2024
The Global Men Shampoo market size will grow at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, The Global Men Shampoo market size will grow at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Men Shampoo Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
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Market Split by Application |
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Market Split by Price |
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Market Split by Function |
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Market Split by Distribution Channels |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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The expansion trajectory of the Men Shampoo market is determined by a multitude of factors that collectively exert an influence on it. Changing grooming practices and a greater emphasis on personal care have been the primary drivers of market growth among males. Furthermore, the expansion of electronic commerce and the added convenience it provides in the realm of hygiene product acquisition have had a substantial influence on this industry. Additionally, there has been a consistent increase in demand for specialized products, including anti-dandruff and organic shampoos. Employment rates and disposable income, among other economic factors, are also crucial. Thus, the utilization of marketing strategies and celebrity endorsements serves to augment demand. The diverse factors emphasize the ever-changing nature of the men's shampoo industry.
The evolution of male hygiene practices has become a significant factor propelling the men's shampoo industry. Prior to recent years, men's hygiene products were restricted to bare necessities. However, this has begun to change. An increase in male preoccupation with personal hygiene and maintenance has resulted in a heightened need for specialized grooming products, such as shampoos designed to cater to their distinct requirements. The change in personal hygiene practices can be ascribed to a multitude of societal and cultural influences. Men are becoming progressively aware of the significance of grooming for hygiene and self-assurance in addition to cosmetic considerations. In contemporary society, where physical attractiveness is highly regarded in both personal and professional domains, males have come to recognize the critical importance of maintaining healthy hair. In response to this changing consumer preference, there has been a proliferation of men's conditioners on the market that are specifically formulated to target issues. Anti-dandruff and hair-thickening shampoos are among these items, along with shampoos containing natural compounds that improve hair quality.
The emergence of e-commerce has significantly transformed the retail sector, and the hygiene industry is not an exception. The proliferation of online marketplaces, coupled with their competitive pricing and extensive product selection, has significantly augmented the online sales of men's shampoos. Due to the increased safety concerns associated with in-person retail, the COVID-19 pandemic has expedited the adoption of online purchasing, thereby amplifying this shift. Presently, customers possess the ability to peruse and acquire a wide variety of shampoo brands and variants for males from the convenience of their residences. This facilitates convenient doorstep delivery and eliminates the necessity for in-person visits to the store. Moreover, comprehensive product descriptions, evaluations, and suggestions are frequently available on online marketplaces, assisting customers in making well-informed decisions. In addition, e-commerce platforms have provided small and niche brands of men's shampoo with the opportunity to expand their consumer base without establishing a brick-and-mortar store.
A significant impediment to the growth of the men's shampoo industry is the interruption in the supply chain, which includes both manufacturing and distribution operations. The COVID-19 pandemic negatively impacted global supply chains. The implementation of safety measures, lockdowns, and restrictions impeded the flow of products, thereby impacting the punctual acquisition of critical components utilized in the production of shampoo. The disruption in supply chains has resulted in production delays, which have an impact on the market availability of men's cosmetics. Consequently, organizations have encountered difficulties in sustaining sufficient inventory levels and fulfilling consumer demands, potentially resulting in negative customer experiences and market share declines. Raw materials are the essence of the shampoo production industry. Surfactants, fragrances, and specialized additives are critical components in the formulation of men's shampoos of superior quality.
An array of significant repercussions was instigated by the COVID-19 pandemic on the men's shampoo market. Demand on the market initially declined because of lockdowns and economic uncertainty. As consumers sought safety and convenience, however, the market rebounded with an increase in online sales as lockdowns were lifted. Furthermore, increased hygiene consciousness caused by the pandemic fueled the demand for shampoos. Despite this, disruptions in the supply chain and shortages of basic materials presented obstacles. Briefly, the market was significantly altered because of a resurgence sparked by evolving consumer behaviors and hygiene apprehensions subsequent to a transient decline caused by COVID-19.
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The Men Shampoo market is distinguished by an assortment of established brands and an increasing number of niche participants, constituting a competitive landscape. Often with a significant market presence, well-established businesses provide an extensive selection of goods, including standard and specialized detergents. Succeeding in the hygiene industry requires specialized formulations, and niche brands are capitalizing on this trend. The proliferation of e-commerce platforms has created an equitable environment, permitting fewer entities to access a more extensive demographic. In this dynamic sector of hygiene products, aggressive marketing and endorsements are prevalent methods of capturing market share, thereby intensifying competition.
