Kava Root Extract Market Report 2025 (Global Edition)

Global Kava Root Extract Market Report 2025 Market Size Split by Product Type Outlook: (Kava Root Powder Extract, Kava Root Liquid Extract), by End User Outlook: (Food & Beverage, Pharmaceuticals, Cos...

Kava Root Extract Market Report Description

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Competitive Landscape of the Kava Root Extract Market

The Kava Root Extract market is competitive, with key players leading by offering high-quality, sustainably sourced kava products in various forms, such as capsules, powders, and beverages. Market growth is driven by the rising demand for natural remedies for stress and anxiety. Players differentiate through product quality, safety standards, and transparency in sourcing while focusing on consumer education and expanding distribution channels to reach wider markets.

In June 2024, Gaia Herbs received Blue Zones Workplace certification, reflecting the company’s commitment to social impact and long-standing mission of connecting people, plants, and the planet to create healing.

(Source:https://www.gaiaherbs.com/blogs/seeds-of-knowledge/2023-sustainability-report?srsltid=AfmBOorQoZ5hMs1w09sP8lsUepshgMsolfRwSFSWJIUFkZBqbe3egpFB)

Top Companies Market Share in Kava Root Extract Industry: (In no particular order of Rank)

• Best Nutrition Product Inc.
• Botanic Healthcare
• Botany Evolution LLC
• Fiji Kava Australia Ltd
• Gaia Herbs
• Kava King
• Kona Kava Farm
• LifeSeasons Inc.
• Mountain Rose Herbs
• Natural Factors Nutritional Products Ltd.
• NOW Foods
• Nutragreenlife Biotechnology Co. Ltd.
• Oregon’s Wild Harvest
• Root of Happiness
• Taos Herb Company
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Kava Root Extract Market

Which Region Dominates the Kava Root Extract Market in 2024?

According to Cognitive Market Research, North America currently dominates the Kava Root Extracts market, and the region is expected to have significant growth during the projected period. This is due to the growing consumer demand for natural wellness products, especially for stress relief and anxiety management.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to increasing consumer demand for natural wellness products, rising stress levels, and a cultural shift towards herbal remedies.

The current report Scope analyzes Kava Root Extract Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Kava Root Extract Market Analysis

According to Cognitive Market Research, the global Kava Root Extract market size was estimated at USD 1824.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 729.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Kava Root Extract market with a market size of USD 575.84 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period due to the growing interest in plant-based and holistic wellness products.
• The Canada Kava Root Extract market had a market share of USD 87.58 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period due to the rising awareness of kava's potential benefits.
• The Mexico Kava Root Extract market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 66.42 million in 2024.

Europe Kava Root Extract Market Analysis

According to Cognitive Market Research, the global Kava Root Extract market size was estimated at USD 1824.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 547.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.5% from 2024 to 2031.

• The United Kingdom Kava Root Extract market had a market share of USD 91.96 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. In the UK, Kava Root Extract sales witness an upswing due to the increasing popularity of herbal supplements and alternative wellness solutions.
• The France Kava Root Extract market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 50.36 million in 2024.
• According to Cognitive Market Research, the German Kava Root Extract market size was valued at USD 108.38 million in 2024 and is projected to grow at a CAGR of 15.7% during the forecast period. In Germany, Kava Root Extract surged due to growing demand for plant-based ingredients.
• The Italy Kava Root Extract market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 47.07 million in 2024.
• The Russia Kava Root Extract market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 84.84 million in 2024.
• The Spain Kava Root Extract market is projected to witness growth at a CAGR of 14.6% during the forecast period with a market size of USD 44.89 million in 2024
• The Luxembourg Kava Root Extract market is projected to witness growth at a CAGR of 15.6% during the forecast period, with a market size of USD 16.97 million in 2024.
• The Portugal Kava Root Extract market is projected to witness growth at a CAGR of 15.3% during the forecast period, with a market size of USD 11.49 million in 2024.
• The Greece Kava Root Extract market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 6.57 million in 2024.
• The Rest of Europe's Kava Root Extract market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 84.84 million in 2024.

Asia Pacific Kava Root Extract Market Analysis

According to Cognitive Market Research, the global Kava Root Extract market size was estimated at USD 1824.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 419.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Kava Root Extract market size was valued at USD 188.85 million in 2024 and is projected to grow at a CAGR of 18.5% during the forecast period. Kava Root Extract surged in China due to the growing popularity of stress-relief and relaxation solutions.
• The Japan Kava Root Extract market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 57.91 million in 2024.
• The India Kava Root Extract market had a market share of USD 50.36 million in 2024 and is projected to grow at a CAGR of 20.8% during the forecast period due to the expanding market for functional beverages incorporating Kava root extract.
• The South Korean Kava Root Extract market is projected to witness growth at a CAGR of 18.1% during the forecast period, with a market size of USD 41.97 million in 2024.
• The Australian Kava Root Extract market is projected to witness growth at a CAGR of 18.7% during the forecast period, with a market size of USD 21.82 million in 2024.
• The South East Asia Kava Root Extract market is projected to witness growth at a CAGR of 20.0% during the forecast period, with a market size of USD 28.96 million in 2024.
• The Rest of Asia Pacific Kava Root Extract market is projected to witness growth at a CAGR of 18.8% during the forecast period, with a market size of USD 29.80 million in 2024.

