Massage Guns Market Report 2024 (Global Edition)

Global Massage Guns Market Report 2024 Market Size Split by Product Type (Spherical Head, Round/Cylindrical Head, U-Shaped/Double Head, Tower Head, Flat / Wolf Head, Meniscus Head, Thumb Head, Comb He...

Massage Guns Market Report Description

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Massage Guns Market Insights Video

Competitive Landscape of the Massage Guns Market

A multitude of brands and producers competing for market share define the competitive landscape of the market. To keep up their supremacy, well-established players always innovate by adding new features and attachment possibilities. New competitors are also looking to fill a void by providing affordable alternatives. E-commerce sites are increasingly essential distribution channels that help established and up-and-coming businesses reach a worldwide customer base. The market for massage guns is very competitive due to the wide range of options available to consumers at different price ranges and product quality. This rivalry encourages innovation and efficiency.

Massage Guns Industry News

• SKG, a manufacturer of massage equipment, announced in 2021 the arrival of their newest massage gun, the F5, which is a lightweight, portable massager with an integrated heating feature. SKG has expanded its range of massage devices to include the F5 percussion massager, which is specifically made for women. These devices cater to a wide range of lifestyles and activity levels of its clientele.

(Source: www.prnewswire.com/news-releases/skg-launches-its-new-f5-massage-gun-with-hot-compress-301220075.html)

Top Companies Market Share in Massage Guns Industry: (In no particular order of Rank)

• Therabody
• Lifpro
• Hyperice Inc.
• Renpho
• Every Fun
• Hydragun
• MuscleGun
• Ireland
• Recovapro
• Essential Massage & Therapy Co.
• Medcursor
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Massage Guns Market share was 39% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 39% of the global revenue due to several variables. North America dominates the market because of its sizable consumer base, rising health consciousness, and strong distribution systems. The health and wellness sectors have also expanded significantly in North America, which has raised demand for massagers. Additionally, the market has grown as a result of product and technology advances in this area, which have increased the attraction of massage guns to a wider variety of consumers. The simple access to massage guns made possible by the widespread e-commerce and online retail platforms in North America has also contributed to the market's acceptance of these devices.

Due in significant part to its enormous and diversified population, rising disposable incomes, and growing attention on health and well-being, the Asia Pacific market is expanding rapidly. This region's consumers are growing increasingly fitness- and health-conscious, which is driving up demand for goods like massagers. The market's rapid expansion has also been facilitated by the thriving fitness sector, growing recognition of the advantages of self-care, and the impact of e-commerce platforms. Furthermore, significant technology developments have occurred in the Asia Pacific region, increasing the accessibility and attraction of massage guns to a wider range of consumers. When taken as a whole, these elements place it in the fastest-growing market region.

The current report Scope analyzes Massage Guns Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Massage Guns Market

North America Massage Guns Market Analysis

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 39% of the global revenue due to several variables. With the biggest market share is North America, specifically the US and Canada. The demand for massage guns is driven by the region's strong health and fitness culture as well as a heightened awareness of wellness. This region is home to numerous manufacturers and has a strong technological innovation scene. Reputable e-commerce sites improve accessibility. The competitive environment in the North American market is dynamic, which encourages innovation and guarantees a large selection of products. The older population's need for pain treatment and increased mobility also fuels market expansion.

Europe Massage Guns Market

Europe Massage Guns Market Analysis

According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for a share of more than 32% of the global revenue due to several variables. Europe's market is expanding steadily, with major players including the UK, Germany, and France. The demand for massage guns is fueled by the region's propensity for holistic well-being and an active lifestyle. European customers are increasingly drawn to premium goods and value well-made, ergonomic designs. Strict rules ensure product safety. The main channels for distribution are health stores, specialty shops, and online shopping. The European market shows signs of life, propelled by consumers who are health-conscious and a growing fitness sector.

Asia Pacific Massage Guns Market

Asia Pacific Massage Guns Market Analysis

According to Cognitive Market Research, Asia Pacific dominated the market in 2023 and accounted for a share of more than 20% of the global revenue due to several variables. Because of its wide range of consumers, the Asia Pacific area has the greatest rate of market growth. Important donors include China, Japan, and South Korea. The market for massage guns is driven by rising disposable incomes, growing health consciousness, and a booming fitness sector. These devices are available thanks to improvements in manufacturing technology and online sales platforms. Because of the region's focus on innovation, there are a variety of attachment possibilities and distinctive product offerings. The burgeoning middle class and increasing consciousness of fitness and self-care are the main drivers of Asia Pacific's market expansion.

South America Massage Guns Market

South America Massage Guns Market Analysis

According to Cognitive Market Research, South America dominated the market in 2023 and accounted for a share of more than 5% of the global revenue due to several variables. The market in South America is expanding steadily, with major players including Brazil and Mexico. The market for massage guns is fueled by fitness trends as well as a rising culture of health and well-being. Price sensitivity, on the other hand, has an impact on the market and makes people choose less expensive solutions. The main channels for distribution are online shopping sites and neighborhood stores. South America offers prospects for market expansion as consumers get more health-conscious and the fitness industry takes off, despite the region not being as developed as other areas.