Top Companies Market Share in Men Shampoo Industry: (In no particular order of Rank)
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Global Men Shampoo Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Men Shampoo Industry growth. Men Shampoo market has been segmented with the help of its Product Type, Application Price, and others. Men Shampoo market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, standard shampoo is the product that is most commonly utilized in the men's shampoo market. The primary reason for its dominance is its adaptable and essential characteristics, which have established it as a cornerstone in the hygiene regimens of males. Shampoos of the standard variety are formulated to effectively cleanse the hair by eliminating impurities, grime, and oil. They are designed to complement a variety of hair types and are frequently regarded as an essential component of daily maintenance. In general, consumers prefer conventional cleansers due to their straightforward composition and wide range of uses. They are appropriate for those with average to mildly problematic hair and represent a dependable option for regular hair maintenance. This extensive utilization serves as an indication of the product's well-established market presence.
The two-in-one shampoo is the second most frequently utilized product in the men's shampoo market. This product presents the advantage of a unified container containing both shampoo and conditioner, rendering it an appealing choice for males in search of an efficient hygiene regimen. Two-in-one shampoos are preferred due to their capacity to deliver cleansing and conditioning advantages in a solitary action, thereby conserving time. This product caters to males who lead hectic schedules but still desire a straightforward hair care routine that maintains its efficacy.
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According to Cognitive Market Research, "Residential Men's Shampoo" is the product category that is most frequently utilized in the men's shampoo market. This classification accommodates the personal hygiene requirements of individuals in their domestic settings. Residential men's shampoos are designed with the intention of providing daily personal care for men's hair, ensuring both convenience and effectiveness. Because residential men's shampoos are formulated for personal hygiene, whether in the morning shower or evening, they are favored by consumers. Frequently available in standard or multipurpose formulations that are appropriate for a range of hair varieties, these shampoos are a viable option for routine upkeep.
"Commercial Men's Shampoo" is the second most frequently utilized product in the men's shampoo space. This classification is designed for implementation in commercial environments, including hotels, gyms, salons, and barbershops. With the intention of catering to a wide range of consumers, commercial shampoos are frequently developed for use in high-traffic and professional settings. Commercial shampoos for men are renowned for their substantial packaging alternatives and robust construction to endure regular utilization. Their purpose is to provide patrons and clients who visit these establishments with a gratifying hygiene experience.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Men Shampoo market report 2024 Edition by contacting our team.
The most prevalent type of men's shampoo on the market is those in the mid-range. This segment achieves a harmonious equilibrium between affordability and quality, rendering it a favoured option among a wide range of consumers. Shampoos in the middle price range are affordably priced, rendering them accessible to a broad spectrum of consumers, including those in search of high-quality products at an affordable price point. A wide variety of formulations are commonly found in these shampoos, accommodating different hair types and concerns, including but not limited to dryness, dandruff, and hair fortifying. Well-known brands frequently endorse these products and may contain advantageous substances that target particular hair care requirements.
The premium category of men's shampoo is the second most frequently utilized product in the men's shampoo market. Ahead of their time, these items were developed with exceptional ingredients and sophisticated formulations. Their clientele consists of discerning individuals who place a high value on hair care and are prepared to make investments in high-quality hygiene products. Unusual components, including natural extracts, essential oils, and advanced hair-enhancing compounds, are frequently found in premium shampoos. Concerns may inform their formulation, with an emphasis on promoting long-term hair health.
According to Cognitive Market Research, "Daily Use Men's Shampoo" is the product category that is most frequently utilized in the men's shampoo market. This category attracts considerable consumer interest owing to its multifunctionality and ease of use. Daily use shampoos are designed to address the predictable hair care requirements of males in a manner that avoids excessive specialization. Their objective is to deliver efficient cleansing, elimination of grime and impurities, and an overall enhancement of hair health. The simplicity and appropriateness of daily use of shampoos for routine hygiene are qualities that consumers value. Without specifically targeting dandruff or hair loss, these products are intended to preserve the cleanliness and health of the hair. They have become an essential component of the hygiene regimens of numerous individuals.
