Lip Scrub Market Report 2025 (Global Edition)

Global Lip Scrub Market Report 2025 Market Size Split by Product (Matte, Gelatinous), by Price Range (Below US$ 5, US$ 5- US$ 10, US$ 10 – US$ 15, US$ 15- US$ 20, US$ 20 and Above), by Sales Channel...

Lip Scrub Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Lip Scrub Market Insights Video

Competitive Landscape of the Lip scrub Market

The competitive landscape of the lip scrub market is characterized by a mix of established players and emerging brands vying for market share. Key players in the market include major cosmetics companies with a global presence, as well as smaller, niche brands focusing on natural and organic formulations. These companies compete based on product innovation, quality, pricing, and marketing strategies.

March 2022: Pilgrim, a direct-to-customer beauty and personal care brand, launched a new line of lip care range, namely, Squalane, in India. The product was made available in different flavors, including pomegranate extract, cocoa butter, and shea butter.

(Source: https://discoverpilgrim.com/products/squalane-bubblegum-lip-balm) November 2021: Amorepacific, under its Laneige lip care range, launched Amorepacific Lip Sleeping Mask Purple Edition, celebrating the ‘BTS PERMISSION TO DANCE ON STAGE’ tour. The product is available in Amorepacific’s official online store, Laneige’s official United States website, Sephora online store, and different offline stores as well.

(Source: https://www.happi.com/contents/view_breaking-news/2021-11-23/amorepacific-to-launch-limited-edition-lip-mask-with-pop-band)

Top Companies Market Share in Lip Scrub Industry: (In no particular order of Rank)

• Frank Body
• Clinique
• Tarte Cosmetics
• Handmade Heroes Pte. Ltd.
• e.lf.
• Wet n Wild
• KIKO MILANO
• Givenchy
• Etude House
• Lush Cosmetics
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Lip scrub Market

Which Region Dominates the Lip scrub Market in 2024?

According to Cognitive Market Research, North America's dominance in the lip scrub market can be attributed to several factors. Firstly, the region has a strong beauty and personal care industry, with a high demand for innovative and high-quality products. Secondly, North American consumers are increasingly health-conscious and focused on self-care, leading to a growing interest in lip care products. Additionally, the region has a well-established distribution network and robust marketing strategies, making it easier for new products like lip scrubs to enter the market and gain visibility.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Lip scrub market due to several compelling reasons. ? The region's rising disposable incomes and expanding middle class are fueling increased spending on personal care and beauty products. Additionally, there is a growing trend of westernization and urbanization, leading to greater awareness and adoption of skincare routines, including lip care. Furthermore, the beauty industry in Asia Pacific is witnessing significant innovation and product development, catering to diverse consumer needs and preferences. The expanding e-commerce sector in the region also plays a crucial role in facilitating easy access to a wide range of lip scrub products, further driving market growth.

 

The current report Scope analyzes Lip Scrub Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Lip Scrub Market Analysis

According to Cognitive Market Research, the global Lip scrub market size was estimated at USD 1128.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 451.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.1%from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Lip scrub market with a market size of USD 356.06 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. The demand is amplified by the nation's Increasing consumer awareness about personal grooming.
• The Canada Lip scrub market had a market share of USD 54.15 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. Canada's robust the availability of a wide range of lip care products to increased usage of Lip scrub.
• The Mexico Lip scrub market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 41.07 million in 2024.

Europe Lip Scrub Market Analysis

According to Cognitive Market Research, the global Lip scrub market size was estimated at USD 1128.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 338.46million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• The United Kingdom Lip scrub market had a market share of USD 56.86 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. In the UK, Lip scrub sales witness an upswing due to the nation's increasing awareness and demand for natural and organic skincare products.
• The France Lip scrub market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 31.14 million in 2024.
• According to Cognitive Market Research, the Germany Lip scrub market size was valued at USD 67.02 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. In Germany, Lip scrub sales surge due to the demand for natural and organic skincare products.
• The Italy Lip scrub market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 29.11 million in 2024.
• The Russia Lip scrub market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 52.46 million in 2024.
• The Spain Lip scrub market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 27.75 million in 2024
• The LuxembourgLip scrub market is projected to witness growth at a CAGR of 10.49 during the forecast period with a market size of USD 6.5% million in 2024.
• The PortugalLip scrub market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 7.11 million in 2024.
• The GreeceLip scrub market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 4.06 million in 2024.
• Rest of Europe Lip scrub market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 52.46 million in 2024.

Asia Pacific Lip Scrub Market Analysis

According to Cognitive Market Research, the global Lip scrub market size was estimated at USD 1128.2Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 259.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9%from 2024 to 2031.

• According to Cognitive Market Research, the China Lip scrub market size was valued at USD 116.77 million in 2024 and is projected to grow at a CAGR of 9.4% during the forecast period. Lip scrub sales surge in China due to the increasing disposable incomes.
• The Japan Lip scrub market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 35.81 million in 2024.
• The India Lip scrub market had a market share of USD 31.14 million in 2024 and is projected to grow at a CAGR of 11.7% during the forecast period. The demand is augmented by India's demand for personal care products.
• The South Korea Lip scrub market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 25.95 million in 2024.
• The Australia Lip scrub market is projected to witness growth at a CAGR of 9.6% during the forecast period with a market size of USD 13.49 million in 2024.
• The South East Asia Lip scrub market is projected to witness growth at a CAGR of 10.9% during the forecast period with a market size of USD 17.90 million in 2024.
• The Rest of Asia Pacific Lip scrub market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 18.42 million in 2024.