Middle East and Africa Massage Guns Market

Middle East and Africa Massage Guns Market Analysis

According to Cognitive Market Research, the Middle East & Africa dominated the market in 2023 and accounted for a share of more than 4% of the global revenue due to several variables. There is room for market expansion in the Middle East and Africa region, particularly in nations like South Africa and the United Arab Emirates. Demand for massagers is rising as people's attention to their health and fitness increases as a result of urbanization and changing lifestyles. Price, however, continues to be a crucial factor for customers to weigh when selecting a product. E-commerce platforms are becoming more popular and more accessible. The Middle East and Africa market presents opportunities for expansion as consumers look for efficient recovery options and health consciousness is growing.

Massage Guns Market Analysis

Massage Guns Product Type Segment Analysis

According to Cognitive Market Research, the Spherical Head attachment is the most popular and adaptable item available on the Massage Guns market. A wide spectrum of users can benefit from this attachment because of its smooth, rounded form, which replicates the pressure and motion of a therapist's hand. Its success can be ascribed to its capacity to offer a comprehensive massage experience, skillfully targeting a variety of body locations and muscle groups.

Maintaining its position as the second most popular product in the massage gun industry is the U-shaped/Double Head attachment. Its distinctive shape, which resembles the letter "U" or has two heads, makes for a more concentrated and powerful massage. People who want precise targeting of particular muscle groups and deep tissue relief will especially like this attachment.

• Spherical Head
• Round/Cylindrical Head
• U-Shaped/Double Head
• Tower Head
• Flat / Wolf Head
• Meniscus Head
• Thumb Head
• Comb Head
• Rubble Gas Head
• Air Cushion Head
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Massage Guns Industry. Request a Free Sample PDF!

Massage Guns Application Segment Analysis

According to Cognitive Market Research, deep tissue massage is the most popular product category in the massage gun market. A wide range of users are very interested in deep tissue massage attachments because of their adaptability and efficiency in treating different muscle-related problems. Athletes, fitness enthusiasts, and anyone looking for relief from chronic muscle stress and knots are among the people who prefer deep-tissue massage guns. These attachments are made to pierce deeply into the layers of muscle, applying precise pressure to relieve tense muscles and enhance blood flow. They are, therefore, fantastic for improving flexibility, lessening muscle tightness, and recovering from an exercise.

Neck and shoulder massage attachments are the second most popular product category among Massage Guns. The targeted and cozy massage that these attachments offer is intended for the sensitive areas of the shoulders and neck. People who suffer from stress or sedentary work-related tension, stiffness, or discomfort in these regions are especially fond of Neck and shoulder Massage attachments. These attachments provide a more delicate and focused method of relieving discomfort, which makes them appropriate for a wider range of users, such as office workers and people with certain neck and shoulder conditions.

• Back Massage
• Deep Tissue Massage
• Large Muscle Group Massage
• Neck & Shoulder Massage
• Point Massage
• Massage for Sensitive Body Parts
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Massage Guns End User Segment Analysis

Athletes are, without a doubt, the market segment that uses massage guns the most frequently. This consumer group uses massagers extensively as a key component of their regimen for recovery and performance improvement. Massage guns have gained popularity among athletes of all stripes, including weekend warriors, fitness fanatics, and professional athletes, who use them to promote general physical health, muscle rehabilitation, and injury prevention.

Fitness lovers are the second largest user group of the Massage Guns market's products. People who regularly exercise—whether at the gym, at home, or through outdoor activities—are included in this consumer group. Fitness enthusiasts have acknowledged massage guns as valuable tools for improving their fitness journeys.

• Athletes
• Chiropractor
• Fitness Enthusiasts
• Expectant Women
• Others

Massage Guns Size Segment Analysis

According to Cognitive Market Research, compact and handheld massagers are popular among a wide range of users, from athletes and fitness fanatics to people looking for relief from regular muscular strain. Users can target specific muscle regions or take them with them on the go thanks to their lightweight and ergonomic design, which makes them easy to handle and carry.

The mid-size/professional massage guns are the second most popular product category in the massage gun industry. A more specialized consumer base, such as athletes, fitness instructors, and those with certain therapeutic needs, prefers these gadgets.

• Small Size/Handheld
• Mid-Size/Professional
• Large Size/Powerful

Massage Guns Battery Segment Analysis

According to Cognitive Market Research, rechargeable massage guns are the most popular product category in the massage gun industry. Because they are affordable, environmentally friendly, and convenient, these gadgets have become incredibly popular. Many users, from athletes and fitness fanatics to those looking for regular muscular relief, prefer rechargeable massage guns. Users can enjoy the ease of cordless operation with their rechargeable batteries, as they don't require a power source to operate. For people who wish to utilize their massage guns in a variety of locations, like the gym or while traveling, this portability is especially helpful.

Replaceable Battery massage guns are the second most popular product category on the market for massage guns. Because users may swap out the batteries in these devices as needed, they provide an alternative to rechargeable models. Massage guns with replaceable batteries are preferred by consumers who desire long-term use without the need for recharging. These gadgets are useful for long training sessions for athletes and fitness professionals because they may be used continuously with an extra battery pack.

• Rechargeable
• Replaceable

Massage Guns Sales Channel Segment Analysis

According to Cognitive Market Research, direct sales is the most popular product category in the massage gun market. With this strategy, massage gun manufacturers or brand owners sell directly to customers via their channels, like websites, physical storefronts, or exclusive collaborations. Numerous benefits that direct sales provide have helped them become well-known in the industry.

Indirect Sales is the second most popular product category in the massage gun market. Under this strategy, massage guns are distributed via middlemen such as stores, online marketplaces, and independent merchants. While indirect sales have their own set of benefits that appeal to both manufacturers and consumers, direct sales have a number of advantages of their own.

• Direct Sales
• Indirect Sales

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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