South America Kava Root Extract Market Analysis

According to Cognitive Market Research, the global Kava Root Extract market size was estimated at USD 1824.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 91.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Kava Root Extract market size was valued at USD 39.05 million in 2024 and is projected to grow at a CAGR of 17.0% during the forecast period. Kava Root Extracts flourished in Brazil due to growing awareness of the traditional use of kava.
• Argentina's Kava Root Extract market had a market share of USD 15.33 million in 2024 and is projected to grow at a CAGR of 17.3% during the forecast period due to the expansion of the herbal supplements and functional foods .
• Colombia Kava Root Extract market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 8.12 million in 2024.
• Peru Kava Root Extract market is projected to witness growth at a CAGR of 16.6% during the forecast period, with a market size of USD 7.48 million in 2024.
• Chile Kava Root Extract market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 6.57 million in 2024.
• The Rest of Latin America's Kava Root Extract market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 14.69 million in 2024.

Middle East Kava Root Extract Market Analysis

According to Cognitive Market Research, the global Kava Root Extract market size was estimated at USD 1824.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 36.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031..

• The GCC Countries Kava Root Extract market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 15.62 million in 2024. Kava Root Extract sales flourished due to the growing awareness of the health benefits of kava.
• The Egypt Kava Root Extract market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 3.83 million in 2024.
• The South African Kava Root Extract market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 5.77 million in 2024. Kava Root Extract sales flourished in South Africa due to increasing demand for traditional and herbal medicines.
• The Turkey Kava Root Extract market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 3.14 million in 2024.
• The Nigeria Kava Root Extract market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 3.83 million in 2024.
• The Rest of the MEA Kava Root Extract market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 4.31 million in 2024.

Kava Root Extract Market Analysis

How are Segments Performing in the Global Kava Root Extract Market?

Kava Root Extract Market Product Type Segment Analysis

According to Cognitive Market Research, Kava root powder extract is likely to dominate the Kava Root Extract Market over the forecast period due to its versatility, ease of use, and affordability. It can be easily incorporated into capsules, teas, and beverages, offering consumers a convenient method of consumption. Additionally, its long shelf life and cost-effectiveness make it a preferred choice for manufacturers.

The kava root liquid extract is the fastest-growing segment in the Kava Root Extract Market due to its high bioavailability and convenience. It allows for faster absorption, providing quicker relief from stress and anxiety. The liquid form is also easy to dose, making it increasingly popular among consumers seeking effective, natural wellness solutions.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Kava Root Extract Industry. Request a Free Sample PDF!

Kava Root Extract Market End User Segment Analysis

According to Cognitive Market Research, the food & beverages segment holds the largest share of the market due to its growing popularity as a natural, calming ingredient in drinks and wellness products. Kava is increasingly used in functional beverages, including teas, energy drinks, and smoothies, offering consumers a natural alternative for stress relief and relaxation.

In the Kava Root Extract Market, the pharmaceuticals sector has been expanding at a rapid pace due to its increasing use in stress-relief and anxiety-reducing treatments. As research supports its effectiveness, more pharmaceutical companies are incorporating kava root extract into natural remedies and over-the-counter products, meeting the rising consumer demand for non-synthetic wellness solutions.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Kava Root Extract Distribution Channel Outlook: Segment Analysis

Kava Root Extract Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the online segment holds the largest market share due to the convenience, wider reach, and growing preference for e-commerce among consumers. Online platforms allow easy access to various kava products, offering detailed product information, customer reviews, and competitive pricing, making it a preferred channel for purchasing wellness products.

In the Kava Root Extract market, the rapidly growing sector is the online category due to the increasing consumer preference for convenient, at-home shopping. E-commerce platforms allow easy access to a wide variety of kava products, along with detailed information, customer reviews, and direct shipping, enhancing market reach and growth.

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Author's Detail

Ashwini Moharir

Research Analyst at Cognitive Market Research

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Profile

Enthusiastic and analytical market research professional with 2 years of hands-on experience in tracking market trends, evaluating consumer behavior, and supporting strategic decision-making. Proficient in designing surveys, conducting interviews, and synthesizing insights from both primary and secondary sources. Successfully contributed to research projects across sectors such as retail, personal care, and industrial markets. Brings a keen eye for detail, strong data interpretation skills, and a passion for uncovering what drives markets forward. Comfortable working in fast-paced environments and collaborating across departments to deliver clear, actionable findings.

Author's Conclusion