Among men's shampoos, "Anti-Dandruff Men's Shampoo" ranks as the second most frequently utilized product. A prevalent concern, dandruff, is explicitly addressed in this category. Active ingredients in anti-dandruff cleansers are intended to prevent and combat the condition, which makes them a popular option among those who suffer from this difficulty. Shampoos of this nature commonly comprise specialized constituents, including salicylic acid, zinc pyrithione, or ketoconazole, which efficiently target the underlying factors contributing to dandruff. Individuals who suffer from flaking, irritation, or other symptoms associated with dandruff seek solace in these products.
The distribution channel that is most commonly utilized in the men's shampoo market is "Supermarket Men's Shampoo." Supermarkets serve as critical distributors of men's conditioners, ensuring that consumers have easy access to a wide selection. These prominent retailers provide an extensive selection of goods, which includes men's hygiene products, which establishes them as a preferred choice among numerous customers.
Hypermarket Men's Shampoo is the product distribution channel that is utilized the second most frequently in the men's shampoo industry. Hypermarkets provide an extensive variety of consumer goods, including men's hygiene products, in a manner akin to that of supermarkets. These sizable retail establishments offer roomy floor areas to showcase an assortment of products. In addition to their expansive storefronts, hypermarkets generally carry an even more extensive selection of shampoos for males, including both niche and well-known brands. This assortment appeals to consumers in search of shampoos that specifically target their hair care requirements.
According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 39% of the global revenue due to several variables. North America commands the most significant market share owing to its considerable consumer population, considerable disposable income, and a pronounced emphasis on personal hygiene and upkeep. The substantial market share is a result of the region's thriving economy and cultural emphasis on personal hygiene and maintenance. Additionally, effective marketing strategies and the presence of well-established manufacturers of hygiene products contribute to the expansion of the market in North America. Additionally, consumers in this region exhibit a preference for acquiring specialized hygiene products, such as men's shampoos, in order to cater to their distinct requirements. Consequently, North America maintains a dominant position in terms of market share, owing to a confluence of economic elements, consumer inclinations, and the strong establishment of the hygiene sector within the area.
The rapid expansion of the Asia-Pacific market is the result of a convergence of factors. To begin with, the substantial and varied populace of the area provides an extensive reservoir of consumers stimulated by the need for men's hygiene merchandise, such as shampoos. Furthermore, an expansion of the middle class in several Asia-Pacific nations has resulted in a rise in disposable income, which has empowered a greater number of individuals to purchase and give precedence to hygiene products. Moreover, an increase in awareness of personal hygiene and shifting cultural perspectives have contributed to a surge in demand. In addition to the presence of well-established and emerging brands, the robustness of e-commerce platforms has contributed to the expansion of the market. These variables are positioned collectively.
The current report Scope analyzes Men Shampoo Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!
According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 39% of the global revenue due to several variables. The landscape of the men's shampoo market in North America is mature and extremely competitive. Attributable to its substantial and varied consumer population, the region places a premium on personal hygiene and upkeep. Prominent brands exert their authority over the market by providing an extensive selection of hair care products that address a multitude of requirements. The utilization of marketing strategies and celebrity endorsements is significant in shaping consumer decisions. E-commerce has experienced substantial growth, providing access and convenience to a technologically proficient populace. Additionally, the North American market demonstrates an increasing desire for shampoos containing organic and natural ingredients, which reflects a larger consumer trend toward health-conscious and sustainable options.
According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for a share of more than 30% of the global revenue due to several variables. The European market for men's shampoo demonstrates a comparable level of development and rivalry, emphasizing high-end and specialized merchandise. Hygiene is of utmost importance to European consumers, and the region has a rich heritage of esteemed hygiene brands. The market comprises a diverse range of products, including conventional formulations as well as premium organic shampoos. Additionally, eco-friendly and sustainable hygiene products are on the rise in Europe. The expansion of the e-commerce channel offers consumers convenient access to a wide variety of products. In brief, the men's shampoo market in Europe is a fusion of innovation and tradition, with an emphasis on sustainability and quality.
According to Cognitive Market Research, Asia Pacific dominated the market in 2023 and accounted for a share of more than 23% of the global revenue due to several variables. The substantial growth of the Asia Pacific Men Shampoo market can be attributed to the region's enormous and heterogeneous populace. Increasing levels of disposable income among the region's expanding middle class generate substantial demand for hygiene products. As a consequence of domestic and global brands competing for market share, the product landscape is diverse. Access to these products has been revolutionized by e-commerce platforms, which have made them broadly available. The Asia Pacific market exhibits a preference for specialized shampoos designed to address particular hair concerns, such as those that combat dandruff and fortify the hair. The expansion of the market is additionally propelled by evolving cultural perspectives and an increased consciousness regarding personal hygiene.