South America Lip Scrub Market Analysis

According to Cognitive Market Research, the global Lip scrub market size was estimated at USD 1128.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 56.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3%from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Lip scrub market size was valued at USD 24.14 million in 2024 and is projected to grow at a CAGR of 7.9% during the forecast period. Lip scrub sales flourish in Brazil due to increasing urbanization and changing lifestyles.
• Argentina Lip scrub market had a market share of USD 9.48 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. The demand is augmented by Argentina's rising disposable incomes and a growing.
• Colombia Lip scrub market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 5.02 million in 2024.
• Peru Lip scrub market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 4.63 million in 2024.
• Chile Lip scrub market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 4.06 million in 2024.
• The Rest of Latin America Lip scrub market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 9.08 million in 2024.

Middle East Lip Scrub Market Analysis

According to Cognitive Market Research, the global Lip scrub market size was estimated at USD 1128.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 22.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6%from 2024 to 2031.

• The GCC Countries Lip scrub market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 9.66 million in 2024. Lip scrub sales flourish due to the diverse population with varying beauty and grooming preferences.
• The Egypt Lip scrub market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 2.37 million in 2024.
• The South Africa Lip scrub market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 3.57 million in 2024. Lip scrub sales flourish in the South Africa due to the increasing popularity of e-commerce platforms.
• The Turkey Lip scrub market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 1.94 million in 2024.
• The Nigeria Lip scrub market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 2.37 million in 2024.
• The Rest of MEA Lip scrub market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 2.66 million in 2024.

Lip Scrub Market Analysis

Lip scrub Market Product Type Segment Analysis

According to Cognitive Market Research, the dominant category is matte lip scrubs. These products have gained widespread popularity due to their long-lasting wear and ability to provide a smooth, non-greasy finish. Matte lip scrubs appeal to consumers who prefer a more subtle and natural look, as they offer a muted color payoff while effectively exfoliating the lips. The dominating nature of matte lip scrubs can also be attributed to their versatility, as they can be worn alone or layered with other lip products. Additionally, matte lip scrubs are often marketed as being transfer-resistant and smudge-proof, making them ideal for everyday wear and various occasions.

The fastest-growing category in the lip scrub market is gelatinous lip scrubs. These innovative products have gained traction among consumers seeking hydrating and nourishing lip care solutions. Gelatinous lip scrubs typically have a jelly-like texture that melts upon application, providing intense hydration while gently exfoliating the lips. The growing popularity of gelatinous lip scrubs can be attributed to their ability to effectively remove dead skin cells and leave the lips feeling soft and supple. Moreover, gelatinous lip scrubs often contain ingredients like hyaluronic acid and botanical extracts, which offer additional benefits such as plumping and soothing the lips.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Lip Scrub Industry. Request a Free Sample PDF!

Lip scrub Market Price Range Segment Analysis

According to Cognitive Market Research, the dominant price range is between US$ 5 and US$ 10. This category of lip scrubs offers a balance between affordability and quality, making it attractive to a wide range of consumers. Lip scrubs in this price range are often formulated with effective exfoliating ingredients and nourishing oils, providing value for money. Additionally, lip scrubs in this price range are widely available across various retail channels, further contributing to their dominance in the market. Consumers appreciate the accessibility and effectiveness of lip scrubs in the US$ 5 to US$ 10 price range, driving their popularity and dominance in the market.

The fastest-growing price range in the lip scrub market is US$ 20 and Above. This premium category of lip scrubs is experiencing rapid growth due to the increasing demand for high-end, luxury lip care products. Lip scrubs in this price range often contain luxurious ingredients such as gold flakes, diamond dust, or rare botanical extracts, offering a luxurious and indulgent lip care experience. Additionally, lip scrubs in the US$ 20 and above price range are often packaged in elegant and sophisticated packaging, further enhancing their appeal to consumers looking for a premium lip care product.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Lip Scrub Sales Channel Segment Analysis

Sales Channel Segment Analysis

According to Cognitive Market Research, online stores are the dominant sales channel. The convenience and accessibility of online shopping have contributed to the dominance of this channel. Consumers appreciate the wide variety of lip scrub products available online, as well as the convenience of shopping from the comfort of their homes. Online stores also offer competitive pricing and frequent discounts, further attracting consumers to purchase lip scrubs online. Additionally, online platforms provide detailed product information and reviews, helping consumers make informed purchasing decisions. The dominance of online stores in the lip scrub market is expected to continue as e-commerce grows globally.

The fastest-growing sales channel in the lip scrub market is modern trade. Modern trade includes supermarkets, hypermarkets, and large retail chains. The growth of this sales channel can be attributed to the increasing consumer preference for one-stop shopping destinations that offer a wide range of products, including lip scrubs. Modern trade outlets often provide a curated selection of lip scrub brands and variants, making it easier for consumers to compare and choose products. Additionally, modern trade outlets often run promotions and offer discounts on lip scrub products, attracting price-conscious consumers.

• Modern Trade
• Convenience Store
• Departmental Store
• Drug Store
• Online Stores
• Other Sales Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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