According to Cognitive Market Research, Latin America dominated the market in 2023 and accounted for a share of more than 5% of the global revenue due to several variables. The market for men's shampoo in Latin America is marked by changing hygiene practices. Personal care is a sector that is attracting an increasing number of consumers, and the market is comprised of both domestic and foreign brands. Latin American consumers give preference to products that provide excellent value for their money. A greater number of hygiene products are being adopted in this region, and specialized shampoos are being formulated to address prevalent hair care concerns. An increasing number of consumers are benefiting from the convenience and accessibility that e-commerce provides. Despite its relatively small size in comparison to other regions, this sector offers potential for expansion due to the ongoing evolution of hygiene practices.
According to Cognitive Market Research, the Middle East & Africa dominated the market in 2023 and accounted for a share of more than 3% of the global revenue due to several variables. The market for men's shampoo is expanding consistently in the Middle East and Africa, propelled by the concurrent trends of rising disposable incomes and urbanization. Local and global brands are engaged in fierce competition to secure a portion of the growing consumer market. A preference for premium and specialized products, including those containing natural and herbal constituents, is evident on the market. The aggressive marketing and cultural significance of personal hygiene in the region are factors driving market expansion. The increasing prevalence of e-commerce platforms facilitates product availability to consumers across various geographic regions. Due to the ongoing economic expansion in the region, the Men Shampoo market in Africa and the Middle East is positioned for additional growth.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
I am committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that my skills remain sharp and relevant. I spearheaded research initiatives focused on market trends, customer behavior, and competitive landscapes. I have a demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams, I played a pivotal role in shaping successful projects that hinged on robust research and analysis.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Men Shampoo Market is witnessing significant growth in the near future.
In 2023, the Cosmetic Shampoo segment accounted for noticeable share of global Men Shampoo Market and is projected to experience significant growth in the near future.
The Residential segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Unilever , Henkel AG & Company KGaA and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Table of Content differs accordign to the user License selction. Current Displayed TOC is for the Corporate User License Report Edition. TOC Customization options: Add or Remove section's Or chapter's from the report. Specific section's of report can be ordered at a discounted price. If applicable; On Request Volume Data will also be provided (at an Additional Cost).
Product Type | Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Medicated Shampoo, Standard Shampoo, Dry Shampoo, Others |
Application | Residential, Commercial, Others |
Price | Economy, Mid, Premium |
Function | Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, Others |
Distribution Channels | Supermarket, Hypermarket, Convenience Store, Specialty Store, Drug Store |
List of Competitors | Unilever, Dabur, Henkel AG & Company KGaA, Procter & Gamble, Church Dwight Co. Inc., KCWW, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, L'Oreal S.A., Johnson & Johnson Private Limited, Amway Corp, The Detox Market, Bo International, Syoss, Kérastase, ELCA Cosmetics Private Limited, Natura&Co, Coty Inc, Wella Company |
This chapter will help you gain GLOBAL Market Analysis of Men Shampoo. Further deep in this chapter, you will be able to review Global Men Shampoo Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Chapter 2 North America Market Analysis
Executive Summary North America Market (2019 vs 2024 vs 2031)
Purchase Add-Ons to Customize the Report Edition and get further granular data level data about the North America market. Add-On Cost: Request before placing the order, Respective Pricing will be informed after sending the inquiry
Qualitative Analysis for the North America Market: North America Men Shampoo Market Trends North America Men Shampoo Technological Road Map North America Men Shampoo Market Drivers North America Men Shampoo Market Restraints North America Men Shampoo Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia-Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Analysis 2019 -2031, will provide market size split by Product Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Analysis 2019 -2031
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Chapter 11 Market Split by Application Analysis 2019 -2031
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Chapter 12 Market Split by Price Analysis 2019 -2031
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Chapter 13 Market Split by Function Analysis 2019 -2031
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Chapter 14 Market Split by Distribution Channels Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Men Shampoo market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Cosmetic Shampoo have a significant impact on Men Shampoo market? |
What are the key factors affecting the Cosmetic Shampoo and Herbal Shampoo of Men Shampoo Market? |
What is the CAGR/Growth Rate of Residential during the forecast period? |
By type, which segment accounted for largest share of the global Men Shampoo Market? |
Which region is expected to dominate the global Men Shampoo Market within the forecast period? |
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